What’s Next: The uncertain path forward in the ‘Return to Venues’

When will venues like Ohio State’s ‘Horseshoe’ be full of fans again? Credit all photos: Paul Kapustka, STR (click on any picture for a larger image)

As the world endures the summer of the global coronavirus pandemic, there is only one thing certain in the world of large public venues and mass-attendance events: Nobody, anywhere, has any complete idea what is going on right now, or exactly what the future holds for live audiences at sporting events or concerts.

To be sure, sports of all kinds are starting to test the waters on how they might return to action after the initial coronavirus shutdowns, and eventually how they might start welcoming fans back into their venues. But without any coherent top-down direction from the federal government, and what looks like an even bigger surge of new virus infections, the current state of how fans will return to venues in the U.S. is an uncoordinated chaos, with teams, leagues, schools, governments and fans all trying to find a way forward on their own that balances the need for safety with the desire to see live events in person.

After conducting a wide-ranging series of interviews with subject matter experts, industry thought leaders and representatives from teams, schools, leagues and venues earlier this year, Stadium Tech Report has come to some early conclusions about what the remainder of 2020 and beyond might look like for the world of professional and big-school sports. While all of these are still only best guesses as to what might happen, there are some trends that seem to be the way most operations will proceed as the search for a vaccine or some other type of coronavirus cure or treatment goes on.

1. Get ready for more events without any fans, maybe until next year.

Editor’s note: This profile is from our latest STADIUM TECH REPORT, which is available to read instantly online or as a free PDF download! Inside the issue is a look at a new Wi-Fi 6 network for Dodger Stadium, plus a profile of Globe Life Field! Start reading the issue now online or download a free copy!

In our research partnership with AmpThink (see Bill Anderson column) Stadium Tech Report agrees that the AmpThink-developed theory of a “stages of return” process is what we think most venues will need to go through in order to safely start allowing fans to attend events again. The first two parts of that process, getting government approval to open the doors to crowds and satisfying liability issues surrounding the safety of people in any building, are a combination that we see likely to push many venues into hosting events without fans – or in some cases, with severely restricted numbers of fans – since having only competitors and necessary staff, and perhaps a small number of fans inside the venues is likely an order of magnitude easier (and cheaper) to accomplish.

Granted, there are many sports and concert operations that may not have any incentive to hold events without fans, since their revenue models may lean heavily on game-day spending for food and beverage. However, the bigger sports with big TV deals would at least be able to earn some percentage of their incomes by holding empty-stadium events that would still be broadcast. Some sports, like NASCAR, bull riding and some independent minor-league baseball teams, have had limited-attendance events already. The PGA had proposed letting some fans in to the Memorial Tournament this week, but those plans were scrubbed in the face of the recent virus surges.

Right now the NBA and the MLS are in motion with plans to finish their seasons in a “bubble” type atmosphere in Orlando, where teams would be sequestered and would play at close-by facilities. The NHL and Major League Baseball are also in motion with plans for similar shortened seasons, with NHL teams playing in two cities in Canada (Edmonton and Toronto) while MLB teams will play 60 regular-season games in regional circuits.

College sports, with larger rosters and no ability to enact a pro league-type “bubble,” may not see any sports this fall. Already, the Ivy League has canceled sports for the rest of the year while two Power 5 conferences, the Big Ten and the Pac-12, have eliminated non-conference games in order to provide more flexibility in scheduling. Even then, representatives in those conferences admit that the end result may be fully canceled seasons.

And in the NFL, teams are already publicly planning for reduced-capacity seating if games take place at all, and if so if they are allowed to have fans in the stands.

The key thing similar to all the ideas? Even with contract agreements in place, some of those plans still face huge hurdles when it comes to testing, quarantines and overall health concerns for both participants and guests, factors that may eventually end any or all of the experiments before seasons can be finished. There is also a new growing social concern over pro leagues having instant access to Covid-19 testing while the rest of the nation is starting to struggle again with getting tests and results.

A crowded concourse at Ohio Stadium in 2019. Venues will be challenged to keep fans apart during the pandemic.

Since President Trump’s administration has made no effort to provide any type of national guidance for Covid-19 responses — especially for the re-opening of businesses — the result in sports is an ever-changing overlap of directions, with some governors proclaiming that their states are ready to host big events with fans in stands, while other state and international leaders are saying that they won’t allow big public events like sports and concerts to have fans in attendance until perhaps 2021.

No matter what the state or local governments decide, satisfying the combination of the second stage of the “return to venues” model – addressing the legal liability of the venues – and the third stage, which is gaining confidence of the fans – will likely push many venues to hold fan-free events first, while they work on plans and technology deployments to help get them to a place where they can earn government approval to open, to feel legally confident that they can keep fans safe, and then convince fans of that feeling.

While there will always likely be some fans willing to attend events no matter what the risk is, with national polls showing that a majority of people in the country are still in favor of restricting business activity to keep everyone safe from the virus, it might not make business sense for venues to try to open widely if big crowds don’t want to show up just yet. And events with less than full-house attendance may also not be economically feasible for many venues, given the large costs associated with just opening the doors of a stadium-sized facility; if you can’t make enough money to cover costs with a smaller audience, does it make sense to hold the event at all?

So just from a baseline measure of costs, safety and operational complexity, the feedback we’ve received from our interviews leads us to guess that most “big” events for the rest of the year will have no fans or strictly limited, small amounts of fans in attendance, if the events happen at all.

2. When fans do return to venues, new technologies and processes will be required, especially for venue entry and for concessions.

When it comes to social distancing to keep the virus from spreading, at large public venues it’s all about the lines.

With the prospect of an all-clear vaccine a year away at best, after some time the economic pressures of the current closures may become untenable if teams and venues want to survive as businesses. So, opening venues to some number of fans before a vaccine is available seems extremely likely; and in all discussions we’ve had so far, it’s apparent that venues believe they will need to enforce social distancing among guests, much like we are all doing in various phases of public activity today.

In seating areas, social distancing will be an easier task, given that venues can more easily keep seats unsold or erect barriers to keep unrelated groups apart from each other. The real problem with social distancing in stadiums comes from lines, a historical commonplace occurrence at entryways, on concourses and at places like concession stands and restrooms. To eliminate lines and to keep guests from inadvertently getting too close to one another, venues are likely going to need to deploy some kind of combination of technology and procedures to streamline the logjams we all used to just tolerate as part of the game-day experience.

Venues may require cashless transactions during the pandemic, like this stand at Atlanta’s Mercedes-Benz Stadium did in 2018.

Since the terrorist attacks of 9/11, entry to almost all stadiums in the U.S. has become a more lengthy procedure than it was before thanks to the use of metal detectors. Physical checks of handbags or large coats have further slowed entry procedures in general, as have newer forms of identification for digital ticketing that required a live network connection at the point of ticket scanning.

Even in the face of all those barriers, many fans at big events still waited until near start time at tailgate parties or other outside-the-venue events, leading to large traffic jams of fans at the entry doors near the starting times. To allow fans to attend large events during a pandemic, however, fans may be asked to arrive even earlier to go through more thorough security checks that may include new procedures for temperature scans and perhaps even blood oxygen-level scanning; some venues may even choose to implement on-the-spot testing for Covid-19, new procedures that will likely force many venues to expand the geographic area needed to support all the new entry procedures.

New technologies, some of which have already been put in use in limited deployments, may offer some help in entryway procedures. The use of near-field communications (NFC) systems to allow personal devices to be scanned for valid tickets without having to present the devices could theoretically significantly speed up entry lines, with the caveat being that fans would have to adopt such payment or ticketing systems before arriving. Other venues are also looking at newer forms of threat-detection devices like metal detectors that can scan groups of people at a single pass instead of the airport-style one-person gate that is currently the de facto standard.

A no-tech additional solution being considered by other venues is the idea of reserved or staggered entry times, which could streamline the process if fans are able to or forced to comply. Similar methods have already been proposed for departure, with fans being instructed by section or row by row when it’s safe to leave.

The idea of entering at any gate and being able to wander around the entire stadium may also be something eliminated during a social-distancing audience phase. Some venues are considering highly regulated “zones” inside venues to keep fans apart. What is true of all plans, technology-aided or not, is that any new measures will require huge amounts of communication outreach to fans, a large amount of training and even new staffing for stadium workforces, and a new level of compliance, regulation and policing, all extra-cost measures during a time of significantly reduced revenues.

The contact-free concessions experience

Over the past year or so, many large public venues have already tested or had small deployments of so- called “contact-free” concessions technologies, where fans could order and pay for concessions via their mobile device, then either picking up orders at a specified window or having orders delivered to their seats. Other stadiums have already experimented with various forms of “grab and go” concessions stands, where pre-made items are offered for fans to take, with some deployments also featuring self-scan payment options.

The general idea of having fewer or no human interactions at all for concessions transactions will likely be the most widespread technology and process change for venues opening up during the pandemic. For most of the venue representatives we spoke to, plans that were already in place for some move to contact-free concessions operations will likely just be accelerated since such deployments will probably remain popular even after concerns about virus transmissions subside.

Grab-and-go concession stands, like this one at Denver’s Empower Field at Mile High in 2019, may be more prevalent in the near future.

Another trend that had already started in some venues and will likely only accelerate due to pandemic concerns is the move to “cash free” operations, where only digital payment methods are allowed. Though some states have laws prohibiting the complete elimination of cash payments inside venues, it will be interesting to see whether security and health concerns about the virus-spreading possibility of exchanging cash will force changes to those regulations. Some stadiums that have started cash-free operations have provided reverse-ATM type machines where cash can be deposited and stored on a machine-produced debit card for use in that venue. But those machines are costly to operate, and may not be necessary if opposition to cash-free operations declines.

One area of food service where there isn’t much consensus yet on what is to come is the area of club and other premium spaces, which in the past few years have mainly trended toward buffet-style offerings, sometimes as part of an all-inclusive cost system. While safety concerns have some observers predicting an early demise for the large-venue buffet, others see possibilities of having more closely staffed buffet operations, like the cafeterias of the past where a server (most likely behind a glass shield) can prepare individual plates. Premium suite services are also seen as an area heading for massive changes, with more prepackaged food and beverage options likely instead of the traditional steam-tray or open-serve catered offerings previously found in most venues.

3. Critical networks will be needed to support everything new and old

If there ever really was a question about whether or not wireless networks were needed inside venues, the advent of the coronavirus pandemic has removed all doubt. According to several sources we’ve talked to, some networking deployments or upgrade plans that had been “on the fence” prior to the outbreak have now been quickly green-lighted, as venues everywhere realize that critical networks will be even more important going forward, as new technologies and new procedures demand increased levels of connectivity.

On the technology side, it is clear that if venues are looking to add new layers of devices like sensors and threat detectors, there is going to be a need for greater wireless connectivity, sometimes in new areas of the venue that may not have previously had a priority for bandwidth. Entry areas in particular, and perhaps also spaces just outside venues, will likely need more carrier-class connectivity going forward, as venues seek to automate more transactions like ticket-taking and parking payments.

Installation of more mobile concessions technology, like kiosks and even vending machines, will also increase the need for overall connectivity, as will a shift to more fans using mobile devices for concessions ordering and payments as described previously. Venues are also likely going to want to increase the amount of digital displays in their buildings, to assist with crowd control, wayfinding and social-distancing policing – again leading to more demand for both wired and wireless connectivity.

Layer in more increases in communication demands just from a fan-education standpoint as well as any growth in demand for public safety and other operational needs and it’s clear that providing or upgrading existing networks to a much more robust state is probably the first to-do item on many venues’ work lists as they seek to support the return to venues. The good news is, from a technology and market perspective, there may not be a better time to be seeking new horsepower and capacity on a wireless-networking front.

On the Wi-Fi side, the advent of Wi-Fi 6 networking gear – now available from most top vendors – should provide a large boost in performance and capacity for venue networks, at costs only slightly higher than the past generation of equipment.

On the cellular side, 4G DAS networks remain a key tool in bringing a multi-carrier solution to providing basic access to most devices, while the arrival of nascent 5G services will enable carriers and venues to bring new kinds of services to guests, including applications with low-latency needs like virtual reality and other high- bandwidth broadcasts. Also, the emergence of networks using the CBRS bandwidth for potential “private” LTE networks may provide venues with an additional method of adding secure, standards-based communications for things like back-of-house operations, in-venue gaming, and Wi-Fi like services or Wi-Fi backhaul to areas where Wi-Fi signals can’t reach.

While budgetary concerns, venue aesthetics and demand for levels of services will still likely make overall networking choices a very local decision, the idea of trying to move forward in a pandemic age without a high level of basic wireless connectivity seems to be a non-starter.

A situation that changes day to day

As we said at the start — right now, the only thing everyone knows for sure is that nobody knows anything for sure. From our interviews, however, it is very apparent that for almost all the people we have talked to, few see standing still as a viable alternative. There are almost assuredly going to be some missteps, some money and time spent on technologies or procedures that don’t pan out, some anger and frustration on all sides, as we all adjust to new ways of doing things we’d long taken for granted. There will also be successful moves, victories small and big, which we hope to share to help accelerate the “Return to Venues” as much as possible.

Here at Stadium Tech Report, nothing has changed in our core directive — trying to help bring the best information possible to our readers so that they can be successful in operating their venues.

Commentary: What’s Next in the Return to Venues

By Bill Anderson, president, AmpThink

The NBA suspended its season in March after a player tested positive for Covid-19.

On March 11, 2020, a full house of fans had filled Chesapeake Energy Arena in Oklahoma City, in anticipation of an NBA game between the Thunder and the visiting Utah Jazz. But just before tipoff, the referees convened at midcourt for a discussion. Soon after that, the teams were sent back to the locker rooms, and eventually an announcement was made that the game was cancelled. A player on the Jazz, Rudy Gobert, had tested positive for the coronavirus, an incident that sent the fans home from the venue that night – and ultimately, signaled the end of attending spectator sports as we knew it, for the foreseeable future.

What followed in short order was the closing of worldwide economies and social structures as people everywhere entered stay-at-home quarantines designed to help stop the spread of the disease. All kinds of businesses, especially those like sports events, concerts and other activities involving large public groups, were effectively shut down, with no clear path to a future of when and how they might resume.

Now, as some of the positive effects of the quarantines are being realized, societies around the world are asking when and how more business and recreational activities can resume. And while social-distancing best practices that have emerged in places like grocery stores have provided a model that might allow more businesses to safely serve more customers, the idea of large groups of fans assembling packed together in stadiums during a pandemic still presents a much tougher challenge.

While the desire to return to the tribal gatherings of sports, concerts and other events is widespread, the timing of the “return to venues” is still unknown. The conversations around this topic are numerous and diverse, and involve many factors and factions, including politics, government, economics, biological science, venue operations, and personal safety. While AmpThink is not be in a position to solve the myriad problems that must be addressed, we do see that technology will have a significant role in the
final solution. And that role will be layered.

There is no ‘silver bullet’

Editor’s note: This profile is from our latest STADIUM TECH REPORT, which is available to read instantly online or as a free PDF download! Inside the issue is our comprehensive study on how venues can cope with Covid-19, plus a profile of Globe Life Field! Start reading the issue now online or download a free copy!

Unfortunately, right now much of the discussion around technology for venue security is increasingly one-dimensional, searching for a silver bullet that doesn’t exist. Heat-sensing cameras, robotic cleaners, disinfectant chemicals, UV lights and mobile-device tracking applications may all have a role, but no single solution solves the problem of “when will fans return” because there isn’t one problem. Technology will just be one part of a larger solution set.

Starting in late March, AmpThink kicked off a partnership with Stadium Tech Report to look at the future of large public gatherings. The goal of the effort was to have meaningful discussions with industry thought leaders to understand the framework for our collective “return to venues.” We are attempting to develop that understanding through the lens of decision makers who will control the process. We’ve broken our analysis into “stages of return.” This phrase reminds us of the top level concerns that must be addressed before the “return to venues” can occur, including: government approval; legal liability mitigation; and the restoration of fan confidence.

What is it is going to take for the government to allow public venues to open?

While venues can propose their own paths to opening their doors to fans, their ability to execute is premised on the assumption that they will be allowed to open their doors. Though opinions on readiness will likely be different from national and local perspectives, the decision to open the doors of venues will rest heavily on the ability to convince public health authorities that the risks of spreading an infection can be managed to the point that they believe that the benefits of gathering a crowd are not outweighed by the risks of the gathering.

Achieving this approval will require that venues are able to explain how the venue will identify and then mitigate the risks of mass public gatherings. This can be achieved on an ad-hoc basis and progress will occur at different speeds in different jurisdictions. However, establishing a national mandate, a framework, and a plan to measure execution can move the conversation along faster – achieving an accelerated return to venues.

If the government says yes to opening a venue, what liability does the venue have and what does it need to do to mitigate the risk?

Any responsible venue operator or owner has to ask if the gains to be made by opening the venue will outweigh the risks. Mortgage payments and balance sheet pressures will influence the decision, but the legal risks will not be ignored.

After addressing official mandates, venue owners and operators must be confident that they can safely open their building. And then, if and when the worst-case scenario happens – infection of some group of attendees – they can answer the tough questions regarding the execution of their plan. Who implemented the plan, how was it implemented, how was its effectiveness measured, were the plan elements repeatable, was training sufficient? The answers could save or damn the venue both legally and in the court of public opinion.

Having a government-endorsed strategy, a well-articulated plan, and a mechanism to document execution will provide venue owners and operators with the legal confidence that they require to open their buildings, and to provide a clear sense of responsibility toward the guests they will invite inside their doors.

Assuming there is an open venue, what has to happen to cause fans to become comfortable with attending a live event?

It is likely that if public health officials and venue owners have reached the decision to re-open public venues, the decision was not arrived at lightly. Buildings will be opening under plans that materially reduce the threat of mass infection at a public venue.

However, fans may remain wary and without an effective vaccine, fans may prefer the comfort (and safety) of their home to the live venue experience.

Communication of the efforts to identify and address the risk of exposure to an infected attendee, proactively identify exposed fans, and otherwise reduce the risks of attendance will need to be effectively communicated. While much of the communication will focus on reaching fans before they arrive at the building, their experience when they reach the venue will be an important part of developing momentum, using fans to build the case that the return to venues is safe.

How technology will help enable the ‘stages of return’

Emerging technologies that addresses critical problems for venues relating to coronavirus (for example threat identification, threat mitigation, sanitation, tracking and contact tracing, messaging, and communication) will take center stage in the coming months. But behind these point solutions there will be a need to build networking infrastructure to make their products work. Devices will need to be connected (for power, or by wire or over the air for networks), traffic will need to be transported, compute resources deployed, and systems built. The success of these systems will depend on architecting reliable, scalable, service provider class networks in these venues.

What is the new normal?

Is the current shutdown permanent? Will all future events be held without fans in attendance? Likely no! But returning fans to LPVs will take time and require a plan that addresses the needs of all stakeholders: Government officials, venue owners and operators, team owners, concert promoters, leagues, athletes and musicians, venue employees and contractors, and of course fans.

On behalf of our customers, we can listen, learn, and position them to execute on a strategy that gets us all to a common goal – the opening our stadiums, arenas, convention centers, malls, and other public
places to the public within a framework that manages the risk that we pose to each other when faced with a pandemic. Stay tuned as we present more findings of our ongoing research and interviews with thought leaders, subject matter experts, technology company leaders and venue, team and school IT professionals in the weeks and months to come.

Bill Anderson, AmpThink

Bill Anderson, AmpThink

Bill Anderson has been involved in the design and construction of wireless networks for over 20 years, pre-dating Wi-Fi. His first experience with wireless networking was as a software developer building software for mobile computers communicating over 400 MHz and 900 MHz base stations developed by Aironet (now part of Cisco Systems).

His work with mobile computing and wireless networks in distribution and manufacturing afforded him a front row seat to the emergence of Wi-Fi and the transformation of Wi-Fi from a niche technology to a business critical system. Since 2011 at AmpThink Bill has been actively involved in constructing some of the largest single venue wireless networks in the world.

Dodgers up the ante with new Wi-Fi 6 network

Dodger Stadium upgraded its wireless with a new Wi-Fi 6 network installed this past offseason. Credit all photos: Los Angeles Dodgers (click on any picture for a larger image)

Professional sports may have put games and exhibitions on hold, but a handful of IT executives from Major League Baseball teams have been using pandemic downtime to upgrade Wi-Fi and DAS systems in their stadiums.

Case in point: The Los Angeles Dodgers just completed the league’s first Wi-Fi 6 overhaul along with adding new 5G cellular antennas to ensure Blue Believers stay seamlessly connected to social media, email, text and good old-fashioned voice calls during home games. When baseball returns to venues, Dodger Stadium and the new Globe Life Field in Arlington, Texas, will lead the way as the first stadiums with Wi-Fi 6 fan-facing networks.

“We’re up against the same challenges that every stadium has, which is how to deal with the density of individuals trying to connect simultaneously – a challenge that’s unique to our industry,” explained Ralph Esquibel, vice president of IT for the Dodgers. “Wi-Fi 6 was created for this kind of high-density environment.”

Wi-Fi 6, better known in IEEE circles as the 802.11ax standard, is a significant upgrade for Wi-Fi networks that started appearing last year. Among its benefits are that use of the new standard can increase the amount of available spectrum and number of channels available for users; it can also significantly accelerate users’ average data rates, while also decreasing the amount of battery power used by devices searching for a Wi-Fi connection.

As long as they have newer phones that support the new standard, Wi-Fi 6 networks provide everything a team could want for its connection-conscious fans.

Replacing the Wi-Fi 4 network

Editor’s note: This profile is from our latest STADIUM TECH REPORT, which is available to read instantly online or as a free PDF download! Inside the issue is our comprehensive study on how venues can cope with Covid-19, plus a profile of Globe Life Field! Start reading the issue now online or download a free copy!

Like its predecessor, the Wi-Fi 6 network will use under-seat APs in the bowl

It’s been barely five years since the Dodgers installed Wi-Fi 4 in the stadium, making use of under-seat APs and what were the league’s first APs cleverly concealed inside hand railings for even denser coverage. There were about 900 APs powering the network then, which easily accommodated 8,000 simultaneous users on its maiden voyage.

“It was state of the art back at that point in time,” Esquibel recalled. But usage and uptake quickly soared among fans and it wasn’t long before 30,000 simultaneous users were contending for bandwidth at each game.

“That was when I’d get a call from previous ownership, usually sometime in the second inning with, ‘I can’t get on email or make a phone call…’,” Esquibel laughed. Suddenly, it didn’t matter how close your seat was to home plate; anybody watching the game became inadvertent victims of Wi-Fi’s highly successful rollout at Dodger Stadium.

Other baseball stadiums experienced similar capacity and uptake issues. That’s in part what prompted MLB to dispatch its technology committee to look at technology upgrades to make sure baseball fans could do all the wireless networking they wanted to while watching a game. Though MLB did not respond to a request for more information, STR was able to get some information from other sources about the pending upgrade plans.

Wi-Fi 6 coming to more ballparks

According to our sources, MLB technologists settled on Wi-Fi 6 upgrades as their next strategic push. So while the Dodgers will be the first baseball team to upgrade to Wi-Fi 6, other teams were also reportedly in the first steps of adding Wi-Fi 6 before the coronavirus pandemic put a hold on many upgrade plans.

More APs were added in overhangs and roofed areas

It’s unclear if the MLB technology committee brought any financial help to the table along with their wireless expertise for these six upgrades. When MLB put together a consortium to bring wireless connectivity to parks starting back in 2014, it got financial buy-in from wireless carriers, equipment vendors and teams to help spread the costs around. Esquibel wouldn’t specify any dollar amounts for the Dodgers’ Wi-Fi 6 budget or whether the league contributed anything. He did note that the team negotiated an upgrade clause into its previous Wi-Fi networking contract.

Construction for the Dodgers’ new network began last fall, right after the Dodgers lost to the Washington Nationals in the NLDS playoffs. Back then, there were 880 APs that comprised the Wi-Fi 4 network; the upgrade to Wi-Fi 6 bumped that total closer to 1,100 APs, Esquibel said. The Dodgers installed 9100 series APs from Cisco in most of the same locations, reusing the cabling and conduits in the process. The Dodgers also replaced network switches (Cisco again, and its 9300 switching line) to handle greater throughput and the increased processing capacity, Esquibel added.

On the cellular side, Esquibel said carriers are adding 5G gear to the stadium, with AT&T having the most extensive deployment right now. Customers of AT&T and Verizon will also be able to be switched over to the Wi-Fi network when entering the park.

The upgrades to its wireless infrastructure also set the stage for some new capabilities coming down the pike. The combo of Wi-Fi 6 and 5G services will help the Dodgers deliver 4k and 8k video formats; it will also help as professional sports move toward “probability gaming,” i.e., online sports betting. Esquibel credits partners Cisco, AmpThink, Horizon Communications and MLB with building a powerful solution to enable these emerging services and capabilities.

Bench seating also got under-seat APs

There were other elements to the Dodgers’ 2020 tech stack refresh as well. Inside the stadium, they reworked the outfield to create a centerfield plaza with left- and right-field pavilions, with cut-outs and walkways above the pavilions plus more APs than last year to accommodate more seated and standing spectators. Esquibel said the team has also replaced its point-of-sale system, and has added Appetize, a cloud-based POS concessions app, as well as ParkHub to keep closer tabs on the Dodgers’ parking lots.

While the Wi-Fi 6 construction is complete, advance testing and fine-tuning are on indefinite hold. As of early June, Esquibel and his Dodger colleagues were sheltering in place and had been since mid-March.

“The pandemic has slowed down testing,” he said, nothing that the stadium needs capacity crowds to gauge how well the new networks are engineered and where antennas need adjusting. And it’s clear that contemplating the first post-pandemic home game brings out Esquibel’s fan boy, broadband wireless notwithstanding.

“I want to smell the grass and be with the crowd,” Esquibel said. “Like everyone else, I just want to see some baseball.”

New Report: What’s Next for venues in the face of Covid-19; plus profiles of Globe Life Field and Dodger Stadium

STADIUM TECH REPORT is pleased to announce the Summer 2020 issue of our STADIUM TECH REPORT series, the ONLY in-depth publication created specifically for the stadium technology professional and the stadium technology marketplace.

Our stories for this issue include our first comprehensive look at how venue owners and operators, and teams and schools, might find a way back to live action and fans in stadiums following the current pandemic shutdowns. This feature is just the start of an ongoing series of research papers, interviews and other offerings of timely information we will be grouping under the “Return to Venues” title, a series of content done in part through an editorial partnership with AmpThink. We also have two profiles in this issue, one on the extensive network deployments at the ready-to-open Globe Life Field in Arlington, Texas, and another on a new Wi-Fi 6 network deployment at Dodgers Stadium. Plus an explanation of our overall name change from Mobile Sports Report to Stadium Tech Report — read on!

You can also download a PDF version of the report.

We’d like to take a quick moment to thank our sponsors, which for this issue include Corning, Boingo, MatSing, Cox Business/Hospitality Network, Comcast Business, Samsung, and American Tower. Their generous sponsorship makes it possible for us to offer this content free of charge to our readers. We’d also like to welcome readers from the Inside Towers community, who may have found their way here via our ongoing partnership with the excellent publication Inside Towers. We’d also like to thank the SEAT community for your continued interest and support.

As always, we are here to hear what you have to say: Send me an email to kaps@mobilesportsreport.com and let us know what you think of our STADIUM TECH REPORT series.

Dickies Arena: Raising the fan experience to the highest level

The opening parade sets the rodeo tone at Dickies Arena. Credit: Phil Harvey, MSR (click on any photo for a larger image)

Without a professional or major college sports team as a main tenant, it’s somewhat of a wonder that Dickies Arena in Fort Worth, Texas, got built at all. But once you step inside and attend an event there, the wonder shifts to the sheer excellence that surrounds you, in what may be simply the best-built arena-sized venue, anywhere. We help you find the best online slots to play in Canada – Slots Online Canada

It might seem like a Texas-sized stretch to make such a claim, but any other basketball-sized stadium similar to 14,000-seat Dickies Arena would be hard pressed to top the amenities, infrastructure and operations installed inside the new gem of Fort Worth. While first and foremost the venue serves as home of the annual Fort Worth Stock Show & Rodeo, a three-week-plus extravaganza that held its maiden run there earlier this year, when it’s safe to allow events to return Dickies Arena will also host concerts, ice shows and other sporting and non-sporting events, saving local folks from having to drive east to Dallas for a big-time experience.

But it’s opulence, comfort and service that will be the hallmarks of a Dickies Arena experience going forward, with those attributes far outweighing the convenience of just having a world-class venue in Fort Worth. During a visit by Mobile Sports Report during the middle of this year’s rodeo program (which ran 23 straight days from Jan. 17 to Feb. 8) we saw not just the visible attributes of perhaps the most polished finish of any arena ever, but also the underpinnings of important infrastructure assets like the wireless networks and video operations, and the intense level of attention to detail in food and beverage operations, all aimed at raising the fan experience to the highest level.

The opera house meets the rodeo

Editor’s note: This profile is from our latest STADIUM TECH REPORT, which is available to read instantly online or as a free PDF download! Inside the issue is a recap of the record-breaking Wi-Fi usage at Super Bowl LIV, and a recap of a DIY Wi-Fi deployment at Rutgers University! Start reading the issue now online or download a free copy!

Fine dining is just one of the premium seating options at Dickies Arena. Credit; Paul Kapustka, MSR

When we last visited the under-construction Dickies Arena in the fall of 2019, the finishing touches weren’t in place yet, even though we could see hints of what it was shaping up to be. For our late-January visit for a night of rodeo, we got to see the finished product in all its glory, and all we can say is, it may be some time before another venue even approaches the level of cosmetic finish achieved at Dickies Arena.

To be sure, not many venue ownerships may have the financial resources or the certainty of what they want out of a finished product as the team behind the creation of Fort Worth’s newest centerpiece. If you’re not familiar with the Dickies Arena story, the arena is part of a public-private venture between the city of Fort Worth and a consortium of investors and donors led by local Fort Worth philanthropist Ed Bass. As the home of Fort Worth’s namesake rodeo, Dickies Arena is clearly meant to be that and so much more, cementing in place a building where people who know what they want got exactly what they wanted – and more.

While we didn’t get to speak with Bass directly, his presence is felt in all areas of operation of the facility, with multiple stories of his direct involvement in making sure the smallest of details were adhered to. Even a first-time visitor to the rodeo could see and feel the devotion of leaders like Bass to their signature hometown event, from his riding a horse at the front of the event-opening parade to his video-board cameos of slapping bundles of cash into the hands of the event winners as the night progressed.

Behind the scenes, we heard stories about how Bass and the leadership team wanted very specific things done cosmetically – like making sure that no antennas for either the Wi-Fi or DAS networks were visible in any of the main public areas. To meet that challenge, main technical integrator AmpThink had to go outside the norm to design (and in some cases, custom-build) enclosures to hide the gear. Walking through the main concourses and seating areas, the only hint that wireless equipment might be overhead was the outline of flush-mounted panels, a design theme that even carried out to outside-wall mounting areas in the plaza areas around the arena’s exteriors.

Once inside Dickies Arena, visitors may feel like they are in somewhere more like an opera house than a multi-purpose venue (which on this night had a “playing floor” of some finely raked dirt). Floors of decorative tiles are underfoot, and railings on the staircases enclose sculptures of a distinctive local grass plant. That same design is reflected on the plates used in one of the premium seating areas, where the dining choices include a sit-down, white-tablecloth experience that looks like a four-star steakhouse inserted into the concourse.

A rafter deployment of DAS and Wi-Fi gear. Credit: Paul Kapustka, MSR

Bill Shaw, the assistant general manager for Dickies Arena, was courteous enough to give us a directed tour of the venue before the night’s activities, pointing out things we might have noticed but not really realized, like the different tones and types of wood used for paneling, which changed as you moved from a higher premium seating area to a more general admission space. In the suites, Shaw showed us some especially comfy leather stadium chairs, which he said were the end result of a long process of determination to find out the best way to pad and tan the chair’s components.

Even the construction of the wheeled chairs in the loge box where we were the guest of AmpThink for the night were subject to scrutiny by Mr. Bass, we were told, with a story about him using tape measures to ensure the seat width was correct, and discussions about having the proper types of armrests that wouldn’t inadvertently snag the handles of a handbag.

“Mr. Bass spent a lot of time on all of that,” said Shaw. “His fingerprints are everywhere.”

To be sure, the somewhat unique ownership structure and the recurring revenue from the rodeo – which has sold-out status for all the premium seating spaces thanks to the families who have been supporting the event for generations – means in part that Dickies Arena doesn’t have to saturate its public spaces with advertising. While its digital display arsenal includes striking elements like curved LED screens from LG and menu boards and other displays running the Cisco Vision dynamic signage system, Dickies Arena only has a small number of partner-sponsors whose messages run somewhat discreetly compared to other arenas that may have more need to have a higher number of displays and advertisements.

The layout of the arena in general also takes its cue from how the premium seating space is used for the rodeo. Instead of a normal sort of top-down arena seating with “courtside” seats being the most desired, the wide space needed for rodeo events and the family atmosphere (most premium packages, according to Shaw, are bought by families and not corporations) means that there are “boxes” of seats ringing the lower bowl, with a wide walkway behind them to facilitate the meeting and greeting (and the seeing and being-seen) that is part of the rodeo culture. Thanks to some very clever architecture and movable stands technology, the mid-bowl walkway can disappear for events like concerts and other sporting situations like basketball; but good luck trying to figure out how that works by walking by the stands, since all the moving parts are, of course, hidden from view.

While a ring of suites provides another premium seating option a bit higher up, at either end of the venue are two more unique gathering areas, with belly-up bars that stretch almost the full width of the space, providing a place for the premium box-seat patrons to mingle while still having a clear view of whatever action is taking place. Shaw noted that at one end of the arena the seating can collapse back to almost a straight line, providing ample space for concert stages that also gives Dickies Arena a concert-seating total that Shaw said is comparable to American Airlines Center in Dallas, which seats 20,000 for NBA and NHL games.

Then there are some more touches you can’t see, like the bass-sound traps installed in the roof area to improve acoustics – and those you can see, like the soaring rooftop that is meant to mimic the open sky of Texas. As more fans attend different events scheduled in the future they are no doubt going to be impressed and perhaps surprised by the “opera house” where boots and Stetsons are the local fashion of choice.

Well wired for wireless

In our early fall visit to Dickies Arena we detailed the single, converged fiber network that supports all network operations, including the cellular DAS, the arena Wi-Fi and the IPTV operations, in an orderly, future-proofed way.

Built by AmpThink for the arena, the network is a departure from what has long been the norm in venue IT deployments, where multiple service providers typically build their own networks, with multiple cabling systems competing for conduit space. At Dickies Arena, AmpThink was able to control the fiber systems to follow a single, specific path, allowing the company to save costs and space for the client while building out a system with enough extra capacity to handle future needs for bandwidth, according to AmpThink.

According to AmpThink president Bill Anderson, one of those future needs became necessary this past fall, when Verizon wanted to bring its 5G millimeter-wave services as a late addition to the arena. To support the four 5G antennas that are now mounted up in the catwalk, Anderson said AmpThink was able to just allocate some of the spare optical fiber it has in place throughout the building, making it possible to bring in the service “in a very affordable way.”

In addition to the numerous custom enclosures used throughout the venue, Anderson said AmpThink also designed a pre-fabricated combination Wi-Fi and DAS antenna unit design that it could then hoist up into the rafters in a single pull. By having the green light to lead and innovate, AmpThink was able to develop and learn things it will draw on well into the future, Anderson said. “This is really our master class [on stadium network design],” Anderson said.

An under-seat Wi-Fi enclosure. Credit: Dickies Arena

Since we spent most of our January time at the venue touring the spaces and talking to different representatives, we didn’t have that much time for network speed tests but the ones we did get showed the typical strong performances of an AmpThink-built network. On one of the concourses behind the suite levels we got a Wi-Fi speedtest of 67.0 Mbps on the download side and 65.0 Mbps on the upload.

Up at the highest level of seating, which is served from the rafter-mounted APs, we got a speedtest of 28.3 Mbps / 39.5 Mbps, during the night’s final event.

Though we didn’t get down there for a speedtest, the lower-bowl seats are served by under-seat Wi-Fi enclosures. According to Anderson there are approximately 550 Cisco Wi-Fi APs used throughout the venue, all of which are now the latest versions supporting the new Wi-Fi 6 standard. The DAS, which is overseen by ExteNet Systems, uses the Corning ONE DAS hardware system with approximately 258 active antennas in 11 zones for the DAS.

Keeping video and food and beverage operations in-house

Having never been to a live rodeo event before, Mobile Sports Report was somewhat in awe of the video production inside the arena, with multiple camera angles repeatedly in use on the large-screen centerhung videoboard. With no pauses, halftimes or timeouts, action was constant, and reflected as such on the main video screens.

We are simply going to have to revisit the arena for a more in-depth exploration of the video production operation itself, which is run entirely by the Dickies Arena team and even provides live feeds itself to cable channels covering rodeo. One of the more innovative twists inside the building is a concourse-level fan booth, where a large interactive video board can serve up multiple instant replays of rodeo action by clicking and dragging screenshots to the main display area.

The three-plus weeks of back to back rodeo action was somewhat of a stress test for the video crew, since almost every night there were different types of competitions (for instance, the night we attended there was a team competition, with scores from multiple events tabulated into a final team score) requiring custom programs to populate the video board displays. According to the video team there were no fewer than seven different scoring programs in play each night, but they were able to coordinate the results so quickly that they actually had to introduce a time delay into the reporting from judges to the video screens, so that the announcers could add some drama to their live play-by-play.

On the food and beverage side of operations, the do-it-ourselves theory of Dickies Arena meant that the arena controls all aspects of F&B operations, instead of contracting much of the work to a third-party caterer.

Families are a big part of the rodeo crowd. Credit: Paul Kapustka, MSR

Julie Margolin, director of food and beverage operations at Dickies Arena, said it starts with little things, like not having to live with a certain brand of hot dog because that is the brand a caterer carries. But then it expands into what is possible, and why you would try to do things like provide in-seat delivery service to 4,000 premium seats while also balancing the F&B needs for a diverse operation that includes white-tablecloth dining, suite operations, high-end bar areas, and mobile point-of-sale to support cotton-candy sales on the concourses.

“We do everything we can to make sure every experience is the best,” said Margolin. “That’s a task not a lot of people are willing to take on.”

But Margolin, who previously held a similar title at the Honda Center in Los Angeles, is like other top performers who found the opportunity and challenge presented by Dickies Arena too good to pass up.

“This building is very different than others in the industry,” said Margolin, citing the close working atmosphere that rapidly built between operations and construction and information technology teams as the building opened late in 2019 ahead of the real debut, the rodeo season.

“If something needed fixing, nobody went home until it was done,” Margolin said. And while like others she’s always looking for ways to improve, Margolin said the whole idea of a venue owning and operating its own F&B was an exciting challenge.

“If you go with someone else’s [catering] model, you’re serving two masters,” Margolin said. But trying to meld numerous different types of fan experience operations, she said, is a challenge worth pursuing.

“If you stick with the status quo, you’re going backwards,” she said.

Dickies Arena: As good as it gets?

Standing outside the arena on a clear-sky night, from one of the outdoor plazas, fans have a pleasing view back toward the lighted buildings of downtown Fort Worth. Legend has it that Ed Bass purchased the land Dickies Arena sits on more than three decades ago, with the vision that someday he would help build an arena with that signature view back toward downtown. Now that that dream is reality, the sky’s the limit for what Dickies Arena future may be.

Though the coronavirus has effectively put all arena schedules somewhat on hold, prior to the outbreak Dickies Arena had already announced future bookings for big-name concert acts as well as family events like Disney on Ice, Cirque du Soleil and even the U.S. Gymnastics Championships. Clearly, the events market will make use of a venue of Dickies Arena’s size and stature.

According to Shaw, patrons with rodeo season tickets get first dibs on other events, but it’s a good bet that the diversity of action inside the Dickies Arena walls will mean that a wide number of fans will be able to experience the wide range of seating options available. But even those attending on the least-expensive tickets will still be able to experience the overall quality of all aspects of the arena, which will be hard for other venues to match.


A panoramic view of the Dickies Arena seating bowl. Credit: Phil Harvey, MSR


A sunny-day view of the arena’s exterior. Credit: Phil Harvey, MSR

Friday links: More Wi-Fi spectrum, Apple SE has Wi-Fi 6 and CBRS

Apple’s new $399 iPhone SE supports both Wi-Fi 6 and CBRS. Credit: Apple

If you need some pointers on things to catch up on this weekend here are some links to recent news that will likely have future impact on the stadium technology world, including new Wi-Fi spectrum, Apple’s support for Wi-Fi 6 and CBRS in its new phone, and Apple and Google working together on contact tracing.

FCC ready to clear 6 GHz band for unlicensed Wi-Fi

This surfaced a couple weeks ago but it’s worth revisiting as venues plan their Wi-Fi networks of the future. In a vote expected to take place next week, the FCC looks ready to approve pretty much the entire 6 GHz band for unlicensed use, a big win for the Wi-Fi industry. Monica Alleven over at FierceWireless has a good recap, we will of course follow up as this moves along to see how venues and equipment providers plan to take advantage of the roughly 1,200 MHz of new spectrum. Can you say bigger channel sizes? Yes you can. The new spectrum will be extremely powerful when combined with the technical advances of Wi-Fi 6 — which you can read about in the report we put out last year in partnership with AmpThink.

Apple supports Wi-Fi 6, CBRS in new iPhone SE

Keeping pace with the wireless support it placed in the iPhone 11 line that came out last fall, Apple’s new iPhone SE will have support for both Wi-Fi 6 and for CBRS (LTE band 48), which should mean that our opinion that Apple may hasten acceptance of Wi-Fi 6 gets a turbo boost. At just $399, the new smaller form-factor phone is already being praised as a good value. Since venues regularly still report iOS devices as the majority of in-stadium network users, it’s a good bet the lower-priced iPhone will show up in big numbers in the near future. That also means that venues planning on Wi-Fi 6 networks or CBRS deployments will have more clients sooner rather than later.

Apple, Google partner on COVID-19 contact tracing technology

It’s still very early days for venues trying to figure out which technologies they might need to adopt to help them re-open, but one development that bears close watching is the partnership between Apple and Google to work together on COVID-19 contact tracing technology. Again, no real plans yet on how venues might use this technology, but it’s a smart guess that some kind of tracking application will be needed to ensure people coming into stadiums can feel safe about being part of a crowd. The Markup has a good take on some of the pros and cons of the technology; we’ll be following this closely going forward as well.

How will touch screens work when people are wary of touching things?

As we pay more attention to concessions technology one question we’ve been wondering about is: What happens to touch-screen concessions technology in the era of COVID-19? Our pal Dave Haynes over at 16:9 has a virtual roundtable scheduled for next week Tuesday that will focus on that topic. Registration is free.

https://duwit.ukdw.ac.id/document/pengadaan/slot777/

https://mtsnupakis.sch.id/wp-content/zeusslot/

https://insankamilsidoarjo.sch.id/wp-content/slot-zeus/

https://smpbhayangkari1sby.sch.id/wp-content/slot-zeus/

https://alhikamsurabaya.sch.id/wp-content/slot-thailand/

https://mtsnupakis.sch.id/wp-content/bonus-new-member/

https://smptagsby.sch.id/wp-content/slot-bet-200/

https://lookahindonesia.com/wp-content/bonus-new-member/

https://ponpesalkhairattanjungselor.sch.id/wp-content/mahjong-slot/

https://mtsnupakis.sch.id/wp-content/slot777/

https://sdlabum.sch.id/wp-content/slot777/

https://sdlabumblitar.sch.id/wp-content/bonus-new-member/

https://sdlabumblitar.sch.id/wp-content/spaceman/

https://paudlabumblitar.sch.id/wp-content/spaceman/