Ballmer’s energy, enthusiasm will push fan-viewing technology for Clippers, NBA

Clippers owner Steve Ballmer (L) talks with John Ourand at the Sports Media & Technology conference. Credit all photos: Paul Kapustka, MSR (click on any photo for a larger image)

Clippers owner Steve Ballmer (L) talks with John Ourand at the Sports Media & Technology conference. Credit all photos: Paul Kapustka, MSR (click on any photo for a larger image)

As a longtime tech reporter it was a bit of a flashback to see former Microsoft CEO Steve Ballmer holding center stage at a conference, even if this one was centered around sports and not anything to do with PCs or Windows.

There was no dancing through the spotlights, but even in a sit-down setting you couldn’t hide Ballmer’s enthusiasm for technology, now focused on improving the fan experience for watching NBA basketball games, specifically those involving the Los Angeles Clippers, the team Ballmer now owns.

“I am excited for the future of technology and how it could make it REALLY more fun to watch sports,” Baller said to interviewer John Ourand, a writer with Sports Business Journal, the hosts of the 2016 NeuLion Sports Media & Technology conference held at the Manhattan Beach Marriott. If you’ve ever heard Ballmer speak live you know the voice pitch that escalated on that “REALLY” part, a volume increase guaranteed to ensure you’re paying attention.

Now one of the most visible NBA owner-fans, Ballmer told event attendees Wednesday how his team’s new rights deal with Fox’s regional sports network would help the Clippers experiment with more innovative viewing options, including over-the-top streaming game broadcasts.

Watching the game through a player’s view

But put aside for a moment the concerns about old-school broadcast rights — according to Ballmer what he really wanted out of the most-recent deal was breathing room to try new things, like having game views with statistics and other information overlaid or available in pop-out windows; or different camera views, including a VR-like view of the game from a player’s eyes.

Screenshot of fan-info TV 'overlays' that might enhance NBA broadcasts.

Screenshot of fan-info TV ‘overlays’ that might enhance NBA broadcasts.

“We needed a relationship that would allow us to innovate,” said Ballmer of the recent media deal, one where he dismissed the final dollar figure [worth $50 million to $55 millon per season] as “money is just an arm-wrestle.” Instead of crowing about getting piles of dough for TV rights, Ballmer was clearly more excited about ideas like being able to have player fantasy stats super-imposed over that player’s jersey while live action went on, among other plans.

“I want to watch a game as [Clippers point guard] Chris Paul, to see what he sees,” Ballmer said. “That would be a cool view of a game.”

Meet the new boss, different than the old boss

While such ideas are not completely new — others in and around sports have been thinking up such ideas and even trying them out — what’s different with the Clippers and the NBA is Ballmer’s energy, and the ability to not have to care about making money right away given his uber-billionaire wealth. I never worked for Microsoft or Ballmer but from the outside looking in it was pretty easy to see that Ballmer has never been a sit-around-and-wait kind of guy. When talking about the excitement of working with innovative sports-tech firms like Second Spectrum and NeuLion on his player’s-eye cam idea, Ballmer didn’t hesitate to put a timeline on the project.

“I’m going to be highly, highly, HIGHLY disappointed” if the Chris-Paul view isn’t available in 3-4 years, Ballmer said, laughing that it’s always best to put public pressure on engineers to get them to deliver more quickly. And while he’s frustrated by the delays caused by long-term rights deals, the opportunity to rework the Clippers’ local rights gave him a door to push open. And like always, Ballmer didn’t come in quietly.

“I didn’t want to wait to get started,” Ballmer said. “I’ve got a passion for the technology and we were at the end of the contract so… BOOM! Let’s go ahead and move forward.”

Ballmer also talked about the idea of building a new Clippers arena somewhere down the road, and about using technology to let fans at games have a better experience, like being able to upgrade your seat during the event. Dreaming about a new venue specifically built for basketball, Ballmer thought out loud about the benefits of having fans closer to the action, with an increased list of tech-aided amenities.

“The technology of arena design is advancing, too,” Ballmer said, pointing to such new structures as Sacramento’s Golden 1 Center. “You have to figure out how to serve the modern fan.” Will Ballmer in charge, it’s a safe bet that Clippers fans may be among the first to be so served.

Watching Golf this Week: The Wyndham Championship

UPDATE: Because of the rain delay, coverage will resume Monday morning on the Golf Channel, starting around 9 a.m. Eastern time. Thanks to Geoff Shackelford for the link.

Admit it — you probably didn’t know this week’s tourney, the Wyndham Championship, is the last regular-season event for the PGA. Well, maybe you did. Of course it’s hardly the end of golf in 2012, since the FedEx Cup playoffs start the week after (at the Barclays) and then there is that whole Ryder Cup thing in September.

And don’t forget about the Fall season!

Anyway, at the Wyndham this week the big (maybe only) tension outside of just trying to win comes from the chase to make the top 125 list, so that you can participate in the big fiesta payoff known as the FedEx playoffs. As usual we turn to Geoff Shackelford for insider humor, with a post where he tries to make FedEx feel good about its $40 million investment by providing some links to stories explaining the pending playoffs. In case you didn’t know we like Geoff’s humor. And we’ll even link to one of the posts, since it will set you up nicely for a weekend of golf-watching.

We notice that Jason “the Duf” Dufner is the top-ranked player in Greensboro this weekend, and good on him. We’re still ticked that Duf didn’t come through for us at the PGA (had him two days on my fantasy team, and all he did was par par par) but how can you not like the Duf. Especially when he and Bubba and Rickie get their tweets on. I can’t tell you much about the Wyndham other than that Olympic gold medal hoopster Chris Paul apparently played in the pro-am. In case you didn’t know, Paul is good pals with last year’s winner and new U.S. Open champ Webb Simpson. I didn’t know that either.

No online golf this week (Live@ returns next week for the Barclays). You might also be interested in following the conclusion of the U.S. Amateur, which is on Golf Channel Thursday and Friday, and on NBC on the weekend.

Here’s where to follow the action:


(all times Eastern)
Thursday, Aug. 16 — Golf Channel, 3 p.m. — 6 p.m.
Friday, Aug. 17 — Golf Channel, 3 p.m. — 6 p.m.
Saturday, Aug. 18 — CBS, 3 p.m. — 6 p.m.
Sunday, Aug. 19 — CBS, 3 p.m. — 6 p.m.

SIRIUS XM (Satellite)
12 p.m. — 6 p.m. every day

No Live@ video this week — the PGA’s live online video doesn’t return until the Barclays in late August, so you will need to get your online fix from…

If all you want is shots and distances (which can be addicting) get your fix via Shot Tracker.

You can Escape to the Wyndham’s Facebook page.


The Wyndham has a Twitter feed.
Geoff Shackelford — well known golf writer. If you’re not following Geoff you are missing the online boat.
Golf Channel — official Golf Channel feed
@PGATOUR — official PGA Twitter feed
@StephanieWei — great golf writer who is a Twitter fiend.
Doug Ferguson is the lead golf writer for AP. Good Twitter insights that often aren’t part of your wire-service lead.

The Sedgefield Country Club has an awesome web site. Much to learn here. And hey, Steve Elkington had a hole-in-one here! So says the PGA’s stat page.

Webb Simpson.


Thursday, Aug. 16 — Golf Channel, 6:30 p.m. — 8:30 p.m.
Friday, Aug. 17 — Golf Channel, 8:30 p.m. — 10:30 p.m.
Saturday, Aug. 18 — NBC, 4 p.m. — 6 p.m.
Sunday, Aug. 19 — NBC, 4 p.m. — 6 p.m.

Cherry Hills CC in Denver… heard of this place, Arnie?

1. Tiger Woods, 2,269 points
2. Rory McIlroy, 2,092
3. Jason Dufner, 2,025
4. Zach Johnson, 2,019
5. Bubba Watson, 1,777

See the full standings for the FedEx Cup points list.

1. Rory McIlroy; 2. Luke Donald; 3. Tiger Woods; 4. Lee Westwood; 5. Webb Simpson.
See the official World Golf Ranking list.