MLBAM Teams with NDN to Deliver MLB Video to News Web Sites

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A trip to your favorite baseball news site may soon be enlivened by video that matches up with the stories due to a new deal that has been struck between Major League Baseball’s Advanced Media (MLBAM) arm and Internet video provider NDN.

While it may seem odd that MLB needs a partner on video, it has been producing highlights and videos that are available on the Internet for over a decade, the deal will enable the sports league to hook up with a huge number of online news services.

NDN will enhance MLB’s existing video business by passing it along to its syndicated news partners, with approximately 4,500 online news publishers that have relationships with the company. In addition it often works with its partners to embed content in its partners stories.

The net result will be a boon for baseball fans who now can read a local story about their favorite team and then watch the clinching strike out or the walk off home run rather than forcing them to eave that site to go to MLB’s site to view the action.

This policy shines very nicely when compared to the very restrictive rules of the NFL, which has very strong restrictions of what can be shown, and for how long. It even demanded that top reporters shut down their twitter accounts during the NFL draft.

It seems to us that sports networks need to understand that increasingly fans are looking for information, and videos, on their teams from a growing diversity of media including YouTube, Twitter, Facebook and Internet news sites and rather than fight them they are better off joining with them to make the experience better for the fans.

NFL Network has Broad Digital Coverage for 2013 Draft

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As any fan knows the 2013 NFL Draft starts on Thursday and while there has been a great deal of coverage leading up to the event, it looks like that will pale in comparison to the massive coverage the league’s network plans.

Most fans I know switch between networks on draft day, checking to see what the experts at ESPN, the NFL Network and elsewhere have to say about each choice. Yet an issue can arise since the draft starts on a Thursday night and even with a prime time start there are many that have to work or have other engagements that might make it impossible to be in front of the television. There is online coverage as well as a mobile app for these types of problems.

For the online user, be it as a second screen or a user watching at work there is the NFL.com Live Presented by Courtyard. Coverage begins at 8:00 pm ET for the online effort and will be hosted by Matt Smith and will include former NFL players LaDainian Tomlinson, Kurt Warner and Akbar Gbajabiamila, as well as former NFL general manager Charley Casserly. The online show will occasionally join with the NFL Network’s broadcast of the event.

Coverage will continue over the weekend with Friday’s starting at 6:30 pm ET for rounds 2-3 and Saturday’s coverage of rounds 4-7 will start at noon ET. Much of Saturday’s proceedings will be simulcast.

For Verizon subscribers there is the option of using NFL Mobile from Verizon that will be streaming the NFL Network’s entire 2013 draft coverage. The network has also added a live draft tracker feature and video on-demand featuring draft and team analysis. NFL Mobile, however, costs $5 a month and you must have a Verizon phone and data plan.

For users of the NFL ’13 app, a free app for both iOS and Android owners, there is now a feature called Draft Xtra that can serve as a companion or second screen to both broadcast NFL Network coverage or the coverage that is available on NFL.Com. It will include both on-demand and live video as well as a range of interactive features.

Of course there has been a great deal of coverage both online and on the broadcast arm of the NFL and that will increase as the draft nears and will include predraft predictions and post draft analysis. Look here for a complete listing.

Favourit Bets App Draws Bettors to Gambling Platform

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Favourit, a newly launched App from a pair of brothers in Melbourne Australia is reaching out to sports gamblers with an app that both brings together gamblers and sites to take the bets and friends that want to compete together using social media.

Founded in 2012 by brothers Toby and Josh Simmons, Favourit is touting itself as the Social sports betting network it has already attracted $3.6 million in Series A venture funding, a move that alone will help give it a boost over many rivals that are bootstrapping their way to market.

The concept is simple. Fans can gamble real money, where allowed, or virtual currency. The site sets fans up with betting operators for the real thing and with friends via social media for the all important bragging rights, and real betting as well if so desired.

It is designed as a global program, and while it covers some sports that Americans might not have a sporting interest in such as Australian Football League it covers a range of ones that might have a more direct appeal such as the NBA or the NFL.

While it has been available as a Web app and in HTML form for mobile users, studies have shown that increasingly smartphone and tablet users much prefer apps designed specifically for those platforms and that s what the company has done, creating a version that is currently downloadable for free from Apple’s iTunes store and that will run on Apple iOS devices.

Favourit includes real time virtual betting, as well as real betting via regulated partners and player to player bets. It includes stats, previews and live scores of events and has a social stream so that betters can chat and receive up to date news. You can also follow all of your bets and see social trends in betting and has a board that ranks bettors in terms of complexity and allows users to earn “BetIQ” points.

There have been plenty of apps that have sought to leverage the connection between social media and betting, and plenty that have focused just on the betting aspect of the equation. Apps such as 2Bet2, SideBet and others are already participating at some level and its been pretty clear that others are dying to get involved. A hold back, at least in the US, is that it is illegal to bet online. However that may be changing and other countries have already allowed it, as is obvious from what Favourit is doing.

I wonder if the push that the state of New Jersey is having about sports gambling will help open the door to more gambling in the US, particularly online? I guess only time will tell, but in terms of a head start for actual gambling, off shore sites like Favourit have a real advantage

Wi-Fi Whispers: Where’s Brocade in Niners’ New Stadium Plans? Plus More NFL Wi-Fi with Cisco in Atlanta, Verizon in Detroit

There was one thing missing from the great Ars Technica blowout on the proposed Wi-Fi network at the new stadium being built for the San Francisco 49ers: Any mention of networking partner Brocade, which made a big deal about how it was going to help the Niners with a state-of-the-art stadium network.

In a Twitter exchange with the story’s author, Jon Brodkin, he said that the Niners’ networking crew asserted that they hadn’t yet picked a vendor for the access points the network will use. That opinion was not taken well by the folks at Brocade, who have not commented publicly but are most likely having some interesting discussions with their new partner the 49ers.

What it may boil down to is the fact that the Niners’ networking crew is waiting for the next generation of Wi-Fi hardware to come out — most likely built around the new 802.11ac protocol — and since the network isn’t scheduled to go live for another year, it’s probable that they are not yet at final hardware decisions. Though no monetary details of the Brocade agreement were ever revealed, it was supposed to encompass not just building of the stadium network but name-sponsoring an attached meeting room area that Brocade (whose headquarters are close to the stadium site) would be able to use during non-football times.

Then there is the big question about whether or not networking giant Cisco, which also has headquarters within walking distance of the Niners’ stadium, will be involved in any way at all. Cisco, the current big player in the stadium-network space, might be tapped for digital signage or video, but it’s hard to imagine both Cisco and Brocade being “partners.” We are guessing this story is far from over…

Cisco Network in Georgia Dome Profiled

MSR would like to give a shout out to Steve Zurier, who penned this excellent breakdown of the new Cisco Wi-Fi network in the Georgia Dome. Steve, who at one point held down bass guitar duties on our old industry band Kludge, spells out how stadiums are the ultimate BYOD operation. I bet there will be plenty of Cisco employees on hand to “make sure the network keeps working” during the upcoming men’s Final Four.

Verizon makes Lions Wi-Fi Official

We’ve noted here before how Verizon Wireless doesn’t like to call attention to its stadium network deals — probably because it doesn’t want every team clamoring for the same investment — but it is nice to see Big Red come out publicly and talk about the Wi-Fi network it put into Ford Field in Detroit.

What I think is kind of bogus is the fact that the network is available only to Verizon customers; I hope the tradeoff of having a network that only keeps a third of your customers happy is worth it for the Lions, but to me it sounds like a poor decision. Check out the quote from Mark Emerick, Verizon’s director of network operations, about what fans can do if they’ve shelled out thousands for season tickets but have a phone from another provider:

“As fans are frustrated with other carriers they may look to their neighbors next to them and decide to switch.”

Or, they could decide to not come to the games.

No More Sunday Ticket? Part of Unknown NFL Content Plan?

Reading the news today that DirecTV could pull the plug on its Sunday Ticket NFL package made me think of the cricket-chirping silence surrounding the NFL’s deal with Verizon Wireless and its NFLMobile package. According to Pro Football Talk’s Mike Florio, DirecTV’s exclusive deal to provide all NFL games to its Sunday Ticket subscribers expires in 2014, after which the satellite operator might not renew if the rights fees go too high. We have no confirmation of any great plan in the works, but doesn’t it make sense that if the NFL wanted to consolidate its rights to offer content in a single fashion over all outlets, it would end deals like Sunday Ticket and NFLMobile?

Just a guess at this point. But certainly something to “stay tuned” on, while hoping that it doesn’t result in everyone having to pay $200 a year to watch NFL games. But an easy guess is to say that sometime in the near future, you will pay more to watch football. It’s coming.

Friday Grab Bag: Firefox Smartphones and No Nook Future?


NFL has Concussion iPad app

The NFL is providing team doctors with an iPad application that is designed to help the doctors more accurately judge weather a player has a concussion or not. It was demonstrated last week at the annual NFL scouting combine.

It has creating a scoring system that can be used to quickly check if there is a large difference between the players’ baseline score and his gameday score. It will be used as one of the tools that a doctor will use to make gametime decisions.

Firefox for Phones
Mozilla has started showing its first commercial build of the Firefox operating system and has unveiled partners as part of its effort to move into the smartphone space, a move that has already garnered support from both phone makers and carriers.

The initial phones are expected to be from Alcatel One Touch, LG Electronics and ZTE, with Huawei Technologies also planning a late in the year release, according to Computerworld UK. 8 operators are also lining up behind Firefox OS, including América Móvil, China Unicom, Deutsche Telekom, Japan’s KDDI, Sprint, Telecom Italia, Telefónica and Telenor, with the operators planning to first launch phones in Brazil, Colombia, Hungary, Mexico, Montenegro, Poland, Serbia, Spain and Venezuela.

Nook on the chopping block?
There has been talk that the founder of major bookseller Barnes & Nobles, Leonard Riggio, who just happens to be its chairman and largest shareholder, is looking at buying back the retail portion of the business.

He filed a plan with the U.S. Securities and Exchange Commission and the plan has no mention of its Nook and e-reader business. That portion of the business lost $262 million last year and reported a huge decline in sales over the recent holiday season, with revenue falling 25.9% in its Nook business.

2013 World Baseball Classic Starts Today
Or rather it starts broadcasting on the MLB Network, as teams have been fighting for position over the past several months in qualifying rounds. The first game pops up on the air at 11:30 p.m. ET and the network continues with all 39 games of the tournament including the Championship game that is scheduled to be played on Tuesday, March 19 at 8:00 p.m. ET.

There are four pools of teams playing, each with four nations represented in each pool. The United States is matched up with Canada, Italy and Mexico and the games will be played in Phoenix between March 7-10.

Hewlett-Packard unloads webOS
Lost amid Hewlett-Packard’s announcement of a low cost Android tablet was the fact that the company has sold its webOS mobile operating system to LG Electronics which plans to use it in forthcoming Internet connected televisions.

HP’s current tablet, the Slate 7, is powered by the Android operating system but its first shot at the market was with its TouchPad, a tablet that was powered by the webOS operating system and was met with a very poor reception.