Watching Golf this Week: The Barclays, and the FedEx Cup… Playoffs!

I did a minor spit-take watching ESPN on the flip from the Giants-Dodgers Wednesday night — there was a quick clip of Rory McIlroy saying he was ready to kick Tiger’s ass or somesuch. Wow! Was it possible? Had Boy Rory’s stompdown at the PGA given him an unnatural boost of testosterone? Was this weekend’s Barclays tournament, with McIlroy and Woods paired together for at least Thursday and Friday, now must-see TV?

Well… no. Turns out Rory was just joking. And though it sounds like good theater for the moment, it’s appropos that the Barclays opening press conference was a bit of sham theater, since the actual tournament this week is also a bit of a joke. In case you’re not clued in, the Barclays is the start of the season-ending (kind of) FedEx Cup playoffs, where there are three weekend tournaments and then the Tour Championship. If you really have some time on your hands you can dig deep into the FedEx Cup 101 page provided by the Tour and try to delve into the mystery of regular-season points, playoff reset points, and why Jason Dufner can take this week off and still have a pretty good chance at raking in the $10 million that goes to the playoffs winner.

If you figure it out, let us know. We, like just about everyone else in the golf world, just watches these four weekends as kind of one extended long tournament. It doesn’t actually work out that way — you get more points the better you do each weekend — but it’s a massively flawed system that usually doesn’t get tense until the last Sunday of the Tour Championship. I mean, you get some big bucks for winning any of the next three weekends, but — winning any one of the next three is only part of the pinada, like winning a divisional playoff series or a conference championship.

The good news is, even if there really isn’t much at stake each particular weekend, the big bucks involved means that we get online video this week, with the PGA’s own Live@ kicking in each of the next four weeks. Bonus! Coverage starts right here at 11 a.m. Eastern on Thursday, so you can use your PC at work to see if Rory really does go out and kick Tiger’s ass or vice versa. Plus, there will be extended Golf Channel coverage on Saturday and Sunday mornings. And, the Barclays this year is being played at Bethpage Black, the cool public course out on Long Island with a lot of history and long, long, interesting holes. Don’t expect a birdie-fest here.

Though the Duf is taking the week off (he is second in the FedEx standings so he shouldn’t slip much — and the dude has been playing a lot lately, including last weekend at the Wyndham) everybody else will be there, because while the weekly wins may not mean that much, the $10 million that goes to the playoff champ is enough to turn the head of even a mega-rich golf star. So pick your favorite, they’re playing this weekend. I guess that alone makes the playoffs worth watching.

Here’s where to follow the action:

THE BARCLAYS / FEDEX CUP PLAYOFFS

(all times Eastern)
TV COVERAGE
Thursday, Aug. 23 — Golf Channel, 3 p.m. — 6 p.m.
Friday, Aug. 24 — Golf Channel, 3 p.m. — 6 p.m.
Saturday, Aug. 25 — Golf Channel, 1 p.m. — 2:30 p.m.; CBS, 3 p.m. — 6 p.m.
Sunday, Aug. 26 — Golf Channel, 12 p.m. — 1:30 p.m. CBS, 2 p.m. — 6 p.m.

RADIO
SIRIUS XM (Satellite)
12 p.m. — 6 p.m. every day

ONLINE
Live@ video is back this week — with coverage of Bethpage’s par-5 13th and par-3 17th. The PGA’s On The Tee program also kicks in this week, before the Live@ coverage.
Live@ coverage — 11 a.m. to 6 p.m., every day

PGA SHOT TRACKER
If all you want is shots and distances (which can be addicting) get your fix via Shot Tracker, which will definitely be in action at the Barclays.

FACEBOOK PAGE
The playoffs begin at the Barclay’s Facebook page.

TOP TWITTER FEEDS TO FOLLOW

The Barclays has a Twitter feed. Beware, it seems locally oriented.
Geoff Shackelford — well known golf writer. If you’re not following Geoff you are missing the online boat.
Golf Channel — official Golf Channel feed
@PGATOUR — official PGA Twitter feed
@StephanieWei — great golf writer who is a Twitter fiend.
Doug Ferguson is the lead golf writer for AP. Good Twitter insights that often aren’t part of your wire-service lead.

WHAT’S THE COURSE LIKE?
Bethpage State Park’s Black course has some strong history, including the great 2002 U.S. Open won by Tiger over the fan favorite Phil Mickelson. (I’d forgotten how charged the fans at that Open were, coming so soon after 9/11; also just read about the people yelling at Sergio to “just hit it!” … remember the waggle?) Though the 2009 Open was also played there (Lucas Glover, anyone?) the 2002 version is recalled in this slightly weird highlights video, with 9 minutes of Pearl Jam music that somehow… almost… kind of but not really… works:

WHO WON THIS THING LAST YEAR?
Dustin Johnson. Who needs to repeat…

FEDEX CUP LEADERS
1. Tiger Woods, 2,269 points
2. Jason Dufner, 2,110
3. Rory McIlroy, 2,092
4. Zach Johnson, 2,019
5. Bubba Watson, 1,777

See the full standings for the FedEx Cup points list.

WORLD GOLF RANKINGS
1. Rory McIlroy; 2. Luke Donald; 3. Tiger Woods; 4. Lee Westwood; 5. Webb Simpson.
See the official World Golf Ranking list.

Wednesday Wi-Fi Whispers: DAS, but no Wi-Fi, for Niners at Candlestick

There’s already buzz building in Silicon Valley for the new Niners stadium being constructed in Santa Clara, as the team is already out front saying the facility will be an example of how to do stadium technology right.

Unfortunately for Niners fans, the next two home seasons will still be played in San Francisco’s Candlestick Park, which has historically been one of the worst places to try to get a cellular signal. Though a new Distributed Antenna System (DAS) deployment should help matters some this season, there is no stadium-wide Wi-Fi in the cards, a bit of a bummer since the team’s new game-day app features lots of video — which you need Wi-Fi to watch.

With an edict from the commish Roger Goodell to put Wi-Fi into every stadium, teams across the league are moving quickly to figure out how to get that done (see the second part of this post about Carolina’s new spiffy network). Caught in the middle of this deployment strategy is Candlestick, which has to be one of the worst geographic locations for wireless traffic. Not only is the stadium hidden by a small hill directly to the west (which can block signals from nearby cell towers), it is surrounded on its three other sides by the San Francisco Bay — in case you weren’t aware, wide open spaces of water also play havoc with wireless signals, and you don’t see too many antenna towers floating around.

The historically terrible cellular situation at Candlestick was brought even more to light by last year’s “blackout” game, a Monday night tilt against the Steelers that saw the stadium lose power not once but twice. Though we didn’t hear any reports of fan panic (no shaking) we did hear from a lot of folks about how nobody knew what was going on because nobody could get a cell signal to check Twitter.

To help alleivate the problem the Niners and the top three wireless carriers — Verizon Wireless, AT&T Mobility and Sprint Nextel — collaborated on the installment of a DAS system at Candlestick, essentially a bunch of small cellular antennas mounted inside the stadium to make it easier for fans to connect. Apparently there is also a day-of-game Wi-Fi network in service at Niners games, though we haven’t been able to find any press material telling us where the service can be accessed. While we wait for the Niners’ reps to get back to us we will take a wild guess and post that it is a parking-lot or concession-area only network, and not something you can use at your seat.

So, Niners fans — even though there is a spiffy new game-day app, you probably aren’t going to get much use out of the video component at Candlestick. And since it doesn’t make sense to drop a few million bucks on a Wi-Fi network that will only be used less than a couple dozen times before the team moves south, unless the Niners can figure out how to bring in a portable Wi-Fi network the Candlestick fans are probably stuck with the DAS deployment as their best connection. Though DAS deployments are better than nothing, they simply don’t have the bandwidth that a robust Wi-Fi network can bring to the table.

Carolina Gets Stadium-Wide Wi-Fi, Courtesy of AT&T

In stark contrast to the situation at Candlestick is the news from the Carolina Panthers, who will have a powerful new Wi-Fi network at Bank of America stadium in Charlotte this year, courtesy of Ma Bell.

You can read the press release and from it what jumps out at us is the 460 Wi-Fi access points, a huge number that should keep everyone there connected. According to the release the Wi-Fi access is free and easy for AT&T customers, with users of other carrier systems having to connect via a “simple login.” Anyone out there in Panther land sample the new network yet? If so give us some SpeedTest results in the comments.

NFL’s Mobile Device Stadium Strategy Slowly Coming into View

There is no official announcement we have seen but if you peruse any NFL team web page you will see a bunch of little widgets popping up saying things like “Watch 49ers games online” with a link to the new preseason and rewind tablet apps that Greg Quick wrote about last week. There are also several teams, like the Niners, who apparently have some kind of GameDay Live-branded app — if this reminds you at all of MLB.com and its AtBat app strategy, it’s not a coincidence. You don’t need a press release to see what is happening, albeit a bit slowly — the NFL, like baseball, is moving to a single app for live mobile-device action, and it will cost you a bunch of extra dollars to watch it.

I think the fly in the ointment right now is the NFL’s current exclusive deal with Verizon for the NFL Mobile app, but I think that contract is up soon and I would be surprised if the NFL renews it. More likely we will see an MLB.com strategy emerge, where you purchase mobile-device access on a monthly or season-long basis. For the current year the NFL will take baby steps as it tries to help teams get networks put into stadiums. But I bet by next year there is a cohesive digital device content strategy that will cost fans a few more bucks. Might be worth it though, to get other games and RedZone while you are tailgating or waiting through halftime.

Watching Golf this Week: The Wyndham Championship

UPDATE: Because of the rain delay, coverage will resume Monday morning on the Golf Channel, starting around 9 a.m. Eastern time. Thanks to Geoff Shackelford for the link.

Admit it — you probably didn’t know this week’s tourney, the Wyndham Championship, is the last regular-season event for the PGA. Well, maybe you did. Of course it’s hardly the end of golf in 2012, since the FedEx Cup playoffs start the week after (at the Barclays) and then there is that whole Ryder Cup thing in September.

And don’t forget about the Fall season!

Anyway, at the Wyndham this week the big (maybe only) tension outside of just trying to win comes from the chase to make the top 125 list, so that you can participate in the big fiesta payoff known as the FedEx playoffs. As usual we turn to Geoff Shackelford for insider humor, with a post where he tries to make FedEx feel good about its $40 million investment by providing some links to stories explaining the pending playoffs. In case you didn’t know we like Geoff’s humor. And we’ll even link to one of the posts, since it will set you up nicely for a weekend of golf-watching.

We notice that Jason “the Duf” Dufner is the top-ranked player in Greensboro this weekend, and good on him. We’re still ticked that Duf didn’t come through for us at the PGA (had him two days on my fantasy team, and all he did was par par par) but how can you not like the Duf. Especially when he and Bubba and Rickie get their tweets on. I can’t tell you much about the Wyndham other than that Olympic gold medal hoopster Chris Paul apparently played in the pro-am. In case you didn’t know, Paul is good pals with last year’s winner and new U.S. Open champ Webb Simpson. I didn’t know that either.

No online golf this week (Live@ returns next week for the Barclays). You might also be interested in following the conclusion of the U.S. Amateur, which is on Golf Channel Thursday and Friday, and on NBC on the weekend.

Here’s where to follow the action:

WYNDHAM CHAMPIONSHIP

(all times Eastern)
TV COVERAGE
Thursday, Aug. 16 — Golf Channel, 3 p.m. — 6 p.m.
Friday, Aug. 17 — Golf Channel, 3 p.m. — 6 p.m.
Saturday, Aug. 18 — CBS, 3 p.m. — 6 p.m.
Sunday, Aug. 19 — CBS, 3 p.m. — 6 p.m.

RADIO
SIRIUS XM (Satellite)
12 p.m. — 6 p.m. every day

ONLINE
No Live@ video this week — the PGA’s live online video doesn’t return until the Barclays in late August, so you will need to get your online fix from…

PGA SHOT TRACKER
If all you want is shots and distances (which can be addicting) get your fix via Shot Tracker.

FACEBOOK PAGE
You can Escape to the Wyndham’s Facebook page.

TOP TWITTER FEEDS TO FOLLOW

The Wyndham has a Twitter feed.
Geoff Shackelford — well known golf writer. If you’re not following Geoff you are missing the online boat.
Golf Channel — official Golf Channel feed
@PGATOUR — official PGA Twitter feed
@StephanieWei — great golf writer who is a Twitter fiend.
Doug Ferguson is the lead golf writer for AP. Good Twitter insights that often aren’t part of your wire-service lead.

WHAT’S THE COURSE LIKE?
The Sedgefield Country Club has an awesome web site. Much to learn here. And hey, Steve Elkington had a hole-in-one here! So says the PGA’s stat page.

WHO WON THIS THING LAST YEAR?
Webb Simpson.

U.S. AMATEUR

TV COVERAGE
Thursday, Aug. 16 — Golf Channel, 6:30 p.m. — 8:30 p.m.
Friday, Aug. 17 — Golf Channel, 8:30 p.m. — 10:30 p.m.
Saturday, Aug. 18 — NBC, 4 p.m. — 6 p.m.
Sunday, Aug. 19 — NBC, 4 p.m. — 6 p.m.

WHAT’S THE COURSE LIKE?
Cherry Hills CC in Denver… heard of this place, Arnie?

FEDEX CUP LEADERS
1. Tiger Woods, 2,269 points
2. Rory McIlroy, 2,092
3. Jason Dufner, 2,025
4. Zach Johnson, 2,019
5. Bubba Watson, 1,777

See the full standings for the FedEx Cup points list.

WORLD GOLF RANKINGS
1. Rory McIlroy; 2. Luke Donald; 3. Tiger Woods; 4. Lee Westwood; 5. Webb Simpson.
See the official World Golf Ranking list.

Verizon Kills Free NFL Mobile, Now Charging $5 per Month

Last year when Verizon was heavily promoting its new 4G LTE network, football fans who bought new smartphones that used the network got a great benefit: Free access to Verizon’s NFL Moble app and its limited schedule of live coverage, including Thursday night, Sunday night and Monday night games.

But without any fanfare — and without any visible information, until you load the app and try to watch a game — Verizon is now charging $5 per month to watch live games, according to the splash screen that greeted me when I tried to watch some preseason action Saturday night while my daughter was monopolizing the TV in the living room.

Though Verizon paid a bundle for rights to mobile access to NFL games, I will bet anyone a pint that it’s a contract that won’t be renewed whenever it comes due. From what we have seen so far it’s pretty obvious that the NFL is moving in a baseball direction, with its new watch online packages looking a lot like the MLB.com packages that make baseball hundreds of millions each year.

Though you will need a Verizon contract to watch games on a mobile/cellular device this season, we expect that by 2013 there will be a much wider range of options to watch NFL games online or via cellular devices — and they will likely cost a lot more than $5 a month, so we’re not going to bellyache too much here (though reviewers on the App Storses are already po’d). But it would be nice if Verizon was more honest and put the $5 per month charge somewhere folks could see it. The app may be free to download, but don’t be fooled. Your days of free NFL on mobile devices is over.

NBC’s Digital Olympics: Mobile Growth Huge, TV Ratings Not Affected

NBC released its full numbers from the Olympics Monday, and to no surprise the peacock network set viewership records in just about every category. I’m sure most of you have your own opinion already (#NBCfail) about how NBC actually performed, but on one level it’s simply true that for sheer totality of coverage, this Olympics offered the most live and archived video ever, and will likely set a standard for other big events to follow.

What we hope, of course, is that they learn the lesson NBC learned the hard way — that people want the ability to see events LIVE, whenever they are happening — AND, most importantly, that even if you show something live you will still have humongous audiences for your weirdo 1950s prime-time shows with announcers who seem to only emerge every four years, like cicadas. I mean, really — Al Trautwig? But I digress. On to the numbers:

First, the broadcast numbers — NBC “killed it,” as the kids would say, but just barely — up to 219 million viewers, just surpassing Beijing totals of 215 million. What matters to us here at MSR, of course, are the digital numbers, and there was a mild surprise in that unique visitors to the NBCOlympics.com website increased only slightly from the Beijing Games, with 57.1 million uniques this year compared to 51.8 in 2008 (see chart we screen-grabbed below). Mobile unique users, however, rocketed off the charts — 10.1 million uniques for the NBCOlympics mobile web site (compared to 6.5 million in 2008) and another 11.2 million downloads of the Olympics Live Extra app.

What do those numbers tell us? That the audience for mobile device viewing is still growing rapidly while the online audience is plateuing. All these numbers could also conceivably be much much bigger when you understand that because of the necessity of having a cable contract to view online, NBC limited itself to a potential audience pool of 100 million, which is the number of cable customers NBC said was eligible to watch the games online via its sites.

Some more tidbits: When it came to live streams, 63% of live streams were viewed on the web, 37% in the Live Extra App; and our favorite stat: “Users are averaging 111.4 live streaming minutes per viewer on the web and 94.3 live streaming minutes per viewer on the app.” So, that means that having a mobile app isn’t keeping people from watching for long long periods of time. You’re welcome, Verizon and AT&T.

Another screen grab of stats below. (Click on it, because it’s too big to fit on our page.) Go to the NBC page for more stats orgy.

Early Sunday Start for PGA Championship on TNT, also Online; Players Turn to Twitter to Amuse Themselves

With the rain interrupting Saturday’s third round of the PGA Championship things will get a much earlier start than planned Sunday, with golfers finishing up the third round starting at 7:45 a.m. Eastern Time. According to the PGA’s Twitter stream, the broadcast coverage on TNT will start at 8 a.m. Eastern, and the online stream (which will follow Tiger Woods and Vijay Singh as the “featured” group) will start airing at 7:40 a.m. Just like the British Open, early weekend golf! CBS should still come on at 2 p.m. Eastern, weather permitting. Let’s see if they can finish before dark.

I have to say I’ve been impressed by the PGA’s online efforts so far. Though it still doesn’t match the Masters when it comes to online screen choices (there is only one “marquee group” on at any time, plus coverage of the par 3 holes plus the ability to see the CBS broadcast when CBS is live), I do like the timeline below the viewing screen that lets you go back to watch highlights. And I will call the Social Caddy page a success — I was getting set to rip it this morning because it looked like the PGA was keeping out any negative commenters, but by Saturday afternoon I saw more than a few tweets about how pathetically bad the shuttle system was to get fans and media in and out of Kiawah.

Apparently there is only one road out to the island, leading to all kinds of traffic jams and a cavalcade of woe-is-us tweets from the golfing media, who have to endure the horrors of hours-long shuttle rides to and from the course. While it’s doubtful that anyone feels at all sorry for golf writers it has made for some entertaining reading. And it’s cool that the PGA isn’t trying to stop or police it on the Social Caddy site. Here’s USA Today writer Steve DiMeglio with a good line:

Of course one of the funniest PGA-related Twitter exchanges was taking place between Bubba Watson, Rickie Fowler and Jason Dufner. If you’ve been following this trio you know that they love to just play around by ripping each other… relax folks it’s all a joke. Gotta love Bubba posting what looks like an old photo of Dufner:

Nothing like a little downtime and a good Internet connection.