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Early Sunday Start for PGA Championship on TNT, also Online; Players Turn to Twitter to Amuse Themselves

August 11, 2012 by Leave a Comment

With the rain interrupting Saturday’s third round of the PGA Championship things will get a much earlier start than planned Sunday, with golfers finishing up the third round starting at 7:45 a.m. Eastern Time. According to the PGA’s Twitter stream, the broadcast coverage on TNT will start at 8 a.m. Eastern, and the online stream (which will follow Tiger Woods and Vijay Singh as the “featured” group) will start airing at 7:40 a.m. Just like the British Open, early weekend golf! CBS should still come on at 2 p.m. Eastern, weather permitting. Let’s see if they can finish before dark.

I have to say I’ve been impressed by the PGA’s online efforts so far. Though it still doesn’t match the Masters when it comes to online screen choices (there is only one “marquee group” on at any time, plus coverage of the par 3 holes plus the ability to see the CBS broadcast when CBS is live), I do like the timeline below the viewing screen that lets you go back to watch highlights. And I will call the Social Caddy page a success — I was getting set to rip it this morning because it looked like the PGA was keeping out any negative commenters, but by Saturday afternoon I saw more than a few tweets about how pathetically bad the shuttle system was to get fans and media in and out of Kiawah.

Apparently there is only one road out to the island, leading to all kinds of traffic jams and a cavalcade of woe-is-us tweets from the golfing media, who have to endure the horrors of hours-long shuttle rides to and from the course. While it’s doubtful that anyone feels at all sorry for golf writers it has made for some entertaining reading. And it’s cool that the PGA isn’t trying to stop or police it on the Social Caddy site. Here’s USA Today writer Steve DiMeglio with a good line:

Of course one of the funniest PGA-related Twitter exchanges was taking place between Bubba Watson, Rickie Fowler and Jason Dufner. If you’ve been following this trio you know that they love to just play around by ripping each other… relax folks it’s all a joke. Gotta love Bubba posting what looks like an old photo of Dufner:

Nothing like a little downtime and a good Internet connection.

Filed Under: CBS Sports, Golf, PGA, TNT, Turner Sports, Twitter Tagged With: , , , , , , ,

Watching Golf this Week: The PGA Championship

August 9, 2012 by 1 Comment

Good news first: The 94th running of the PGA Championship will have a boatload of online and viewing options, and all kinds of web-enabled goodies to allow you to enjoy the year’s last major from the comfort of your desk, laptop, or iPhone or iPad. (Here’s the link to live video.) The bad news? It may not wrap up until Monday given the probability of thunderstorms likely to hit the Island Course in Kiawah, South Carolina. At least during the inevitable rain delays, you will have all kinds of diversions like the PGA’s new Social Caddy page to let you watch Twitter streams of players and caddies waiting out the rain.

A quick note on the online stuff — though we had written before that the PGA Tour and Turner Sports were parting ways, the relationship between Turner and the PGA Championship is a different beast — and as such Turner will be pulling out all the stops with TNT coverage Thursday, Friday and before CBS on the weekends, and a whole bunch of good website stuff, including lots of photos and videos.

Several things that we are going to look closely at for the live online video (which starts at 8:30 a.m. Eastern on Thursday and Friday) are the multiple camera views and featured groups that Turner says we’ll be able to follow online. We were disappointed at the U.S. Open’s somewhat limited online options, so let’s see if Turner can do better at the PGA. So far, the Masters is still far and away the online king of majors. We are heavily disappointed that the PGA app is iPhone only — c’mon folks, there are a heckuva lot of Android phones out there. Bad form to not have an Android app ready. Like in gymnastics, we’re taking a full point deduction there.

As for the actual golf… once again it really is all about Tiger, and whether or not he can get the job done at a major. Kiawah really doesn’t suit his perfectionist game — weirdo target golf — but when he is on, he really is the Usain Bolt of golf. I think it’s good to note here that had he not three-putted on that disaster bunker hole and not gone over the green on the par-3, Tiger would be your defending British Open champion. Just saying, the guy didn’t have anything near his “A” game and he still almost took the jug. He’s still the rock lock on my ESPN Fantasy team, but behind him I see… maybe Jason Dufner? An incredibly consistent year and good performances in the majors. Like last year, he could be standing near the end while others are falling.

Who else? I like Dustin Johnson’s ability but fear that Dustin is his own biggest enemy. At least there are no sand-trap rules for Johnson to worry about. Unlike the PGA two years ago where there were bunkers everywhere, there is a lot of sand at Kiawah but… according to some weird rule none of the sand is a bunker. So expect to see a lot of guys grounding their clubs, and a million calls to the PGA offices to follow. Watch the video and learn why it’s not a problem.

Finally my dark horse pick: Someone who historically plays well in South Carolina coastal courses, someone who has been surprisingly sharp at times this year… while he puts together his Ryder Cup team. That’s right, I am giving some love to the Captain, DLIII, Davis Love the Thirdly, to find another rainbow and win a second major in the gloaming of his career. I watched Love for a hole at Olympic during the Open, and his game seemed anything but old, striping a 2-iron off the tee and outhitting a younger playing partner who went 3-wood. Nice. In reality Love will probably be on the sidelines Saturday and Sunday, watching to see if Phil Mickelson can give him a reason to make him a captain’s pick for the Ryder roster. Enough Olympics already. Let’s get this war by the shore started.

Here’s where to follow the action:

94th PGA CHAMPIONSHIP

(all times Eastern)
TV COVERAGE
Thursday, Aug. 9 — TNT, 1 p.m. — 7 p.m.
Friday, Aug. 10 — TNT, 1 p.m. — 7 p.m.
Saturday, Aug. 11 — TNT, 11 a.m. — 2 p.m. — 7 p.m.; CBS, 2 p.m. — 7 p.m.
Sunday, Aug. 12 — TNT, 11 a.m. — 2 p.m. — 7 p.m.; CBS, 2 p.m. — 7 p.m.

RADIO
SIRIUS XM (Satellite)
Coverage starts at 12 p.m. Thursday & Friday, 2 p.m. Saturday and Sunday.

ONLINE
As we said above, there is going to be a lot of online video, including marquee groups, par 3 coverage and press conferences. HERE IS THE LIVE VIDEO PAGE.

PGA SHOT TRACKER
No Shot Tracker this week.

FACEBOOK PAGE
If it looks like the beach, it’s the PGA Facebook page for Kiawah.

TOP TWITTER FEEDS TO FOLLOW

HASHTAG FOR THE PGA IS: #PGAChamp

Geoff Shackelford — well known golf writer. If you’re not following Geoff you are missing the online boat.
Golf Channel — official Golf Channel feed
@PGATOUR — official PGA Twitter feed
@StephanieWei — great golf writer who is a Twitter fiend. Who won’t be going back to Akron anytime soon.
Doug Ferguson is the lead golf writer for AP. Good Twitter insights that often aren’t part of your wire-service lead.

WHAT’S THE COURSE LIKE?
You’re kidding, right? Like you haven’t heard of the Island Course. Or seen numerous recaps of The War by the Shore. Well here is the official page, knock yourself out.

WHO WON THIS THING LAST YEAR?
Keegan “long putter” Bradley. Outlasting our man Duf.

FEDEX CUP LEADERS
1. Tiger Woods, 2,204 points
2. Zach Johnson, 2,018
3. Jason Dufner, 1,983
4. Hunter Mahan, 1,739
5. Bubba Watson, 1,712

See the full standings for the FedEx Cup points list.

WORLD GOLF RANKINGS
1. Luke Donald; 2. Tiger Woods; 3. Rory McIlroy; 4. Lee Westwood; 5. Webb Simpson.
See the official World Golf Ranking list.

Filed Under: Apple, Apps, CBS Sports, Golf, iPhone, Live sports via mobile, Live Sports Video Consumption, PGA, Tiger Woods, TNT, Turner Sports, Twitter Tagged With: , , , , , , , , ,

PGA Goes Big With Social Media at Golf’s Final Major

August 8, 2012 by 5 Comments

Screen grab of the PGA's Social Caddy page. Credit: PGA

We’ll have a separate Watching Golf this Week post tomorrow with all the details as usual, but I think it’s worth taking a quick look today at how the PGA is going big with social media for the year’s last major, the PGA Championship, which starts tomorrow.

Aside from the usual flurry of tweets and posts from the tour, it appears that the PGA is leaving no social media stone unturned this week. Starting with something they are calling the Social Caddy — a catch-all portal page with a bunch of links to things like Twitter streams and Instagram photos — the tour also has people roaming around grabbing fun, pointless little Viddy videos like this near-worthless “inside” meetup with World No. 1 Luke Donald.

There’s other stuff too, like assigning a writer to capture the predictions of fans from the PGA’s Facebook page. Pretty neat. But I’m not sure where I stand on the whole Social Caddy page idea — one thing I hear from a lot of people is that they are at the social media exhaustion level, and the idea of having to monitor or join one more place to share is not very appealing. But that may just be the media/golf insider thing. It may very well be that there are a lot of golf fans who are new to things like Twitter and need a helping hand to find Twitter handles for players, golf writers and other interesting folks who might have something worthwhile to say. (It looks like a lot of self-promoters and golf advertisers have found the PGA’s “fans” column on the Social Caddy Twitter feed so I am not sure how worthwhile that stream will be going forward)

So far it also looks like most of the “social” content is being generated by PGA.com types, which can be amusing (there is a Viddy clip of someone standing at the back of the driving range, challenging players to hit him) but will probably get stale soon. It would be much better if the PGA’s Instagram page, for example, had Instagram pix from the players themselves — as we’ve learned from Kevin Love and the Olympics some of that real-insider stuff can be pretty good and bring us a lot closer to the athletes than ever before.

Though golfers are notorious for being cell phone addicts — like Rickie Fowler, who tweets from his private plane — I also seem to see that most of them shut down the streams when the tournament starts. And it’s really not so hard to assemble your own golfing social caddy, by just finding and following people who are interesting in your main Twitter feed. And, I am guessing a lot of this effort is going to be lost anyway due to the atttention conflict with the last weekend of the Olympics. But when it comes to social media, clearly the PGA is trying hard.

Filed Under: Facebook, Golf, PGA, Social Media, Sports Social Media, Startup, Turner Sports, Twitter, Viddy Tagged With: , , , , , ,

Bleacher Report Sold to Turner Sports

August 6, 2012 by Leave a Comment

The rich get richer as Turner Broadcasting Systems has purchased Bleacher Report, a six year old sports news web site in a deal that has been estimated at being valued between $170 million and $200 million according to Forbes. Bleacher Report was founded in 2006 by four friends, Bryan Goldberg, Dave Finocchio, Zander Freund and Dave Nemetz. Three are still at the company but Freund left in 2009.

Turner said that it will use Bleacher Report as an additional outlet for its sports programming including highlight videos and breaking news. Turner has a vast spread of sports content and this will enabled to expand the scope of fans that it can reach.

Looking at different analytic tools shows that the site gets approximately 10 million unique viewers a month, although the total number of visitors including repeat, is significantly higher. Combine that with the other Turner properties that include the web sites for the NBA, NCAA and the PGA as well as a relationship with NASCAR as well means more potential upside for Bleacher Report.

Forbes points out that the new viewers that the deal brings in will nicely replace an almost identical number that it lost when Sports Illustrated bolted for a new corporate parent to host its web pages. Bleacher Report is also attractive because of its reach to mobile device users; according to the company thanks to innovations like its Team Stream app (which aggregates sports content from all over, not just from B/R writers) it was getting more than 40 percent of its audience through a mobile connection, a number that has likely since grown.

The merging of print and broadcast media with on-line and digital is getting more common it seems. The recent announcement of the creation of Sports on Earth site by Major League Baseball Advanced Media and USA Today being a very recent example of this trend.

Filed Under: bleacherreport, Major League Baseball, Sports Illustrated, Turner Sports, USA Today Tagged With: ,

PGA Tour to Part Ways with Turner, Manage its Own Digital Properties

June 26, 2012 by Leave a Comment

We’ve seen this movie before, when the NFL started taking control of its own content and starting the NFL Network. Now golf’s big professional tour, the PGA Tour, has announced plans to completely take over production of its own digital properties, ending a relationship it had with Turner Sports since 2006.

It’s perhaps a small surprise that golf’s biggest operator should want more control, since by its own account digital consumption of content is growing fast with no top in sight. And Mobile Sports Report readers already know that the PGA is planning to expand its live video options in 2013, with full simulcasts of broadcast TV available to the mobile, digital audience.

Paul Johnson, PGA TOUR Senior Vice President of Strategic Development, Digital Media and Entertainment, put it simply in the PGA’s press release:

“With the speed in which the digital landscape is changing, we feel it is important to control all aspects of the business directly,” Johnson added. “This does not reflect upon Turner, which has done a wonderful job and has been a great partner; it is about our overall strategy regarding our fans, players, sponsors and other stakeholders, and our desire to control those elements directly out into the future.”

The PGA and Turner, in our view, have done a pretty impressive job innovating, with cool online apps like Shot Tracker, which is due for an upgrade as well in 2013, maybe even getting to mobile platforms.

The real question, as golf writer Geoff Shackelford asks, is whether or not digital coverage will be better or worse in 2013. Is it a rebuilding year, or will the talent in Ponte Vedra Beach perform like LeBron? We, along with lots of other digital golf enthusiasts, will be watching.

Filed Under: Apple, Apps, Golf, Live sports via mobile, Live Sports Video Consumption, PGA, Turner Sports Tagged With: , , , ,

Sunday Sermon: CBSSports.com Does Digital Right

April 1, 2012 by 1 Comment

If I told you that CBSSports.com has broadcast 15,000 live events across its digital and broadcast properties since September, you might think it was just another April Fool’s joke. But this very serious factoid, divulged in an interview with CBS last week, is just another hint that the “Big Eye” network is getting things right when it comes to bringing sports fans more of what they want, no matter how it gets there.

“People don’t realize how many live events we do,” said Jason Kint, senior vice president and GM of CBSSports.com, in a phone interview last week. This time of year, as usual, is CBS’s time to shine with its back-to-back big events, the men’s NCAA hoops tournament followed by golf’s crown jewel, the Masters. And while the events are huge regular-broadcast ratings earners, they are also prime examples of how to do digital sports coverage right, from depth of content offered to technology-based innovation.

Getting the Rights Right is Step No. 1

It wasn’t too long ago that trying to watch as much of the NCAA tournament as you could was an exercise in futility. CBS kept the broadcast rights close to its vest and only showed select games to select regions of the country. Remember the old “look-in” snippets of exotic games? Or trying to find sports bars who could get satellite feeds of the distant regionals?

Several years ago, all that changed when online video emerged as a stable platform, and CBSSports.com embraced it for the NCAAs in a bigger way than any other major event had. All of a sudden, seeing every game you wanted to live online was possible. And even though the fees and locations are still a work in progress — one year the cost was $10, last year it was free, and this year there was a $3.99 charge for mobile device app viewing — the bottom line was that every game was out there for fans to see, on multiple platforms.

At the Masters there is also a little bit of overlapping coverage — you can see all the CBS coverage directly at Masters.com or via a Masters-issued mobile device app, or you can go directly to CBSSports.com, either via a wired connection or through a mobile-device browser. The big point is, there’s no digital shutout to cause consternation, like the regional blackouts that frustrate baseball and football fans.

“A lot of [digital coverage] is slowed down by the way the [broadcast] rights are constructed,” Kint said. “With the NCAAs we started out with rights across multiple platforms so we were able to move forward in unique ways, thinking about what the fans wanted.”

Innovation pushes the fan envelope

The Masters was another early digital sports standout, breaking away from any other online event coverage, golf or otherwise, with an enormous amount of additional content. Who knew that fans would keep their computers glued to coverage of “Amen Corner” for hours at a time? But that is what has happened, and the online viewership for the event only keeps growing, Kint said.

“You have to give credit to Augusta National for being forward thinking, yet doing things in a way that keeps it exclusive and special,” Kint said. Part of what makes the Masters a compelling online attraction is the fact that half the competition takes place on Thursday and Friday, when many U.S. fans are still at work. The second part is that the Masters has a unique history, being the only major contested at the same course year in and out, so that places like Amen Corner or other holes like 13, 15 and 16 become fan favorites all their own.

Plus, for many golfers the lyricism that is Augusta is a welcome harbinger of spring and summer, the seasonal reminder that grass is growing and it’s good to be outside.

“Masters online viewing has long hang time — we see a lot of average viewer times of more than an hour,” Kint said. “It’s almost therapeutic, to just leave it on in the background.”

This year, the CBSSports.com/Masters online coverage will add new treats, including coverage of the Wednesday par 3 contest (which will also be covered via regular broadcast outlets, like ESPN and on CBSSports.com’s cable channel) and a new “On the Range” talk-show segment beginning Monday of Masters week.

And though we probably aren’t to the point yet where fans’ tweets will be shown on Masters scoreboards, you can bet that CBSSports.com will continue to find ways to stay at the forefront of the social media conversation. We really liked its after-the-game chats during the college football season, and you can bet the signing of former ESPN personality and Twitter champ Jim Rome to a show on CBSSportsNet (which starts Tuesday night) will help CBSSports.com push the fan-interaction envelope going forward, and keep its digital-sports winning streak intact.

Filed Under: Apps, CBS Sports, ESPN, Golf, iPad, iPhone, Live sports via mobile, NCAA Hoops, PGA, SEC, The Masters, Turner Sports Tagged With: , , ,
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