March Madness Online: Free, if You Have a Cable Contract

Once again, the epic sporting event known as March Madness, aka the NCAA men’s basketball tournament, will be available online for free… as long as you have a cable contract that includes the Turner channels.

HERE IS THE LINK TO MARCH MADNESS ONLINE.

Broadcast by both CBS and the Turner cabal of TNT, TBS and truTV, the tournament is probably the biggest online sports time-waster, given that the balance of games take place during the day on Thursday and Friday, March 21 and 22 this year. For the second year, all 67 games will be on TV, though sometimes that requires the challenge of actually finding the truTV channel on your cable box.

For online watchers, there will be the usual cable-system confirmation, which should allow you to watch on “the digital device of your choice,” according to the press release. There will also be a “preview option,” which will allow for up to four hours of online viewing for free — good if your team is a one and done.

Here’s some more goodness from the official press release:

This year’s NCAA March Madness Live® product offers several enhancements including:

— Redesigned for optimization across platforms – With improved navigation, NCAA March Madness Live® will have a completely new look and feel while also providing users with the same levels of access and a consistent user experience across all devices
— Available on new devices – NCAA March Madness Live® will be available on more devices than ever before including smart phones and tablets with the Android 4.0+ operating system, the iPhone 5 and iPad mini
— Capital One NCAA March Madness Bracket Challenge – The official bracket game of March Madness includes new designs and feature enhancements on smart phones and tablets, along with expanded social functionality across all devices allowing fans to join groups, share brackets and chat with friends and other passionate fans via Facebook
— Coke Zero NCAA March Madness Social Arena – A forum to extend the conversation surrounding all of the games within NCAA March Madness Live® products, fans can follow game and tournament tweets, participate in fan chats, watch the games and keep a pulse on all the key moments of every game via the Coke Zero NCAA March Madness Social Arena. Fans can participate in the social commentary by using the hashtag #marchmadness

Additionally, NCAA March Madness Live® will once again provide video highlights, full game replays and real-time game alerts, as well as fan-favorite features, including live game scoring, real-time tournament brackets, personal channel lineup features, live stats, live social companion views and the return of the “Boss Button.” Fans will have direct access to live radio broadcasts, courtesy of Westwood One/Dial Global Radio Network, for all 67 games across the collection of digital products.

Sounds good to us… may the best bracket win!

The NBA Continues to Embrace Digital Age with Major Site Redesign

Fans of the National Basketball League are marking off the days until the season officially begins, and the NBA has been working hard at preparing a new digital approach to providing both die hard and casual fans an enhanced digital experience.

The NBA Digital is developing, along with partner Turner Sports, a new TV studio as well as updating and enhancing its presence and capabilities in both the mobile and online segments of the market, seeking to build on last year’s strong growth experience by NBA Digital.

The web page at NBA.Com is receiving an upgrade that will build on the video and social media features that it has but will be working to emphasis them more to make it a more all inclusive felling for users who can use it as a base to experience what their team has done or share with others via social media. There will be six video channels straight from the home page that fans can use and it also provides the ability to customize their website navigation according to their prioritized features.

Video will also be an important feature for the revamped mobile sites as they will also include expanded access to video as well as a new real-time ticker that will provide a running flow of league news.

The TV studio will broadcast 24-hours a day and have a number of feature programs including like “Game Time,” “Fan Night,” “The Jump,” “The Beat” and “Fantasy Insider” as well as a hardwood half-court for demonstrations.

It seems to me that both the NBA and MLB really grasp the need for good social media and mobile access, the NFL not so much. Still they have all made giant steps towards enfranchising mobile and remote fans at a pace faster than their collective initial moves to embrace the Internet, and this is a good thing.

Friday Grab Bag: Atlantic 10 Inks Broadcast Deals — Microsoft Surface/Windows 8 Date Unveiled

The Atlantic 10 Conference has just closed a pair of broadcast deals that will enable it to maintain a strong presence on broadcast television. The 9-year deal with NBC Sports calls for the network to nationally televise men’s and women’s basketball games on the NBC Sports Network, as well as select local games on NBC Sports Regional Networks. Included will be the ability to live stream games on NBCSports.com for mobile users starting next year.

ESPN has also reached a new agreement with the conference, one that will extend the existing agreement to broadcast the conference’s men’s and women’s basketball games, including each conference championship. The agreement will begin with the 2013-14 season and conclude in 2021-22 and will continue to include extensive action on ESPNU.

ESPN’s Atlantic 10 programming will be available across the network’s multiple properties including ESPN, ESPN on ABC, ESPN2, WatchESPN, ESPNU, ESPN3, ESPN 3D, ESPN Mobile TV, ESPN Buzzer Beater, ESPN International, ESPN Deportes, ESPN Classic and ESPN.com.

Google/Motorola drops a patent claim against Apple

Motorola Mobility has withdrawn a patent infringement claim against Apple that it had filed with the U.S. International Trade Commission two months ago according to a report in Bloomberg. However it has said that it does reserve the right to refile and that the withdrawal is not due to any agreement between the two companies.

Tablet Global Market sales expected to top $40B this year
Market research firm Global Information has estimated that the worldwide revenue for tablets this year will reach $40.4 billion and that due to a forecast growth rate of 29% year over year it will reach $181.5 billion by 2018.

Tablets have been in the news a great deal lately, with a bevy of new devices hitting the shelves soon from Amazon and Barnes & Noble while the Windows 8 and Apple iPad launches are in the near future. With all of this news it is probably no surprise how well they have been selling.

Samsung wins a small victory over Apple in U.S.
Samsung has convinced the trial judge that heard the case with Apple in the United States to lift the ban on the Samsung Galaxy Tab 10.1 tablet. The tablet was one of many devices that Apple sought to have banned after it prevailed in its copyright and patent win in US District Court earlier this year.

Major League Baseball reaches 8-year TV deals with Fox and Turner
Earlier this week Major League Baseball announced an 8-year national media rights agreements with FOX and TBS, which coupled with the deal signed with ESPN earlier will make the teams’ owners very happy. The three contracts will deliver $12.4 billion over their life.

The new deals with Fox and Turner will start in 2014 and allows Fox to keep the All Star game as well as the World Series while the League Championship Series and Division Series will be shared across FOX Sports Media Group (FSMG), TBS and MLB Network. A plus for mobile fans is that the deals include a digital “TV Everywhere” rights to stream televised games and other MLB-related programming online and through mobile devices.

Microsoft confirms Oct. 25 for Windows 8 launch
So mark your calendar and prepare your ‘Is this the iPad killer’ story as Microsoft and its allies will be taking center stage in New York City to show you everything from Intel’s Clover Trail microprocessor to Microsoft’s Surface Tablet.

Intel has said that there are over 20 designs in works with its processor for the platform and showed a few last week, with Hewlett-Packard taking the wraps off of its offering earlier this week. Expect more details by the time of the event from other OEMs.

Microsoft to open pop-up stores next to Apple Stores
If imitation is the highest form of flattery Apple should be pleased with Microsoft. It was reported in Computerworld that Microsoft will start opening ‘pop-up’ stores at malls starting Oct. 26. Interestingly that is the day after it introduces Windows 8.

What makes it interesting is that all of these 32 temporary stores, which will be selling the Surface tablets, 29 are in sites that already have an Apple store. I guess customers will be able to get a good comparison that way.

Ryder Cup Gets Big Online Push — Live Video and Social Media Too

Following on their successful joint effort at the season’s last major, the PGA and Turner Sports will kick out the online jams for this week’s Ryder Cup matches, with a lot of free online live video and some social-media bells and whistles that include a U.S. vs. Europe Twitter contest.

According to a press release from Turner and the PGA, the Rydercup.com website will be the host of a wide array of event coverage that will supplement the TV coverage, which is also extensive — 8 a.m. to 7 p.m. (Eastern) on ESPN on Friday, 9 a.m. to 7 p.m. on NBC Saturday, and noon to 6 p.m. on NBC Sunday. Online coverage will start Friday and Saturday at 8:30 a.m., and continue until play concludes. Sunday, online coverage of the singles matches starts at noon. The matches are taking place at Medinah Country Club just outside Chicago.

The live video online will probably be similar to the experience we saw at the PGA Championship, with live updates, video archives and scores. There was both good and bad, with a great feature that let you go back and replay anything that had happened previously, and a terrible feature called “predict it” that keeps annoying you in a popup window asking you to predict what’s about to happen. Though sports prediction games are increasingly appearing, I have yet to be convinced that predicting shots in golf online is what the experience is all about.

There is one big whiff, however, on the Ryder Cup mobile side — the accompanying mobile-device apps for all this online goodness only work on iPhones and iPads, leaving half of the mobile consumers who use Android platforms high and dry. Though Turner reps claim the mobile website will work just as well as the iPhone app, any mobile user knows that a dedicated app almost always delivers better performance.

On the social-media side, Rydercup.com will offer a “Tweet Battle” between Team U.S.A. and Team Europe, with a “Social Scoreboard” showing which team is winning, both online and at the course. The score will be tallied by counting the number of fans using the respective hashtags — #RyderCupUSA or #RyderCupEurope — in their social media posts. The event is also on Facebook and on Twitter, with something called “The 13th man” replacing the “Social Caddy” feature from the PGA, where you could follow a bunch of Twitter streams.

The PGA earned itself no small amount of social media self respect by not censoring messages from the PGA, especially when its parking situation at Kiawah Island resulted in a lot of angry fans and media for long delays getting out to the course. Right now it appears the site is taking a very USA-USA-USA stance, which is perhaps understandable, but probably not so appealing to European fans. Not sure if other golf fans agree but I for one would rather we see a return to the days when this competition was more collegiate and friendly, and less jingoistic. You can still compete hard without having to make it a sports equivalent of war. But I may be on the short side of that argument.

NASCAR, Sprint, Turner Sports Collaborate For iPhone App

The most prominent racing series in the United States has joined the iPhone sports world.

NASCAR, Sprint and Turner Sports have launched the sport’s first official app for iPhone and iPod Touch. The NASCAR Sprint Cup Mobile App allows fans to follow their favorite drivers and keep informed on Chase for the Sprint Cup race action, including access to race day content, schedules, standings, breaking news and more.

iPhone customers with a Sprint Unlimited Data Plan will have access to a vast collection of additional live features:

MRN and PRN race radio broadcasts; in-car audio for all 43 NASCAR Sprint Cup Series drivers; RaceBuddy in-car video and track camera views; NASCAR on SPEED broadcasts including live Qualifying, Practice and favorite trackside shows such as NASCAR RaceDay; In-race highlights and alerts, Post-race press conferences; Real-time leaderboards and Pit Pass telemetry data.

“Fan engagement during the Chase for the NASCAR Sprint Cup is significantly elevated each and every season as the championship battle unfolds and ultimately culminates at Homestead-Miami Speedway in November,” said Marc Jenkins, NASCAR vice president of digital media. “With NASCAR Sprint Cup Mobile now available for the iPhone for the first time ever, fans will get a customized experience, bringing them closer to the racing action than ever before.”

The popular NASCAR Sprint Cup Mobile App provides fans with 24/7 access to all things NASCAR. Though Sprint had previously offered a NASCAR app for Android platforms, the nation’s third-largest carrier didn’t start offering Apple’s iPhone until late last year. Sprint will also be selling the new iPhone 5, which was announced earlier this week.

NASCAR’s digital rights including NASCAR.COM, the official online destination of NASCAR which provides racing enthusiasts with an all-inclusive offering of engaging content including fantasy games, video highlights, social elements and in-depth editorial content, are currently managed by Turner Sports.

As part of a restructured partnership announced earlier this year, Turner Sports remains the exclusive sales agent across the NASCAR Digital Media platform through 2016 while NASCAR assumes operational control on Jan. 1, 2013 of its interactive, digital and social media rights and all related platforms.

This is a boon for mobile customers that might not be able to catch a race live, or are watching but want different information that that which is provided by the broadcast. Many of the features of the mobile app are ones that a television viewer would get but they now have increased flexibility to hone the information that they are getting.

The NASCAR Sprint Cup Mobile App is available free from the App Store on iPhone and iPod Touch or at www.itunes.com/appstore. NASCAR has been increasingly aggressive in pushing its brand into new areas. It launched a major Twitter push earlier this summer and has been very proactive in having drivers participate with fans via social media.

James Raia is an editor and publisher in Sacramento, California. Visit his site: www.tourdefrancelife.com

Bleacher Report adds Group Interaction Feature to Team Stream App

The popular Team Stream app from sports site Bleacher Report is getting more interactive, with the release of a new version that adds the ability for people to share their sports-team preferences with friends. Available initially only for the iPhone version of Team Stream, the “groups” feature will let fans share not only news but opinions with each other, bringing Team Stream into the field of smack-talk/interactive sports apps like PlayUp and others.

Bleacher Report, which was recently acquired by Turner Sports for approximately $180 million, claims to have 1 million users of its Team Stream app, which brings a constant “stream” of sports news, opinions, tweets and other content from the Web and organizes it by team for easy consumption. By adding an interactive feature Bleacher Report is seeking to keep fans embedded in Team Stream longer, instead of having to leave it to share opinions or news with friends who share the same team interests.

Fan interaction is hardly a new feature on the web, as sharing opinions and sports news seems to be one of the bigger things happening on Twitter these days. And standalone apps like PlayUp have already found big crowds of fans who want to set up or join sports-specific, game-specific or team-specific “rooms” or other online gathering places to interact. Team Stream, which has been focused on providing news and other content, is coming at the sharing equation from another direction, but one that seems to make sense as sharing apps like PlayUp have recently started adding news feeds to their feature set.

“We’ve found that most sports fans have small but distinct groups of friends they talk to about their favorite sports or teams, but still lack a simple way of sharing and reacting to news with them,” said David Finocchio, Chief Content and Product Officer at Bleacher Report, in a press release. “This version of Team Stream fills that void by providing a more efficient way for fans to quickly share the latest on their teams with the right group of friends and then react together.”

According to Bleacher Report, the new feature allows users to “easily add their friends to a group and share their favorite stories with them. Friends can open the group, read the shared stories and easily reply to the group all from their phones.” From an outside perspective the feature might also act as a good recruiting tool for B/R, allowing current Team Stream users to introduce the app to friends who might not have heard of it before. According to Bleacher Report the new 2.0 version of the Team Stream app will be developed for the Android and iPad versions of the app sometime in the future, but is only available now for the iPhone.

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