AT&T: Hawks, Warriors fans are tops when it comes to DAS data use during championship series

Though we didn’t get a game-by-game breakdown, according to our friends at AT&T the fans for the Stanley Cup Champion Chicago Blackhawks and the NBA Finals Champion Golden State Warriors are also the respective “winners” in their sports for having finals-series games with the most DAS data use.

In a blog post outlining some stats for data usage on AT&T networks on distributed antenna systems (DAS) inside the championship venues, the Chicago fans filling United Center had the single highest DAS total for any game in either sport, with 386 gigabytes crossing the network during the Cup-clinching Game 6 on June 15. Warriors fans captured the highest AT&T DAS total for the NBA Finals with a 249 GB mark on June 7 at Oracle Arena, the Game 2 overtime loss to the Cleveland Cavaliers. Remember, these totals are only for AT&T customers on AT&T networks at those arenas. (Any other carriers who want to report results, you know where to find us!)

We are working to get Wi-Fi totals as well since we know all four venues — Chicago’s United Center, Oakland’s Oracle Arena, Cleveland’s Quicken Loans Arena and Tampa’s Amelie Arena all have Wi-Fi, courtesy of our recent HOOPS AND HOCKEY ISSUE. Now all we need are some final stats, so if the folks at each arena are done celebrating or weeping, send your finals Wi-Fi stats our way.

And… THREE! 🙂

Screen Shot 2015-06-22 at 8.34.33 PM

(photos credit Chicago Blackhawks team site)

Analysis: NBA, NHL teams getting into Wi-Fi without single league-wide strategy

So who needs a league-wide stadium networking strategy, anyway? Neither the NBA nor the NHL has such a beast, but it doesn’t seem to be stopping the deployment of fan-facing Wi-Fi services that now reach almost every NBA arena and almost two-thirds of NHL venues.

The two biggest leagues for professional indoor sports in the U.S. may share a lack of a single, public league-wide networking strategy, but they also share a similarity that may make such strategies unattainable, even if they existed. Namely, because the venues that the teams play in are almost always used for multiple purposes – like concerts and other events – it’s hard for one league or one team to exert control over what goes on inside.

But even though there’s no single-item menu for bringing wireless technology to stadiums, that doesn’t mean the leagues aren’t helping teams find the best ways forward. According to Michael Gliedman, senior vice president and chief information officer for the NBA, he and his IT experts are constantly meeting with all the teams in the league, sharing contract information and best-practices to ensure that NBA arenas are “as wireless as they can be.”

Screen Shot 2015-03-27 at 4.38.32 PMAnd in a quick interview with the NHL’s boss, the same impression came across: that the leagues may not be dictators, but they are doing lots of behind-the-scenes work to ensure the fan experience doesn’t get disconnected.

The “we’re just a tenant” point was made to us directly by NHL commissioner Gary Bettman, during his live visit to the Coors Light Stadium Series game between the San Jose Sharks and the Los Angeles Kings at Levi’s Stadium in February. In a great non-answer answer, when we asked Bettman directly if there was a league- wide plan to bring Wi-Fi to all stadiums, he answered, “All our arenas are being upgraded [from a technology standpoint]. From bigger video boards to Wi-Fi we know our fans want what they want, when they want it.”

In other words: Gary gets it, but you’re not going to get him to issue any kind of Roger Goodell edict for league-wide Wi-Fi that still hasn’t happened, three years after it was said. He’s too smart to pin himself down like that. But with 19 out of its 30 arenas already having free fan-facing Wi-Fi, and more on the way, Bettman and the NHL are making pretty good progress when you consider that the league doesn’t have as much income as the other large U.S. pro sports.

NBA Wi-Fi getting more publicity

Editor’s note: This analysis is part of our new Stadium Tech Report HOOPS AND HOCKEY ISSUE, available for free download. In addition to this story it contains additional profiles and team-by-team tech capsules for all 30 NBA teams. Download your copy today!

On the hoops side, in a recent phone interview with MSR Gliedman said that while the NBA “has never published a ‘you have to do this’ menu,” he and his office are engaged with teams on multiple levels, from reviewing carrier contracts to offering best-practices advice on new technology and how-to on deployments. But like the NHL, since many of its teams play in venues with multiple tenants, the final decisions on tech deployments like Wi-Fi networks rests with the teams themselves.

Screen Shot 2015-03-27 at 4.38.39 PMWith 24 out of the NBA’s 29 venues already wired for Wi-Fi, the need for an overarching “strategy” for wireless deployment may already be a moot point. On the promotion side, things have improved a bit from last year, when our look at NBA stadium Wi-Fi found that while many stadiums had Wi-Fi, only a few had any information about it on their team websites.

As the calendar changed to 2015, almost half of the teams with Wi-Fi now have some kind of information about the service on their team web pages, although only six teams (representing five facilities) have a note about Wi-Fi in the all-encompassing “A-Z guides” that are probably the first place a lot of fans would look for such info. While the lack of online information about Wi-Fi in NBA stadiums is still puzzling, we’ve also come to the conclusion that it may not matter that much if teams have in-arena promotions for the Wi-Fi services. One message on the arena big screen, for example, is probably a lot more effective at getting fans connected than any web page item.

Upside and downside of the scattered approach

While it’s easy to point to the hundreds of millions in revenue dollars generated by Major League Baseball’s unified digital and stadium-networking approach as a barometer of success, there may be a lot of benefit in letting individual teams chart their own paths when it comes to in-building networks and the digital access that follows. Even the limited look at the league-wide deployments found in our most recent profiles sees four completely different ways of reaching toward the same goal, of using wireless networks to build an improved fan experience that can also be tapped for more granular marketing data.

Screen Shot 2015-03-27 at 4.44.11 PMSince no single technical or software platform has yet established dominance in the stadium Wi-Fi, DAS or stadium app marketplaces, the competition right now can only benefit stadium owners and operators, since it increases the choices available while keeping pricing down. The flip side of that equation is that venue owners and operators need to arm themselves with either better education or a qualified partner to help sift through the choices to find one that makes fiscal sense, as well as the capability to handle the still-growing demand for wireless data bandwidth, which as of yet shows no signs of plateauing.

With any luck, the information side is one place where we can help, with our stadium profiles and other supplemental reports like our annual State of the Stadium survey, which once again this year will be delivered at the SEAT Conference, this year in July right here in San Francisco. In addition to our quarterly reports we have some other projects in the works, including a focused report on beaconing technology, which is rapidly finding converts for its ability to hyper-locate digitally connected fans. Stay tuned to the MSR website and sign up for our email newsletter to make sure you don’t miss anything. And if you have a story to share, by all means give us a holler so that others can learn from your successes, as well as from your lessons learned along the way.

Stadium Tech Report: NBA, NHL teams deploying more Wi-Fi without league-wide help

Hoops and hockeySo who needs a league-wide stadium networking strategy, anyway? Neither the NBA nor the NHL has such a beast, but it doesn’t seem to be stopping the deployment of fan-facing Wi-Fi services that now reach almost every NBA arena and almost two-thirds of NHL venues.

That’s one of the main themes explored by our latest STADIUM TECH REPORT, the HOOPS AND HOCKEY ISSUE, now available for free download from our site. If you’re new to our site, our quarterly long-form reports are designed to give stadium and large public venue owners and operators a way to dig deep into the topic of stadium technology, via exclusive research and some profiles of successful stadium technology deployments.

We’d like to take a quick moment to thank our sponsors, which for this issue include Mobilitie, Crown Castle, SOLiD, CommScope, TE Connectivity, Extreme Networks, Aruba Networks, and JMA Wireless. Their generous sponsorship makes it possible for us to offer this content free of charge to our readers.

In this issue we take a look at NBA and NHL arenas, with profiles on how some of the leading teams and stadium owner/operators are using technology to improve the fan experience, even without a stated, public direction on stadium technology from their respective leagues. What did we discover? First, that the lack of such strategies may not be such a bad thing, with 24 out of 29 NBA venues and 19 out of 30 NHL venues all offering some comprehensive form of free fan-facing Wi-Fi.

And while the lack of a single strategic direction also means there’s a bit of chaos when it comes to picking technology or building a team app strategy, we also think that scramble could also be a bonus right now, providing more choice and competitive pricing as the industry starts to grow as a whole. Inside our 40-page-plus issue you’ll find four in-depth profiles of Wi-Fi and DAS networking deployments, and the kinds of things those deployments make possible, like greater granularity when it comes to knowing who the fans are. There’s also analysis on the situation from yours truly and some key thinking on DAS deployment strategies from industry thought leader Seth Buechley. Again, all this is yours for the free reading, just download your copy today!

Hockey crowd melted down Levi’s Stadium network and app, overwhelmed light rail

Levi's Stadium scoreboard during Stadium Series hockey game. Credit all images: Paul Kapustka, MSR (click on any photo for larger image).

Levi’s Stadium scoreboard during Stadium Series hockey game. Credit all images: Paul Kapustka, MSR (click on any photo for larger image).

From a financial and publicity standpoint Saturday’s Coors Light Stadium Series hockey game at Levi’s Stadium was a success, with 70,205 fans packing the football facility to watch the San Jose Sharks lose to the Los Angeles Kings, 2-1. But while the sellout crowd contributed to the general electricity that filled the venue, the mass of people also caused problems with the stadium’s vaunted wireless network, knocking out some parts of the Wi-Fi and cellular networks and overwhelming the unique feature of the stadium app designed to allow fans to have food and drinks delivered to their seats.

Hockey fans also swamped the VTA light rail system, causing some fans to wait as long as two hours before they could catch a bus or train to get home from the stadium. Though light rail officials said they will work on correcting the problems, the commuting jam does not bode well for a facility that is scheduled to host Super Bowl 50 in less than a year’s time, especially since many Super Bowl fans are expected to be traveling from San Francisco to the Santa Clara, Calif., neighborhood where Levi’s Stadium sits.

According to Roger Hacker, senior manager for corporate communications for the San Francisco 49ers, the Levi’s Stadium network team identified “isolated interruptions” of the Wi-Fi network, due to “frequency coordination issues” that the network team had not seen at previous events. Hacker also said that one unnamed wireless carrier had “issues” with its base station firmware, but said that the problems were resolved by game’s end. (For the record, I am a Verizon Wireless customer and I had “issues” getting cellular connectivity Saturday, so draw your own conclusions.)

Since the Niners’ full explanation is somewhat light on facts and numbers, we will first offer a “fan’s view” of the events Saturday night, under the caveat that Mobile Sports Report was not attending the game as press, but instead as just a regular hockey fan (one who purchased two full-price tickets) who was looking forward to using the stadium’s technology to enhance the game experience. Unfortunately for this fan, the Levi’s Stadium network, app and transit services all fell down on the job.

Light show a dud

Though the MSR team had no problems getting to the stadium — our light rail train out of Mountain View at about 5:30 p.m. was relatively empty — I noticed some irregularities in network connections during the pregame ceremonies, when I tried to join in the fan-participation light show, a technology feature recently added to the Levi’s Stadium app especially for the Stadium Series game. Like many people in our area, I couldn’t get the app to work, leaving me staring at a spinning graphic while others in the stadium saw their phones contribute flashing lights during pre-game music.

After the light show segment ended, I noticed that the Levi’s app was performing erratically, quitting on its own and kicking my device off the Wi-Fi network. After rebooting the device (a new Apple iPhone 6 Plus) I still couldn’t connect to the Wi-Fi, an experience I’ve never had at Levi’s. Turning off the Wi-Fi didn’t help, as cellular service also seemed poor. Since I wasn’t really there to work — I just wanted to enjoy the game with my older brother, who was in town for the event — I posted a quick tweet and went back to just watching the Sharks play poorly for the first 20 minutes.

One of the benefits of being a close follower of Levi’s Stadium technology is that when you tweet, people listen. By the middle of the first intermission, I was visited personally by Anoop Nagwani, the new head of the Levi’s Stadium network team, along with a technician from Aruba Networks, the Wi-Fi gear supplier at the stadium. Even with laptops and scanners, my visitors couldn’t immediately discern the network problem; they were, however, visited by a number of other nearby fans, who figured out who they were and relayed their own networking problems to them.

To be clear: I didn’t spend the game as I usually do at Levi’s, wandering around to see how the network is performing at as many spots as I can. But even if the outage was only in our area, that’s a significant problem for Levi’s Stadium, which has touted its technology every chance it gets. I also noticed problems with cellular connectivity all night, which leads me to believe that the network issues were more widespread than just at my seating area.

The official statement from Hacker describing the problems doesn’t pin any specific blame, but a guess from us is that perhaps something in the mix of systems used by the entertainment performers (there was a small stage to one side of the rink where musicians performed) and media new to the facility caused the Wi-Fi problem. Here is the official statement on the Wi-Fi issues:

The Levi’s Stadium network team identified isolated interruptions of the WiFi system in specific sections on Saturday night due to frequency coordination issues previously unseen at the venue and unique to this event. Saturday’s event featured extra radio systems not typical to previous stadium events, some of which were found to be unauthorized by event frequency coordinators. To avoid similar situations in the future, Levi’s Stadium management will be initiating additional frequency control protocols for all events.

Hacker said the network team did not track exactly how widespread the outages were, so could not provide a number of fans affected. But enough apparently did connect, since according to Hacker, the Levi’s network saw near-record traffic Saturday night, with a total of 3.0 terabytes of data carried, second only to the season-opening Niners game back in September, which saw 3.3 TB of data used on the Wi-Fi. Hacker said there were 24,792 unique devices connected to Wi-Fi during Saturday’s event, with a peak concurrent user number of 17,400 users, also second highest behind the season-opener total of 19,0000. The Stadium Series game did set a new mark for throughput with 3.5 Gbps on the network just before the start of the game, a surge that seems to be behind some of the other problems.

Food ordering overwhelmed

During the intermission, my brother and I went out on the 300-level concourse to get something to eat and drink — and encountered one of the untold stories of Levi’s Stadium: the incredibly long and slow lines for concessions. While I haven’t researched this problem in depth, after 10 minutes of inertia in our line I told my brother I would use the app’s food and drink ordering function to get us some vittles and beverages. Finally able to connect via Wi-Fi while on the concourse I placed an order for two beers and two hot dogs, and didn’t worry that the delivery time was 20 minutes. That would put it at the very latest near the end of the second period, which was fine by me since it meant I didn’t have to wait in lines. Or so I thought.

Back in my seat, I was troubled by the fact that even halfway through the period, the app had not switched yet from ordered to “en route.” I also got some error messages I had never seen at Levi’s Stadium before:

When the period ended and there was still no movement from the app (which I only checked sporadically since Wi-Fi never fully connected in my seat), I went back on the concourse where I found a small, angry crowd around the food-runner window at the closest concession stand. Pretty much, everyone there had the same problem I had: We’d ordered food and the app had said that the order had been taken, but nothing had happened since then.

Fans trying to figure out why their food orders weren't delivered

Fans trying to figure out why their food orders weren’t delivered

The situation wasn’t good since nobody at the food-runner window had any technology that would allow them to communicate with the app or network team; they couldn’t even cancel orders or make sure credit card refunds would be processed, which only served to increase the frustration for the fans who were just trying to use the services as advertised.

In the end, the staff at the delivery window did the best they could — which at one point resulted in someone producing slips of paper which the waiting fans used to write down their orders; one staffer then tried to fulfill those orders as best he could, going to the concession stand and bringing them out one by one. After waiting nearly the full intermission (missing Melissa Etheridge) I was given two cold hot dogs and two draft beers. Since there were no food holders left at the stand, I had to put the hot dogs into my jacket pockets and hold both beers. At least I didn’t starve or go thirsty, but it was a far cry from the delivered-to-the-seat functionality I had raved about to my brother that simply didn’t materialize.

During this process I sent an email to Louise Callagy, vice president of marketing at stadium app developer VenueNext. Her in-game response was:

“Levi’s Stadium app usage exceeded any previous event and set new records, causing delivery and order fulfillment delays. As always, we will do a post mortem after the event, and make the necessary adjustments to operational and staffing support, including systems performance analysis. We apologize to any fans who were inconvenienced.”

According to Hacker, the Levi’s Stadium food-runner staffing was at the same level as a regular-season Niners’ game; however, Hacker said the hockey fans broke the previous ordering records before the first period was over. Here is the official statement on the food ordering snafu:

With more than 31,000 new downloads of the Levi’s Stadium App – 20 percent more than had ever been seen at any previous stadium event – the [food ordering] system experienced 50 percent higher order volume in the just first hour of the game than had been seen during any previous event. The dramatic increase led to the extended wait times and cancelled orders experienced by some fans.

In a separate email, Hacker did not provide an exact number for how many fans were represented by the term “some,” but he did confirm that “no customers were charged for unfulfilled orders.”

Still, the system shouldn’t have had any unfulfilled orders, at least not according to the Niners’ consistent hype of the network and the app. Remember, Niners officials had long been confident that their network would be able to stand up to any load. Such was not the case Saturday night.

The long wait home

VTA line following Levi's Stadium hockey game

VTA line following Levi’s Stadium hockey game

After an exciting third period and a game that went down to the final horn, we left the stadium and were immediately greeted by a mass of people packing in to the VTA departure area. With too many people and not enough trains and buses, we spent almost an hour moving like slow cattle until we eventually got on a train to Mountain View. We considered ourselves lucky, since it looked like the folks heading south on VTA were in for an even longer wait.

When we got to the Mountain View station, we waited almost another hour to leave since Caltrain (nicely) kept its last train at the station until two more VTA trains brought the stragglers in from Levi’s. Though VTA has since claimed there were more than twice the “normal” number of riders than it saw at Niners games this season, there was no explanation why VTA didn’t or couldn’t provide more capacity after it saw more fans use the service to get to the game. What was most unpleasant was the overall unorganized method of boarding the trains, just a massive group line with one VTA person on a bullhorn telling everyone to make sure they bought a ticket.

In the end, the time it took to get from the start of the VTA line to my house in San Mateo was three hours — almost as long as the game itself. With some other “special” events like Wrestlemania and concerts coming up at Levi’s and the Super Bowl 50 next year, it’s clear there is lots of work that needs to be done to make it a good experience for all who purchase a ticket, especially those looking to use public transport and the app features to enhance their game-day experience.

Sharks and Kings on the ice at Levi's Stadium

Sharks and Kings on the ice at Levi’s Stadium

NHL’s Bettman: Better tech coming to all NHL stadiums

NHL Commissioner Gary Bettman, at Levi's Stadium press conference. Credit all photos: Paul Kapustka, MSR (click on any photo for a larger image).

NHL Commissioner Gary Bettman, at Levi’s Stadium press conference. Credit all photos: Paul Kapustka, MSR (click on any photo for a larger image).

He wasn’t really there to talk about stadium Wi-Fi, but NHL Commissioner Gary Bettman was kind enough to spend a couple minutes geeking out about wireless connectivity with Mobile Sports Report following a press conference at Levi’s Stadium to announce a new NHL online stats operation powered by software giant SAP.

If you are a hockey fan (and there are lots of them in town this weekend for the Coors Light Stadium Series game Saturday at Levi’s) you are going to like the new NHL stats platform, which has an incredible amount of information available today basically at fans’ fingertips, since it works well online and on mobile devices as well. Full player breakdowns, advanced stats you didn’t know you needed and the (coming soon) ability to compare current players to players from the past should provide a lot more depth to the general knowledge of the sport.

But for the MSR audience we asked Bettman specifically if the NHL was doing anything on a league-wide basis to ensure that fans at NHL venues had enough wireless connectivity to, say, view the new SAP stats package during games.

New SAP-powered NHL stats on a mobile device

New SAP-powered NHL stats on a mobile device

“All our arenas are being upgraded [from a technology standpoint],” said Bettman in a quick Q&A with MSR following the formal press conference. “From bigger video boards to Wi-Fi we know our fans want what they want, when they want it.”

Since not every NHL arena has fan-facing Wi-Fi — watch for a list in an upcoming MSR report — we asked Bettman if the league was prepared to offer any financial help to get all venues wired. The problem, he said, is that in many stadiums the NHL team is a tenant and not an owner, so teams aren’t able to step in and deploy wireless networks. Plus, many of the NHL stadiums are older buildings, which are generally harder to retrofit with wireless networks.

“It’s easier to do when you’re in a greenfield situation, building a new stadium like this,” Bettman said, gesturing to the new walls surrounding him in the tony Levi’s Stadium United Club.

With the league-sanctioned stats platform, the NHL seems to be taking a step in the path blazed by Major League Baseball, where a unified digital strategy brings live action and other league information to fans in a single package. We asked Bettman if the NHL had any plans to add features like video replays to its stats offering, maybe moving more in the direction of MLB or even the NFL’s NFL Now offering.

New NHL stats page showing player info

New NHL stats page showing player info

“We’re looking at it,” Bettman said of offering video. On the new stats package idea overall, Bettman said “if there was one word to describe it, it’s ‘more.’ More data, more speed. We’ve gone from nothing to a rocket ship. Wait until you see what’s next.”

As far as the stats operation goes, what we saw Friday was pretty good, and holds the promise of getting even better. For starters the operation (which, according to SAP runs on its SAP HANA enterprise cloud service) will incorporate new, cleaner design than previous NHL stats offerings, as well as visualization tools to better show stats in graphical format. Coming in the near future is a feature that is really cool: The ability to compare current players’ stats to those of players from the past, thanks to an ambitious effort to find things like old scoresheets from as far back as the 1920s, and having that information scanned into the new digital system. SAP did a similar thing with Duke basketball, helping build a historic-comparison site for Duke fans.

Bettman and the NHL folks will be around Saturday to see if the ice stays frozen for the Stadium Series game between the San Jose Sharks and the Los Angeles Kings. Ice rink in the sun picture below.

Levi's Stadium with ice rink in place

Levi’s Stadium with ice rink in place

Extreme, SignalShare team up to bring Wi-Fi to Detroit Red Wings’ Joe Louis Arena

Joe Louis Arena, Detroit. Credit all photos: Dave Reginek / Detroit Red Wings (click on any photo for larger image)

Joe Louis Arena, Detroit. Credit all photos: Dave Reginek / Detroit Red Wings (click on any photo for larger image)

Extreme Networks and SignalShare, which earlier this year collaborated to bring Wi-Fi networks to an NFL stadium and a college football stadium and basketball arena, have scored a new goal, teaming up to bring fan-facing Wi-Fi services to the Detroit Red Wings’ Joe Louis Arena.

Announced today, the deal trails the actual Wi-Fi network, which has been active at the 20.066-seat arena since at least earlier this month. According to Extreme Red Wings fans have already been consuming wireless data from the about 290 Wi-Fi access points currently installed in the venue, with a few more on the way as final network tuning takes place.

Tod Caflisch, director of information technology for the Red Wings, said there had been some previous attempts to bring Wi-Fi into the “Joe,” as it is known locally since opening in 1979, but those efforts didn’t pan out. The latest push, however, found what Caflisch called “an easy choice” in picking the Extreme/SignalShare team to bring Wi-Fi to the stadium, following similar tag-team deals this past year for networks at the Jacksonville Jaguars’ EverBank Field and the University of Maryland’s football and basketball facilities.

“Everybody who we talked to had nothing but great things to say” about the Extreme IdentiFi Wi-Fi technology platform, and its combination with SignalShare’s network optimization skills and its LiveFi audience engagement application. Though there is no mention in the press release about plans to use Extreme’s Purview analytics software or SignalShare’s new LiveFi nGage product suite, some of that may have to do with the fact that the current network at Joe Louis Arena is a bit of a stopgap solution, since the Red Wings are scheduled to move to a brand new home in time for the 2017 season.

Wi-Fi antennas at the "Joe" displaying the cleverly named SSID

Wi-Fi antennas at the “Joe” displaying the cleverly named SSID

From the sounds of happy collaboration that echoed through a joint phone call with representatives from the Red Wings, Extreme and SignalShare, it seems like this is a networking partnership that’s just getting started, with lots of promise for the future. Even though it is a bit of a stopgap network, the Wings are still looking to add features like instant replays and in-game contests via the YinzCam-developed app platform that the Red Wings currently have in use.

“We wanted to put in [a network] that would be economical and flexible, since we knew it was going to be short term,” Caflisch said. But in a few years, he joked, “we’re going to go from the Flintstones to the Jetsons” with the new arena. Extreme and SignalShare, he said, “are a very good group of people, who are interested in our specific solution. They made it easy to move forward with this.”

Norman Rice, senior vice president of corporate development for Extreme Networks, said bringing Wi-Fi to a closed-roof hockey arena was a little bit different project for Extreme, which has made its mark in big, open-air NFL stadium deployments that include Gillette Stadium in New England, Philadelphia’s Lincoln Financial Field, and Seattle’s CenturyLink Field, among others.

Getting Wi-Fi seems a good reason to celebrate and toss an octopus or two

Getting Wi-Fi seems a good reason to celebrate and toss an octopus or two

“But we were able to work very closely with Tod and his team, and we are very pleased to be working with the Red Wings as our first NHL venue,” said Rice. He compared the Red Wings’ owners, the Ilitch family, to the Kraft family in New England, as holding an influential position among league owners, giving Extreme another “strategic reason” to pursue the Wi-Fi deal.

SignalShare founder Joe Costanzo said that he expects hockey crowds to behave in similar fashion to other crowds using mobile devices at large public venues, mainly spending time connecting with friends via social media. “I think it [the fan activity] will be true to what we see across other venues, mainly skewed toward social media,” Costanzo said. “We’ll learn more as we do the official launch.”

The Red Wings’ Caflisch has already started to learn about wireless fan activity at hockey games, which perhaps not surprisingly has shown peaks when the Zamboni is out clearing the ice. “There are also some noticeable [traffic] spikes right after the Wings score,” Caflisch said. “It’s kind of cool to see that.”

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