NBA’s Orlando Magic pick VenueNext for new stadium app

Screenshot of new Orlando Magic stadium app built by VenueNext

Screenshot of new Orlando Magic stadium app built by VenueNext

The Orlando Magic and VenueNext are working together to produce a new stadium app for the NBA team, one that will support limited in-seat delivery of food, beverage and merchandise, as well as expanded digital ticketing options and even an in-game virtual betting feature.

Confirming reports from earlier this year, the VenueNext-powered app will be soft-launched during the NBA preseason and ready to go when games count, according to press releases from the team and from VenueNext. The deal with the Magic is the first confirmed VenueNext customer other than the San Francisco 49ers, whose owners helped launch VenueNext in part to build the app for Levi’s Stadium.

Like the Levi’s Stadium app, the Orlando Magic’s new app for the 20,000-seat Amway Center will support multiple game-day fan service functions, including the ability to use a mobile device to store digital tickets, and to pay for other ticketing functions like seat upgrades and parking passes. But the ability to order food, beverage and merchandise to be delivered to the seat will initially be limited to just 1,500 Amway Center fans in select premium seating areas, according to VenueNext. At Levi’s Stadium, all fans in the 69,500-seat venue can order food, beverage and merchandise for delivery via the app.

The app will also support instant replay services, powered by the NBA’s content feed, according to VenueNext. Like last year at Levi’s Stadium, fans in Orlando can expect features to be rolled out as the season progresses. Screenshots of the app provided by VenueNext also show the ability to pre-order concessions to be picked up at express windows, but there was no information about how many fans would be able to use this service.

Another screen view of the proposed new Orlando Magic stadium app

Another screen view of the proposed new Orlando Magic stadium app

Perhaps the most intriguing new twist to the VenueNext platform for Orlando is something the team is calling a “gaming feature,” which is essentially the ability for fans to bet on the game to earn loyalty points, called “Magic Money.” Though it’s not cash, the Magic Money can be exchanged for things like seat upgrades or food and beverage, the team said.

This feature is supported by daily fantasy betting service FanDuel, which had previously been a partner of the Magic and is now apparently the title sponsor of the new app. No details of the gaming feature were announced other than a few lines in a blog post from Magic CEO Alex Martins that said:

Fans will be able to play along with the game based on the stats and plays that are happening in front of them and earn points into their Magic Money marketplace account. Anyone in the arena will be able to play.

Earlier this year VenueNext CEO John Paul said that the firm would announce 30 new customers before the end of the calendar year, a count that is now down to 29. It will be interesting to see if any teams that are currently using another app platform, like the content-focused YinzCam apps, add or change to the VenueNext platform, which is solidly focused on fan services. In his blog post, Magic CEO Martins said he was confident the VenueNext app would improve the already-leading Amway Center fan experience:

During the upcoming season, our fans will be able to interact in so many more ways than in the more static fashion they’ve experienced in the past. Overall, most sports team apps are focused on content, which is one dimensional. Now, through this brand new experience, NBA fans for the first time will have a more dynamic and comprehensive experience.

Former co-CEO files counterclaims against Sporting Innovations, denies ‘conspiracy’

Asim Pasha

Asim Pasha

The second shoe has dropped in the lawsuit filed by Kansas City’s Sporting Innovations against its former co-CEO Asim Pasha, with Pasha filing counterclaims denying the company’s charges against him while also alleging that he was denied promised ownership stakes in the company for providing the technology behind its stadium-application business.

In case you missed the first episode, that came in June when Sporting Innovations fired its former co-CEO, alleging basically that he used company resources, trade secrets and relationships in a plot to build a competing entity. In his first response to those claims, Pasha denied the company’s allegations and replied with some legal fire of his own, claiming basically that Sporting Innovations’ other co-CEO, Robb Heineman, was jealous of Pasha’s public recognition for Sporting Innovations’ stadium app work, and refused to provide legal documents that would confirm Pasha’s promised ownership stake in the company.

While the Sporting Innovations lawsuit sought $75,000 in retribution from Pasha, Pasha’s counterclaims want his ownership stake — which is either 20 percent or more — confirmed, while having himself cleared of all the conspiracy charges, which his legal filing claims were trumped up mainly to try to get him to give up his ownership stake in the company and a key patent. Pasha’s filing also seeks “actual and punitive damages” for harm caused to Pasha and his son Zain by the lawsuit.

As Pasha’s filing claims:

Sporting Innovations’ use of legal process is not for the purpose of recovering on the claims stated in the Complaint, but for the illegal, improper and perverted purpose of intimidating and coercing Asim into surrendering his 20% interest in Sporting Innovations, along with his interest in U.S. Patent Application No. 13/789,372.

The next planned step in the proceedings, according to Pasha’s lawyers, is a hearing scheduled for Sept. 2, to talk about the schedule for the case going forward. Sporting Innovations refused to comment on the case. The lawsuit and the counterclaims have been filed with the U.S. District Court for the Western District of Missouri, Western District.

Will fallout cripple Sporting Innovations?

There’s lots of conflicting drama in the two legal sides of this case, and eventually we are guessing a judge or jury will hear all the details. As we said before, we’re not lawyers, but it seems from reading through Pasha’s filings that he has documented answers to refute many of the company’s original claims, including what looks like a personal note from Heineman under which the claimed intent was to transfer more of an ownership stake to Pasha.

However the case ends up, what seems to be clear is that Sporting Innovations is going to have a tough time drumming up new business in the meantime. Sporting Innovations was a business that grew out of technology developments for the Sporting KC professional soccer team and its home stadium, which was one of the first to have full fan-facing Wi-Fi and a specialized fan app. But the company’s vision to provide similar technology to other teams and stadiums may have hit a roadblock with the legal entanglements.

As we already reported, the company’s deal to provide a stadium app for the Pac-12 is dead, and one of the other clients still highlighted on the Sporting Innovations website, the Tampa Bay Lightning, said they are currently moving to a different app platform after using Sporting Innovations technology for their app through last season.

Thinking out loud: Stadiums need better game-day online response teams

Avaya Stadium offers an online welcome

Avaya Stadium offers an online welcome

Maybe I just haven’t been to enough stadiums, but in the ones I visited over the last year I was struck by the fact that none of them seemed to have any kind of a place for live, updated game-day information where fans could find the kind of answers that might really improve their attendance experience.

In visiting various professional and top-level collegiate venues and interviewing representatives of other stadiums I continue to be impressed by the depth and breadth of technology deployments and of some apps that deliver advanced services, like Levi’s Stadium’s food delivery or the various live-replay systems in place at schools like Baylor and Nebraska, as well as at numerous pro venues. But I’ve yet to find a stadium, team or school with what seems like a simple thing to do — either to have a constantly updated “daily news” stream about game-day issues, or better yet, a rapid-response team on either social media or email to answer simple questions like, where should I park, and which gate should I go to?

Sometimes it seems like the simplest things are being overlooked when it comes to stadium technology, and I’m wondering why no such services seem to exist. Are they too costly? Or just not thought of as necessary? Or are stadium owners and operators not really paying attention to what happens on game day?

Why can’t all fans get the ‘suite’ treatment?

I don’t think the last question is true, since I did have the privilege of attending one Niners game at Levi’s Stadium this past season as the guest of app developer VenueNext, an experience that included a pass to the company’s corporate suite. As you can probably guess, having a suite-level pass is indeed a “suite” way to see a game. Almost all of your concerns and needs are taken care of, from the already paid-for drinks and food to the comfortable seating, and there is no shortage of stadium staff around to answer any questions you might have about where to go or how to find things.

One for the road at the BNY Club, Levi's Stadium

One for the road at the BNY Club, Levi’s Stadium

Fans with “regular” passes, however, simply don’t have many similar options for assistance, especially outside the stadium gates, where perhaps help is most needed. I know teams and stadiums (like Levi’s) do a good job of making maps and guides available online, especially for season ticket holders, but those resources typically aren’t designed for viewing on mobile devices, especially in a low-connectivity or bright-sunlight outdoor situation. Others that are designed for mobile apps, like Avaya Stadium’s “Ava” character, only offer canned information, and not a question-and-answer service.

Wouldn’t it be great to have a rapid-response Twitter handle or a regularly updated Twitter feed to answer questions like “where is the best place to park for seating in Section X,” or “which lots are less full,” or “which lots offer the fastest exit after the game?” Such a service could be incredibly helpful for the huge numbers of fans who only attend a small number of games, who might be making such decisions at the last minute and may have never been to the stadium before.

Feed me, keep me warm and dry

I really could have used such an informative service at the College Football Playoff championship game, which I was able to attend via a last-minute media invite from AT&T. Though my pass included access to the game (and more suite-level pampering) I didn’t have any special treatment getting to the event, so my game-day travel experience was probably very similar to many of the thousands of Ohio State and Oregon fans who had likely never been to AT&T Stadium before. Like many others, I decided to get to the stadium early, both to avoid any kind of parking crush and to bathe in whatever pre-game atmosphere might emerge. Three things I wasn’t prepared for came back to chomp me in the behind: Freezing cold weather, the lack of anywhere outside the stadium to get out of said cold weather, and the lack of any kind of online information to assist in the situation.

Fans freezing outside waiting for the CFP game to start

Fans freezing outside waiting for the CFP game to start

Though we were smart enough to grab lunch beforehand at a nearby bar and grill, my friend and media buddy Phil Harvey and I were only vaguely aware of the fact that the doors to the stadium weren’t going to open until 5:30 p.m., two hours before the scheduled game start, something we hadn’t really counted on when we drove over to park at 2 p.m. Our thoughts of being able to wander around and check out tailgate parties — or the underpublicized outdoor “festival” being put on by the NCAA and its sponsors — were negated by the chilling, biting wind, which whipped mercilessly throughout the acres of parking lots surrounding the stadium.

Like many others that day, we wound up spending some unplanned shopping time in the nearby Walmart, mainly to get out of the chill. We also ended up being frustrated with thousands of our newest closest friends, when the ticket gates apparently opened at 4:30 — only to find ourselves “in” the event (having gone through security and ticket checking) but still outside the doors, jammed onto the outdoor patios where we had to wait for another hour. The only good part of being crushed cheek to jowl is that being packed together did help keep all of us somewhat warmer.

Bargains available at the AT&T Stadium Walmart.

Bargains available at the AT&T Stadium Walmart.

Sure, we should have been smarter and maybe asked more questions beforehand but during the hours of unpleasantness all I could think of was why someone from the game or venue wasn’t outside watching what was going on, or doing anything to help rectify the situation. Even a simple official message of “we aren’t opening the doors for two more hours — here are a list of nearby restaurants you can walk to” would have been extremely helpful advice.

Maybe the CFP game was an outlier situation — lots of people who had never been to the venue before — but I’m guessing the situation isn’t that unique, especially for “big” events like playoffs or championships. And especially when it comes to extreme weather conditions, it just seems to make sense to have some kind of continually updated “at the game” news service that is well advertised and easily found, so that when a crisis situation emerges, fans know where to turn for trusted information.

Do any such services exist? Are there teams out there already doing this in a fashion that works? Let me know here, or we can have a discussion over on Twitter, where you can find me under the @PaulKaps handle.

Thinking out loud: When will stadium apps use voice commands?

Wouldn't it be great to have a stadium app that asked this question, out loud?

Wouldn’t it be great to have a stadium app that asked this question, out loud?

In the overall world of smartphones, voice commands and help-me services like Apple’s Siri are commonplace. So when will voice commands become part of stadium apps, a place where they could be really useful?

Unfortunately, I don’t have an answer and I bet if I asked Siri I wouldn’t get a clear reply. But as the kickoff column in what is planned as a weekly “thinking out loud” feature here, maybe the reading audience can chime in: Are voice commands coming to stadium apps anytime soon? What are the sticking points? Are there technical reasons why fans can’t use voice commands to help make the game-day experience a better one?

After spending a year really pondering how technology can help the fan situation, I now understand why most stadium apps have low usage rates: They simply aren’t addressing the main pain points of attending a live event, which primarily have to do with waiting in a line, or wasting time. Sometimes that line is in the parking lot or at the public transportation station, and sometimes it’s at a concession stand. Sometimes it’s a restroom line. Wasting time not in a line usually comes from not being able to find something, or somebody. I think voice commands could help make things easier, and would provide a real reason for fans to download and use a stadium app.

Listen to me, don’t tell me

As most of us who use smartphones know, the combination of features like voice commands and a powerful app like Google Maps is drop-dead simple and extremely helpful. I’m still amazed by the fact that I can sit in my car, tell my phone “directions to xxx address,” and then the phone will talk me through the way there, so I’m not endangering myself or others by looking at a screen while driving. (Which may be the stupidest thing a living being can do.)

Siri can answer lots of things, but she can't tell you why sports apps don't have voice commands.

Siri can answer lots of things, but she can’t tell you why sports apps don’t have voice commands.

So… why can’t that functionality be a part of a stadium app? Last year while attending multiple games I noticed that sometimes trying to type things on my smartphone was near impossible, especially when you are holding a drink in one hand. I also noticed that screens were sometimes hard to read in the bright sunlight of an outdoor event. Voice commands and voice replies could go a long way to making a stadium app more useful; I’m especially thinking about it when you combine it with a powerful action feature — like the Levi’s Stadium app’s ability to let you pre-order food and drink for express pickup or delivery — wouldn’t it be great if you could just click the talk button and say, “I’d like a hot dog and a beer,” and then have the phone ask you, “pickup or delivery?”

I’ve got a lot more ideas how voice commands could help improve a game-day experience — like using it to help me find friends who I know are at the stadium — but I’m interested in your thoughts here as well. First of all, from a technology standpoint is this idea doable? Can the resources that work for Google Maps be replicated in stadiums? What’s needed — maybe more beacons or some kind of better Wi-Fi location system? Chime in here. Since this blog isn’t yet voice-enabled, you can leave comments below or shoot me an email to kaps at mobilesportsreport.com. Like Siri, I will thank you personally if you do.

Is Orlando’s Amway Center the next venue for VenueNext?

Screen shot from VenueNext's Levi's Stadium app

Screen shot from VenueNext’s Levi’s Stadium app

Nobody’s talking officially, but a well-sourced news item today said that the Orlando Magic is seriously kicking the tires on VenueNext’s mobile stadium-app solution, as a possible addition to the in-stadium technology package already in use at the team’s home, the Amway Center.

According to Don Muret’s “Breaking Ground” column in today’s Sports Business Journal (subscription required to view), Orlando Magic CEO Alex Martins said the team is “in talks” with VenueNext to “upgrade mobile technology” at Amway Center for next season. While the report seems more than a little bit unclear on what exactly VenueNext does — it develops and deploys mobile applications, not Wi-Fi gear — the report did say that Magic officials and representatives from the Orlando concessionaire visited VenueNext at Levi’s Stadium for the recent Stadium Series hockey game.

If the report ends up becoming fact, it would represent the first venue outside of Levi’s Stadium to use VenueNext’s stadium-specific mobile application software. VenueNext, which said publicly that it is seeking multiple new customers for its software, hosted a steady parade of prospective customers during the football season at Levi’s Stadium this past fall.

The SBJ report also seems to think that VenueNext technology would somehow replace the existing Wi-Fi infrastructure, which simply doesn’t make any sense. Our guess is that the Orlando team might look to add VenueNext’s ability to do things like instant replays and food ordering, which are fairly unique in the stadium app marketplace.

Jeff Lutes, the Orlando Magic’s vice president of technology, said in an email that “With respect to the article in the SBJ, the Orlando Magic are performing due diligence around the VenueNext mobile application. This does not impact nor replace the AmpThink portal for Wi-Fi registration and on-boarding.” Lutes also said that the stadium’s Cisco-based Wi-Fi network gear would not be affected by any new app. Louise Callagy, VenueNext vice president of marketing, said the company had no comment on the SBJ report.

Stadium Tech Report: Network finishes season strong at Niners’ Levi’s Stadium

Arriving at Levi's Stadium for last 2014 season game

Arriving at Levi’s Stadium for last 2014 season game

While the football season didn’t turn out like 49ers fans wanted, the wireless network at the team’s new Levi’s Stadium closed out the year with strong performances to complete a largely glitch-free stretch of events at what is one of the world’s most technologically advanced stadiums.

With more than 2 Terabytes of data used by fans at each of the last two home games for the San Francisco 49ers, the Wi-Fi and DAS networks at Levi’s Stadium closed out a season of superb connectivity that eventually allowed the team to not just offer in-seat food and beverage delivery, but also ordering and delivery of merchandise like hats and T-shirts, an option that was available for the Dec. 20 game against the San Diego Chargers and the Dec. 28 closer vs. the Arizona Cardinals.

According to the Levi’s Stadium network crew, the Wi-Fi network carried 2.34 TB of data for the Chargers game and another 2.11 TB for the Cardinals game, with 20,096 fans using the network on Dec. 20 and 20,164 on Wi-Fi on Dec. 28. Peak concurrent user numbers were 13,700 for the Chargers game, and 14,400 for the season closer.

All season long, our speed tests in various parts of the stadium showed strong signals for both the Wi-Fi as well as the distrbuted antenna system (DAS) enhanced cellular network. At the final game it was no different; we found Wi-Fi download speeds of 16 Mbps on the rooftop deck, 25 Mbps in a suite and a scorching 39 Mbps in the Levi’s 501 Club seats (no doubt in part because there was a Wi-Fi antenna under the seat next to us).

Both Verizon and AT&T 4G LTE services also worked well, consistently scoring download speeds in the 4-6 Mbps range in most places and much higher in others. In short, we didn’t find any flaws in the network coverage in five games of walking all around the stadium, testing everywhere we went.

CalTrain to VTA a smooth ride

Caltrain crown en route to Arizona game

Caltrain crown en route to Arizona game

At the final game, Mobile Sports Report (me) tested out the full public-transit method of getting to the game, starting from San Mateo on CalTrain at 10:51 a.m. The parking lot at the station was almost completely empty, and free since it was Sunday; it’s possible that crowds were lighter since the Niners had been eliminated from postseason play, but nevertheless the ride to Mountain View went without hitch, a good sign for next year when many fans in town for Super Bowl 50 will no doubt be using CalTrain to get from San Francisco to Levi’s.

At the Mountain View CalTrain/VTA station operations were at their best I’ve seen, with more neon-vested VTA helpers offering clear instructions on why you might want to take an express bus instead of the light rail. Insider tip: If the express bus is available, take it, because in our testing it arrived at Levi’s in about half the time as the train trip (~20 minutes as opposed to almost 40 minutes for the light rail option).

Express bus option at Mountain View

Express bus option at Mountain View

The only thing that still remains to be ironed out is the fare confusion in switching from CalTrain to VTA, which are two different operators. On CalTrain there was advertising for a $6 “combo ticket” that would let you ride VTA and could be purchased at the same time you bought your CalTrain pass. But an online single-day ticket purchased via the VTA app was only $4.50, so it’s not clear why you would buy the CalTrain pass. Especially for the Super Bowl, it’d help fans if there was one price and one place to buy a single “Get to Levi’s” public-transit ticket.

Food order arrives as promised

Another thing I tried at the season closer was the in-seat food ordering feature on the Levi’s Stadium app. Sitting in the Levi’s Club section seats on the third level, I consulted the app to order a cold beer and a warm pretzel, which the app said could be delivered in 10 minutes.

Food runner bringing me my cold beer and warm pretzel

Food runner bringing me my cold beer and warm pretzel

After entering credit-card information into the app and hitting the order button the app updated itself with timely notices about the order being prepared, and that it was on its way. I found that information to be very assuring, a sign that things were indeed happening; there was even a big number associated with my order that appeared, apparently to make it easier for the food runner to confirm the order.

The order arrived exactly in 10 minutes’ time, as predicted by the app — it also arrived in a lot of extra packaging, a separate plastic bag for the steel bottle of beer and a paper sack holding a cellophane wrapper-encircled pretzel. Since there is no way to add a gratuity in the app, I gave the runner a cash tip, which seemed appropriate even though there is a $5 charge added to the order cost for the delivery service. I have to admit it felt a little weird to have someone bring me my food and drink but in the time it took to order and deliver I sat in my seat and watched the Niners’ game-winning TD drive so it’s clearly a fan-friendly option.

Video replays work well, for small amount of viewers

Another part of the Levi’s Stadium technology that was at peak performance by year’s end was the app’s instant replay feature. Though it started slowly and had some hiccups early on, by the final game instant replays were appearing in the app even before the next play had concluded (see our feature on how the VenueNext team gets the replays to the app so quickly).

While it’s an impressive addition to the in-game experience, the replays are a feature that only a small amount of fans are watching. According to the team network stats there were only 1,253 unique users watching replays on Dec. 20, and 1,019 during the Dec. 28 game. Total replays viewed for the Chargers game were 6,285, while 4.310 replays were watched during the season closer.

Why aren’t the replays catching on? Our main guess is that the Levi’s Stadium big screens are so clear and so quick to show replays (they also show live action as it’s happening), fans don’t find it necessary to use their phones to watch replays. It’s also possible that many fans in the stadium who are using the network aren’t using the Levi’s Stadium app. Indeed, according to the team network stats, the team app hasn’t yet cracked the top-four apps being used at any of the games this season; for the Dec. 20 game the top apps being used on the network were Amazon cloud drive, Facebook, Google APIs (probably Gmail) and Apple; for Dec. 28 the list was Amazon, Google, Facebook, then Apple.

We’ll try to get some season-long stats to share for both the network and the app features, but our quick conclusion after five live-game visits to Levi’s Stadium this year is that the wireless network and the app both pretty much lived up to their pre-season billing and hype, delivering a wireless game-day experience that is the standard other large public facilities will be measured against, going forward. More photos from our last visit below.

The Microsoft Surface/sideline Wi-Fi unit

The Microsoft Surface/sideline Wi-Fi unit

close-up of cable connection

close-up of cable connection

Niners' Flickr promotion on scoreboard -- very popular

Niners’ Flickr promotion on scoreboard — very popular

Sideline Surface tablets for Niners players and coaches

Sideline Surface tablets for Niners players and coaches

Colin Kaepernick exchanges his radio helmet for his flat-brimmed hat after throwing a TD pass

Colin Kaepernick exchanges his radio helmet for his flat-brimmed hat after throwing a TD pass

View from the Levi's skydeck out over Santa Clara

View from the Levi’s skydeck out over Santa Clara

If you throw a rooftop party, the cheerleaders might visit

If you throw a rooftop party, the cheerleaders might visit

View from the Levi's 501 Club section seats

View from the Levi’s 501 Club section seats

Wi-Fin antenna right under the seat next to me (probably why my speedtest was 40+ Mbps)

Wi-Fin antenna right under the seat next to me (probably why my speedtest was 40+ Mbps)

In-stadium signing help to get fans to light rail

In-stadium signing help to get fans to light rail

End of game view from skydeck

End of game view from skydeck

A final toast to the season at the BNY Club

A final toast to the season at the BNY Club

VTA train line. Only took 15 minutes from here to get on bus.

VTA train line. Only took 15 minutes from here to get on bus.

Caltrain platform at Mountain View. Extra trains helped make ride home easy

Caltrain platform at Mountain View. Extra trains helped make ride home easy

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