AT&T Deploys ‘Mobile DAS’ to Answer Big-Event Needs

AT&T's Mobile DAS truck

AT&T’s Mobile DAS truck

For many sporting events these days, it’s a challenge to bring the mobile connectivity fans want and need when onsite. It’s an especially challenging task at outdoor events like golf tournaments, where infrastructure may be limited and large numbers of fans may be congregated in hard-to-reach areas, like near tees and greens.

At the recent Crowne Plaza Invitational at Colonial PGA Tour stop in Fort Worth, Texas, AT&T brought some new technology to handle fans’ mobile needs: A mobile DAS, or distributed antenna system, deployment that delivered much more granular cellular coverage to the event than other solutions, like cell towers on wheels (COWs) were capable of bringing.

Simply, by putting DAS head-end equipment into a truck (pictured above) and then by putting up a lot of smaller antennas around the course, AT&T was able to provide more coverage where it was needed, one of the hallmarks of any DAS system. With a few COWs on site as well, AT&T provided a much better level of connectivity than ever before, according to Chad Townes, VP of AT&T’s antenna solutions group.

“Your first choice is always to put in permanent infrastructure, and leave it there if we can,” said Townes in a phone interview earlier this week. But at many places where coverage is needed, like the Colonial Country Club, it simply isn’t possible to string wire and put up antennas. In the past, what cellular providers typically did in one-time situations was bring in the COWs, the cell antennas on wheels. The problem with those antennas, Townes said, is that they sometimes interfered with each other (if parked too closely together), plus they run into the same limitations a regular macro tower has, mainly an inability to handle a big, compact crowd of phone users.

Chad Townes, VP, AT&T Antenna Solutions Group

Chad Townes, VP, AT&T Antenna Solutions Group

Enter the mDAS, which Townes said was “created kind of out of necessity.” With numerous smaller antennas (which don’t interfere with each other as much) AT&T was able to provide much more targeted cellular coverage, a key for events like golf tournaments where fans are often clustered in areas like hospitality tents or greenside stands. Media and tournament officials also put heavy wireless demands on providers, and the mDAS was used to satisfy those bandwidth needs as well.

Townes said AT&T’s mDAS actually got its first test run at the Democratic National Convention a couple years ago, when AT&T didn’t want to sign a long-term DAS lease with the facility the convention was held in. The DAS truck was built, and the antennas were put up the day of the event, with great success. The next question was: Where to use mDAS next?

Inside the AT&T mDAS truck

Inside the AT&T mDAS truck

“Now that we had this asset, what could we do with it?” Townes said. Golf tournaments made instant sense, given their one-time needs for coverage and the infrastructure challenges of an open grassy field. Where else might AT&T deploy mDAS in the future? Maybe at state fairs, or motor sport events held on downtown streets, or big-crowd music festivals, Townes said.

Townes, who is scheduled to speak at the upcoming SEAT conference in Kansas City, said the mDAS was just another way AT&T has responded to the always-changing and never-the-same needs when it comes to providing big-event connectivity.

“Even when you’re putting wireless into stadiums, no two are alike because there are always differences in building materials, or the shape of the bowl,” Townes said. The mDAS, he added, “was just another example of how we had to get real creative” to solve an event’s connectivity needs. (AT&T video about the mDAS at Colonial below)

NASCAR Names Hewlett-Packard a Technology Partner

nasc1

Hewlett-Packard has expanded its relationship with NASCAR, originally formed last year, which will partner the two in devising ways that HP technology can enhance and advance the sport of auto racing with a focus on both engaging fans more closely and bring advertisers to specific segments of the fan base.

The move is part of a growing movement among sports teams and leagues to partner up with leading technology companies to take advantage of their expertise in a range of areas from fan engagement to operational efficiencies.

NASCAR has named HP an Official Technology Partner in a 3-year deal that will have the two engage in developing and using technologies that NASCAR says will catapult the sport to a new level via the adoption of cutting edge technologies.

Under the terms of the new agreement, NASCAR has named HP as an Official Technology Partner, underscoring a joint commitment to accelerate innovation and the adoption of cutting-edge technology across the sport of NASCAR.

While the details of the agreement are vague, expect to see enhanced digital presence at NASCAR tracks with high speed wireless capabilities. NASCAR has a huge following but has seen a steady erosion of attendance at its events. Long traffic lines, limited views and none of the advanced ambiance that fans are now expecting at football and baseball stadiums can take its toll in term of attendance.

That will probably change, and for that matter has already started to change with the original agreement between the two last year that lead to the formation of the Fan and Media Engagement Center (FMEC). The FMEC is a tool that measures and analyzes information from a wide variety of media including video, social media, digital, television, print and radio. It takes the information derived from all of these sources and uses it to help further engage fans with NASCAR.

NASCAR has said that it is already seeing results from the FMEC with information tailored for specific segments of the NASCAR audience that can be used by NASCAR and its partners. The new deal will in part be an expansion of the FMEC effort as well as looking at new areas that the two can develop solutions.

In the past sports entities went about moving into the digital age quietly, adding a bit of Wi-Fi, a Facebook page or a mobile web site. They had partners for these efforts but they remained in the back ground for the most part. Now the partnerships are at the forefront as the advantages that the tech partner brings, as well as the prestige of the name, help increase fan awareness of the moves that the team or league is undergoing. Expect to see more along these lines such as the recent SAP/San Jose Sharks deal.

San Jose Sharks’ Partnership with SAP brings Hi-Tech to Arena

sharks

The San Jose Sharks parent company Sharks Sports & Entertainment Inc., the City of San Jose and SAP International have joined together to use existing and emerging technologies to both enhance the experience for fans but to also for internal use and working on player performance.

The five year relationship also calls for a new official name for the Shark Tank, which will now go by the moniker of the SAP Center at San Jose. The parties involved said that the deal will make the Center a showplace for Silicon Valley high technology as well as help the team.

For those unfamiliar with SAP, at least in relationship to sports teams, this is part of a concentrated effort by SAP to mine the growing needs of both teams and leagues for both high tech internal technology to handle everything from analysis of player performance, scouting to ticket sales as well as providing fans with the growing list of features and services that they are growing accustomed to from Wi-Fi to apps that improve the experience at the stadium.

SAP has been working with the team for some time and has surveyed fans about their experience and from that data the company has initial plans to engage in some specific areas to improve their experience at the center. They include many things that a fan might expect such as providing real time alerts, up to date team and player information, hooks into social media and game video.

Good news to fans that hate the long lines that can slow entrance to a stadium or to concessions will be the adoption of technology that enables fans to use mobile devices to gain access to the arena but also buy food and merchandise from a phone or tablet. Fan loyalty programs are also under consideration.

That is all for the fans. The team will also be leveraging SAP’s traditional analytic and cloud capabilities. The team plans to use SAP’s technology in its daily operating, leveraging its expertise in areas that include cloud computing, big data analysis and mobile technology as tools for daily operating as a business as well as to handle the unique challenges that face sports and entertainment facilities and teams.

Currently the Sharks are also looking at the SAP Scouting Solution as a tool to assist its scouting department evaluate players and delve down to what the performance statistics mean in the real world.

SAP is throwing an increasingly large net in the sports world and has relationships with a variety of leagues including the NBA, and NFL as well as prominent teams including the Sharks, NY Yankees and San Francisco 49ers.

Lenovo’s 7-inch A1000 Here-Can it Challenge the Nexus 7?

leno

Being King of the Hill means that everybody is always trying to knock you off and the latest to challenge the Nexus 7, one of the most popular 7-inch tablets is Lenovo with its A1000, a 7-inch tablet that it originally introduced at the Mobile World Congress in Barcelona.

In many ways this has been a very slow rollout and in others a very swift one. The company quietly made the tablet available for sale this week, without the fanfare that often accompanies a major release, particularly one that is going up against well established rivals.

On the other hand it was first shown almost a half year ago, many of its details were released as it went through the FCC approval process a few months back and preorders began a month ago, so any observer knew that the day when it would be available was rapidly closing in.

The A1000, which starts at $151 from the Lenovo web site is powered by a MTK 8317 dual core Coretex-A9 processor and runs the 4.2 Android operating system. It has a 7-inch display that has 1024 x 600 resolution and includes 1GB of RAM, a 16GB hard drive and supports an additional 32GB microSD storage card.

The company touts its multimedia features and notes that it is optimized for music with dual stereo speakers, Dolby Digital Plus audio enhancement among its features. The company said that the tablets will be available within the week.

It seems that the Android developers all have Google’s Nexus 7 as the target of choice. HP’s Slate 7 is also touted as a strong rival; with most articles talking about HP’s offering all mention Google. Still it is better to be at the top fighting off competition rather than trying to fight your way there. It will be interesting to see what levels Google tries to being its next generation offering.

Sunday Sermon: Get your Seat to SEAT 2013

SEAT_290What are you doing the first week of August? If you are in the business of sports stadium or large-arena technology, you should be planning to attend the SEAT 2013 conference Aug. 4-7 in Kansas City. If you’re not, you’re going to miss out on the chance to interact with real people who are tackling the real tasks of bringing technology to their arenas, to enhance the fan experience while they improve their own organization’s bottom line.

As part of our partnership with the folks who run the SEAT conference we are in the process of putting together some great long-form interviews with the people who will be speaking at the event, and those stories will be appearing soon here on the MSR site. Though I hope the stories are informative and entertaining, I know they’re just a small substitute for the “main course” of information you can get by showing up at SEAT in person, to listen in person to the nuances and details of the work being done by these stadium-technology leaders.

Though we’ve paid a lot of attention to stadium technology here at MSR over the last two years, I’ve always known that we are only scratching the surface when we report, say, a new Wi-Fi network being deployed. There’s always more to the story, and as I am learning through these recent interviews with SEAT speakers, there is almost always something specific and local to a stadium, arena or large-crowd facility that is far different from the norm. Like having to deal with historic building regulations in order to install video boards, or having to satisfy a sponsor contract with a wireless service provider while trying to bring connectivity to all the fans in a facility. We’ll soon have some interesting tales from folks running some of the biggest-name places in the big leagues of sports, so stay tuned to hear their stories.

The bottom line is, there are no easy, cookie-cutter ways to deploy technology. That’s why I think hearing as many stories and insights as possible from the people doing this work today is invaluable. And that’s what you’ll get from Aug. 4-7 in Kansas City at SEAT: up-close and personal interaction with the leading deployers of stadium technology and applications, in a setting set up to foster collaboration and information sharing. Don’t miss out, book your ticket to SEAT today.

Fourth of July Early Grab Bag — NBA Draft Numbers, Facebook stealing user info?

The Facebook Android app has apparently been downloading users’ phone numbers to Facebook’s servers upon installation and initial launch, regardless if the app is used or if the user even has a Facebook account, according to Norton, the antivirus company.

Facebook has told Norton that it has deleted the numbers from its servers and that it will release a updated version of the Android app that will prevent that from happening in the future. I guess the question I have is that it certainly seems intentional, and with all of the other privacy concerns facing the company why did they not stop this earlier?

Apple patents “iWatch”
It appears that the long rumored Apple watch may actually be real and coming closer to a consumer electronics store near you. Multiple sources are reporting that the company has applied for the “iWatch” trademark.

Apple execs have hinted that a wearable computing device could be in its future but have so far not yet come out and said that the company is indeed working on something along these lines.

MLB Embraces the Military with ticket program
Major League Baseball Advanced Media (MLBAM) has teamed with GovX, an online military and government discount shopping destination for U.S. Armed Forces and government agency personnel with the purpose of allowing teams to create privileged ticketing programs and recognition events specifically for active, reserve, retired and veteran U.S. Military as well as those who serve and protect including police, fire, EMS and related federal, state and local government employees.

GovX will first create a verified ticketing system for the targeted groups and then work with individual teams to create programs for the military and first responders.

Google Glass adds voice commands and enhanced browsing
Speaking of wearable computing Google has added a web browser and has enhanced the voice commands for its Google Glass platform. The Glass, which is attached to a smartphone, can now both alert a user to incoming text messages and read them to the user or display them for the user to read.

The web browser will, among other things, enable users to view web page n multiple formats including zoom and look around, a feature that is controlled by head movement.

Yahoo buys video sharing firm Qwiki
As the battle for embedded features escalates among social media players Yahoo has taken another step forward with its deal to acquire Qwiki, a company that has created a mini-video sharing format that will rival the increasingly popular Vine app.

The deal is the second major one that the company has made in recent weeks, following its $1.1 billion purchase of Tumblr in May. The terms for the Qwiki deal have not yet been announced.


ESPN had second best viewership for NBA Draft

Depending on which article that you read at the ESPNmediazone.com site ESPN had its second best viewership NBA Draft with the 2013 draft, or it was tied for best, or maybe both. This release says that Nielsen rates it as the second best for the broadcaster, with an average viewership of 2,999,000.

This release said that the draft broadcast was tied for the top rated since 2003. I suspect that as the numbers were examined they arrived at the second place standing.