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Fox: We’re ready for big Super Bowl streaming audience

January 24, 2014 by Paul Kapustka 2 Comments

While nobody can predict how things like a stadium blackout or a polar vortex might affect the broadcast of an event like the Super Bowl, executives at Fox are doing all they can to prepare to make sure this year’s online coverage of the NFL’s championship game goes off as well as possible.

With viewership expected to exceed last year’s total of 3 million unique online viewers, the live stream of Super Bowl XLVIII will be available on iPads in the Fox Sports Go app and via a browser at FoxSportsGo.com. The online feed will be available free to anyone with an Internet connection starting at 12 a.m. ET on Sunday, Feb. 2, and will also include access to a Spanish-language broadcast.

But remember: The live streaming from Fox is only available for desktops or laptops, or via an iPad using the FoxSportsGo app. Because of NFL rights contracts, to watch the game live on a smartphone you need to be a Verizon customer and have the $5 per month premium version of the NFL Mobile app installed.

No matter which platform you choose to use, as always the Super Bowl should be a compelling story, even if that tale is something other than the game between the Denver Broncos and the Seattle Seahawks. Super Bowl XLVIII is scheduled to start around 6:30 p.m. ET from MetLife Stadium in New Jersey, where snow and cold may be part of the equation.

“It should be interesting, with [possible] weather in New Jersey,” said Clark Pierce, senior vice president of mobile and advanced platforms for Fox Sports, in a phone interview earlier this week. “We’re ready for traffic to spike at some moment when something happens, and we get a lot of concurrent users. We’ll see how we do.”

Tablet audience keeps fueling growth

Granted, the online viewer numbers for the Super Bowl are completely dwarfed by the regular TV viewers, which for last year’s game totaled 164 million. But having 4 million unique viewers online is a huge digital audience, and it’s one that Pierce said Fox has been planning for over the past few years.

“We know what CBS did [for streaming] and we know what NBC did,” Pierce said of the networks which had the Super Bowl broadcast the past 2 years. “And we’re working with [content delivery network provider] Akamai, and it’s not their first rodeo. So I think we’re ready for whatever can happen.”

Perhaps the biggest number of online viewers for this year’s Super Bowl will come via Apple iPads, the market leader in the tablet form factor. While Fox has not yet released viewer numbers by device or platform for its restricted streaming of the NFC playoff games, it did say it had a record 2.4 million visitors to its FoxSports.com website on championship Sunday, a 53 percent increase over the previous year. Pierce said increases in digital viewers are partially due to the expanding tablet market, and tablet owners getting more comfortable watching sports on a smaller screen.

“The concept of watching TV on a smaller screen is another year down the road and people are just that much more used to it,” said Pierce, who also said that online viewers may choose tablets over laptops or desktops due to clearer pictures.

“People are getting spoiled by Apple and Android devices with really high screen resolution,” Pierce said.

Streaming delay inevitable

What doesn’t work so well with any live streaming option is trying to use it as a “second screen” alongside a live TV broadcast. Because of the technical necessities of putting a live signal online — which includes mainly taking the TV feed and encoding it to the Internet — delays between “live” TV and the show online can be from 20 seconds to a minute or more, Pierce said.

“It does take time to take a big HD picture and encode it into IP,” Pierce said. “There’s just no way around it.”

In the future, Pierce hopes to help Fox add more features to its online offerings, maybe making them something like what broadcast engineers see in the event production studios, with multiple monitors offering different feeds and live stats. Still, just having a free online broadcast is a huge leap forward from the recent past.

“It’s been exciting to build it, and in the future our team hopes to add more content and features,” Pierce said. “The horizon is pretty exciting.”

Filed Under: Apple, Apps, CBS Sports, Denver Broncos, Fox Sports, iPad, NFL, NFL Mobile, Seattle Seahwaks, Smartphone, Super Bowl, Tablets, Verizon Wireless Tagged With: Denver Broncos, Fox, Fox Sports Go, iPad, iPhone, MetLife Stadium, Mobile Sports Report, NFL Mobile, Paul Kapustka, Seattle Seahawks, Super Bowl, Super Bowl live streaming, Super Bowl online, Verizon Wireless, watching Super Bowl online

Will Firefox on tablets lead to lower-cost offerings?

January 21, 2014 by Greg Quick Leave a Comment

The specs for the first tablet that has been designed to run Mozilla’s Firefox operating system have been published this week by project head Asa Dotzler as the OS prepares to give Apple’s iOS, Microsoft’s Windows 8 and Google’s Android a run for their collective money.

The blog posting says that the tablet will feature an ARM Cortex A7 quad core processor running at 1GHz with a PowerVR GPU and 2GB of RAM. It will have 16GB of flash storage that presumably can be upgraded via its MicroSD slot.

The tablet, called the InFocus New Tab F1, will feature a 10.1 inch 1200 x 800 touch screen and have dual cameras, a 2megapixel and a 5MP camera as well as support 802.11b/g/n Wi-Fi but no cellular support, at least in the first go-around.

The tablet is not a surprise since the company showed the OS for mobile phones a year ago at the Mobile World Congress in Barcelona and has been talking about the tablet since last summer when it said that it would partner with Foxconn to build the device. The interesting thing will be what impact it will have, if any, on its rivals.

The Firefox operating system has taken a big chunk on market share in the PC browser space, which along with Chrome has given Microsoft’s Internet Explorer much more competition that it could have wished for.

A number of handset developers use the mobile Firefox OS in offerings for emerging markets and now we will see if tablet developers will follow suit. There are an increasing number of low-cost offerings that offer primarily Android OS but along with the OS there are already a huge number of apps, probably as important as the OS.

It looks like an uphill battle for the OS, but it is also a hill that the development team has surmounted in the past. I could see purchasing a low-cost tablet that could be dedicated for single use. However for fans who want a tablet to serve as a second screen option, slow, low resolution offerings will not make it, but could serve to free up a primary, higher quality tablet for a more dedicated use as well.

Filed Under: Android, Apple, Apps, Google, iOS, Live sports via mobile, Microsoft, Smartphone, Tablets, Windows 8 Tagged With: Android, Firefox OS, iOS, Mozilla, Tablet

Do new deals show MLBAM set for IPO?

January 15, 2014 by Greg Quick 1 Comment

When you think of the WWE do you think of baseball? No? How about Sony? How about Whistle Partners- even heard of them? What they all have in common is a connection to Major League Baseball’s Advanced Media arm, a partnership created by all MLB teams that handles its Internet, digital and interactive technology, everything from behind the scenes backroom technology to the latest in games.

If you wonder why this is important consider that MLBAM is estimated to have earned $620 million in 2012, and is rapidly extending its reach into both baseball and non baseball activities. Aside from running the MLB and Minor League Baseball websites it also runs websites for YES Networks, SportsNet NewYork and others. In backroom technology it delivers infrastructure to a variety of entities including Southwest Airlines, CBSSportsline and WatchESPN.

It has recently expanded with a flurry of new deals and announcements in the last few weeks. It now will provide back end infrastructure for Sony when that company delivers its planned cloud-based TV service. It will also be providing the technology that backs the World Wrestling Entertainment’s planned 24/7 streaming network that is expected to launch next month.

It has also entered into a deal with The Whistle, a new sports entertainment network that is targeted at young fans and athletes. MLBAM will be providing technology services and infrastructure support for the network.

In the area of games it already has one of the most popular apps of all time at the Apple app store with MLB.Com At Bat, and that is just one of a host of games that it has available for fans during the season, and you can now add another to that list, or will be able to soon.

The MLBAM has announced that it will bring back from the dead RBI Baseball, to be called RBI Baseball 14, a game that has not been available for 20 years. Details are not available as yet as to what the latest generation of the game will look like but it is expected to be available for consoles as well as for smartphones and tablets.

We are not even mentioning the programs that MLBAM has set up for baseball that include Facebook, Instagram and other social media or its move to allow fans to upgrade tickets, order food and other activities with mobile devices. These are capabilities that it could also expand on and help other sports leagues deploy for their fans.

What do all of the activities mean? It could be a sign that it is getting all of its ducks in a row prior to making a run at an IPO, according to Forbes and other sources. It is estimated that MLBAM is worth as much as $6 to $8 billion and that with the current hot IPO market MLB could cash in on its media arm, even keeping half to retain control would result in a pretty penny in all of the teams’ owners pockets.

Filed Under: Android, Apps, Baseball, CBS Sports, Facebook, Instagram, iOS, Major League Baseball, MinorLeagueBall.com, Smartphone, Sony, Tablets, WatchESPN Tagged With: Android, Apple, MLBAM, RBI Baseball, Sony, The Whistle, WatchESPN, WWE

Bluefields app helps organize amateur sports leagues

December 11, 2013 by Greg Quick Leave a Comment

Running a team sport can be a nightmare even in this age of instant communications as parents and players often call at the last second because they are at the wrong venue, have the incorrect day in their calendar or a host of other reasons that might cause issues.

Anybody that has run a youth soccer team or league, or a little league event understands the issues all too clearly-it is like trying to heard cats and even the parents appear to lose the ability to think and plan clearly.

However just as a number of apps have emerged to help with almost any aspect of your life from upgrading your seat at a sporting event to selecting the correct wine while out to dinner there are now emerging a number of apps for sports leagues.

One that just came to our attention is Bluefields, a simple app that is designed to serve as a team management platform, a one stop shop for players, parents and coaches. It provides a single place for all of the pertinent information that a team, league or player needs to know.

It allows a user to send emails and texts to an entire team to set up practices, has a shared calendar to check on future dates and when a game is added or deleted all players can be informed at once. Also the app can be used as a tool for an entire league.

It comes with a database to store all players contact information and can be used to follow team results. A key feature for the memory challenged is that it has automatic reminders for parents and players of events and any event that is updated or changed that information is automatically sent as well.

So if you are just now starting on planning for next season it might be very well worth your while, to say nothing of your peace of mind, to take a look at the app and see if it fits your needs. Then all you have to do is remind people to install it.

Filed Under: Android, Apple, Apps, Little League World Series, Smartphone, Soccer, Social Media, Sports Social Media, Sports Social Media Data Tagged With: App, Bluefields, Mobile

Will sports help Apple win the indoor location market?

November 25, 2013 by Greg Quick 2 Comments

A few months ago Apple, Major League Baseball and the New York Mets showed off iBeacon, a technology that is embedded in Apple’s iOS 7 operating system and how it can be used for indoor location services.

If you are not too familiar with iBeacon that is not surprising, Apple really has not publicized the technology that much since it was rolled out as part of the iOS7 release last September. It is an indoor positioning system that is designed to enable a facility to push notifications, coupons and other material to enabled iOS mobile devices. It is built around a low powered version of Bluetooth technology and has the advantage of being very precise and essentially serves as an indoor GPS, but with a much greater degree of accuracy.

The advantages for a sporting facility are obvious. It can track where a user is and send them discount coupons when they are in front of a souvenir shop or a two for one hot dog offer when they are at the food stands. Facilities can see where fans visit and where they do not and customize both their offers to the fans, and the layout of the retail outlets to better meet fans usage models.

It is no surprise that MLB’s Advanced Media group, which has been very aggressive in delivering apps that both engage fans when they are in attendance and when they are not, would be interested in this technology. It has the potential to help increase sales while also enabling fans to take an unescorted but informative tour of ballparks such as Fenway and hear all of the history of the park.

After that announcement it seemed the technology fell off the radar but last week Macy’s said that it will use the technology to send alerts to shoppers when they enter stress over the holiday season at select stores via an app called Shopkick.

Apple delivered its own version of maps a while ago and emerged with egg on its face as the maps were in some cases very inaccurate and rival Google and others made fun of Apple’s efforts. A shakeup later Apple seems to have the map app working well and according to this piece from Mobile Marketer Apple has taken 23 million users from Google in the maps space, but still trails Google’s impressive lead in that space.

However indoor is a different area and Apple could be heading to a lead there, in part because of the effort by sports leagues to add enhanced networking capabilities to their facilities. In addition they have a great deal of familiarity developing for Apple’s platform as apps for Apple’s iOS are often the first to appear for sports leagues and fans can already use them to locate hot dog stands and swap seats, among other uses. An app that does significantly more would simply fit in with the fans already established mindset of using a mobile device to assist them in a facility.

Fans can get upset with the lack of access at a stadium when using a mobile device and all major US sports leagues are expanding and enhancing their Wi-Fi networks. Since teams want a return on investment aside from fan satisfaction this presents them with a solid opportunity.

I suspect that come next year we will be seeing an influx of apps not just from Apple developers but also Android and Windows 8 seeking to take advantage of the new networking and connectivity capabilities of stadiums and it will be interesting to track which ones are using indoor positioning as a feature since it certainly appears to present a solid advantage to its users.

Filed Under: Android, Apple, Apps, Baseball, Boston Red Sox, DAS, iOS 7, iPhone, Live sports via mobile, Major League Baseball, NBA, NFL, Smartphone, Social Media, Sports Social Media, Windows 8 Tagged With: Apple, Google, iBeacon, MLBAM, NBA, NFL draft ESPN

Friday Grab Bag: MLB + MTV, Braves on the move

November 15, 2013 by Greg Quick 1 Comment

The Braves are leaving Atlanta, in all but name, to move to nearby Cobb County and a brand new stadium, one that the bill will primarily be paid for by taxpayers in a county that has budget problems.

The Atlantic does a nice job pointing out how Atlanta may get even more and that most of the jobs that are created by the new park will be low-paying jobs that cost a lot to create. I think the citizens should take a look at how a sweetheart deal paid off for Miami residents and their new ball yard.

Android market share growing
While it seems that Apple’s iPhone is always in the news, smartphones that run on the Android operating system actually rule the smartphone world, with an 81% market share according to market research firm IDC.

Its most recent study on that market space has one very interesting fact, that Windows phones are making strong headway, but still are only 5% of the market. The leader in the Android space is no surprise, as Samsung started strong and has maintained a constant stream of upgrades.

Sports highlights in Canada
If you live in Canada, or for that matter simply read Canadian newspapers a bit more sports is coming your way. SendToNews, a digital sports video company has signed a deal with Postmedia Networks to deliver sports highlights.

The highlights can be seen on Postmedia Network’s newspaper web sites that are available for different papers in different regions of the country.

MLB and MTV
If you miss the days when MTV played all music videos and have disliked the network ever since it stopped doing so this may not be for you but the it has signed a multiyear partnership with MLB that will focus on the intersection of pop culture and baseball.

The effort will be a cross-platform one and will have MLB players as well as outside of the sport celebrities looking at the sport and modern culture. The first program expected will run on MTV2 and will be a 30-episode show that will be produced by Boston Red Sox DH David Ortiz and Pittsburgh Pirates Centerfielder Andrew McCutchen.

New Apple iPhone
Now that Apple has delivered two new lines of iPhones the rumors have started for the next generation — boy that did not take long. Leading off is that it will have a bigger screen, something that many had predicted for the latest release.

More interesting is that they may have curved screens and that Apple will continue to pack them with new sensors, with the latest able to detect levels of pressure. They are reportedly due in about 1 year, so don’t start holding your breath too soon.

Mozilla says no Firefox phones in U.S.
If you are one of the people waiting for open source software to arrive on your phone, and you live in the United States, you will have a wait ahead of you. While the software is expected to be out by mid-2014 for Sprint network devices, that does not include the USA.

An executive recently told C/net that there are currently no plans to launch in the U.S., but that the organization is in talks with carriers and handset manufacturers so that could change in the future.

Filed Under: Android, Apple, Apps, Baseball, Boston Red Sox, iPhone, Major League Baseball, Microsoft, Samsung, Smartphone Tagged With: Android, Apple, Atlanta Braves, Firefox, MLB, Mozilla, MTV, Samsung

Fox: We’re ready for big Super Bowl streaming audience

Will Firefox on tablets lead to lower-cost offerings?

Do new deals show MLBAM set for IPO?

Friday Grab Bag: MLB + MTV, Braves on the move

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