Friday Grab Bag: MLB to live stream World Series

Taking its digital game up a notch MLB’s Advanced Media has announced that it will start permitting subscribers to its MLB.TV using its At Bat app to watch both the All-Star game as well as well as the entire World Series on their registered mobile devices and computers.

The games will be broadcast over the air by Fox Sports and some details still need to be worked out as Fox’s broadcast partners will be involved in some manner in the vetting process. Still this is a great move by MLB opening up the games to more viewers. Think it will go back to day games for the Series? Me neither.

Samsung teams with Mandalay Sports Media on second screen content
Samsung Electronics America will be working with Mandalay to develop new and original second screen content that will then be made available on select Samsung products. The content will be built around Samsung’s Automatic Content Recognition (ACR) technology platform to enable complementary and supplementary content experiences for TV programming.

The programs will initially be distributed on Samsung’s 2012, 2013 and 2014 Smart TVs as well as select tablets and smartphones. No word yet on what types of shows will be developed under the program.

NFL to add two more playoff teams in 2015?
The NFL has hinted that it is looking at adding additional playoff teams in the future because, well the owners will make more money. The rumors appear to be picking up steam and the Washington Post has reported that it will happen in 2 years.

This is interesting in that in the last postseason the league had issues selling playoff tickets and the addition of more teams will dilute the value of the regular season and possible create even more issues in selling playoff tickets.

ESPN talks about ESPN
There used to be an adage in reporting that “You reported the news, you are not part of the news.” Well that message has never sunk in at ESPN as the latest round robin of repeating itself has taken on comic qualities.

After one of its analysts reported that he would not take Johnny Manziel as a QB for his team, ESPN’s talking heads then discussed this comment endlessly for the next day or so. Awful Announcing does a great job in dissecting how much coverage the network gave to a comment made by one of its own people.

Latest version of Fanatic sports app has enhanced features

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The Fanatic sports app, from the same named company has some simple tools and an easy to use interface but its purpose is even more basic; it is designed to unite fans who are seeking sporting experiences with similar minded fans. However even simple ideas can be improved on, and that is what the company has done with its latest release.

The idea makes a lot of sense, particularly for people who travel a great deal and find themselves in a strange city yet want to watch their favorite team. You simply access the app, available for both Apple iOS and Android devices, and find a local sports bar that is highly rated for supporting a specific team so that you can watch in a comfortable atmosphere rather than having to worry about if your allegiance could create backlash from rival fans.

The company has built on this base and added or enhanced a number of features that most fans probably want such as the ability to organize a viewing party at a venue using social media.

The addition of a Live Score feature addresses a shortfall in the original program. Fans do not just want to know the score of the game they’re watching, and it always seems that the moment you look at the television the scores have finish scrolling and you miss the numbers for other favorite teams that might be playing simultaneously.

The news feed has been improved with a more robust and filtered feed that helps eliminate the chaff from the wheat. It has a private chat feature that enables chat before, during and after the event and includes a push notification so that you can quickly respond to comments.

Its core service, to find favorite team bars in different cities has gained an improved search function as fans using the app have increased the number of bars that are rated as well as expanded the geographical reach of the program.

The app can find bars for a wide number of sports and leagues including the NFL, NBA, NCAA, MLB, NHL and MLS, along with the top European soccer leagues, including the English Premier League, La Liga, Bundesliga, Ligue 1, Serie A and the UEFA Champions League, and the 2014 FIFA World Cup.

Can 120 Sports find a niche in sports streaming video market?

Without any examples of what they will do, it’s hard to guess where the new sports streaming video concern 120 Sports will fit in. But with content partners that include Sports Illustrated, Major League Baseball, the NHL, NBA, NASCAR and major colleges, it’s a good bet sports fans will find something to watch among the two-minute clips that give the site its “120” moniker.

Our pal Todd Spangler has a great writeup of the details of the 120 Sports launch over at Variety, but I wonder how (especially without any football content) the new site will make a name for itself, with its obvious competition being the worldwide leader, ESPN. With the technical chops of MLBAM behind it, 120 Sports is probably going to look great and perform well online. And as long as it’s free it will get some eyeballs. But if you read the press release you see there is talk about the “premium” version for pay somewhere down the road. That’s where 120 Sports will face its real test and right now I don’t see a compelling reason to pay for yet another sports outlet.

What I do foresee in the near future is some real shakeout between teams, leagues and broadcasters, because right now it seems like some leagues — the NFL mainly — are in danger of alienating their big-bucks TV contracts with their league-owned digital plays, like NFL Now. In the early days many sports fans will no doubt pay to see what’s on, but I don’t think there is a limitless budget for anyone when it comes to viewing sports. At some point (like what’s happening now with cell phones) sports fans are going to pick winners and losers, and my bet is that whoever has rights to live action and/or replays is going to be the big winner.

I like the idea behind 120 Sports, as short clips are definitely the way to go when it comes to online video. But do people really want a mix of features and other etcetera from a wide range of different sports? Or are they going to go to sports-specific or team-centric sites first? I just don’t see how 120 Sports is going to be significantly different from what’s available now but maybe they will show us when content is actually live.

MLB finishes first two ballpark iBeacon installations for LA Dodgers, San Diego Padres

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Major League Baseball Advanced Media has installed the micro-location technology called iBeacon that is found in Apple’s iOS operating system in the first two ballparks as part of project that expects to land the capabilities in a total of 20 sites this season.

The first two parks are Dodger Stadium in Los Angeles and Petco Park in San Diego. The parks are filled with small iBeacon beacons that fans will be able to use via mobile devices that support the technology, which can be supported by Android devices as well as Apple’s. They will also need the upcoming version of the MLB.com At The Ballpark app when that is released sometime prior to Opening Day.

iBeacon is an indoor positioning system, operating much like the GPS that most users are familiar with but designed for a much more pinpoint location capability. With it a fan could conceivable find all of the different concessions, restrooms and other features of the park while sitting in their seat waiting for a break in play.

It also has the ability for the teams to tailor marketing to fans, from enabling social media check ins at specific locations in the park to showing them where items are on sale and since the technology includes point of sale capabilities a user could purchase items with their phone or tablet. Retailers and others are now starting to look at the technology as a way of engaging customers and keeping the in the stores.

Baseball demonstrated the capabilities of iBeacon with the New York Mets last season so that this move should not be a surprise. Baseball already includes the ability to upgrade seats and ordering food to At the Ballpark so the iBeacon capabilities are a natural extension.

MLBAM continues to keep baseball at the forefront of the digital world by constantly updating and enhancing the technologies and apps that fans use including apps that allow users to watch or listen to games on mobile devices and a number of contests and games over the course of the year to keep fans following the sport even in the offseason.

Football and basketball fall far behind baseball in terms of embracing next generation digital technology. The NFL is just now developing some digital capabilities and considering the resistance teams have put up in wiring their stadiums it might not see huge usage. Though most NBA stadiums have internal Wi-Fi for fans, few teams are actively promoting the service and there is no league-wide directive on wireless. Only Barclays Center in Brooklyn has expressed any interest in the iBeacon technology.

Friday Grab Bag: O Canada’s Olympic beer fridge

Everybody has that one friend that always manages to drink most of the beer in your fridge and never seems to bring any to replace it. It looks like the Olympics have that problem but at least one nation has come up with an innovative way to keep the beer available only for those who have a right to it.

In the Team Canada athletes compound the only way you can get the beer fridges to open is to have your Canadian passport scanned in order to get a cold Molson. I wonder if they are marketing this technology to home owners?

Rick Reilly really likes Rick Reilly

It seems like a very dim memory now, but at one time Rick Reilly was one of the must reads in sports. And if you did read him religiously in the past there is probably no reason to read him now as it seems that he is increasingly plagiarizing himself in his latest work.

It has gotten so bad for the ESPN columnist that now when people report on his latest transgressions they have a large selection of past examples to bring up. Aside from this he has been embarrassed by Fox Sports 1 announcers, misquoted his father-in-law and complained that he did not get credit for a Twitter news item. What may be even worse is that satire on the subject looks real.

There is an (ESPN) app for that
ESPN touts itself as the worldwide leader in sports and one of the methods that the sports network is now reaching out to fans is via apps for mobile devices.

Most sports fans that I know have the general ESPN app on their phone but that is just the start. There are a range of apps that are locally targeted with the first five covering Los Angeles, Dallas, Boston, Chicago and New York.

No Cactus League games from ESPN
ESPN has released the lineup of games that it will be broadcasting for this years Spring Training slate and if you are not a fan of the Yankees and Red Sox you are very likely to be uninterested in this heavily slanted broadcast schedule.

There will only be seven games and two of them are featuring the Yankees-Red Sox, and the Cactus League, that serves teams from San Francisco, Los Angeles and Chicago, apparently does not exist to the network as it has been shut out, again.

A look at climbing one of the tallest buildings in the world
BASE jumping is the sport of leaping off tall structures, so is there a name for climbing them? Well even if there is not it is quite an achievement and the video for the guys that climbed the Shanghai Towers shows how hard it is.

The tower is 650 meters, or 2,132 feet, and these two men did it with their bare hands. I wonder what the winds are like at that height on a building?

WatchESPN app now supports Windows 8 devices

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Mobile users that utilize devices that run on Microsoft’s Windows 8 operating system no longer have to be second class citizens when it comes to viewing content generated by ESPN’s family of networks as there is now a WatchESPN app for their devices.

What this means in real terms is that if you have a subscription to a network that shows the network’s lineup they can have access to that includes ESPN, ESPN2, ESPNU, ESPN3, ESPN Deportes and ESPNEWS through WatchESPN.

The free app also includes the ability for users pin the app with a Live Tile that provides an instant view from the start screen that displays the top live events as well as features such as Snap functionality, a channel guide, the ability to browse by sport, access to featured live and on-demand content. ESPN Goal Line and ESPN Buzzer Beater will also be accessible when those channels are in season.

In case you are unaware of which cable and satellite video providers that do or will soon feature ESPN and so enable you to access this feature here is a short list. AT&T U-verse TV, Bright House Networks, Cablevision’s Optimum TV, Charter, Comcast Xfinity TV, Cox, Google Fiber, Midcontinent Communications, Time Warner Cable, and Verizon FiOS TV.

This is very good news for supporters of that operating system, which consistently comes in third when versions of sport apps are delivered. MLB almost always delivers a version of its numerous apps first for Apple’s iOS platform and then for Android. Others apps also tout the rival OS first and often there is no mention of Windows support.

Windows 8 had a strong fall growth spurt but has slowed while the older Windows 7 has seen strong growth in recent weeks. Hopefully this and increased support from other mobile apps will provide some much needed impetus for additional growth.