July 23, 2016

Fan-facing Wi-Fi on hold as Coliseum gets ready for Rams’ return to Los Angeles

DAS antennas visible on the LA Coliseum's facade

DAS antennas visible on the LA Coliseum’s facade

Normally when a new professional sports franchise comes to town or opens a new venue, preparations move into overdrive pretty quickly — especially for infrastructure like luxury suites, Wi-Fi and DAS.

But this is the Los Angeles Rams, and nothing about the team’s trajectory is normal, including the technology. So after making good on a longstanding threat to move the team from St. Louis, owner Stan Kroenke in January broke ground on a new, $2.6 billion “NFL Disneyland” venue in the LA suburb of Inglewood. It’s expected to be ready in time for the 2019 season. So for right now, the returning Rams will play at the Los Angeles Coliseum.

While it has an established and robust DAS system, the Coliseum has no dedicated, fan-facing Wi-Fi network, just as the Edward Jones Dome in St. Louis didn’t. But it’s LA, baby. Kanye. Jack. Celebrity sightings means more bandwidth is needed, not less. But the first appearance of Wi-Fi at the venerable Coliseum won’t be for fans, but for operations.

Relying on DAS for fan wireless

Editor’s note: This profile is from our most recent STADIUM TECH REPORT, the Q2 issue which contains a feature story on Wi-Fi analytics, and a sneak peek of the Minnesota Vikings’ new US Bank Stadium. DOWNLOAD YOUR FREE COPY today!

Artist rendering of the proposed new LA football stadium

Artist rendering of the proposed new LA football stadium

So when the Rams play their first pre-season game at the Coliseum in August against the Dallas Cowboys, fans will have to rely on the DAS network for connectivity. AT&T, Verizon Wireless and more recently T-Mobile, are the DAS carriers; Sprint trucks in a COW for USC games.

The Rams will bring in their own Wi-Fi for communications to and from the sidelines, along with their Microsoft Surface tablets, according to Derek Thatcher, IT manager at the Coliseum and an employee of USC, which oversees and administers the venue for Los Angeles County. There will also be private Wi-Fi in the locker rooms and the officiating rooms. Thatcher’s working closely with the Rams and the NFL, including one of the NFL’s frequency coordinators, to ensure everybody has the bandwidth they need.

Separate from the Rams and the NFL, USC is undertaking a major renovation of the Coliseum, home to the university’s storied football team. The $270 million project cost will be funded entirely by USC Athletics from capital gifts, sponsorship revenue, non-USC athletic events at the Coliseum, and donor naming opportunities. “The project will not require any student fees or general university, local, state or federal funds,” the university said on ColiseumRenovation.com.

In addition to significant expansion of luxury suites and press box facilities (which houses most the IT and networking gear for the Coliseum), USC will also be adding public Wi-Fi and is talking with different vendors about their requirements.

DAS antennas inside the concourse

DAS antennas inside the concourse

It is worth noting that Aruba Networks provides wireless networking for most of the adjacent USC campus (more than 5,000 APs), including the Galen Center and USC’s healthcare facilities. Thatcher emphasized the bidding was open to all vendors.

Waiting for the new stadium to be built

The Coliseum’s current capacity is 93,600 and the NFL will use 80,000 seats; post-renovation, capacity will be 77,500, due to replacement of all seats and addition of handrails to the aisles. That’s good news for Wi-Fi engineers, since the Coliseum’s bowl design has no overhangs to speak of; DAS antennas are mounted to poles that ring the stadium, and also above the bowl’s entry and exit tunnels. “Underseat AP design is expensive… we could end up with underseat and handrail,” Thatcher told Mobile Sports Report. “We’re looking at all possible solutions.”

The renovation is scheduled to begin right after USC’s 2017 football season ends and is expected to be done in time for the 2019 opener. The university said it will plan the construction schedule so that 2018 season can still be played at the Coliseum.

The other wild card in the Coliseum’s future is the Los Angeles bid to host the 2024 Summer Olympics. The city has already done the honors before (1932, 1984) and the Coliseum served as the Olympic Stadium both times; a third time hosting would be unprecedented. But because of LA’s experience, coupled with plenty of already-built sporting venues to handle a plethora of events and requirements, it was natural for the US Olympic Committee to turn to LA once Boston bailed.

The city’s bid includes $300 million for additional renovations to the Coliseum.

Rome, Paris and Budapest are also competing to host the games. The winner will be announced by the International Olympic Committee in September 2017.

Wi-Fi Analytics: Taking the first steps

Wi-Fi antennas at Joe Louis Arena. Credit: Detroit Red Wings (click on any photo for a larger image)

Wi-Fi antennas at Joe Louis Arena. Credit: Detroit Red Wings (click on any photo for a larger image)

Even though the physical construction and deployment of a fan-facing Wi-Fi network seems like the biggest challenge facing a stadium’s information technology team, in reality everyone involved knows it’s just step one.

While turning on a live network is certainly a great accomplishment, once the data starts flowing the inevitable questions follow: Now that we have Wi-Fi, what do we do with it? And how do we find out who’s using it, why they are using it, and how can we use that information it to find out better ways to improve the fan experience while also improving our business?

Those “step two” questions can only be answered by analytics, the gathering of information about Wi-Fi network performance and user activity. And while almost every live network operator almost instantly uses performance numbers to help tune the system, plans to harvest and digest the more personalized information like end-user identification, application use and fan engagement are just getting started, even at the most technically advanced stadiums with Wi-Fi networks in place.

What follows here are some conversations with stadium tech professionals who are already running fan-facing Wi-Fi networks, exploring how they use Wi-Fi metrics and analytics to both enhance the game-day experience for fans while also building a base of information that can be used by both technical staffs and marketing organizations inside the team, school and venue organizations.

Even this small sample seems to suggest that while Wi-Fi networks may be somewhat pervasive in the larger stadiums across the country, the harvesting and processing of data generated by digital fan engagement is just getting started, with plenty of unanswered questions and experiments that have yet to bear significant fruit. Yet everyone we spoke with also had an unshakable confidence that getting metrics and analytics right was the key to wireless success over the long haul, and all are fully engaged in pursuing that goal. It may take longer than physical deployment, but the “step two” of learning from the networks is well underway.

Detroit Red Wings: Pushing past the initial learning curve

Editor’s note: This profile is from our most recent STADIUM TECH REPORT, the Q2 issue which contains a feature story on Wi-Fi analytics, and a sneak peek of the Minnesota Vikings’ new US Bank Stadium. DOWNLOAD YOUR FREE COPY today!

Now that the Wi-Fi network at Joe Louis Arena in Detroit is coming up on its second birthday, Tod Caflisch said network administrators can relax a bit on game nights. Early on, however, he remembers “babysitting” the network during games, watching live performance stats to make sure everything was working correctly.

Watching the live network performance statistics, Caflisch said, “I could tell if there were issues. If throughput looked a little flat, we might have to reboot a switch. It was important, because there was so much at stake.”

As former director of information technology for the NHL’s Detroit Red Wings (he recently left Detroit and is now with the Minnesota Vikings), Caflisch helped drive the deployment of an Extreme Networks Wi-Fi network at the “Joe.” Though Joe Louis Arena is only going to host games a little while longer — a new downtown arena is just around the corner — Caflisch said the team in Detroit is already heading down the learning curve of interpreting analytics, with big goals on the horizon.

Right now, some of the most interesting network statistics have to do with fan Wi-Fi usage, including total tonnage, which Caflisch said hit 14 terabytes of data for the Red Wings’ home games this past season. That number is one and a half times bigger per game than the first year the network was in place, he said.

Big spikes for a score

One of the more interesting results came when Caflisch mapped network data to game action, an exercise that showed that hockey games may have bigger data spikes and troughs than other sports.

“We saw that traffic spikes corresponded with scores, and we also had huge spikes during intermissions,” Caflisch said. “And there were huge craters during the periods of regular action.”

While Caflisch said “it was kind of cool” to watch the network action mapped to the game action, in the future he sees the ability for the Red Wings use such actionable moments to better engage fans.

“There’s got to be some kind of marketing potential” to connect with fans during a network-activity spike, Caflisch said. What that is, is still unknown. But using networks to more closely engage fans is a big part of the Red Wings’ road map, especially as Detroit builds out a “venue environment” around the new arena.

According to Caflisch, the team in Detroit is planning to build out a network surrounding the arena, in parking lots and public spaces, including lots of beacons for proximity engagement. Though DAS and Wi-Fi numbers can show where foot traffic goes in and around stadiums, the next level of analytics Caflisch sees as important is on fan spending behavior, on items like parking, concessions and in restaurants and bars near the arena. Future projects in Detroit, he said, might include beacon-generated discounts, like a free coffee at a nearby Tim Horton’s or a free beer at a nearby bar.

“The kinds of things you want to find out are what kind of money are fans spending, and how often do they buy,” Caflisch said. “Do they stick around after the game? Do they rush in at the start? That’s the kind of stuff you’re looking for.”

Of course to get some of that data Caflisch knows the team needs to convince fans to engage digitally, by downloading a team app and providing some information for identification. So far some efforts in that direction have been helpful in identifying fans not in the team’s ticketing database, especially fans coming across the border from Canada.

In Detroit, Caflisch said, the Wings are “now marketing to those people, trying to get them to more games for the same or less money.”

Baylor University: Enlisting fans to help pinpoint problems

When Baylor University built its new football mecca, McLane Stadium, the stadium technology department was often as nervous as a football team before a big game. Would the new fan-facing Wi-Fi work as planned? Would they be able to solve problems before they became big problems?

Baylor's McLane Stadium. Credit: Paul Kapustka, MSR

Baylor’s McLane Stadium. Credit: Paul Kapustka, MSR

“At the beginning, the questions we asked were along the lines of, ‘can we get through the day,’ ” said Pattie Orr, vice president for information technology and Dean of University Libraries and the public face of the McLane Stadium network. Now that the network team is a couple years into running stadium Wi-Fi, Orr can laugh a bit about the initial fears. But from the beginning, she said, analytics “were a big factor” in making sure the network was running right.

An Extreme Networks deployment, Baylor uses Extreme’s Purview analytics system, which Orr lauds for being “easy to use” and a “great console for real-time information during a game.”

Solving for 2.4 GHz and using fan input

Mostly that means watching the dashboards to see if any APs are causing any errors, something the network stats package can usually show clearly. One of the things the network crew learned quickly during the first season with Wi-Fi was that Baylor fans were using a lot more 2.4 GHz Wi-Fi devices than anyone had thought, meaning that there were more older phones in use that didn’t have the newer 5 GHz Wi-Fi chips.

“The first season we were about 50-50 between 2.4 GHz and 5 GHz, and that surprised us,” said Bob Hartland, director of IT servers and networking services at Baylor. “We had to prioritize for more 2.4 GHz.” This past season, Hartland said, the fan devices skewed closer to 60 percent using 5 GHz bands.

A Baylor "Wi-Fi Coach" helps a fan negotiate the network. Credit: Baylor University

A Baylor “Wi-Fi Coach” helps a fan negotiate the network. Credit: Baylor University

Baylor also added Wi-Fi to its basketball arena this past season, presenting a whole new set of problems, like devices trying to connect to APs across the smaller stadium. Though network analytics were a start, Baylor’s team found out that fan input could also help isolate where problems might be from a physical standpoint. Having a team of “network coaches” on hand also helped pinpoint the problems in a way that might be impossible just working from the network side of things.

This past year, Orr said Baylor added a feature to its stadium app to let fans “send a message to the Wi-Fi coach” with their row number and seat number if they were having a network problem. The coaches (part of most Extreme Wi-Fi deployments) also followed social media like Twitter to see if fans were reporting network problems.

“It’s fantastic to have the live [performance] data from your fans,” Orr said. With fan and network data and area knowledge in hand, the coaches and the network team could more quickly determine if it was a network or device problem, and respond more quickly to the issue. So more data = better solutions, faster.

“If you don’t have good access to analytics you can’t deal with fan [problems] in real time,” Orr said.

VenueNext and the Niners: Finding out who’s in the building

As one of the newer and more technologically advanced venues, Levi’s Stadium often gets noticed for its wireless networks, which set single-day records of 26 terabytes of data for combined DAS and Wi-Fi usage at Super Bowl 50.

A VenueNext beacon enclosure at Levi's Stadium. Credit: VenueNext

A VenueNext beacon enclosure at Levi’s Stadium. Credit: VenueNext

Though wireless performance is important to teams and fans, the information being gathered by the Levi’s Stadium app — built by VenueNext, the company created by the Niners specifically to construct stadium apps — may end up being among the most valuable digital assets, since it helps teams discover exactly who is coming in the building and how they are spending time, attention and dollars.

“We generate data for analytics,” said VenueNext CEO John Paul, talking about the role VenueNext plays as a stadium app partner. One of the more stunning facts revealed after the Niners’ first year at Levi’s Stadium was that via the stadium app, the team was able to increase its marketing database of fan names from 17,000 to 315,000, with even more impressive success in the details.

“We were able to find out things like how many games fans attended, and who they got the tickets from,” said Paul. Such data, he said, helps teams solve the classic problem of “having no idea who’s in the building on any given day.”

Knowing how many hot dogs can be delivered

While VenueNext’s value proposition may be centered on its ability to help teams gather such valuable marketing data, VenueNext itself relies on internal analytics to ensure the services its apps support — like express food ordering and in-seat food delivery — keep working smoothly during games.

After the first season at Levi’s Stadium, Paul said VenueNext learned that it needed to expose some of its data in real-time to fans — “to improve service during the event,” Paul said. One example is that now, if there are too many orders in a certain section, the app can send a message to fans that wait times might be longer than normal. Conversely, if a certain area of the stadium has idle kitchen capacity and runners, a team might send an in-app notification asking if fans want to order something, to create demand.

Over time, Paul said the VenueNext analytics might help teams find out where walk-up concession stands get overloaded by foot traffic, and maybe reconfigure stadium kitchen placements to assist with food delivery options. In the end, he said, it should be seamless to the fans, so that in-seat delivery becomes a regular part of a game-day experience.

“The fans should have no idea where the food comes from,” Paul said.

Minnesota Twins’ Target Field: Photo Essay and Wi-Fi tests

Great sight to see when you get off the plane in Minnesota.

Great sight to see when you get off the plane in Minnesota.

During Mobile Sports Report’s visit to Minneapolis earlier this summer, we had a free afternoon so we took the public tour of the Minnesota Twins’ Target Field, home of the 2014 MLB All Star Game. Though it was a kind of drizzly day we still got a lot of looks (and tests) of the thing we came to see: The park’s new Wi-Fi and DAS networks, which were operational and since it was an empty house, probably running at full capacity for all our tests.

After a short (~30 min.) light rail trip from the airport to downtown, we dumped our bags at the hotel and hoofed it over to Target Field, staying dry by cleverly using the city’s skywalk pathways. Once at the stadium it was just a short wait for the 3 p.m. tour to start, so we cruised the Twins’ gift store where the full-body Twins jammies made us think of cold September nights.

Tech you can and can’t see

Target Field from a nearby walkway. Notice the freeway running underneath.

Target Field from a nearby walkway. Notice the freeway running underneath.

I’d never been on one of these public tours before, but our group of 7 dudes learned a lot of lore from our excellent guide Rick, who had his stats down cold. The big glove outside the stadium, he let us know, is 522 feet from home plate, the longest home run recorded by Twins legend Harmon Killebrew. That home run was hit in 1967 at the old Metropolitan Stadium, where the Mall of America now stands.

Rick started out our tour by informing us that the $600 million Target Field, which opened in 2010, has a whole lot of technology under the field, pipes that heat the field and carry water away from it; there’s no dirt on the playing field, just sand underneath a very thin covering of grass. Baseball capacity now is 38,868, Rick said, though on opening day the park had 40,000+ there. That’s great stuff, man, but what about the Wi-Fi? Though I couldn’t get a Wi-Fi signal outside the gates, once inside the network was clearly humming: As Rick took us through the press box, where there were Ethernet cords in front of each seat, I wondered how necessary those were with a reading of 59.26 Mbps down and 62.67 up as I sat in a front-row seat.

Twins jammies for those cold Minnesota nights.

Twins jammies for those cold Minnesota nights.

As one the MLBAM-led technology deployment deals (in part to get ready for the All Star Game demands) the Wi-Fi inside Target Field is mainly Cisco gear, at least those that you can see. The familiar white boxes (now with MLBAM ID stickers) are fairly ubiquitous. Since we weren’t able to get ahold of the Twins’ IT crew before our visit I’m not sure what the final AP or DAS antenna count is these days. But if you know where to look, and we do, you can see a lot of antennas around.

Dealing with outside-the-park interference

One of the interesting things we learned in our profile of the park prior to the All Star Game was that since the stadium is right downtown, the Twins and the major carriers had to figure out how to keep macro antennas on buildings outside the ballpark from bleeding into the stadium’s DAS. According to another source we spoke with in Minnesota, this year was the first year that Target Field’s DAS didn’t need any more alterations; as you can see by one of pictures here of the Ford Center, which is across the street from the back side of Target Field, there’s a lot of RF on rooftops in the near vicinity.

Inside the press box. Grandpa, what's that cord for?

Inside the press box. Grandpa, what’s that cord for?

Down near field level, the Wi-Fi was still cranking in the mid-40s, an excellent score for a place that’s normally hard to cover. Looking around I didn’t initially see any APs, with none on the wall facing backwards as some stadiums do it. Then after some more inspection I saw the source of the bandwidth, some well-covered railing APs mounted on the railing behind the 10 or so rows of near-the-field seats. On our way out I saw some of the distinctive AmpThink-designed sideways railing enclosures, for the open-bowl seating not covered by overhangs.

Though ideally we’d love to come back on a game day, from the looks of the physical placements we were able to see and the tests we took, it seems like both the cellular and Wi-Fi networks at Target Field are high performers, good news for Twins fans who need connectivity. And if you need to drown your sorrows or celebrate, there is also an in-stadium beer network, which supplies suds from main keg rooms through conduits that are definitely more tasty than copper or fiber. Prosit!

Credit all photos: Paul Kapustka, MSR

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Target Field in panoramic view.

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A silhouette of a Wi-Fi antenna. MSR geek art.

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A Wi-Fi AP and some kind of gun antenna. Anyone know what that is?

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You bought it, you put your name on it.

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Another panoramic view, showing how close downtown is.

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The Ford Center is across the street from the back of the park. We’re guessing those macro antennas on top had to be tuned to keep their signals from interfering.

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Not Wi-Fi, but a network worth building for thirsty fans.

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Anyone want to test download speeds of these pipes?

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Great quote overheard in Minnesota: “It takes a lot of wire to make a park wireless.”

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Tour guide Rick getting set to take his “team” out on the field. BUT NOT ON THE GRASS!

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The railing APs that cover the field-level seats.

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An AmpThink railing enclosure. Rick didn’t know what those were, but he does now.

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Nice hardware in the Twins’ high-rollers club area.

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Our tour didn’t get to see inside, but we can guess what’s behind that door.

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If you can hit one here, the Twins want to talk to you.

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That’s about as close as MSR will ever get to being in “The Show.” Until next time!

St. Louis Cardinals team with MLBAM for Busch Stadium Wi-Fi

Busch Stadium, St. Louis, home of a new MLBAM Wi-FI network. Credit all photos: St. Louis Cardinals

Busch Stadium, St. Louis, home of a new MLBAM Wi-FI network. Credit all photos: St. Louis Cardinals

Working closely with Major League Baseball’s Advanced Media initiative, the St. Louis Cardinals activated what’s being billed as the league’s largest wireless deployment, at least if you measure by overall square footage. The system went live in a phased introduction the week before Memorial Day, according to Cardinals’ director of IT Perry Yee.

More than 740 Wi-Fi access points were installed to accommodate fans at Busch Stadium, including the AT&T Rooftop, as well the Busch II Infield and the Budweiser Brewhouse rooftop deck across Clark Ave. from the stadium at Ballpark Village, where the Cardinals played til 2005. The Cards’ wireless deployment was part of a $300 million initiative headed by MLBAM to build out Wi-Fi and DAS in all the league’s ballparks, with MLB, wireless carriers and teams all sharing in the costs. (While Busch may be the largest MLBAM deployment, AT&T Park in San Francisco has baseball’s most-dense Wi-Fi and DAS network by antenna numbers; the networks at AT&T Park are run by the Giants and AT&T.)

Yee said the Cardinals experienced relatively few engineering issues, in part because of the relative newness of the stadium. He also credited MLBAM, which took the Cardinals’ design and selected a systems integrator and an equipment vendor (Cisco).

“It’s a real turnkey solution where you submit the blueprint [to MLBAM] and they start locating the APs,” Yee said. “Where we come in is we have the background experience to tell the design team where people congregate and how often different spaces get used.”

Putting Wi-Fi in the railings

Editor’s note: This profile is from our most recent STADIUM TECH REPORT, the Q2 issue which contains a feature story on Wi-Fi analytics, and a sneak peek of the Minnesota Vikings’ new US Bank Stadium. DOWNLOAD YOUR FREE COPY today!

Wi-Fi railing enclosure.

Wi-Fi railing enclosure.

Busch Stadium, with a capacity of 46,861, is also blessed with good lines of sight to the field; the only real obstructions are near the foul poles. That’s great for fans, but creates challenges in that there are consequently fewer structures on which to mount antennas. That meant getting inventive in some areas, like installing Wi-Fi antennas in the handrails, and drilling the conduits from underneath seats to keep trip hazards and visual distractions to a minimum.

“Over in Ballpark Village, we had brick on the outside of building so we had to be careful — that was an issue for the electricians to figure out,” Yee said, quickly adding that the electricians on projects like these rarely get the recognition they deserve. “The designer can say where the antennas go, but the electricians have to figure out how to get power to that spot and do it in a manner that fits the building,” he said.

Cardinal fans trying to access the network hit a gated page that asks which cell carrier they use and also to accept terms and conditions; the Cardinals can then track usage and capacity by carrier and take that information back to the three carriers with DAS service in Busch Stadium: AT&T, Sprint and Verizon Wireless. “If Sprint, for example, notices they have lot more customers than anticipated, it might be time for them to review their capacity,” Yee said.

Cards director of IT Perry Yee

Cards director of IT Perry Yee

There’s also an option on the gating page for users to share their email if they want to subscribe to the Cardinal newsletter, Yee added.

MLB app the center of activity focus

The Busch Stadium Wi-Fi network is new enough that MLBAM still is in the process of handing over management and oversight to the Cardinals’ organization; that makes it hard to track certain numbers — like what the budget was the for the project and how much money each entity contributed, numbers which MLBAM has not revealed for any of the many deployments it led throughout the league.

The Cardinals also aren’t releasing any official throughput or usage thresholds yet. Yee said he has seen speeds of 100 Mbps up and down and up on his Samsung S5 phone during more exciting parts of a recent game when fewer users were online. That number dipped to 20-30 Mbps during quieter parts of game. “It was a really good game — for half an hour no one was on the Wi-Fi, then when the score went in one direction I began to see speeds going down as people got online,” Yee said.

Lower level seats are covered with APs that shoot backwards into the stands.

Lower level seats are covered with APs that shoot backwards into the stands.

The Cardinals are looking to use the league’s Ballpark mobile app as the focal point for digital ticketing and inseat ordering plans. One hurdle to inseat ordering isn’t technical; it’s making sure the concessionaire can receive the data. “There’s lots of backend components to establish and flesh out before it becomes a real thing — lots of logistics to make these things happen,” Yee said.

The Cardinals have been using Bluetooth-based beacon technology for a couple years now. “We use it at our gates to greet people and it works via the Ballpark app,” Yee said. For now, the beaconing only works with iPhones; they’ll add support for Android devices at some point. But Yee foresees using beacon technology all around Busch Stadium at points of interest like the Stan Musial statue, providing information about who he was, what he did, to fans in proximity of the monument.

The Cardinals are still considering whether to deploy ambassadors in the stands during games to help people with connectivity issues and other questions. Longer term, they’re looking at geofencing with the concession areas or team store for specials and sale items — “Hot dogs on sale for this inning,” Yee mused. That’s way off in the future, the Cardinals’ IT director added.

In the meantime, the focus will be on “infrastructure that allows fans to see more and do more that makes the games more enjoyable,” Yee said.

New Report: US Bank Stadium sneak peek, Wi-Fi analytics and more!

DOC12Our newest STADIUM TECH REPORT features a look inside the Minnesota Vikings’ new home, US Bank Stadium, with a sneak peek photo essay ahead of the venue’s August opening dates. Also included in our latest issue is a feature on Wi-Fi analytics, as well as in-depth profiles of technology deployments at the St. Louis Cardinals’ Busch Stadium, and the Buffalo Bills’ Ralph Wilson Stadium.

Our Q2 issue for 2016 also has a big focus on DAS deployments, specifically at two venues with extra-large attendance issues — namely, the Kentucky Derby and the Daytona 500. You can get all this analysis and reporting by simply downloading a free copy of the report!

From its architecturally striking exterior to its sunny glass-walled interior, US Bank Stadium looks like a jewel for downtown Minneapolis. While we’ll have a full report on the technology inside a bit later this summer, you can feast your eyes on what we saw during a hard-hat tour of the stadium in early June.

On the Wi-Fi analytics side, you can hear from several leaders in stadium Wi-Fi implementations about how they are using data from their networks to improve the fan experience while also finding new ways to boost their own stadium businesses. Our profiles of Busch Stadium, Ralph Wilson Stadium and a bonus profile of the Los Angeles Coliseum all provide in-depth coverage of the unique challenges each one of these venues faces when it comes to technology deployments. And our DAS-focused coverage of deployments at Churchill Downs and Daytona International Speedway illustrate how expanded cellular coverage can provide enough connectivity when Wi-Fi isn’t an economic option. DOWNLOAD YOUR COPY of the report today and get this knowledge inside your head!

Beyonce fans use 2.64 TB of Wi-Fi at Levi’s Stadium

Beyonce at Levi's Stadium. Credit: Beyonce.com

Beyonce at Levi’s Stadium. Credit: Beyonce.com

Beyonce and her Formation World Tour came to Levi’s Stadium on May 16, and according to stadium network officials the fans in attendance that night used 2.64 terabytes of data on the stadium’s Wi-Fi network, a pretty big number when you realize that only 11,410 users connected to the network.

Following her cameo appearance at Levi’s during the Super Bowl 50 halftime, Beyonce sold out Levi’s (attendance was 46,730) for her May concert, and has added another appearance there on Sept. 17. While the numbers of fans connected to Wi-Fi didn’t even approach Super Bowl numbers — according to the stadium network crew the maximum concurrent user number was 7,820 — it’s possible that those fans racked up more bytes per device, since 2.64 TB is a good-sized number for a regular day of football Wi-Fi activity at wired stadiums like Levi’s.

According to Levi’s Stadium app provider VenueNext, the Beyonce tour did not have in-seat food ordering and delivery turned on for the concert, in what seems to be a trend for nighttime events at Levi’s Stadium. There is also no food ordering or delivery for the Copa America games currently taking place at Levi’s Stadium, according to the stadium staff. We have not yet seen any DAS numbers for the Beyonce concert but will update if we get those stats.