New Report: Record Wi-Fi at Super Bowl 53, and Wi-Fi and DAS for Colorado’s Folsom Field

MOBILE SPORTS REPORT is pleased to announce the Spring 2019 issue of our STADIUM TECH REPORT series, the ONLY in-depth publication created specifically for the stadium technology professional and the stadium technology marketplace.

Our string of historical in-depth profiles of successful stadium technology deployments continues with reports from the record-setting Wi-Fi day at Super Bowl 53, a look at the network performance at Little Caesars Arena, plans for Wi-Fi and DAS at the University of Colorado and more! Download your FREE copy today!

We’d like to take a quick moment to thank our sponsors, which for this issue include Mobilitie, JMA Wireless, Corning, Boingo, MatSing, and Cox Business/Hospitality Network. Their generous sponsorship makes it possible for us to offer this content free of charge to our readers. We’d also like to welcome readers from the Inside Towers community, who may have found their way here via our ongoing partnership with the excellent publication Inside Towers. We’d also like to thank the SEAT community for your continued interest and support.

Introducing: The VENUE DISPLAY REPORT!

Mobile Sports Report is pleased to announce our latest editorial endeavor, the VENUE DISPLAY REPORT!

A new vertical-specific offering of MSR’s existing STADIUM TECH REPORT series, the VENUE DISPLAY REPORT series will focus on telling the stories of successful venue display technology deployments and the business opportunities these deployments enable. No registration or email address required — just click on the image below and start reading!

Like its sibling Stadium Tech Report series, the Venue Display Report series will offer valuable information about cutting-edge deployments that venue owners and operators can use to inform their own plans for advanced digital-display strategies.

Our reporting and analysis will be similar to that found in our popular STR series, with stadium and venue visits to see the display technology in action, and interviews and analysis with thought leaders to help readers better inform their upcoming technology purchasing decisions. And in case you are new to the MSR world, rest assured that all our VDR reports will be editorially objective, done in the old-school way of real reporting. We do not accept paid content and do not pick profiles based on any sponsorship or advertising arrangements.

Our inaugural issue contains profiles of a new concourse display strategy at the San Jose Sharks’ SAP Center, powered by new LED screens from Daktronics and the Cisco Vision IPTV digital display management system; a look at the Utah Jazz’s decision to use Samsung’s system-on-a-chip displays at Vivint Smart Home Arena; and the San Francisco 49ers’ decision to use Cisco Vision to control displays at Levi’s Stadium.

Start reading the first issue now! No download or registration necessary.

As venues seek to improve fan engagement and increase sponsor activation, display technology offers powerful new ways to improve the in-stadium fan experience. While these topics are of prime interest to many of our long-term audience of stadium tech professionals, we suggest that you share the link with colleagues on the marketing and advertising sales side of the house, as they will likely find great interest in the ROI enabled by strategic display system deployments.

Sponsorship spots are currently available for future VDR series reports; please contact Paul at kaps at mobilesportsreport.com for media kit information.

Impressive renovation makes Atlanta Hawks’ State Farm Arena feel ‘new’ again

Atlanta’s State Farm Arena, the venue formerly known as Philips Arena, feels like a new NBA arena thanks to an extensive remodel. Credit all photos: Paul Kapustka, MSR (click on any picture for a larger image)

From the outside looking in, it’s hard to tell what has changed besides the name on the building that is the Atlanta Hawks’ home.

But once inside the doors, the venue formerly known as Philips Arena has pretty much disappeared, with full-scale knockdown remodels, finishing touches and high-definition Wi-Fi making the newly named State Farm Arena feel like something just-built from the ground up.

“If you’re just driving by, you don’t see any changes,” said Marcus Wasdin, chief information officer for the Atlanta Hawks and State Farm Arena. Even the subway signage and a map in the attached CNN Center still call the basketball arena by its old name, not adequately preparing visitors (especially media in town for this Sunday’s Super Bowl) for the $200 million makeover that’s now finished inside.

While those who’d been there previously might have a hard time believing their eyes, even first-time visitors to the hoops venue in downtown Atlanta can be suitably impressed, as the fan-facing structural improvements — including a number of different premium seating and club spaces, as well as open-air concourses surrounding main seating areas — put the newly named arena on a service par with any brand-new facilities that have opened recently.

Throw in a high-definition Wi-Fi network added by Comcast Business’ emerging sports-arena division, using Cisco gear and design and deployment by AmpThink, as well as a solid DAS operated by Boingo, and you have a complete modern fan-experience setting for Hawks followers to enjoy as they await to see if new stars like rookie Trae Young can lift the Hawks into NBA title contention.

Ripping out the concrete

Editor’s note: This profile is from our latest STADIUM TECH REPORT, an in-depth look at successful deployments of stadium technology. Included with this report is a profile of the new game-day digital fan engagement strategy at Texas A&M, as well as a profile of Wi-Fi at Merceds-Benz Stadium, home of this week’s Super Bowl LIII in Atlanta! DOWNLOAD YOUR FREE COPY now!

New trusses were needed to support the new Samsung center-hung video board.

“We call it a new arena under the old roof,” said Wasdin, our host for a stadium tour as well as full-area access to a packed-arena game against the defending world champion Golden State Warriors on Dec. 3. Since Mobile Sports Report had never been to a live event in the venue when it was known as Philips Arena (State Farm agreed to take over as sponsor this summer, with the name change in time for the new season and the stadium re-opening), we didn’t have any old memories to compare it to. But photos from the past show a much different arena, with one side an entire flat wall of suites, a construction strategy popular back in 1999, when the arena opened.

Fast forward to 2018, and visitors to the 17,600-seat arena will find all the cool new things that are popular with today’s fans, like expanded club areas and open spaces where fans can mingle with a view of the court. The renovation also added a wide mixture of premium seating and club spaces above and beyond the old staple of the corporate suite.

Following preliminary activities to get set for the renovation the previous two years, the arena fully closed this past April, with heavy construction machinery in as soon as the fans left. According to Wasdin, some 300 tons of concrete were taken out of the building, opening up spaces for the new, creative architectural ideas.

Why didn’t the Hawks just knock the building down and start anew, like their NFL neighbors next door did? According to Wasdin, the estimated cost at knocking down and building a new structure was in the neighborhood of $550 million — but by keeping the foundations and outside structure and only renovating the insides (including adding a new support truss overhead for the distinctive center-hung video board from Samsung’s Prismview), the Hawks got the equivalent of a new venue for less than half the cost, in the neighborhood of $200 million.

“We call it a new arena under the same roof,” Wasdin said.

Fast wireless and multiple hospitality options

We started our pregame tour at one of the stadium’s innovative club spaces, a stand-up Altanta Hawks logo bar at court level, just behind one of the backboards. Fans who have courtside seats as well as some of the lower-bowl seats can wander there during the game, as well as to a hospitality area just under the stands where amenities like a pizza oven are part of the all-inclusive charge.

A lower-bowl Wi-Fi enclosure

During pregame shootarounds we sat in the lower-bowl seating area, which is covered by Wi-Fi APs in an under-seat deployment. According to AmpThink, there are approximately 480 total APs in the new Wi-Fi network. As the seats were filling up to watch Golden State’s Stephen Curry in his mesmerizing pregame shooting routine, we got a Wi-Fi speedtest of 31.3 Mbps on the download and 41.6 Mbps on the upload. A cellular speedtest on the Verizon network in the same place checked in at 33.7 Mbps / 6.43 Mbps; the DAS antennas for the lower bowl seats are inside railing enclosures. In the upper seating sections, both Wi-Fi and DAS use overhead mounts for antennas.

Other premium-seat options include access to clubs under the stands on both long sides of the court. On one side, a sports-bar theme has touches like tables made from the hardwood used for last year’s court; that club also includes a seating area that opens to the hallway used by players getting from the locker room to the court, an amenity that lets fans high-five the players as they pass by (Sacramento and Milwaukee have similar premium club spaces with the same interactive idea).

As you might guess, the premium club areas are well-covered by wireless. In the sports-bar “Players Club” we got a Wi-Fi test of 59.6 Mbps / 69.1 Mbps and a cellular test of 67.1 Mbps / 32.9 Mbps at just about 45 minutes before tipoff, as fans watched other basketball action on a humongous two-panel flat-screen display behind the bar, more screens from PrismView installed by display integrator Vitec.

Up in the main level concourse, which Wasdin said used to feel more like a concrete tunnel, the open-air concessions area (with stands along the wall as well as in the middle of the space) saw a Wi-Fi test of 20.4 Mbps / 61.4 Mbps, even as thick crowds of fans streamed by. On an escalator up to the second level and the “Atlanta Social Club” premium area, we got a Wi-Fi mark of 30.8 Mbps / 46.9 Mbps.

A very Atlanta feel to premium spaces and suites

We spent part of the game watching from some comfy-chair seats that are one of the options in the “Social Club” premium area, which is backstopped by a large all-inclusive food and drink area with several dining and bar options. Other premium seating choices include “cabana” suites, where couches and tables in the back of an open-air area lead through a passage to courtside seating. Just below that level are four-top tables with high bar-chair seating, an arrangement popular at new venues like Atlanta’s SunTrust Park. A bit lower down are the comfy-chair seats, a range of choices that gives the Hawks the ability to reach a wider audience of smaller groups who are still looking for an above-average experience.

A DAS railing enclosure

And yes, the wireless in this area is solid as well, with a Wi-Fi test of 46.4 Mbps / 60.2 Mbps, back in the bar area just before tipoff. On the other side of the court are the more traditional suites, with the lower-level “veranda” suites offering a back room as well as a courtside seating area that is unique in that it’s open on top. Above that level is the loft-suite row, smaller spaces with a shared all-inclusive food and beverage area in the back.

In and around the suite level there are other premium finish touches, like acoustic wood paneling to help make State Farm Arena a more friendly venue for music acts. AmpThink’s commitment to aesthetics was visible (or invisible, unless you were looking for it) in places like the veranda suites, where a custom enclosure that fit flush to the outside wall allowed a two-radio Cisco AP to broadcast one way out to the seats, and on the other side, back into the enclosed area.

“Food and connectivity were two of the things we really wanted to fix,” said Wasdin about the renovation. On the food side, local dining choices are available throughout the arena, with artisan pizza, barbecue and even a bar/grill area run by local recording star Zac Brown.

On the connectivity side, Wasdin said the Hawks were impressed by the integration work previously done by the fairly new sports-arena division inside Comcast Business, especially at nearby SunTrust Park and at Little Caesars Arena in Detroit, experience that led the Hawks to pick Comcast as their lead technology integrator.

“Comcast brought in AmpThink and there could not be better partnering,” Wasdin said. As always in construction projects, the tech deployment had to work around the unforeseen but inevitable hurdles and delays, but the networks were ready to go when the building re-opened in late October. (The networks will likely get a good stress test this week as State Farm Arena serves as the media headquarters for Super Bowl LIII, taking place on Feb. 3 next door at Mercedes-Benz Stadium.)

“We’re pretty pleased with how well the networks are working,” said Wasdin. Both Comcast and AmpThink, he said, “lived up to their track records.”

A look from above at the new courtside club space

And here’s what the court looks like from that same club space

Stephen Curry doesn’t miss many shots. This was a swish

Samsung video walls in one club space

Fried chicken and a Wi-Fi enclosure

Wi-Fi antennas covering the upper seating deck

AT&T: Lots of DAS traffic for college football championship

DAS on a cart: DAS Group Professionals deployed mobile DAS stations to help cover the parking lots at Levi’s Stadium for the college football playoff championship. Credit: DGP

This may not be a news flash to any stadium network operations team but the amount of mobile data consumed by fans at college football games continues to hit high levels, according to some new figures released by AT&T.

In a press release blog post where AT&T said it saw 9 terabytes of cellular data used over the college football playoff championship-game weekend in the Bay area, AT&T also crowned a cellular “data champion,” reporting that Texas A&M saw 36.6 TB of data used on the AT&T networks in and around Kyle Field in College Station, Texas.

(Actually, AT&T pointedly does NOT declare Texas A&M the champs — most likely because of some contractural issue, AT&T does not identify actual stadiums or teams in its data reports. Instead, it reports the cities where the data use occurred, but we can figure out the rest for our readers.)

For the College Football Playoff championship, AT&T was able to break down some specific numbers for us, reporting 3.7 TB of that overall total was used inside Levi’s Stadium on game day. Cell traffic from the parking lots and tailgating areas (see photo of DAS cart to left) added another 2.97 TB of traffic on AT&T’s networks, resulting in a game-day area total of 6.67 TB. That total is in Super Bowl range of traffic, so we are excited to see what the Wi-Fi traffic total is from the game (waiting now for the college playoff folks to get the statistics finalized, so stay tuned).

DAS antennas visible at Levi’s Stadium during a Niners game this past season. Credit: Paul Kapustka, MSR

For the additional 2+ TB of traffic, a footnote explains it somewhat more: “Data includes the in-venue DAS, COWs, and surrounding macro network for AT&T customers throughout the weekend.”

Any other carriers who want to add their stats to the total, you know where to find us.

Back to Texas A&M for a moment — in its blog post AT&T also noted that the stadium in College Station (which we will identify as Kyle Field) had the most single-game mobile usage in the U.S. this football season, with nearly 7 TB used on Nov. 24. Aggie fans will remember that as the wild seven-overtime 74-72 win over LSU, an incredible game that not surprisingly resulted in lots of stadium cellular traffic.

Notre Dame Stadium sees 4 TB of Wi-Fi used at NHL Winter Classic

It wasn’t a record-setting day for the Wi-Fi network at Notre Dame Stadium, but the 4 terabytes of data used by fans at Tuesday’s NHL Winter Classic continued a string of healthy wireless data use by attendees at the recently renovated venue.

With 76,126 in attendance to watch the Boston Bruins beat the Chicago Blackhawks in the latest of the NHL’s outdoor-arena games, some 17,000 unique devices connected to the stadium’s Wi-Fi network, according to statistics provided by the university. The peak concurrent Wi-Fi connections were 14,355, and peak throughput was 5.81 Gbps, according to the school. Given the winter weather and the fact that many fans were no doubt visiting Notre Dame for the first time, it’s no surprise that the data usage trailed all the other events at Notre Dame Stadium this fall and winter (see chart below). Still, a 4 TB day is still a big number, and again perhaps more impressive considering the conditions. Earlier this fall, Notre Dame Stadium saw 7.19 TB used for a game against Stanford.

According to some reports, including this story from CBS News, the second-largest ever Winter Classic crowd saw some issues arise on the concessions side, with some fans reporting that the stadium had run out of food and beer and that many concession lines were extremely long. Another report quoted a Notre Dame spokesperson as saying the reports of being out of food or beer were untrue.

More Wi-Fi stats from Notre Dame’s fall and winter events below. Thanks again to Notre Dame’s IT crew for providing the figures.

New Report: Texas A&M scores with new digital fan-engagement strategy

In the short history of in-stadium mobile fan engagement, a team or stadium app has been the go-to strategy for many venue owners and operators. But what if that strategy is wrong?

That question gets an interesting answer with the lead profile in our most recent STADIUM TECH REPORT, the Winter 2018-19 issue! These quarterly long-form reports are designed to give stadium and large public venue owners and operators, and digital sports business executives a way to dig deep into the topic of stadium technology, via exclusive research and profiles of successful stadium technology deployments, as well as news and analysis of topics important to this growing market.

Leading off for this issue is an in-depth report on a new browser-based digital game day program effort launched this football season at Texas A&M, where some longtime assumptions about mobile apps and fan engagement were blown apart by the performance of the Aggies’ new project. A must read for all venue operations professionals! We also have in-person visits to Atlanta’s Mercedes-Benz Stadium and the renovated State Farm Arena, the venue formerly known as Philips Arena. A Q&A with NFL CIO Michelle McKenna-Doyle and a report on a CBRS network test by the PGA round out this informative issue! DOWNLOAD YOUR REPORT today!

We’d like to take a quick moment to thank our sponsors, which for this issue include Mobilitie, JMA Wireless, Corning, Huber+Suhner, Boingo, Oberon, MatSing, Neutral Connect Networks, Everest Networks, and ExteNet Systems. Their generous sponsorship makes it possible for us to offer this content free of charge to our readers. We’d also like to welcome readers from the Inside Towers community, who may have found their way here via our ongoing partnership with the excellent publication Inside Towers. We’d also like to thank the SEAT community for your continued interest and support.

As always, we are here to hear what you have to say: Send me an email to kaps@mobilesportsreport.com and let us know what you think of our STADIUM TECH REPORT series.