AT&T: Kentucky Derby weekend DAS traffic jumps again, with 19 TB used

Kentucky Derby winner Justify. Credit: ChurchillDowns.com / Coady Photography

Big sporting events continue to show no end in the growing demand for mobile bandwidth needs, as AT&T’s traffic for this year’s Kentucky Derby weekend of events jumped far ahead of last year’s total. With nearly 19 terabytes of cellular data used by its customers over the big race weekend at famed Churchill Downs, AT&T eclipsed last year’s mark of 13.6 TB.

Just two years ago, AT&T saw “only” 11.4 TB of data used on its networks for Derby weekend, meaning that in that time the traffic demands have just about doubled. We didn’t hear from DAS operator Mobilitie prior to this year’s events but it’s a good bet that the neutral-host DAS at Churchill Downs underwent some more enhancements prior to this year’s races. We have not yet received any stats from other wireless carriers for the weekend’s events.

AT&T sees 13.6 TB of cell data used for Kentucky Derby weekend; Verizon hits 7.17 TB on Derby Day

Race winner Always Dreaming. Credit: Coady Photography /Churchill Downs

Once again, fans at the Kentucky Derby used more wireless data than they did the previous year, with AT&T seeing a total of 13.6 terabytes of cellular data over the racing weekend at famed Churchill Downs.

For the muddy Derby race day itself, AT&T said its customers used a total of 8.1 TB of data on the in-venue DAS, the temporary COWs (cell trucks on wheels) and the AT&T macro network in the area. That number surpassed the 6.7 TB AT&T saw on Derby Day last year.

With an additional 5.5 TB of traffic seen on the “Kentucky Oaks” race day Friday, AT&T saw a total of 13.6 TB for the race weekend, a 19 percent increase from last year’s AT&T total of 11.4 TB for the weekend.

UPDATE: Verizon Wireless said it saw 7.17 TB of traffic on Kentucky Derby Day, up from 5.5 TB the year before. For the full three days of racing (including Thursday’s “Thurby” events), Verizon said it saw a total of 14.27 TB of traffic, meaning that this year’s events handily surpassed last year’s combined-carrier mark of 20.15 TB. In the venue, wireless carriers run on a DAS deployed by Mobilitie.

Kentucky Derby app adds more content for version 2.0

Call it a content-focused refresh — the Kentucky Derby app developed for Churchill Downs by VenueNext will add several new features for race-day fans, including live odds and betting tips.

The mobile app, which debuted at last year’s race, will once again offer the ability to place bets from within the app, so the new content may help produce more winners if the betting tips are correct. Also new to this year’s version of the app are a “today’s events” section which will detail what is happening at the racetrack throughout the Kentucky Derby weekend, as well as a “Derby News” section which will, in the words of Churchill Downs, provide “racing, lifestyle & equine information in one place.”

Like last year, the app will also support mobile ordering for in-seat food and beverage delivery or express pickup, but only in certain selected sections of the venue, which will see somewhere near 170,000 attendees over the race weekend. Last year, the track made delivery available to 500 seats in its Turf Club section, and express pickup available to another 15 sections of seating areas. We don’t have any details yet whether or not those services expanded for this year’s race, but stay tuned.

We’ll also be watching to see if this year’s wireless activity surpasses last year’s totals of 12.2 terabytes of cellular data for Derby Day and 20.15 TB for the weekend, numbers from the combined traffic of AT&T and Verizon Wireless customers.

New Report: US Bank Stadium sneak peek, Wi-Fi analytics and more!

DOC12Our newest STADIUM TECH REPORT features a look inside the Minnesota Vikings’ new home, US Bank Stadium, with a sneak peek photo essay ahead of the venue’s August opening dates. Also included in our latest issue is a feature on Wi-Fi analytics, as well as in-depth profiles of technology deployments at the St. Louis Cardinals’ Busch Stadium, and the Buffalo Bills’ Ralph Wilson Stadium.

Our Q2 issue for 2016 also has a big focus on DAS deployments, specifically at two venues with extra-large attendance issues — namely, the Kentucky Derby and the Daytona 500. You can get all this analysis and reporting by simply downloading a free copy of the report!

From its architecturally striking exterior to its sunny glass-walled interior, US Bank Stadium looks like a jewel for downtown Minneapolis. While we’ll have a full report on the technology inside a bit later this summer, you can feast your eyes on what we saw during a hard-hat tour of the stadium in early June.

On the Wi-Fi analytics side, you can hear from several leaders in stadium Wi-Fi implementations about how they are using data from their networks to improve the fan experience while also finding new ways to boost their own stadium businesses. Our profiles of Busch Stadium, Ralph Wilson Stadium and a bonus profile of the Los Angeles Coliseum all provide in-depth coverage of the unique challenges each one of these venues faces when it comes to technology deployments. And our DAS-focused coverage of deployments at Churchill Downs and Daytona International Speedway illustrate how expanded cellular coverage can provide enough connectivity when Wi-Fi isn’t an economic option. DOWNLOAD YOUR COPY of the report today and get this knowledge inside your head!

Kentucky Derby gets it done with DAS: Podcast No. 5 looks at Mobilitie’s neutral-host solution for 170,000 fans

Epsiode 5 of the STADIUM TECH REPORT PODCAST is off and running, in which hosts Phil Harvey and Paul Kapustka examine why the Kentucky Derby doesn’t need Wi-Fi but instead uses DAS to serve the wireless needs of its 170,000 race-day guests. With more than 12 terabytes of data used on race day and 20-plus TB used over the weekend, the Derby DAS was a winner… listen in and find out why!

SUBSCRIBE TO THE PODCAST:

Here is the link to the podcast on iTunes!

Cellular use tops 12 TB for Kentucky Derby day — 20 TB+ for Derby weekend

Race winner Nyquist. Photo: KentuckDerby.com

Race winner Nyquist. Photo: KentuckDerby.com

Wireless data use at Saturday’s Kentucky Derby broke records all around, as major wireless carriers AT&T and Verizon Wireless both reported new event-usage top totals, with AT&T seeing 6.7 terabytes of data use while Verizon recorded 5.5 TB, for a total of 12.2 TB used during the Run for the Roses day. Last year, AT&T saw 5.1 TB of traffic on the Churchill Downs DAS and some extra infrastructure, while Verizon saw its total increase from 3.8 TB in 2015. Both AT&T and Verizon are on the main Churchill Downs DAS, which is run by neutral-host provider Mobilitie. This number will likely get even bigger if and when we get DAS stats from T-Mobile, which is also on the Churchill Downs DAS.

For the entire “Derby weekend” — a two-day stretch that also includes the Kentucky Oaks race on Friday — the carriers saw a combined 20.15 TB of data, with AT&T hitting 11.4 TB for the weekend and Verizon 8.75. Those totals are pretty stunning, when you realize that just two years ago AT&T only saw 2 TB of traffic on its DAS and associated infrastructure (which includes temporary cell towers on trucks and nearby macro towers), and Verizon customers used just 1.37 TB of data.

More evidence of wireless traffic growth can be found in the AT&T claim that it saw 815 GB of traffic on its network in a single hour last Saturday, easily the high number ever for AT&T at any kind of event. AT&T said that peak hour was from 6 p.m. to 7 p.m. Eastern time, when the big race was held and favorite Nyquist won. In 2014, that peak hour for AT&T saw 180 GB of traffic, a number that we thought was big then. Verizon, which like AT&T added capacity to its infrastructure at Churchill Downs prior to this year’s race, also said it saw a traffic spike around the time of the big event. By comparison, AT&T said that at this year’s Super Bowl 50 at Levi’s Stadium it saw 201 GB of traffic on its DAS network just after kickoff.

When it comes to DAS the Derby now falls just behind the Super Bowl for DAS totals with 12.2 TB to 15.9 TB, though the Derby number could get closer if and when we get numbers from T-Mobile and Sprint. And yes, granted it’s a much bigger crowd (the Derby had its second-highest attendance ever with 167,227 — just a few thousand less than the record of 170,513 set last year. We also don’t have any stats yet for usage of the new Churchill Downs app, but it does appear betting was up this year, maybe due to app integration?