Fans of the National Basketball League are marking off the days until the season officially begins, and the NBA has been working hard at preparing a new digital approach to providing both die hard and casual fans an enhanced digital experience.
The NBA Digital is developing, along with partner Turner Sports, a new TV studio as well as updating and enhancing its presence and capabilities in both the mobile and online segments of the market, seeking to build on last year’s strong growth experience by NBA Digital.
The web page at NBA.Com is receiving an upgrade that will build on the video and social media features that it has but will be working to emphasis them more to make it a more all inclusive felling for users who can use it as a base to experience what their team has done or share with others via social media. There will be six video channels straight from the home page that fans can use and it also provides the ability to customize their website navigation according to their prioritized features.
Video will also be an important feature for the revamped mobile sites as they will also include expanded access to video as well as a new real-time ticker that will provide a running flow of league news.
The TV studio will broadcast 24-hours a day and have a number of feature programs including like “Game Time,” “Fan Night,” “The Jump,” “The Beat” and “Fantasy Insider” as well as a hardwood half-court for demonstrations.
It seems to me that both the NBA and MLB really grasp the need for good social media and mobile access, the NFL not so much. Still they have all made giant steps towards enfranchising mobile and remote fans at a pace faster than their collective initial moves to embrace the Internet, and this is a good thing.
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