Kings turn to startups, Cartogram for Golden 1 Center app development

Screenshots from new Sacramento Kings/Golden 1 Center app. Credit all photos: Paul Kapustka, MSR

Screenshots from new Sacramento Kings/Golden 1 Center app. Credit all photos: Paul Kapustka, MSR

For an arena that seeks to redefine the fan experience at a large public venue, it’s somehow fitting that the Sacramento Kings have turned to startups for two of the core parts of the new stadium app for their new home, Golden 1 Center.

With a main app platform developed by stadium-newcomer and mapping features provided by Seattle-based startup Cartogram, the Kings have produced a stadium app they hope will help give fans a better game-day experience, by reducing “pain points” in areas like transit, parking and ticketing, while also providing features like concession-ordering and delivery via the app. There are also plans for a wide range of content including replays and stats, and the ability to purchase seat upgrades. Though the new Golden 1 Center is already open, the stadium-app features will likely not be fully tested until the Kings’ first regular-season opener, scheduled for Oct. 27 against the San Antonio Spurs.

And while the app is a centerpiece of the Kings’ very public campaign to tout Golden 1 Center as one of the most technologically advanced stadiums every built, to even begin to reach that title the Kings must first conquer the biggest hurdle most stadium apps have, that being just getting fans to download and use the app in the first place. Ryan Montoya, chief technical officer for the Kings, thinks the app’s focus on services will help drive adoption, especially for a brand-new place where all fans will need help finding there way there, and around once inside.

Flexibility to add more services quickly

“We wanted to build features [in the app] that were actually useful to fans,” said Montoya in a phone interview. “We wanted to push the boundaries, to remove friction and help the arena become more intuitive.”

Directions and parking / transit options

Directions and parking / transit options

Though most of the leading team- and stadium-app platforms, such as those from YinzCam or VenueNext, provide the ability to integrate third-party features, the Kings said they were seeking a more agile app platform, one that Montoya said “would provide us flexibility in real time.” For that core, the Kings turned to a company called, a San Francisco firm with experience in “assisting large organizations with digital transformations,” but no public claims to team- or venue-app developments.

Neha Sampat, co-founder and CEO of, said that since its founding in 2007, her company has a lot of experience in helping enterprise company move to cloud-based operations, moves that include support for content management and mobile-device usage.

“What the Kings are trying to do is a large-scale enterprise use case,” said Sampat in a phone interview. “There are a lot of big-data analytics and so much personalization that is dependent on data.”

Sampat said’s model of a “back end as a service” and its ability to quickly connect other programs’ APIs make it a perfect partner for the Kings, who want to expose multiple services and features through the combined Golden 1 Center/Kings app.

“When Vivek [Ranadive, Kings owner] said 2 years ago the ‘arena will check into you,’ we got excited because that was our vision,” Sampat said. Sampat compared the Kings’ ideas to services has helped deliver at other large public spaces, like connected cities and convention centers.

Ticketmaster integration

Ticketmaster integration

“The use cases are similar,” Sampat said. “If you’re at a conference, something can happen [to the event app] due to your location.”

Using the backend, the Kings have been able to add several well-known existing services to the new app, including Appetize for food ordering, and Parking Panda for parking services. There is also integration with Ticketmaster and some new “smart kiosks” from Skidata which Montoya said should be able to allow for up to 1,000 fans per hour to get into the arena, as opposed to limits of around 300 fans per hour via manual ticket-scanning techniques.

The important thing, Montoya said, is to have a backend system that allows for continuous additions to the application, a so-called “bus” theory “to allow us to integrate services seamlessly.”

Maps the way people want them

While the app certainly is pushing the envelope when it comes to functionality, perhaps the most important part of it at the start will be its wayfinding capabilities. With its intimate downtown setting — one placed right in the city center, and not surrounded by parking lots — Golden 1 Center will likely present a challenge for fans in just trying to get to and get inside the venue. Add into that the challenge for any fan simply to find their way around a brand-new facility, and you have an increased need for directions and assistance.

To help fans find their way, the Kings have built features into the app that include map-directed wayfinding to transit and to parking lots, and then into the building and to their seats. To power the wayfinding, the Kings selected Cartogram, a Seattle-based startup that uses Google Maps as its base to power maps that allow for directed searches both inside and outside buildings.

Indoor seating map

Indoor seating map

In a recent phone interview, Cartogram CEO Will Clausen said the Kings had been looking for a mapping solution that could integrate both exterior and interior views, mainly due to the aforementioned challenges of getting directions to a new stadium located in a downtown core. Having a Cartogram employee who worked previously with a Kings employee helped get Cartogram in the door, Clausen said, and now its system drives not only the wayfinding features in the app but other amenities like the ability to see how long lines are at concession stands or bathrooms.

Working closely both with as well as with the Kings’ wireless networking team, Clausen said the Cartogram software uses information both from Bluetooth beacons as well as from Wi-Fi access points to determine line lengths and wait times. While Bluetooth is great for providing granular location information for a single device, Clausen noted that while not all devices may have the app downloaded, almost all devices in a venue have Wi-Fi active, allowing the Kings’ system to detect density in local areas based on the number of devices its Wi-Fi network can see.

And while other stadium systems like the San Francisco 49ers’ Levi’s Stadium app have wayfinding features with live interactive maps, those maps are different than Google Maps, an app Clausen said most people know and like. Using Google Maps as its base, Clausen said, “gives end users the experience they’re used to.”

In the end, such familiarity may help the Kings’ Golden 1 Center app become more widely used than other stadium apps, which regularly trail social-media apps and email apps for most-used apps in any stadium game-day use measurements. And while relying on startups may be the team-app version of an NBA team relying on rookie players, the Kings’ Montoya is confident the new app will help the Kings deliver on their vision of an advanced fan experience.

“I think we’ve seen a transformation of what a [stadium] app is supposed to be,” Montoya said. “It’s a real evolution.”

The all-important cowbell sound feature for the app.

The all-important cowbell sound feature for the app.

For concerts -- who needs a lighter when the app can provide?

For concerts — who needs a lighter when the app can provide?

IBM lands tech deal for new L.A. soccer stadium

Artist rendering of Banc of California Stadium, slated to open in 2018. Credit: LAFC

Artist rendering of Banc of California Stadium, slated to open in 2018. Credit: LAFC

IBM’s growing sports-venue technology business landed its first soccer-specific client, with the announcement that IBM will lead all technology deployments at the Los Angeles Football Club’s Banc of California Stadium, a venue scheduled to open in 2018.

Like it has at Texas A&M’s Kyle Field and the Atlanta Falcons’ new Mercedes-Benz Stadium, IBM will act as a lead general contractor of sorts for technology at the under-construction 22,000-seat Banc of California Stadium, responsible for picking vendors and leading deployment for such features as Wi-Fi and cellular networks, digital signage, and as yet-to-be determined fan experience applications and services.

The MLS expansion team LAFC, which will begin play in 2018, has a star-studded ownership group that includes names like former pro athletes Magic Johnson and Nomar Garciaparra, actor Will Ferrell and Golden State Warriors owner Peter Guber, among others. The new stadium is being built on the space once held by the Los Angeles Memorial Sports Arena, adjacent to the Los Angeles Memorial Coliseum. According to the team website the stadium will have clear-plastic shields overhead to reduce sun glare and reflect heat, made of the same ETFE plastic used in the clear window sides of the Minnesota Vikings’ U.S. Bank Stadium.

Though IBM was not yet ready to name specific vendors or any specific apps or services that will be available at the new stadium, it did say that its contract with LAFC shows that IBM’s strategy of having a single integrator in charge of all technology deployments isn’t just for huge stadiums or big new projects like Atlanta’s new venue.

Construction-cam shot at home of future Banc of California Stadium. Credit: LAFC

Construction-cam shot at home of future Banc of California Stadium. Credit: LAFC

“As [stadium network] technology evolves, it just becomes more complex, whether it’s a small venue or a large one,” said Jim Rushton, global leader for the sports & entertainment practice for IBM. “Our methodology is the same.”

Just like a lead contractor for plumbing or electricity, Rushton said that IBM’s size and purchasing power gives it an edge that individual venues might not have. Rushton also said that IBM’s ability to oversee all parts of a venue’s technology offerings — from wireless infrastructure to network security and application development — and its ability to integrate technologies from firms other than IBM — can help venues plan more strategically and put together a more complete venue-technology plan than they might be able to do on their own.

Rushton said that IBM’s sports venue practice, which was formally announced a year ago, will be naming more projects underway soon, including some in Europe. IBM is rumored to be the lead technology integrator for the stadium renovation that will be taking place at Notre Dame after this football season, but there has been no announcement of that yet.

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Verizon correcting bills to make sure NFL streaming is really ‘free’

Screen Shot 2016-09-09 at 10.29.06 PMIf you are a Verizon Wireless customer who rejoiced at the announcement earlier this fall that the wireless carrier wouldn’t charge for data used for watching live NFL action via its NFL Mobile app, you can stay happy — even if you do initially see some data charges on your monthly bill.

After being alerted by a Mobile Sports Report reader that data charges were still showing up after a user watched some NFL games, we asked Verizon if their promotion was up and working. According to an email response from an unnamed Verizon authority, it appears that while Verizon was making the NFL action free, the streaming of ads was not — but never fear, Verizon said it is crediting users’ bills for any ads watched while watching football via the NFL Mobile app.

Here is the official response we got from Verizon’s PR company, attributed to “someone at Verizon” (seriously, that’s how it was worded to us):

“The NFL live games are automatically zero rated so they won’t count against customer’s data. Ads during the games are not, but we are issuing customers additional data (1GB or more depending on each customer’s NFL streaming) or post bill credits to cover the usage incurred from the ads. That process is disclosed in the disclaimers and the bonus data is issued automatically when a customer streams an NFL live game. We are monitoring this closely to make sure all customers do get a truly free NFL experience with a combination of automatic zero rating, additional data or bill credits as needed.”

As you continue to watch for free maybe give a shout out to Gary for spending 40 minutes on the phone with Verizon customer support, a painful experience we know well. Anyone else still seeing data charges for football with no refunds, let us know.

Analysis: The year of the big stadium Wi-Fi upgrade

Carolina Panthers director of IT James Hammond shows off a new under-seat Wi-Fi AP at Bank of America Stadium. Credit: Carolina Panthers

Carolina Panthers director of IT James Hammond shows off a new under-seat Wi-Fi AP at Bank of America Stadium. Credit: Carolina Panthers

Even in the midst of several brand-new stadium debuts and the future-proofed wireless networks inside them, there is a separate, yet distinct trend emerging in the big-stadium, wireless connectivity world: Call it the year of the big upgrade.

Our profile in our latest STADIUM TECH REPORT of Bank of America Stadium in Charlotte, N.C., is a case in point: Thanks to the never-ending demand for more connectivity for fans, stadiums that deployed networks just a few years ago are now finding that those old systems already need upgrades or replacements, typically at a much higher cost than the original network. In addition to BofA Stadium, the New England Patriots’ home, Gillette Stadium, also got a Wi-Fi makeover this past summer, going from about 400 Wi-Fi APs to well over a thousand, with most of the new ones deployed under seats.

According to Fred Kirsch, who oversees the Gillette Stadium network, some of the under-seat placements there were especially tricky, since granite underneath the stands didn’t allow for the ability to drill through the concrete. A workaround involving an above-ground enclosure was envisioned and manufactured, underlining the custom complexity of network deployment found from stadium to stadium. No two are the same, and what works at one may or may not work at another.

But what is common across all these large venues is the ever-increasing need for bandwidth, a moving target that has yet to slow down or stabilize. Last year the story that turned everyone’s head was the need by carriers to upgrade their DAS infrastructure at Levi’s Stadium ahead of Super Bowl 50 – this coming just a year after the stadium had opened for business. While the demands of a Super Bowl (especially Super Bowl 50, which set records for DAS and Wi-Fi usage) are perhaps much different than everyday events, it’s still a safe bet that for many stadiums with Wi-Fi networks – especially the early movers – 2016 has become a year of reckoning, or biting the bullet and writing more checks for more coverage, perhaps seemingly too soon after the initial rollout.

Getting ready for Super Bowl LI

In Houston, NRG Stadium finally has Wi-Fi, and not a moment too soon, with Super Bowl LI on the near horizon. Since the venue didn’t have Wi-Fi prior to this season it’s not really an upgrade but it’s hard to understate the challenge of putting in a Super Bowl-ready network in just one summer, a construction calendar shortened by the fact that integrator 5 Bars and equipment vendor Extreme Networks had to wait until after the NCAA Men’s Final Four was over to begin installing cabling and APs. At of the start of the NFL season the Wi-Fi network is already live at NRG Stadium, and is sure to go through weekly tweaks as the league marches on toward its championship game.

Gillette Stadium before the Sept. 11 game vs. the Miami Dolphins. Credit: Steve Milne, AP, via

Gillette Stadium before the Sept. 11 game vs. the Miami Dolphins. Credit: Steve Milne, AP, via

And while attention-grabbing new stadiums like US Bank Stadium in Minneapolis and Mercedes-Benz Stadium in Atlanta are planning big network capacity from the get-go, some new stadiums like T-Mobile Arena in Las Vegas have upgrade thinking planned in from the start, with the idea that the network will never really be a finished product, at least until they stop making new phones or developing new apps. Of course, that future isn’t happening anytime soon, with the Apple iPhone 7 announcement with the new double-lens camera coming in just before the start of another football season.

New phones and new apps mean more bandwidth demands, leading even those who already have stadium networks to keep wondering if what they’ve installed is enough. We suspect this may be an ongoing story line for the foreseeable future, so – stay tuned here to Mobile Sports Report for the latest success stories and lessons learned from those who have already jumped in or jumped back in to the deployment fray.

Editor’s note: This column is from our latest STADIUM TECH REPORT, which is available for free download from our site. Read about Wi-Fi deployments at Bank of America Stadium, Mercedes-Benz Stadium and more!

New Report: Carolina Panthers build new Wi-Fi and DAS; Mercedes-Benz Stadium update, and more!

Q3thumbMobile Sports Report is pleased to announce the Q3 issue of our STADIUM TECH REPORT series, the ONLY in-depth publication created specifically for the stadium technology professional and the stadium technology marketplace.

In addition to our historical in-depth profiles of successful stadium technology deployments, our Q3 issue for 2016 has additional news and analysis, including a look at Wi-Fi analytics at the Mall of America, and a story about how the Cleveland Browns found $1 million in ROI using new analytics software from YinzCam. Download your FREE copy today!

Inside the report our editorial coverage also includes:

— Bank of America Stadium profile: An in-depth look at the Carolina Panthers’ decision to bring new Wi-Fi and DAS networks in-house;
— Mercedes-Benz Stadium profile: An early look at the technology being built into the new home of the Atlanta Falcons, with an emphasis on fiber;
— T-Mobile Arena photo essay: A first look at the newest venue on the famed Las Vegas Strip;
— Avaya Stadium profile: How the stadium’s Wi-Fi network became the star of the MLS All-Star game.

We’d like to take a quick moment to thank our sponsors, which for this issue include Mobilitie, Crown Castle, SOLiD, CommScope, JMA Wireless, Corning, Samsung Business, Xirrus, Huber+Suhner, ExteNet Systems, DAS Group Professionals and Boingo Wireless. Their generous sponsorship makes it possible for us to offer this content free of charge to our readers. We’d also like to thank you for your interest and support.

Cowboys hit 2+ TB, Texas A&M sees 1.8+ TB in first AT&T DAS stats for 2016 football season

dx1With the first few football games of the season now under our belts, stats from stadium wireless networks are filtering in with a refrain we’ve heard before: Fan use of wireless data is still growing, with no top reached yet.

Thanks to our friends at AT&T we have the first set of cellular network stats in hand, which show a report of 2.273 terabytes of data used on the AT&T network at AT&T Stadium for the Cowboys’ home opener, a 20-19 loss to the New York Giants on Sept. 11. That same weekend the AT&T network at Kyle Field in College Station, Texas, home of the Texas A&M Aggies, saw 1.855 TB of data during Texas A&M’s home opener against UCLA, a 31-24 overtime win over the Bruins.

Remember these stats are for AT&T traffic only, and only for the AT&T network on the DAS installations in and around the stadiums. Any other wireless carriers out there who want to send us statistics, please do so… as well as team Wi-Fi network totals. Look for more reports soon! AT&T graphics below on the first week results. We figure you can figure out which stadiums they’re talking about by the town locations.

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