Friday Grab Bag: 14 New ESPN Channels — mainly online

ESPN is launching 15 virtual networks for users of Apple TV and Roku boxes that provide Internet connectivity to their televisions as part of its ongoing WatchESPN initiative. The new channels’ programming will be culled from related conference programming from the network’s existing portfolio that includes ESPN, ESPN2, ESPN3, ESPNU and others.

Some of the programming will include select live events including college basketball. Others such as college football will only be available via on-demand broadcasting. The channels will feature the ACC, America East, Atlantic Sun, Big South, Big West, Horizon, Mid-American, Metro Atlantic Athletic, Missouri Valley, Northeast, Ohio Valley, Southern, Sun Belt and Southland conferences. In addition there will be a combined channel featuring coverage of historically black colleges and universities (HBCU) and conferences including the Southwestern Athletic Conference, Mid-Eastern Athletic and Central Intercollegiate Athletic conferences.
Fox Sports 1 has new MLB show
Fox Sports will be broadcasting a new slate of games this year, with a preference for teams that have regional Fox broadcast deals, and it will have the opportunity to highlight its games with its new MLB Whiparound show.

Airing Monday-Friday at 10 pm ET (but 12 midnight on Wednesdays) the program will be up against one of ESPN’s flagship programs Baseball Tonight and the MLB Network’s MLB tonight, all of which start at the same hour.

The Raiders to Portland?
There are a few fans in Portland, Ore., who are running a campaign to get the state to encourage the Oakland Raiders to move north to Portland, a city that lost its Single A baseball team a few years ago due to lack of support.

While the Raiders’ owner has said that the team would look to move if Oakland does not solve its stadium issue (it wants a new one) it seems highly unlikely that Portland would be its first choice with Los Angeles open. However the mix between Portland hipsters and die hard Raider fans would be great to watch.


NBC had to provide make-good ads for Olympics

Advertising Age is reporting that the broadcast giant has to provide make-good ads to some of its Olympics customers because while it won the broadcast bragging rights for virtually every night it fell short of the projected ratings.

However the network feels good about the overall results and is optimistic about its next Olympics broadcast, the 2016 Summer games in Rio. It has already started to sell ads for that event.

Minor League Baseball team has selfie promotion
One of the great things about minor league baseball are the interesting promotions that many of the teams engage in. What is possible the first of the upcoming season comes from the Kalamazoo Growlers.

They are having a promotion centered around selfies called the Salute to Selfie Night this season. The event calls for fans to take pictures of themselves and submit them, from which the team will make a jersey with the images reproduced in collage form. So practice your duck face now!

DISH Network and Disney deal boon to digital sports fans

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The Walt Disney Company, parent of ESPN, has reached a long term deal with DISH Network that will open up Disney content for broadcasting to DISH customers not just for television but also across multiple digital platforms.

The deal calls for the cancellation of all legal proceedings between the two parties as well as providing content to DISH subscribers. For sports fans this means access to established sports programming such as ESPN and ESPN2.

However new or just emerging channels will also be available to fans such as the soon to be launched SEC channel and the Longhorn Network as well. The deal for the SEC and Longhorn channel also enables DISH to provide these and other programming such as WatchESPN as a live and on demand digital stream to computers, tablets and smartphones using the DISH anywhere app.

However the digital portion of the deal requires that users subscribe to DISH Networks at a prescribed level in order to receive the services. Other properties such as Disney Junior, ABC Family, Disney Channel and Fusion also fall into the broadcast, live streaming category. There will also be expanded on-demand content availability including content from ESPN Deportes and from ESPN Films.

As the digital environment evolves, and most likely expands, going forward the deal has spelled out how they can go about taking advantage of this space. It provides a structure for other advertising models such as dynamic ad insertion and advertising on mobile devices.

Overall the deal will enable approximately 14 million satellite television viewers to have access to ESPN both on their televisions and as a second screen option going forward.

WatchESPN app now supports Windows 8 devices

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Mobile users that utilize devices that run on Microsoft’s Windows 8 operating system no longer have to be second class citizens when it comes to viewing content generated by ESPN’s family of networks as there is now a WatchESPN app for their devices.

What this means in real terms is that if you have a subscription to a network that shows the network’s lineup they can have access to that includes ESPN, ESPN2, ESPNU, ESPN3, ESPN Deportes and ESPNEWS through WatchESPN.

The free app also includes the ability for users pin the app with a Live Tile that provides an instant view from the start screen that displays the top live events as well as features such as Snap functionality, a channel guide, the ability to browse by sport, access to featured live and on-demand content. ESPN Goal Line and ESPN Buzzer Beater will also be accessible when those channels are in season.

In case you are unaware of which cable and satellite video providers that do or will soon feature ESPN and so enable you to access this feature here is a short list. AT&T U-verse TV, Bright House Networks, Cablevision’s Optimum TV, Charter, Comcast Xfinity TV, Cox, Google Fiber, Midcontinent Communications, Time Warner Cable, and Verizon FiOS TV.

This is very good news for supporters of that operating system, which consistently comes in third when versions of sport apps are delivered. MLB almost always delivers a version of its numerous apps first for Apple’s iOS platform and then for Android. Others apps also tout the rival OS first and often there is no mention of Windows support.

Windows 8 had a strong fall growth spurt but has slowed while the older Windows 7 has seen strong growth in recent weeks. Hopefully this and increased support from other mobile apps will provide some much needed impetus for additional growth.

Looking for college baseball? ESPN has you covered

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Does it seem that every year college baseball is basically invisible unless you live near a school that gets coverage in the local media until the College World Series is aired at the end of the summer? Well ESPN is seeking to change that, or rather build on what it has already established in the last few years.

The network will be using its breadth and depth as a broadcaster to show a record number of games during the 2014 college baseball season, with more than 200 regular season and conference games across ESPN, ESPN2, ESPN3, ESPNU and ESPNNEWS.

This is in addition to the exclusive coverage that it will provide for the NCAA Division I College Baseball Championship that starts at the conclusion of the conference championship games. It will also cover the selection of the 64 team field for the championship. The previous high in terms of number of broadcasts by ESPN is 151 games.

Both over air and digital broadcast to be available
ESPN3 will be streaming the bulk of the games with 150 exclusive broadcasts over the course of the season with all available on WatchESPN so that users that want to view the games on tablets, smartphones, Xbox, Roku and other device will have the opportunity to see the games. There are some restrictions on mobile users.

The network plans to have at least one game available every Friday, Saturday and Sunday over 14 consecutive weeks and the regular-season broadcasts starts this Friday, Feb. 14, at 4 p.m. ET with No. 5 Florida State hosting Niagara.

Not all games have been scheduled but for a quick look at what is already planned head over here.

Among the regular features for the season will be ESPNU once again carrying Thursday Night SEC Baseball Game of the Week starting March 27 as well as carrying ACC Monday broadcasts starting March 24. The ACC will apparently dominate broadcasts over the season with 111 games on the agenda. The network said that it will broadcasts games that feature every Top 10 team and 21 of the Top 25 over the course of the season. ESPN2, ESPNU, ESPN3 and ESPNEWS will combine to carry 10 conference championships.

Do new deals show MLBAM set for IPO?

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When you think of the WWE do you think of baseball? No? How about Sony? How about Whistle Partners- even heard of them? What they all have in common is a connection to Major League Baseball’s Advanced Media arm, a partnership created by all MLB teams that handles its Internet, digital and interactive technology, everything from behind the scenes backroom technology to the latest in games.

If you wonder why this is important consider that MLBAM is estimated to have earned $620 million in 2012, and is rapidly extending its reach into both baseball and non baseball activities. Aside from running the MLB and Minor League Baseball websites it also runs websites for YES Networks, SportsNet NewYork and others. In backroom technology it delivers infrastructure to a variety of entities including Southwest Airlines, CBSSportsline and WatchESPN.

It has recently expanded with a flurry of new deals and announcements in the last few weeks. It now will provide back end infrastructure for Sony when that company delivers its planned cloud-based TV service. It will also be providing the technology that backs the World Wrestling Entertainment’s planned 24/7 streaming network that is expected to launch next month.

It has also entered into a deal with The Whistle, a new sports entertainment network that is targeted at young fans and athletes. MLBAM will be providing technology services and infrastructure support for the network.

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In the area of games it already has one of the most popular apps of all time at the Apple app store with MLB.Com At Bat, and that is just one of a host of games that it has available for fans during the season, and you can now add another to that list, or will be able to soon.

The MLBAM has announced that it will bring back from the dead RBI Baseball, to be called RBI Baseball 14, a game that has not been available for 20 years. Details are not available as yet as to what the latest generation of the game will look like but it is expected to be available for consoles as well as for smartphones and tablets.

We are not even mentioning the programs that MLBAM has set up for baseball that include Facebook, Instagram and other social media or its move to allow fans to upgrade tickets, order food and other activities with mobile devices. These are capabilities that it could also expand on and help other sports leagues deploy for their fans.

What do all of the activities mean? It could be a sign that it is getting all of its ducks in a row prior to making a run at an IPO, according to Forbes and other sources. It is estimated that MLBAM is worth as much as $6 to $8 billion and that with the current hot IPO market MLB could cash in on its media arm, even keeping half to retain control would result in a pretty penny in all of the teams’ owners pockets.

ESPN the BCS winner with Megacast broadcast experiment

Side by side ESPN Megacast screens during BCS

Side by side ESPN Megacast screens during BCS

My favorite moment from Monday’s stupendously good BCS championship game came during a break at the start of the fourth quarter, when FSU quarterback Jameis Winston told his offensive teammates, one by one, that “you want it more” than Auburn. If you were watching the game on TV on the main ESPN feed, you missed this extremely cool exchange. But I saw it, and heard it, courtesy of the ESPN Megacast experiment.

My guess is that the Megacast experiment — in which ESPN used multiple broadcast channels to air different views and commentators on the game — was probably only experienced by a small amount of hard-core fans with digital chops. (And purported sports-site editors who call Jameis Winston “Wilson” in Twitter-speed error.) But I think it’s the wave of the future for big-event broadcasts, since it addresses the too-common problem of boring or annoying announcers and one single view of the action.

The bit where Winston was talking to his teammates came courtesy of the “Spidercam” channel, which simply showed fans what the robot camera that hovers above the field was seeing. What was unadvertised was the fact that that camera also has a microphone — in addition to the Wilson pep talk the spidercam caught coaching conversations on the sidelines during breaks, and also gave you a real in-the-arena feel of crowd noise. My new favorite digital sports moment came when I realized I could open more than one Megacast window and had the main feed running next to the spidercam feed on my desktop Mac. Nirvana. I felt like I was in the broadcast truck, deciding exactly how much info the audience of one — me — wanted to see.

Screen shot 2014-01-06 at 8.45.47 PMSome of the people I follow on Twitter really liked the channel that provided a panel of coaches watching and commenting on formations and things like that, a kind of chalk talk in real time. I wasn’t that thrilled with it because the coaches were all “aware” and tried to act too scholarly. A roundtable discussion channel had participants with a bit more life, but the “Fan Cam” channel was a fail, especially the FSU fan who looked like Zach Galifianakis — dude, you wore a red vest and texted for all of us to see?

Some other parts were hit and miss as well — the Goal Line channel had the excellent radio feed audio with Mike Tirico, and an instant replay after every play, which was great. But it also had two cameras that remained focused on the coaches, something I never need to see again in my lifetime. There was also a Spanish language feed and the home team radio feeds for each team, which I didn’t spend a lot of time on. Still, the breadth of choices was for me the amazing part and I hope it gets copied often and improved on.

I mean — imagine the possibilities! ESPN blew it by not having Jason Dufner and Charles Barkley, two Auburn alums who are hilarious, on some kind of screen or feed. Dufner’s Twitter feed during the game was 10 times more entertaining than the Fan Cam, and he was spot on in calling out the refs for missing multiple holding infractions on FSU. I also nominate the SB Nation crew to do a live commentary on their hilarious Brent Bingo if Musberger comes back for one more year on the title game crew.

You’ve also got to think that beer companies will get in on this act soon, showing R-rated commentary from sports humorists from some sponsor tent on site. The beauty of having multiple audio or complementary video feeds online is the cost of producing them has got to be a fraction of the cost that is already sunk for the main TV production. ESPN could pull this off for TV since it has multiple channels in ESPN2, ESPNU and the like. But any broadcaster could do this more easily by putting all the extras online only.

There were some apparent production glitches — viewing online, the different channels weren’t in sync, so if you tried my two-window experiment you quickly noticed that the spidercam was a few seconds ahead of Brent and Herbie. And the spidercam window could use a floating info-window that tells you down and distance, since it’s not always apparent from the behind-the-play angle the camera usually takes. Keep the live microphone, though! Moments like the one of Winston in the huddle are a priceless view into the games we care deeply about. And that, in my mind, makes the Megacast a win in its first time out. Well played, ESPN. Now everybody else, please copy it.

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