Want to interact with Winter Olympians? The IOC has an App for you

SochiTransformer

It seems hard to believe that in about three months the 2014 Winter Olympics held in Sochi, Russia will begin and the International Olympic Committee (IOC) has developed and released an app that will enable fans to follow favorite athletes and sports.

The IOC’s app is called the Olympic Athletes’ Hub and it is much more than a one-dimensional portal into a static web site. The IOC has embraced a host of social media and acknowledged that many of the athletes have a major presence in social media.

The basic function of the Hub is pretty simple, it has created a searchable directory of the social media activities of Olympic athletes and brings them to users of mobile devices, a first for the Olympics. Included will be Instagram, Facebook and Twitter accounts.

Possibly best of all for some fans is that the app makes the posting a two-way street with fans having the ability to post to the athletes social feeds across a wide swath of social media including Facebook, Twitter and Instagram.

The IOC started down this path 2 years ago with the Summer Olympics that were held in London, allowing chats between fans and athletes, but it has taken that model and greatly expanded it to meet the growing, and changing usage of social media by athletes and fans.

The Hub provides fans with the tools to search for athletes by country, team, and sport as well as ones from previous Olympics that wish to sign up for the program. According to the IOC it already has 5,000 verified Olympians on board the program.

There is much more than just finding and following athletes. Former Olympians will post training tips that can be “Liked” which will earn virtual medals for these athletes such as Stephane Lambiel and Mark Spitz.

The Hub is just now being developed and the IOC said that it will add additional features to it as the games approach. It is also not just about social media. There will be a section that will direct fans to the websites of the IOC’s rights-holding broadcasters, where users can find their coverage of the Games.

You can download the Olympic Athletes’ Hub app at the Google Play Store or iTunes App Store. If you are bookmarking sites there is the IOC YouTube one, here is the Flickr site and here are Twitter and Facebook.

Just in case any athlete forgets their phone at home each will be provided with a Samsung Galaxy 3 with the app preinstalled. The IOC said that 27 million fans have already interacted with it via its social media.

MLB sees strong increase in mobile and social media demand during playoffs

mlbpost

Major League Baseball had a great postseason (depending on who you were rooting for), with exciting games and strong broadcast viewership but it also experienced a great deal of success connecting online and via mobile with its fans as well.

While all of the playoffs and World Series had strong viewership during the 38-game run MLB.com saw a huge increase in fan participation, with a total of 296.4 million viewers over that period, an increase of 43% over the previous year and an average of approximately 10 million a day, according to stats from MLB.com.

In the area of live video streams MLB.com saw a very big jump in viewership, overall up 22% compared to 2012. Viewership on mobile devices such as tablets and smartphones was up 30%YOY. The video was available from MLB’s broadcast partners TBS and MLB Network and was seen on Postseason.TV on MLB.com and in MLB.com At Bat.

However live video, which requires a subscription, was only the tip of the iceberg. Combined with on-demand video MLB.com had 152 million video streams representing a massive 170% increase over last year. Mobile is driving this usage with MLB.com At Bat app’s share of the total video streams delivered increased 130% compared to last year’s Postseason.

MLB’s mobile app, At Bat, saw its usage up 76% this postseason, and was opened 76.6 million times or an average of 2.5 million times a day. MLB was active on Facebook, with its team of posters recording 4,800 individual posts, which in turn had 1.4 billion impressions. The impressions were up 80% from last year. MLB also delivered 2,840 posts on Twitter at @MLB and saw an increase of 81% in retweets.

For the first time MLB.com distributed highlight clips across a wide swath of social media including Facebook, Twitter and YouTube, which were watched collectively 33.5 million times.

MLB.Com’s use of a wide variety of mobile and social media technologies to reach fans is obviously showing strong return interest by fans and enables fans that cannot see the games to catch highlights and information on a as it happens basis, something that will keep fans coming back for more.

MLB’s At Bat app rakes in the viewers and sales

atbat

Major League Baseball has been very aggressive in developing and delivering a variety of apps that can enhance a fan’s appreciation of the game and the flagship product in that effort is clearly At Bat, a program that enables fans to watch and/or listen to games.

The program has seen strong demand, with 10 million downloads in a single season, and very high usage with 1 billion launches. MLB said that 60% of fans open it every day. Last year it had 6.7 million downloads.

Apple recently announced that the program is one of the 10 top grossing iOS apps of all time, and that is no surprise in view of how long the two have partnered. When Apple opened its App store in 2008, At Bat was one of the original apps available.

Of course the app is not just for Apple’s platform, although they are often the first to get the latest releases and have the most features, but it also has an Android version as well as BlackBerry and Kindle Fire.

It would be interesting to see if the growing popularity of the app, which helps fans view games that might not be broadcast in their area, or hear favorite broadcasters has had any impact on other areas of the game such as television viewership. The recently concluded series between Boston and St. Louis saw TV ratings jump 17% this year.

Friday Grab Bag: A look back at ABA, Sculley returning to High Tech?

If you fondly remember red, white and blue basketballs then this is probably great news for you — ESPN Films is going to explore the history of the American Basketball Association in its latest 30 for 30 documentaries.

One of the few leagues that, at least semi-successfully, challenged an incumbent one, the ABA ran from 1967 until it merged with the NBA in 1976. It helped bring a new degree of flash into the NBA with freewheeling players such as Julius Irving.

Android KitKat and Nexus 5 here
The next generation of the Android operating system, code named KitKat and the Nexus 5 smartphone that is the first device to run the new OS are here this week.

CNN Tech has a nice roundup, and points out that LG will be making the phone that is expected to have a 4.95-inch display with 1920 x 1080 resolution and have the latest generation of Gorilla Glass 3 for the front cover. Expect to see a new generation of tablets and phones with the OS in the coming months.

Few tablets have paid cellular
When you look at the price for a tablet you often see two figures: one that lists the Wi-Fi only cost and one for having 3G or 4 LTE cellular as well, which is often at least $100 more. A recent study from theConsumer Electronics Association shows that few use cellular.

The survey found that only 29% of tablet owners buy cellular enabled tablets and of these only 49% buy a data plan. Of those who buy it is almost split evenly between those that buy a separate plan for the tablet and for those who bundle.

CEA to debut WristRevolution at 2014 International CES
With Samsung, Sony, Google and a host of others now chasing the ‘wearable tech’ space the International Consumer Electronics Show will have a section that is devoted to products and technologies coming out for this market segment.

In the past products that perform some of these functions such as health monitors/wrist watches would be found across the huge show floors but now they will be gathered into a single area so that both hardware and software developments can be easily tracked.

First ticket for wearing Google Glass?
Speaking of wearable technology it is being reported that a California driver was ticketed for wearing Google Glass while driving. The officer cited a law that starts with “person shall not drive a motor vehicle if a television receiver, a video monitor, or a television or video screen, or any other similar means of visually displaying…” They were also speeding.

John Sculley to buy BlackBerry?
Former Apple and Pepsi CEO John Sculley is now being rumored to be in the running to buy the beleaguered smart deceive manufacturer BlackBerry, according to a report carried in the IT Wire, originally from the Globe and Mail.

Sculley is probably best known for pushing out Steve Jobs, one of Apple’s founders and the man that recruited him for the job while at Apple. He has been active in high tech since leaving Apple and is said to be working to bring a group of investors together to buy BlackBerry.

Apple delivers a range of new tablets, OS and computers

Photo via Gizmode

Photo via Gizmodo

As expected Apple delivered new iPad tablets, a new version of its personal computer operating system and updated its desktop and portable computer line while taking a new road on software updates for its PC lineup.

The latest generation iPad now has a new name, iPad Air, and it comes in thinner, by 20% over older versions, and lighter, at 1 lb vs. the 1.4 the old version tipped the scales at. It is powered by the recently introduced A7 chip, that also powers its latest iPhone 5S as well as featuring the M7 chip for motion sensing. Among its new features are dual microphones for better audio capture and MIMO for better wireless connectivity.

They will be available in either Silver/White or Space Gray/Black with the starting price for a Wi-Fi only 16GB model at $499 and with cellular at $629 and they will be available Nov. 1. The iPad 2 will continue being sold for $399.

The iPad mini also come in for a rebuild, and will also now be powered by the A7 processor and have MIMO antennas for better connectivity. The big new feature for the mini is an upgrade to the higher definition retina display, giving its 7.9-inch display 2048 x 1536 resolution. The price of the original iPad mini will drop $30 to $299 while the new models will start at $399 and will be available sometime next month.

It has been three and a half years since Apple delivered the iPad to very mixed reviews, where people made fun of the name and questioned if tablets would have staying power considering their poor performance in the past.

It has become cliché to say the tablet market is heating up. It is now hot when local grocery stores and book stores now offer some form of tablet. The market has grown rapidly from one where eReaders were considered pioneering to one where people ponder if they need a third tablet for home. Apple said that it has sold over 170 million and there are 470,000 apps for the platform.

The market research firm Pew Internet has recently reported that 34% of U.S. adults own a tablet, and that number grows to 43% when you count in the ones that own an eReader. This represents a 10% jump in ownership in 1 year.

On the operating system side Apple showed Mavericks, the latest updated desktop and portable computer OS, replacing OSX. It comes with 20 improved or new apps including iBooks and Maps. One interesting app is iCloud Keychain that saves and synchs passwords with credit cards.

The OS supports more memory for graphics means better game support and performance and extended support for integrated graphics. Computers sold from 2007 and forward can support the operating system.

There are plenty of enhancements in the new OS but the one that might grab the most notice is its price: it’s free. This will be an interesting move. Microsoft traditionally made a good deal of money selling upgrades. Then Google came along and subsidized its Android OS via ads.

It also updated its MacBook Pro with faster graphics, longer battery life and faster flash storage and retina displays. They start at $1,299 while the 12-core professional level Mac Pro was also updated and it starts at $2,999.

Friday Grab Bag: ESPN’s Open Coverage, Dell Smartwatch?

The Guardian is reporting that Dell could be the latest to throw its hat into the ring with a smartwatch offering. Dell’s global vice president of personal computing told the paper that it was exploring ideas in the wearable computing space.

With Apple, Samsung, Google and just about every major player in consumer electronics and/or computing it is no surprise. The Kickstarter success story Pebble and its smartwatch has to be something that everybody is watching. The company was oversubscribed as it sought funding with $10 million pledged and an exclusive deal with Best Buy with a preorder of 85,000 watches.

ESPN to broadcast The Open Championship
If you are hoping to catch a few rounds of the 142nd Open Championship, golf’s oldest major, you are in luck as ESPN will be broadcasting all four days next week from July 18-21.

The network will be reaching out to fans not only via live television broadcasts and encore presentations but also live radio, and a range of digital offerings for computers, tablets and other mobile devices. It will also be using digital technology to enhance its broadcasts with technologies such as Flight Tracker.

[Editor’s note: You can also follow via The Open’s own app, online at The Open’s website and on social media like twitter. Go to The Open website for all info.]

Microsoft to slash Surface RT prices?
The Verge is reporting that Microsoft will be cutting the price of its entry level 32GB Surface RT tablet down to $350 with the version with the Touch Cover keyboard will be $450 as will the 64GB Surface RT without the cover and $550 with the cover.

The news comes as reports are also emerging that the company has an additional two more Surface tablets on the drawing board that it will release sometime in 2014. ZDNet reported that a recently seen Microsoft roadmap includes the tablets as well as a host of additional offerings from the company ranging from an Windows Office App Store to enhanced Skype support.

Apple Store hits 5th Anniversary
The Apple App Store, now no longer a pawn in a patent battle, also had other news this week as it celebrated its 5th year in business providing apps and tools, initially for the iPhone but now also includes apps for the iPad as well.

The success for the store can be seen in the fact that the number of apps it offers has grown from 500 at birth to approximately 900,000 now. There has been over 50 billion app downloads in the five years.

Google updates maps app
Most people I know use Google Maps on a regular basis and they will be happy to hear that not only has the company updated the program but made it faster as well, a common complaint. The company has made the Android updates available now with iPhone and iPad updates coming soon.

It has navigation features that include warnings for bad conditio0ns on a trip including accidents, offline map saving and better exploration features according to an early review in The New York Times.

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