WSJ: ESPN Thinking About Paying for Your Mobile Sports Jones

You have to fight your way around the paywalls to read it, but the Wall Street Journal had a story today about ESPN talking to wireless providers about paying part of the fees for people who watch sports via cellular connections. There’s nobody on record, but when the WSJ uses the familiar “according to people familiar with the matter” dodge you know that somebody wanted this story to get out.

For the carriers, this is a kind of a holy grail thing — if ESPN starts subsidizing watching sports via cellular, you can bet that AT&T and Verizon will step up their marketing machines to sell tablets and smartphones. I’m imagining a future where you pay something like $50 a month, which gets you live NFL games and a free iPad to boot. Think you’d sign up tomorrow?

Why would such an arrangement be valuable to ESPN? With more mobile users, the worldwide leader could jack up the fees it charges advertisers since it would have incredible amounts of granular user info, right down to where the user is watching. And I’d bet you wouldn’t be able to watch any other channel on that subsidized device. But then again — would you care?

Net neutrality worries aside, it will be interesting to see if this deal comes to fruition. With Verizon’s exclusive cell phone rights deal with the NFL coming up for renewal next year, it’s the right time for something new to happen. We’ll stay tuned.

NFL Network has Broad Digital Coverage for 2013 Draft

draft

As any fan knows the 2013 NFL Draft starts on Thursday and while there has been a great deal of coverage leading up to the event, it looks like that will pale in comparison to the massive coverage the league’s network plans.

Most fans I know switch between networks on draft day, checking to see what the experts at ESPN, the NFL Network and elsewhere have to say about each choice. Yet an issue can arise since the draft starts on a Thursday night and even with a prime time start there are many that have to work or have other engagements that might make it impossible to be in front of the television. There is online coverage as well as a mobile app for these types of problems.

For the online user, be it as a second screen or a user watching at work there is the NFL.com Live Presented by Courtyard. Coverage begins at 8:00 pm ET for the online effort and will be hosted by Matt Smith and will include former NFL players LaDainian Tomlinson, Kurt Warner and Akbar Gbajabiamila, as well as former NFL general manager Charley Casserly. The online show will occasionally join with the NFL Network’s broadcast of the event.

Coverage will continue over the weekend with Friday’s starting at 6:30 pm ET for rounds 2-3 and Saturday’s coverage of rounds 4-7 will start at noon ET. Much of Saturday’s proceedings will be simulcast.

For Verizon subscribers there is the option of using NFL Mobile from Verizon that will be streaming the NFL Network’s entire 2013 draft coverage. The network has also added a live draft tracker feature and video on-demand featuring draft and team analysis. NFL Mobile, however, costs $5 a month and you must have a Verizon phone and data plan.

For users of the NFL ’13 app, a free app for both iOS and Android owners, there is now a feature called Draft Xtra that can serve as a companion or second screen to both broadcast NFL Network coverage or the coverage that is available on NFL.Com. It will include both on-demand and live video as well as a range of interactive features.

Of course there has been a great deal of coverage both online and on the broadcast arm of the NFL and that will increase as the draft nears and will include predraft predictions and post draft analysis. Look here for a complete listing.

Wi-Fi Whispers: Where’s Brocade in Niners’ New Stadium Plans? Plus More NFL Wi-Fi with Cisco in Atlanta, Verizon in Detroit

There was one thing missing from the great Ars Technica blowout on the proposed Wi-Fi network at the new stadium being built for the San Francisco 49ers: Any mention of networking partner Brocade, which made a big deal about how it was going to help the Niners with a state-of-the-art stadium network.

In a Twitter exchange with the story’s author, Jon Brodkin, he said that the Niners’ networking crew asserted that they hadn’t yet picked a vendor for the access points the network will use. That opinion was not taken well by the folks at Brocade, who have not commented publicly but are most likely having some interesting discussions with their new partner the 49ers.

What it may boil down to is the fact that the Niners’ networking crew is waiting for the next generation of Wi-Fi hardware to come out — most likely built around the new 802.11ac protocol — and since the network isn’t scheduled to go live for another year, it’s probable that they are not yet at final hardware decisions. Though no monetary details of the Brocade agreement were ever revealed, it was supposed to encompass not just building of the stadium network but name-sponsoring an attached meeting room area that Brocade (whose headquarters are close to the stadium site) would be able to use during non-football times.

Then there is the big question about whether or not networking giant Cisco, which also has headquarters within walking distance of the Niners’ stadium, will be involved in any way at all. Cisco, the current big player in the stadium-network space, might be tapped for digital signage or video, but it’s hard to imagine both Cisco and Brocade being “partners.” We are guessing this story is far from over…

Cisco Network in Georgia Dome Profiled

MSR would like to give a shout out to Steve Zurier, who penned this excellent breakdown of the new Cisco Wi-Fi network in the Georgia Dome. Steve, who at one point held down bass guitar duties on our old industry band Kludge, spells out how stadiums are the ultimate BYOD operation. I bet there will be plenty of Cisco employees on hand to “make sure the network keeps working” during the upcoming men’s Final Four.

Verizon makes Lions Wi-Fi Official

We’ve noted here before how Verizon Wireless doesn’t like to call attention to its stadium network deals — probably because it doesn’t want every team clamoring for the same investment — but it is nice to see Big Red come out publicly and talk about the Wi-Fi network it put into Ford Field in Detroit.

What I think is kind of bogus is the fact that the network is available only to Verizon customers; I hope the tradeoff of having a network that only keeps a third of your customers happy is worth it for the Lions, but to me it sounds like a poor decision. Check out the quote from Mark Emerick, Verizon’s director of network operations, about what fans can do if they’ve shelled out thousands for season tickets but have a phone from another provider:

“As fans are frustrated with other carriers they may look to their neighbors next to them and decide to switch.”

Or, they could decide to not come to the games.

NL West Leads MLB Stadium Wi-Fi Scorecard, with 4 out of 5 Teams Offering Network Service to Fans

The Giants' Bill Schlough in front of some hard-working wireless network hardware. Credit: John Britton, AT&T.

The Giants’ Bill Schlough in front of some hard-working wireless network hardware. Credit: John Britton, AT&T.

Welcome to the spring training version of Mobile Sports Report’s annual roundup of Major League Baseball stadium Wi-Fi networks, where we tabulate which teams have networks for fan use. By our count, the National League West division is the sport’s network-savviest, as four out of the five teams — San Francisco, Los Angeles, San Diego and Arizona — will have free in-stadium Wi-Fi service for fans this season. For the entire major leagues, our research found 10 11 12 stadiums that definitely have Wi-Fi, two that are “maybes,” and 16 that don’t have public Wi-Fi service available. But just like baseball, which hasn’t started its regular season yet, we’re expecting our lineup to change before the games that count start.

FIRST UPDATE: Thanks to Jeff Baumgartner over at Light Reading, we have proof that Philadelphia and Citizens Bank Park can be added to the “has Wi-Fi” list, thanks to some work by hometown provider Comcast and equipment partner Cisco. Check out the great slideshow Jeff put together.

SECOND UPDATE: Wrigley Field, home of the Chicago Cubs, has Wi-Fi. More on this soon, but we have it from the horse’s mouth so we are moving the Friendly Confines to the “yes” list.

THIRD UPDATE: Maybe we shouldn’t count Dodgers Stadium yet, since the Wi-Fi service has yet to be launched according to this report from the LA Daily News. Will the lack of Wi-Fi keep the Dodgers from getting All-Star votes?

For the record, here are the 12 teams with networks that we can verify, some of which (like the Dodgers) are coming online for the first time in the 2013 season: San Francisco Giants, Los Angeles Dodgers, San Diego Padres, Arizona Diamondbacks, Atlanta Braves, Washington Nationals, Houston Astros, Chicago White Sox, Minnesota Twins, Philadelphia Phillies, Chicago Cubs and the Boston Red Sox. The two “maybes” are the Seattle Mariners and the New York Mets, which are supposed to have networks but as of this writing we can’t confirm services are available.

Why do we have “maybes,” you ask? Since this research was done completely online and on the weekend, we haven’t had a chance to contact teams directly for confirmation of services. And it’s pretty apparent to us that MLB and the teams do a good job of obfuscating whether or not there is Wi-Fi at the park — some of the teams that have networks don’t list the service anywhere on their MLB-approved team home page. In the weeks between now and the start of the season, we’ll try to figure out our maybes, and maybe add a few more teams in case deals get done before Opening Day. Anyone with definitive knowledge that differs from our totals, please feel free to contribute with a comment or a tweet to me, @paulkaps, with a verifiable link. Any fixes or adds, we’ll salute with a retweet and a hearty well done.

WHY WI-FI DEALS AREN’T PUBLICIZED

As an outlet that humbly boasts having stadium Wi-Fi news and analysis that is the equal of anyone else’s out there, we’re not that surprised that even some teams with networks are keeping things under wraps a bit. Some of that has to do with the secrecy that sometimes surrounds the contracts behind the deals; cellular service providers, for example, might not want to overly publicize the fact that they are subsidizing Wi-Fi at one stadium, since then others will want the same sweet deal. The Dodgers’ planned network, for example, is touted as being built by the Dodgers and MLB’s Advanced Media division — hiding from view whoever the service provider and equipment partners are (we suspect Time-Warner Cable and Cisco, but can’t verify).

The other reason why teams might not want to shout out loud about their Wi-Fi? In case they are worried about performance is one reason. Since these networks are notoriously hard to deploy and operate, if you are new to the Wi-Fi game you might not want to advertise it too heavily. But we expect that will change in the near future as more fans demand connectivity, and as Major League Baseball pushes its teams to all install networks so that MLBAM can sell more of its single, league-approved mobile app.

But on to the stats! Among the gems we uncovered was that among service providers backing networks AT&T had the most with four (San Francisco, Atlanta, Chicago Cubs and Arizona) while Verizon has one (San Diego), along with Time-Warner Cable (Houston), Boingo (Chicago) and CenturyLink (Minnesota). Among equipment providers with announced deals we have Cisco at two and Meru Networks at two (Washington and Boston), though we suspect Cisco is behind more deals (like LA’s) as a silent partner. Interestingly, Cisco also has already partnered with AT&T to do StadiumVision video deals in Yankee Stadium and Kansas City, so don’t be surprised to see Wi-Fi networks from the same partners in those facilities sometime soon.

Below is our list of stadiums with yes/no on Wi-Fi fan networks, and some news links we’ve scoured. Again, this is a working post so please — especially if you are with a team, provider or vendor — send us a message if you see an error. Remember, errors are part of baseball! And enjoy your Wi-Fi at the game this season.

MOBILE SPORTS REPORT MLB STADIUM WI-FI ROSTER, 2013 SEASON

NL WEST

YES:
San Franisco Giants, AT&T Park
The Giants, namesake sponsor AT&T and team tech wizard Bill Schlough are recognized widely as the Wi-Fi and in-stadium network leaders not just in baseball, but probably in all of sports and stadiums. Here’s our profile of the Giants from last year.

Los Angeles Dodgers, Dodger Stadium
As part of the team’s $100 million stadium renovation, Dodgers fans get Wi-Fi this season.

UPDATE: According to the Long Beach Press-Telegraph, the Wi-Fi and cell improvements won’t be live on opening day. Too bad.

San Diego Padres, Petco Park
This one was news to us — but it looks like fans in San Diego will finally get Wi-Fi in their park, thanks to Verizon’s first baseball play.

Arizona Diamondbacks, Chase Field
Another AT&T network, Chase Field has had Wi-Fi for some time now. They even have one of the better apps pages.

NO:

Colorado Rockies, Coors Field

NL CENTRAL

YES

Chicago Cubs, Wrigley Field
AT&T has helped the Cubs build Wi-Fi in Wrigley. More on the details soon.
NO:

St. Louis Cardinals, Busch Stadium

Milwaukee Brewers, Miller Park

Pittsburgh Pirates, PNC Park

Cincinnati Reds, Great American Ball Park

NL EAST

YES:

Atlanta Braves, Turner Field
Another AT&T network.

Washington Nationals, Nationals Park
Reportedly, this was one of the first 802.11n networks, thanks to gear from startup Meru Networks. However, we can’t find an official link on the Nationals home page, making us wonder if this service still exists. Natitude fans, what say you?

UPDATE 2: Nats are getting a Wi-Fi upgrade, thanks to Comcast. No word if Meru is still the AP vendor.

Philadelphia Phillies, Citizens Bank Park
See Light Reading’s excellent slide show cataloging Comcast’s Wi-Fi plans at its hometown park.

MAYBE:

New York Mets, Citi Field
Does it or doesn’t it? No answer on the Mets’ website, but the new place was supposed to have a Wi-Fi network… of course that was before its supplier, Nortel Networks, went out of business.

NO:
Miami Marlins, Marlins Park
No Wi-Fi, though Marlins Park does have a new DAS install which helps cellular reception.

AL WEST

YES:
Houston Astros, Minute Maid Park
The refugees from the NL are the only park that we can tell has tried to charge for services — wondering if this info about a $3.95 cost for four hours airtime still exists. Houstonites? Yea or nay? This is a Time-Warner Cable/Cisco deal.

MAYBE:

Seattle Mariners, Safeco Field
All we could find were some references to Seattle’s Nintendo having sponsored a Wi-Fi network for gaming. No sign that it still exists or has been replaced. Hello Microsoft? No network for the home of Windows Phones? For shame.

NO:

Oakland A’s, Oakland-Alameda County Coliseum

Texas Rangers, Rangers Ballpark in Arlington

Los Angeles Angels of Anaheim, Angel Stadium

AL CENTRAL

YES:

Minnesota Twins, Target Field
Good writeup from our friends at SportTechie.

Chicago White Sox, U.S. Cellular Field
This one courtesy of the folks from Boingo.

NO:

Detroit Tigers, Comerica Park
No fan network, though we like this picture showing SSIDs and passwords for the media networks. Hope those settings have been changed.

Cleveland Indians, Progressive Field
No stadium-wide network, but the Indians at least have a social media suite with Wi-Fi. What, only a few people in Cleveland use social media?

AL EAST

YES:

Boston Red Sox, Fenway Park
Here’s our profile of the Meru win at historic Fenway.

NO:

New York Yankees, Yankee Stadium
Do they still ban iPads?

Toronto Blue Jays, Rogers Centre
A bit embarrassing, since Rogers is Canada’s AT&T-like telco

Tampa Bay Rays, Tropicana Field

Baltimore Orioles, Oriole Park at Camden Yards

No More Sunday Ticket? Part of Unknown NFL Content Plan?

Reading the news today that DirecTV could pull the plug on its Sunday Ticket NFL package made me think of the cricket-chirping silence surrounding the NFL’s deal with Verizon Wireless and its NFLMobile package. According to Pro Football Talk’s Mike Florio, DirecTV’s exclusive deal to provide all NFL games to its Sunday Ticket subscribers expires in 2014, after which the satellite operator might not renew if the rights fees go too high. We have no confirmation of any great plan in the works, but doesn’t it make sense that if the NFL wanted to consolidate its rights to offer content in a single fashion over all outlets, it would end deals like Sunday Ticket and NFLMobile?

Just a guess at this point. But certainly something to “stay tuned” on, while hoping that it doesn’t result in everyone having to pay $200 a year to watch NFL games. But an easy guess is to say that sometime in the near future, you will pay more to watch football. It’s coming.

NFL has Major Digital Push on for Super Bowl

sbxvl

In the past it has seemed that MLB has had a lead on the NFL when it came to using alternative delivery mechanisms such as the Internet but the NFL has a huge bradth and depth of offering leading up to this weekend’s game

You can start with two areas that the average fan s probably well acquainted- The NFL.Com and Superbowl.com web sites that will provide the expected analysis, human interest stories and more prior to and during the game. Included will be live streaming of player and coach interviews all week long in a program called NFL.com Live: Superbowl XLVII that will be available on both sites.

Two additional live streaming events will be the annual NFL Commissioner Super Bowl press conference, and probably of more interest to the average fan, the unveiling of the 2013 Pro Football Hall of Fame Class, something that is always good for some dispute among fans.

0ap1000000130707

Mobile Users have Plenty of Options
For the mobile user there is also a set of options available from NFL Digital Media if they want to stay connected leading up to the game, as well as features that will help fans that are in New Orleans for the game or just to experience the Super Bowl atmosphere. For Verizon subscribers they can also watch the game on their phone.

A user can download the Super Bowl XLVII Digital Program on both Android and iOS run devices that feature the official game program in all of its 264 page glory and features the scouting reports, player and coach features and other information that will be found in the program that is available at the game.

The NFL’12 app is also available for free download for Android and iOS devices. This free app provides all of the data and stats from the past season as well as live scores and stats from the game. A user can purchase the optional Audio Pass that will enable them to listen to the game on their mobile device.

For a guide to official Super Bowl events as well as a handy tourist guide to New Orleans night life, restaurants and other sights there is the Super Bowl XLVII Mobile Guide, presented by Verizon. It includes the ability to get push notifications for events.

fan pass

Then for the fan that needs to be in touch constantly here is the NFL Fan Pass, which launches this morning. This will provide actual access to the players enabling fans to post question and it will host a also host a Google+ Hangout on Media Day connecting fans with their favorite players and NFL reporters. It will also feature exclusive interviews and videos of not only players but also celebrities that will be attending the game.

There are a host of other features that the NFL will be delivering, from game rewind that will show following the conclusion of the game. You can follow events of twitter at @superbowl and there will also be a range of podcasts available during the week.

It really looks like the NFL is covering all of its digital bases, if I can mix metaphors, and is really reaching out to fans in a solid, proactive way so that if you miss all of the action on Sunday the blame will sit on you.