PlayUp Brings its Fan-Interaction App to the Olympics

Fan interaction app PlayUp, which made its name this spring with several pro-athlete chat rooms for big events, is stepping up its own game with a new release of the app just in time for the London Olympics.

Announced today, version 3.1 of the PlayUp app for the iOS platform adds some interesting new features, including third-party content and sports news, as well as targeted sports feeds by the user’s geographic location. This feature, PlayUp said, brings the most regionally relevant content to the forefront when a user launches the app. PlayUp can be downloaded free from the iTunes store.

The PlayUp app, which gives sports fans the ability to track teams, scores and to converse with other fans in either small or large, or private or public groups, will now bring that interaction to the Olympic games, which begin July 25 and go until Aug. 12. The PlayUp app will give fans real-time results, standings and leaderboards for almost all the events, in addition to the app’s signature ability to let fans talk smack, agree and cheer, or otherwise communicate with friends and fans worldwide about their favorite sports.

What should be interesting is to see how third-party entities contribute to the PlayUp app to make the experience richer for PlayUp users. (You may even see some Mobile Sports Report content there soon, so keep your eyes peeled.) The app already has news feeds featuring stories from Yahoo, ESPN and CBS, so PlayUp has you covered when it comes to quick coverage from the top media outlets. The MSR take here is that more integration and aggregation is better for fans, who don’t have to leave an app to check, say, a Twitter feed. The challenge for PlayUp will be to convince partners that their app can bring in new sports-savvy users.

“Now sports fanatics can turn to PlayUp to get sports content, stats, Twitter feeds and more, and can be assured to get their sports fix even when no live games are being played,” said PlayUp CEO Dennis Lee in a press release. “We now also have the opportunity to connect brands and developers with sports fans and provide these third-parties with more effective ways to connect with potential customers across the globe. There is no bigger and better event to showcase PlayUp’s new features than the Olympics.”

Xirrus Gets Yellow Jersey for Successful Tour de France Mobile Wi-Fi Network

That white circular thing at upper right is a Xirrus wireless array, doing its duty in a Tour de France press room. Credit: Xirrus.

Just like Britain’s Bradley Wiggins, Wi-Fi gear vendor Xirrus had a pretty good Tour de France, as its wireless arrays finished off a successful string of supporting the demanding needs of the world’s media during the 21-stage event.

According to a Xirrus press release, the company supplied its gear to French wireless supplier Orange, which delivered Internet access to the race’s start and finish areas, a challenging task that involved quick setup and teardown in the host cities. The Xirrus release said that its network for Orange supported “125 TV broadcasters, 2,300 journalists, 70 radio stations, and 450 newspapers transferring enormous amounts of media-rich files from the Tour’s Start Village, Timing Locations, Sprint Locations, Media Centers, and Finish Lines.”

If you’re not familiar with the demands of sport media, the still cameras alone at a big event like the Tour de France can account for millions of megapixels. Typically the photographers, who spend most of race days on motorcycles, decamp at the finish line press tents and start immediately downloading huge files of photos to their main offices, where the images are posted on web sites or readied for print publications. And they are just a subset of the throng of local broadcasters, national and international print writers and radio commentators who all need big broadband pipes to get their information from race site to website.

That’s where Xirrus and Orange came in, designing a highly mobile network infrastructure that featured Xirrus’ modular access points, which can be configured with more radios as are needed to handle bandwidth demands. That Xirrus was as up to the task as Wiggins and all the other riders who traversed the race’s thousands of kilometers was proven in part by the money quote from the apparently satisfied client, Henri Terreaux, Events Projects Manager at the French Operation Division of Orange:

“Orange is focused on providing the Tour de France, NBC Sports, government dignitaries, and thousands of media professionals during the race with reliable, high-performance wireless connectivity. Xirrus makes it easy to support the thousands of devices, simultaneously transferring large amounts of video and photo files through a robust network that, due to the race, must be redeployed on a daily basis, across 21 cities, in extreme environments. The array-based platform is the most powerful and trusted solution we’ve tested, and very quick to set-up.”

Here are some more details on the Xirrus blog.

ESPN Mobile and British Open App Fail at Live Video, Audio Coverage for Some Platforms

Sunday Update: After deleting and re-installing the British Open app things seem to be working better. We can get a live commentary show and a live link to WatchESPN (which we can’t watch because we are on Android — see below). The Open’s own radio is working, with the great BBC commentators, but the Open app’s link to ESPNRadio isn’t working. The ESPNRadio app, however, is working today so if we need to we can go native for the final round. Original Saturday post follows.

Before the British Open started we were impressed by the online and mobile options for viewing and listening to live coverage of the year’s third golf major. But after trying and failing to connect in several fashions Saturday, we’re less than impressed with the mobile performance from both ESPN and the Open’s own app.

On the ESPN side, the online live version of the TV broadcast worked fine, as long as you can remember to enable pop-ups for your browser (we spent a frustrating minute clicking on the screen to no avail before we saw the little pop-up warning in our Chrome browser and enabled the WatchESPN window). As a paying Comcast subscriber I expected to also be able to watch the coverage live on my Android smartphone, but when I loaded WatchESPN there was no Comcast option for authentication.

After a couple frustrating auto-replies from ESPN help I finally got an answer from “Jack” in customer support that says Comcast Android users are still second-class citizens. As in, no mobile video for you!

For Comcast XFINITY subscribers, WatchESPN is available for use on the following mobile devices: iPhone, iPod and iPad (must have OS 4.0 or later).

The WatchESPN application is not yet available in Android devices for Comcast subscribers, but we will be launching the service soon.

Maybe I’m a harsh judge but this is kind of unacceptable for a company like the WorldWide Leader, which presumably has lots of programming assets at its beck and call. I thought I might be able to do an end-around by using the Open’s own app, but even as the third round leaders were early on the back nine, the app’s audio and video coverage were “off the air,” with no explanation. From what I can tell it might be a problem in that the app has live coverage via the BBC for viewers in the UK, but if there is some way to switch to US-available coverage here, I can’t find it in the app. On the good side, the app has great archived video, which works superbly like a well-edited midday highlights package.

ESPNRadio worked well in my car, but the Open broadcast also didn’t work on the Samsung Stratosphere Android handset from Verizon that I have. Again, I suspect there was some issue with the Android handset not being supported by the necessary Comcast authentication. We are emailing ESPN folks now and will relay a better answer if we get one.

The bottom line is, out of the three majors so far this year the folks behind the British Open online coverage, namely ESPN, are in third place. The Masters is far ahead of all tournaments, with its solid multiple-camera options, and its good performance in online and mobile platforms. While the U.S. Open had fewer choices, its delivery and access were also far superior to the muddle that was the ESPN/Open app arrangement for the British Open. Plus, ESPN’s online menu of British Open options was mixed in with all the other things the WWL was showing on its online menu. I get it, ESPN’s got a lot going on. But is it so hard to wall off the British Open selections on a separate page? And maybe include all the other golf-related stuff there? Too many times it seems like ESPN doesn’t get it right when they are covering individual events, and the British Open is one of those times.

While I understand and respect ESPN’s decision to base online access on whether or not customers have a valid cable contract, the whole what-is and what-isn’t online for ESPN is still muddled, and the point failures for the Open are proof that ESPN still needs to figure out what its priorities are in the online/mobile space, and how it can make it less confusing for people to figure out how to get access. The fact that I, as a paying Comcast subscriber, couldn’t get access on an Android phone, should have been something ESPN called out beforehand, not buried in a support email after the fact. And I think event organizers should take a harder look at who they sell coverage rights to, if the digital access is going to be so constrained. Just seems like it’s harder than it needs to or should be.

Miss the round? Here are the highlights courtesy of the Mothership:

Ruckus Powers Wi-Fi — And Mobile Betting — at Famed Saratoga Race Course

If you follow horse racing you probably know of the famed Saratoga Race Course in upstate New York, the oldest horseracing track in the U.S. Thanks to some gear from Ruckus Wireless that facility now has one of the newest technologies, a Wi-Fi network, which is not only bringing wireless access to fans but also powering mobile betting, where fans at the track can place bets from their seats, with a smartphone app. The network will be ready to rock for today’s opening of Saratoga’s 144th season, according to Ruckus.

We’re scheduled to speak directly with the Ruckus folks soon, so we’ll get more inside info on their overall sports network strategy (which has already seen contract wins at places like the 24 hours of LeMans and the Preakness) but getting into Saratoga is like winning the Kentucky Derby when it comes to scoring a sporting infrastructure contract. The real key to this system may be the ability for fans to use the Fastbet mobile betting app at the track, which will make it easier — and more lucrative for the track — for fans to make an impulse wager without having to stand in the traditional betting line.

And the New York Racing Association, which operates the 149-year-old track, will not just be using the Ruckus network for fan access, but also for other stadium applications, like ticketing. According to a press release, the NYRA also hopes to use the network to support streaming video and digital signage applications in the future.

Here’s the money quote from the NYRA, which hits on the main themes we’ve seen with stadium and event Wi-Fi: Fans are bringing phones to sports events, so adept operators are making moves to keep their patrons connected:

“Saratoga Race Course is one of the premier tracks in the country, and has been a place where racing fans and spectators have enjoyed the sport for nearly a century and a half,” said Tom Thill, CIO for NYRA.

“In very recent years we’ve seen the number of smartphones and mobile devices in use increase dramatically, and we knew we needed to deliver a wireless experience of the same caliber that we’ve always been committed to at the track.”

According to Ruckus, it took 45 of the company’s ZoneFlex dual-band 802.11n wireless access points (both indoor and outdoor units) to fully cover the 350-acre Saratoga site, including the main clubhouse, all restaurants, the outdoor track, fan seating areas, and the racetrack’s large picnic grounds. The network was installed and will be managed by the Albany, N.Y.-based system integrator Deep Blue Communications.

According to the NYRA, this is how the betting system will work:

Patrons will be able to utilize the new Wi-Fi network to link to United Tote’s FastBet Mobile, a wagering application available exclusively on-track and designed for use on smart phones and tablets, including iPhones, iPads and most Android based tablets and phones.

To use the application, NYRA Cash Cards will be available and can be loaded at any voucher window throughout the track. Further deposits, and any withdrawals, can be made at any window. Patrons may then access the FastBet page via the new Wi-Fi network with their device. Patrons enter the card’s account number and pin into FastBet to begin wagering. Once finished, patrons can choose to keep their account balance on their NYRA Cash Card or cash out at any teller window.

One more quote from Thrill? Why not:

“With the scalability and reliability that the Ruckus system delivers, our new mobile on-track wagering system will provide a significant revenue stream for us, while also helping the racecourse maintain its reputation as a top destination for watching state-of-the-art horseracing.”

Bonus: Here is a good Q&A with Ruckus’ CEO, Selina Lo, which covers a lot of ground on Ruckus’ business and notes the company’s impending IPO.

Dear Nike: Where’s My EveryShot TigerCam?

As cool as it is to be the editor of the greatest new sports-biz publication, I can’t pass up the opportunity to apply for the newest job in the golf-social-new-media business: Editor and commentator for Nike’s new EveryShot TigerCam website. As you guessed, this is an Internet location (also available in app form) that shows, every weekend, a full but time-edited version of Tiger Woods’ entire round of golf.

Cool, right? Don’t you wish it really existed? Me too.

After missing out on all but a few minutes of British Open coverage Thursday I had to settle for ESPN’s SportsCenter highlight package and was left hungry for more. Very specifically, I wanted to see more of El Tigre, other than just his amazing out-of-a-divot shot that had ESPN’s Tom Rinaldi screaming like a child when he showed the slow-mo to Tiger afterwards. I wanted to see every drive, every middle iron, every lag putt and maybe get some in-between-holes comments from the man himself.

Why hasn’t Nike, or ESPN, or the PGA, made this happen?

Look — I understand that there are a whole lot of “other” golfers out there who are worth watching. Some of them even win majors. But for me — and all the millions of golf fans who drive up TV viewership whenever Eldrick is in contention — watching golf is all about Tiger first, and everyone else second. I’m not even going to try to explain it, though a fellow fan I met at the Olympic Club during the recent U.S. Open put it best when we both talked about how we became hooked years ago when we watched Tiger blow up the golfing world at the 1997 Masters.

“It was transformational, what he did then,” said my new pal, as we watched Tiger miss a birdie chance on 17 during his Friday round at the U.S. Open. “I haven’t been able to stop watching him since.”

It’s not just me — I have heard many paid golf commentators on TV note this year that yeah, when he is on, there isn’t a better golfer in the world than Woods. Maybe not ever. So — in this day and age of multiple, cheap, easy broadcasting production platforms why in Nike’s name isn’t there some service that, especially for majors, does a quick turnaround and give us a speed-edited complete recap of Tiger’s rounds?

If the folks at Nike want to give me a call I have some great ideas how to make this happen, but basically if you have one editor/producer (this would be me, because I thought of this) and a couple kids just out of school who have camera/FinalCut skilz, you would just follow Tiger around all day and then spend a couple hours each night editing the footage down to just shots and some quick, YouTube-worthy commentary and graphics. Charge five bucks a tournament for viewing, and I bet you would make as much as Tiger does when he’s winning.

(It would sure beat the over-produced “video” section on Woods’ own website, where as of Thursday night the newest stuff is Tiger at… The Greenbrier. Yuk.)

This could scale to other golfers who might be individually interesting — Bubba Watson comes to mind, or maybe long-drive fans would pay a buck a weekend to see every tee shot from Alvaro Quiros. It’s not like it would cost a lot to try. I understand there may be some rights questions but why not give it a test and agree to split the revenues amongst those who have skin in the game now, like the networks and the Tour?

The bottom line is — there is a whole lot of “content” out there every weekend that simply gets lost because of the old model of golf coverage, which is a highly produced show with some guy in a trailer deciding which golfers you should watch. And that’s so 1997, and not in a good way. It’s time to let the fans decide who they want to watch, and how much of that golfer’s round they want to see. C’mon Nike, PGA, and networks. Make my EveryShot TigerCam (the domain is even still available!) a reality.

Watching Golf this Week: The Open Championship, aka The British Open

Are you ready for the third major of the year? It all kicks off Thursday morning at one of the stranger-named courses, Royal Lytham & St. Annes (not St. Anne’s), which its own website describes as “It is not a conventionally beautiful golf course, surrounded as it is by suburban housing and flanked by a railway line, but it has a charm all of its own.” Never you mind. This is the British Open, aka The Open Championship, and it’s all about history. With Champions at the course named Seve. Tom Lehman, Gary Player, and most recently, David Duval in 2001.

And best of all, golf when you wake up in the morning here in the U.S.! If you want to watch the Open Championship this weekend you best have a cable subscription with ESPN (and really, who doesn’t in the sports world). If you want to watch online or on your mobile device, you need a cable sub with the WatchESPN qualifying carriers: Verizon FiOS, Time Warner Cable, Bright House Networks or Comcast. This tourney is four days of wall to wall ESPN coverage, including ESPN radio, probably a bunch of SportsCenter from the Open broadcasts… starting at 4:30 a.m. Eastern time on Thursday, to catch all of Tiger and Phil, who are going out early.

And who will win it? Odds on favorite is, of course, the man who would be back: Tiger Woods. If he plays all four days like he played the first two days at Olympic, Tiger will be tough to beat — he’s even been seen working on his infamous “stinger” shots. Lurking in the gorse is Phil Mickelson, who is way overdue overseas — and had himself a few nice sub-70 rounds at the Scottish Open last weekend as a tuneup.

What about the local lads — guys like Lee Westwood and Luke Donald, who reign atop the world standings but have zero majors between them? Of the two I like Westwood’s chances since he always seems to be in it at the end, while Donald tends to disappear. Maybe like Darren Clarke last year, this is Westwood’s time. As a dark horse I like a guy who I saw live for the first time at the U.S. Open, and marveled at the style of his swing: Former British Open champ Louis Oosthuizen. Go join the MSR group on the ESPN fantasy golf game if you want to show your own picking savvy.

In case the Open isn’t enough golf, there is also a PGA Tour event this week, the incredibly ignored True South Classic in Madison, Mississippi, as well as the fun-to-watch American Century Classic from Lake Tahoe, where celebs and athletes from other sports show off their golf prowess, or lack thereof (see Barkley, Charles). We will include TV times for those tournaments as well, below.

Our final pick? We say Tiger gets off the major schneid. Here’s where to follow the action:

THE OPEN CHAMPIONSIP

(all times Eastern)
TV COVERAGE
Thursday, July 19 — ESPN, 4:30 a.m. — 3 p.m.
Friday, July 20 — ESPN, 4:30 a.m. — 3 p.m.
Saturday, July 21 — ESPN, 7 a.m. — 2:30 p.m.
Sunday, July 22 — ESPN, 8 a.m. — 1 p.m.

RADIO
ESPN RADIO (check local channels)
Thursday, July 19 — 7 a.m. — 1 p.m.
Friday, July 20 — 7 a.m. — 1 p.m.
Saturday, July 21 — ESPN, 9 a.m. — 3 p.m.
Sunday, July 22 — ESPN, 8 a.m. — 12 p.m.

Radio broadcasts will also be available through the Open app, at TheOpen.com, and at
ESPNRadio.com.

ONLINE
This is long, but worth it… what follows is the entire ESPN lineup of content from The Open:

The Open Championship on ESPN Digital Platforms
WatchESPN
All Open Championship programming on ESPN, ESPN2 and ESPN3 is also available on computers, smartphones and tablets through WatchESPN and the WatchESPN app, which are accessible to fans who receive their video service from affiliated providers Bright House Networks, Comcast, Time Warner and Verizon FiOS TV.

ESPN.com
News, blogs and columns from ESPN.com national columnist Gene Wojciechowski and senior golf writers Farrell Evans and Bob Harig.
“Digital Drive,” an exclusive ESPN.com program hosted by ESPN the Magazine columnist Rick Reilly, will be produced each day.
“CoverItLive” live chat with Michael Collins throughout the championship.
“Red Light/Green Light” with Collins each day, examining pin placements on selected holes.
The ESPN Golf Cast application, which offers an easy-to-use interface with scoring, “CoverItLive,” video and social media elements.
Best Ball Majors, the latest installment of the ESPN Best Ball Challenge.
Interactive leaderboards and live scores.
Extensive video content, including highlights, analysis, clips from SportsCenter and press conferences.
Photo galleries, podcasts, live chats, SportsNation polling.
Mobile WAP site.
Spanish-language highlights and coverage on ESPNDeportes.com.

ESPN3
ESPN’s live multi-screen sports network will carry ESPN’s telecast of all four rounds of The Open Championship. An additional feed will have live coverage of the 1st & 18th Holes, plus player interviews from the practice range, highlights and features. Trey Wingo and Jim Kelly will share the host role, with analysts Jane Crafter and Kim Thomas and reporter Mark Donaldson. Former Open Championship winner David Duval, who is competing in the event, also will serve as an analyst while not on the course.
ESPN3 also will have a Spanish-language feed with ESPN Deportes golf announcers Francisco Aleman and former LPGA pro Silvia Bertolaccini as well as the International View from the BBC/World coverage and alternating coverage of holes 8, 9 and 10.

ESPN Mobile
Live mobile video simulcasts of ESPN’s Open Championship telecasts on Thursday-Sunday will appear on ESPN Mobile TV. The Best of The Open Championship programs for the first, third and final rounds and Thursday’s The Open Championship Today programs also will be simulcast.
News, highlights and a leaderboard will appear on the ESPN mobile Web and there will be Open Championship Insider content, news and columns, scoring alerts for top players and video shot packs for select golfers.

PGA SHOT TRACKER
No Shot Tracker at the British Open, but it will be online for the True South Classic.

FACEBOOK PAGE
Get yourself close to the Claret Jug at The Open’s Facebook page.

TOP TWITTER FEEDS TO FOLLOW
The Open’s own Twitter feed.
Geoff Shackelford — well known golf writer. If you’re not following Geoff you are missing the online boat.
Golf Channel — official Golf Channel feed
@PGATOUR — official PGA Twitter feed
@StephanieWei — great golf writer who is a Twitter fiend. You may also catch her video reporting debut this weekend. Go Stephanie!
Doug Ferguson is the lead golf writer for AP. Good Twitter insights that often aren’t part of your wire-service lead.

TOURNAMENT APP
Powered by video mavens at Ooyala, the Open’s App has everything you want in a handheld device app. iPad, iPhone and Android. You will still need the ESPN contract to view live video, though.

WHAT’S THE COURSE LIKE?
The Royal Lytham & St. Annes has its own website, and there is good stuff on the PGA site as well.

WHO WON THIS THING LAST YEAR?
Darren Clarke.

WHY IS IT CALLED LYTHAM & ST. ANNES?
Because the two towns of Lytham and St. Annes-on-the-Sea grew together and formed one seaside resort. And they dropped the “sea” bit. According to Wikipedia.

FEDEX CUP LEADERS
1. Tiger Woods, 1,952 points
2. Zach Johnson, 1,920
3. Jason Dufner, 1,849
4. Hunter Mahan, 1,654
5. Bubba Watson, 1,617

See the full standings for the FedEx Cup points list.

WORLD GOLF RANKINGS
1. Luke Donald; 2. Rory McIlroy; 3. Lee Westwood; 4. Tiger Woods; 5. Webb Simpson.
See the official World Golf Ranking list.

TRUE SOUTH CLASSIC TV
Thursday, July 19 — Golf Channel, 3 p.m. — 6 p.m.
Friday, July 20 — Golf Channel, 3 p.m. — 6 p.m.
Saturday, July 21 — Golf Channel, 3 p.m. — 6 p.m.
Sunday, July 22 — Golf Channel, 3 p.m. — 6 p.m.

AMERICAN CENTURY CLASSIC TV
Saturday, July 21 — NBC, 3 p.m. — 6 p.m.
Sunday, July 22 — NBC, 3 p.m. — 6 p.m.