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NCAA’s March Madness Connects With Facebook

February 6, 2012 by

I was reading an interesting piece in Mashable about a partnership between Facebook and the NCAA in regards to the March Madness tournament that featured a fan contest and so I hustled on over to participate.

I imagined glory in my picking ability; after all I was first in my pool last year. Well at least after the first day, overall I finished dead last which one fellow member told me was almost mathematically impossible, but these things happen.

Sadly when I got to the Facebook page the contest was closed, which was a pity. However it was not a contest to pick the winners of the tournament, although one of those might be in the offing. Rather the contest, called the Super 10, is a very cleaver twist on the tournament and really meant for a much more serious college hoops fan than myself.

The contest selected 10 hardcore fans and teaches them about the intricacies of the selection process and how the choices are made. It was more than just filling out a form or sending in your name, A 30-second video was required as well in which the entrant needed to explain why their in-depth understanding of the sport made them the perfect choice for the contest. After the entries are all in a fan vote would select the 10 winners.

Well sadly that is all said and done and now 10 people will be flown to Atlanta and given a 4 day/3 night stay with tickets to the ACC Men’s Basketball Tournament and a tour of Turner studios as part of the prize.

What is interesting is that this is a very clever way for the NCAA to tout its tournament in a new way to fans using social media as the primary tool to attract them and to judge the winners. All this without getting into trouble by looking like they are promoting gambling, which they would never do.

As a first attempt to partner with social media it is a very strong one, and the only failing I can see is that it was not well enough known by some groups of fans. I talked to a number of huge hoops fans while watching the Super Bowl and most said that they would have liked to participate, although several expressed some concern about making the video.

According to the stats on the Facebook site roughly 217,000 liked the contest, but that is really just a drop in the bucket. There will probably be that many office pools in California alone once the tournament starts.

This is the first partnership between Facebook and the NCAA and it will surely not be the last. The power of social media is growing daily, from a source of protest to positioning products. With almost a billion users it is an easy tool for the NCAA to reach both its base but also to reach out to new markets.

Filed Under: Facebook, NCAA Hoops, NCAA.com Tagged With: , ,

Friday Grab Bag: Sugar Bowl not so Sweet?

December 16, 2011 by

Virginia Tech in for a loss again on bowl game ticket sales?
Virginia Tech is on the way to selling 57% of its allotment of tickets to the Sugar Bowl, where the Hokies will face the Michigan Wolverines on Jan 3. 2012. The team reports that it expects to sell roughly 10,000 of its 17,500 tickets.

The team blames the Tuesday night game time as well as the readily availability to tickets in the secondary market. No comment on the fact that the cheapest ticket is $125. The Big Lead reported that the school is asking fans to buy proxy tickets to donate to various charities and the military.

So why is this news? Well last year the team also went to a bowl game, and also did not sell out its allocation of tickets. However the kindly NCAA does not simply allow you to send back the unneeded excess tickets. That is because many of the bowl games that we are about to be inundated with not actually sell out and how will the director justify a half million salary if the bowl does not turn a profit.

Top Linux predictions for 2012.
I love the end of the year predictions. I do not track them to see if they are accurate on an annual basis but do like to look back on occasion to see when the hover car was supposed to be here. Still when made by informed people they often do give insight into trends, be they sports, social or otherwise.

The Linux Insider has posted its Top 5 Linux predictions for the upcoming year and if they are accurate, or even near misses, it looks as if a lot of activity will be moving from the desktop and into mobile, cloud and consumer platforms.

I think this spells good news for users, Linux users and others, since competition should help continue a flow of new and innovative products and technologies. One interesting prediction is that all of the mobile and cloud growth will harm its efforts n the desktop- as well as help it. Read the reviews to see what you believe.

ESPN to broadcast many NCAA championships in $500m deal
The NCAA has expanded its multi-decade deal with ESPN that calls for the sports network to broadcast a huge range of the NCAA’s championships through the 2023-24 school year. The deal will pay ESPN $500m per year and will see 600 hours of broadcasting.

The deal expands on the current relationship between the two as ESPN already broadcasts 17 championships. Added to the deal will be broadcasts of women’s gymnastics, men’s and women’s fencing, Division I women’s lacrosse, Division I men’s and women’s outdoor track, and women’s bowling.

ESPN will also expand its broadcast coverage of the early rounds of the Division I FCS football, women’s volleyball, softball and baseball tournaments and will get international rights to the men’s basketball tournament.

Did its history with Windows hurt Microsoft’s mobile phone effort?
Windows baggage was a deterent that harmed the market’s perception of Microsoft’s Windows Phone, or at least that is the point of view of a piece by Jason Hiner in Tech Republic. He believes that it has harmed users perception of what is a quality device and so prevented Microsoft from being a dominate player in the space.

This comes at a time of mea culpa at Microsoft, admitting very poor sales, disappointment and the traditional rotating of top management. All that was missing was the “Airing of Grievances” to make the event complete.

He claims that people believe that the difficulty and frustration of using the Windows operating system such as malware, viruses and other issues will be present in the phones. Decide for yourself but if you started out using MS-DOS on old, very, very, slow PCs you know what a breath of fresh air Windows was. After they got the bugs out of course.

This and that
Was anybody amazed at how much grief was directed at Albert Pujols for leaving St. Louis for a much better contract elsewhere? Since when did sports writers spur higher offers?

Is it just my conspiracy theory of the week or did the NBA intentionally foul up the Chris Paul trades simply to intensify interest in the NBA, something that appeared to me to still be lagging due to the strike?

I wonder if there will be any fallout from the drug bust of (ex) Chicago Bear Sam Hurd? That is a lot of pot and coke to be selling on a weekly basis while still playing football. He must have had an impressive network in Chicago.

Startup investment analysis firm SigFig claims that investors with iPhones are 20% more likely than average to own Apple stock while owners of Android phones are 25% less likely than average to own Google stock.

Filed Under: Android, Apple, BCS, ESPN, iPhone, NBA, NCAA Hoops, NCAA.com Tagged With: , , , , ,

CBS Streaming Top Rated SEC Games this Weekend

November 23, 2011 by

Broadcaster seeks to grow success from LSU vs Alabama Game

CBS Sports, coming off a very strong viewership of its live streaming broadcast of the LSU vs Alabama game several weeks ago is now touting its live streaming of the game between #3 Arkansas vs. #1 LSU as well as broadcasting the “Iron Bowl” between #2 Alabama and #24 Auburn.

The event will follow a familiar format for viewers that have experienced previous broadcasts from CBS Sports. The game will be broadcast live at CBSSports.Com/SECLive and for users of iPads, iPhones and iPod Touch I can be found by using the CBS Sports Mobile app.


The games between all of these top ranked teams has the extra incentive for the teams in they all compete in the same division and so that the winner will capture the SEC West Championship, a sure stepping stone to a top BCS Bowl game.

The LSU game will be played Friday, Nov. 25th at 2:30 ET while the Alabama/Auburn Iron Bowl game will be played Saturday, Nov.26th with a starting time of 3:30 ET. Both games will be followed by the “5th Quarter with Gary Danielson”, an interactive show that is available at cbssports.com/gary or can be followed on Twitter at @DanielsonCBS.

The LSU vs Alabama game, which pitted a #1 vs. #2 drew 214,560 viewers to its online broadcast earlier this month. The number includes an impressive 42,912 viewers who partook via a mobile device and the sites CBS Sports mobile app for Apple iOS devices.

While the game was touted as a game of the century, as if we don’t get on of those every year, it was a bit of a disappointment. Missed opportunities coupled with missed field goals left an unsatisfactory feeling for many fans.
Still CBS Sports said at the time that it believed it to be the biggest audience to watch college football on-line, although ESPN claims that it has the title from the National Championship game last year that was broadcast on ESPN3 and drew 690,000 viewers.

It will be very interesting to see how the attendance for this game compares to the first. All of the SEC fans that I know are among the most fanatical football fans I know. Yet the first game was not quite what it was billed to be in terms of scoring and excitement. Will the fact that so many are traveling this weekend spur additional mobile viewership or will it detract? Just have to wait until Monday to see the numbers from CBS to see how it pans out. From there it would be nice to see this as a growing trend in the industry.

One question for fans of either LSU or Arkansas. Is the game still officially called “The Battle for the Golden Boot”? I did not see any mention of it this week.

Filed Under: Apps, CBS Sports, Fanatic Fans, iPad, iPhone, Live sports via mobile, NCAA Football, SEC Tagged With: , ,

Friday Grab Bag — Jocks Twittering Guide Issue

November 11, 2011 by

No M&M’s in NASCAR
Kyle Busch will be forced to race in the last two Sprint Cup races without his primary sponsor as M&M’s pulls out. This is more of the aftermath of his cheap shot of intentionally wrecking Ron Hornaday Jr. in the Truck Series two weeks ago. Busch was suspended from racing in the Sprint Cup last week and fined $50,000 by NASCAR. I had always thought that NASCAR encouraged this type of driving, who knew?


Twitter offers advice to Athletes on how to use Twitter
Twitter, which clearly understands how interesting athletes can be on Twitter, has issued an advisory for them on its developer site. The social media company tells them to talk about what they are passionate about, use hash tags, reply back to followers and mention your team mates among other tidbits of sage advice. Also it tells them that if something controversial happens on the field Twitter can help clear the air- no mention that it can also shorten a career, or is that just my take?

Apple releases iOS 5.01 battery fix
Apple has responded to complaints that the latest release of its iOS operating system, iOS 5.0, unnaturally drains batteries of iPhones. The company has released iOS 5.0.1 that has been designed to fix that issue as well as including several other bug fixes for both the phone and the iPad including document syncing via iCloud and improved voice recognition for Australian users.

Will ESPN’s Longhorn Network force a College Playoff?
An Interesting piece from Businessweek discusses how the $300 million, 20 year deal between the University of Texas and the Walt Disney Co. (parent to ESPN for those that are still unaware) was a major tipping point in collegiate athletics. The move led to the huge rash of conference realignments and movements as everybody tries to position themselves to get as much of the money that is on the table for themselves and tradition be damned. I think this line from the article says it all- “It’s greed,” said William E. Kirwan, chancellor of the University of Maryland system and co-chairman of the nonprofit Knight Commission on Intercollegiate Athletics. “There is so much money on the table that everyone is in a state of panic.”


This week in Lawsuit News
The patent wars continue unabated, which always makes for interesting watching as long as you are not personally at risk. First up is Microsoft which apparently has another target in its royalties pursuit, this time it has its eye on Huawei for Android patent license. Then there is the report that Google will be offering support to Android firms involved in lawsuits. Last but not least is the news that Apple continues Steve Jobs legal pursuit of Android developers for what it perceives as patent violations of its technology. Is this a great time to be a patent lawyer or what?

Major League Baseball to be Lockout Free?
The site MLBtraderumors.com covers a range of reports that indicate that MLB and the Players Union may be well on the road to reaching a new accord without the need for canceling the World Series or some other slap in the fans face. While the NBA is in lockout mode and the NFL just recovering from its labor war it is great news that at least one major league can work like adults well in advance of the expiration of the existing deal to forge a new one. I hope this does work out well.

Adobe throws in the towel on Mobile Flash
Adobe is facing the music and has announced that it will stop developing a version of its Flash technology for mobile devices. The technology has come under fire as Apple had banned its use in its iOS due to what it claimed was it did not meet the needs of a that space, a move that was later followed by Microsoft. At first Adobe fought back but now the company said it will turn its attention to HTML5 and will work with all of the major developers, Apple included, in that space.

From the “Just because it amuses me” Category
Nothing to do with sports, social media or technology but- Did you catch the photo in The Consumerist of a pig-shaped pork roast offered at Costco? Looks like it is ground and then molded pork scraps that are shaped like a baby piglet-somehow I am sure this will not make my dinner table anytime soon but who knows, it could make for a very interesting holiday gift!

Filed Under: Android, Apps, Athlete to Follow, Baseball, ESPN, iPhone, NASCAR, NCAA Football, NFL, Twitter Tagged With: , , , , , , , , ,

NCAA/Turner Alliance to expand its Football Presence

August 31, 2011 by

The alliance between NCAA and Turner Sports will be showing increased activity this Fall

With the start of college football just days away the NCAA and its partner Turner Sports have stepped up with a range of programs for fans and followers of NCAA football including a 30 minute preview show every week.

The show will be hosted by Vince Cellini and SEC college analyst Dave Archer and will cover not only the Football Bowl Subdivision but also the Football Championship Subdivision (FCS), Division II and Division III, which should make for a very busy 30 minutes.

The move is just one of many as the two partners start to move forward in a joint effort to expand the NCAA’s on-line and broadcast presence. Last year the NCAA singed a pair of deals with Turner Sports, one of which included CBS as well.

The first deal called for a 14-year television, Internet and wireless rights agreement with CBS Sports and Turner Broadcasting. It gave the two the rights to present the Division I Men’s Basketball Championship beginning in 2011 and continuing through 2024 for more than $10.8 billion. This includes all the games being broadcast live, over a combination of four networks-CBS, TBS, TNT and truTV.

Included in the deal are joint marketing effort between the NCAA , CBS Sports and Turner Broadcasting. At the time this was labeled the start of a new partnership and so it was as a second deal was cut soon after.

The second deal was just between Turner and the NCAA and it called for Turner create and mange NCAA Digital and which also covers 14 years. No terms of this deal were made available. NCAA Digital will cover all 88 NCAA championships and is designed to heighten awareness and interest in them, including running NCAA.com, the primary web site for all of the championships.

Included in the Fall football push will a number of expected features including a live scoreboard, power rankings and game recaps. There will be live statistics from ongoing games and a Heisman Watch as well as the ability to call up video highlights and watch features produced for the site.

It will be interesting to see how this impacts ESPN who currently is the unchallenged king of on-line and broadcast sports. I expect that will raise the bar for much of the channels analyst, much as the Baseball Network seems to have done, in my opinion. However the 30 minute show has a tough hill to climb to surpass the very popular ESPN College Gameday program.

Filed Under: CBS Sports, ESPN, NCAA Football, NCAA Hoops, NCAA.com, TNT, truTV, Turner Sports Tagged With: , , ,

‘Way harder, intense look’ at Mobile Sports Production Underway at Turner Sports, exec says

June 5, 2011 by

Picture of mobile sports broadcast visionary Michael AdamsonThere’s a large enough audience for mobile sports to spark Turner Sports to take a “way harder, more intense” look at mobile sports production, according to a recently posted Beet.TV video.

According to Michael Adamson, VP of Sports New Products, Turner Sports, the proof is the 2011 NCAA Men’s Basketball Championship Tournament, which saw a 17 percent increase in online sports video consumption and a 63 percent increase in total viewership for March Madness on Demand (MMOD).

More mobile sports viewers “than we thought”

“For the first time, we saw a significant enough portion of our audience consume live games on mobile (to cause Turner) to take a way harder, more intense look at mobile video production,” said Adamson in the Beet.TV video. “It really pushed our numbers higher on mobile than we thought was going to happen this year.”

The “take” numbers across all of Turner Sports, CBS Sports and NCAA online, online streaming and mobile application rates are now large enough to warrant exploration into broadcasts tailored to mobile sports consumers, said Adamson.

“Most of our video streaming experiences that we’ve done for sports have been simulcasts or experiments with alternate-angle live streams,” said Adamson. “Now, we’re starting to think more about how to make sure we sync mobile video with broadcast, or how we sync syncing mobile video with mobile data. How do we make mobile video available as both companion (viewing) and primary (viewing) experience, and tie advertising in?”

Adamson’s comments are good news for the mobile sports consumer. In addition to March Madness, Turner Sports broadcasts NBA on TNT, Major League Baseball on TBS, NASCAR on TNT and PGA Championship and PGA Grand Slam golf.

iPad for sports extraordinary

Adamson said Turner Sports was wowed by the iPad viewership of March Madness, as well as the behavior patterns of mobile sports consumers watching hoops on the device.

“People were using the iPad more like a TV than a mobile device,” he said. “I don’t know that we would have expected that but we definitely saw it.”

Before March Madness, Turner Sports saw the iPad much more as a companion device for people watching sports on television, Adamson said. iPad viewers told Turner Sports through their behavior that iPad is ready for more intense mobile sports programming that embeds video inside a data-rich environment, he added. Watch for broadcasters to begin using iPad applications as a way to show people the games they want to see alongside a rich set of social media and location-based applications in the future, said Adamson.

Adamson made his comments to Beet.TV at paidContent Mobile 2011, held May 18, 2011 in New York.

Filed Under: BeetTV, Live sports via mobile, Live Sports Video Consumption, Mobile sports pioneers, NCAA Hoops, Turner Sports Tagged With: , , , , , , , , ,
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