Masters sets big-event standard again for streaming video, with multiple online and app choices

Screen shot of The Masters iPhone app. Credit: The Masters

Screen shot of The Masters iPhone app. Credit: The Masters

We’ve said it before, and we’ll say it again: No big sports event does online video as well as The Masters. And this year’s version, which begins Thursday April 10, is no different with five channels of online action available both at CBSsports.com and at the Masters.com site. Live video and other features will also be available through the free Masters apps for iPhones, iPads, iPod Touch, and Android-based phones and tablets. Mind you, this is all on top of the extensive live TV coverage, which is also the best for any major sporting event simply because of the lack of commercials.

HERE IS THE FULL MASTERS TV AND ONLINE BROADCAST SCHEDULE FOR THE ENTIRE MASTERS WEEK

Even with Tiger Woods missing this year’s Masters due to recent back surgery, there’s still plenty to like about this year’s field and with Tiger removed from the equation maybe some other golfers will get more time to shine in the spotlight. But seriously, if you can’t get your fill of live golf action next week you’re simply not trying. The online part, which we like best, will have five different channels, four of which are truly live on-course action, plus one from the range with the usual talk-show type analysis and blah blah blah.

But the action channels are mesmerizing: One will focus on “Amen Corner,” the stretch of holes 11, 12 and 13 that may be the best three-hole sequence anywhere; another channel focuses on holes 15 and 16, which would be signature holes at maybe any other course other than Augusta. The third and fourth channels will simply focus on “featured groups,” following top groupings of players over the last 9 holes each day. If you’re an addict like I am you will be sitting with your laptop on the couch, watching ESPN coverage Thursday and Friday which you supplement with the online stuff.

We tracked down some of the infrastructure that makes the Masters online tick a couple years ago, and we can only imagine how it’s grown since. The good news is, the team of The Masters, IBM and CBS seems to have this thing nailed down, and truly we can’t wait for what is usually the best weekend of online sports-watching anywhere.

Has CrowdOptic found its niche with Google Glass and the NBA?

Screen shot of Google Glass footage from Indiana Pacers practice. Credit: Indiana Pacers

Screen shot of Google Glass footage from Indiana Pacers practice. Credit: Indiana Pacers

While we’re still far away from knowing whether or not wearable devices will really take off, the integration of personal-view video into stadium situations seems like a quick win. And San Francisco-based CrowdOptic appears to be ready to benefit from the latter idea, as its technology is being used in a couple announced deployments where Google Glass is being used to bring interesting video looks to big-screen displays in NBA arenas.

Both the Indiana Pacers and the Sacramento Kings have been using Google Glass to bring “personal” video views to the big screens in their arenas recently. Though players haven’t yet worn Google Glass during an actual game, in Indianapolis the wearable technology and its built-in camera was used to provide video feeds from a practice, as well as game-day views from cheerleaders and from a courtside PA announcer’s seat.

CrowdOptic, which had previously developed a unique mobile-device triangulation technology (which it somewhat unsuccessfully tried to market as a security or analytics-gathering tool) has seemingly found a perfect fit with Google Glass. According to a partnership announcement made with Wi-Fi gear and software provider Extreme Networks last week, CrowdOptics’ technology is helping weed out the best views from the devices to produce a watchable video stream.

This paragraph from the CrowdOptic press release with the Pacers actually describes it pretty well:

Another Google Glass view from an Indiana Pacers practice. Credit: Indiana Pacers

Another Google Glass view from an Indiana Pacers practice. Credit: Indiana Pacers

“The experience will be powered by CrowdOptic, a software platform which analyzes the real-time Google Glass feeds and curates them by their subject matter and quality, exporting only the highest quality live footage to the scoreboard. CrowdOptic’s ability to analyze where mobile and wearable devices are aimed allows future opportunities, such as optimizing in-seat arena services or providing fans the option to control their own broadcast.”

According to a recent Fortune Business article, CrowdOptic is charging NBA teams $25,000 per deployment, but some of that arrangement may change with the new Extreme partnership. Some new deals with additional NBA teams are also expected to be announced soon.

What will really be interesting to watch from a stadium technology perspective is how Google Glass use, for both team-approved activities as well as casual fan use, will affect things like in-stadium networks. Though our recent Stadium Tech Report for Q1 2014 found that most NBA stadiums already have fan-facing Wi-Fi, few seem ready for advanced applications, especially high-bandwidth generating ones like streaming Google Glass videos. What’s also unclear is how NBA broadcast rights may or may not affect the ability of teams or fans to record or stream live action via technology like Google Glass. Add another item to the stadium IT department and team legal department to-do lists!

Niners pick Aruba for Wi-Fi network gear at Levi’s Stadium

An under-the-seat access point. Credit: Aruba Networks

An under-the-seat access point. Credit: Aruba Networks

There’s no official press announcement as of yet, but judging by some presentations and social-media posts that are being publicly shared, it looks like Aruba Networks has won a big plum of a contract, as the Wi-Fi access point gear supplier for the San Francisco 49ers’ Levi’s Stadium, the new stadium set to open this year.

(editor’s note: We don’t do April Fools jokes, so this is real news)

At its user conference in Las Vegas last month, Aruba Networks had a keynote presentation (slides embedded below) about Wi-Fi deployment strategies at Levi’s Stadium, and the Niners’ senior IT director Dan Williams was a speaker, so clearly the team is comfortable with its execs talking with and about Aruba products. While it’s entirely possible that other Wi-Fi gear may find its way into what is being billed as the greatest stadium network of all time, it’s clearly a big win for Aruba, which is making headway with major announcements in stadium networking.

An under-the-seat AP install, with construction worker to show... perspective. Credit: Aruba Networks

An under-the-seat AP install, with construction worker to show… perspective. Credit: Aruba Networks

We have an email in to the 49ers CTO office to see if they will say anything official yet, but with pictures of APs being installed under seats it apparently won’t be long before we hear the official news of the deal. Aruba, as you may recall, is also behind the recent Wi-Fi network built for American Airlines Center in Dallas, home of the NBA’s Mavericks and the NHL’s Stars. Aruba gear is also being used for the Wi-Fi network being built at the Portland Trailblazers’ home, the Moda Center. (For more information on NBA stadium Wi-Fi deployments download our recently released Stadium Tech Report for Q1 2014, available for free download from our site)

There is no official press release from Aruba yet either, though the company is probably chomping at the bit as evidenced by their not-very-subtle leaks of the information via Twitter:

More, of course, as we hear more — according to the Aruba page there is video forthcoming from the user conference presentation, which may help explain some of the more cryptic bits of the presentation. We especially like the under-the-seat access point installation, with the requisite hardhat worker providing the human touch for perspective. Can’t wait to see how it works on game day!

AT&T Park gets more Wi-Fi, new DAS backend, and iBeacon… plus seat upgrade app

Generally recognized as perhaps the best-connected sports stadium anywhere, AT&T Park in San Francisco will greet fans for the 2014 baseball season with upgrades to make the technology experience even better than before, with upgraded Wi-Fi and DAS, as well as Apple’s new iBeacon technology.

In a press release sent out earlier this week the Giants said that they and partner AT&T had been busy this offseason adding upgrades to the Wi-Fi network that has hosted more than 1.85 million visitors since it first went online in 2004. According to the Giants the park now has 1,289 access points for its free Wi-Fi service, second in number only to the Dallas Cowboys’ home, cavernous AT&T Stadium in Dallas.

On the DAS side of things AT&T Park now has a completely new headend system that fully supports both AT&T and Verizon versions of 4G LTE signals. According to the release T-Mobile and Sprint services will join the DAS later this year.

Like many other MLB parks the Giants’ home will now feature Apple’s iBeacon technology, which is basically low-power Bluetooth connections that can communicate with nearby Apple iOS7 devices. Though phones may now run out of juice quicker at the park if you need to leave both Wi-Fi and Bluetooth on, it should be interesting to see how fans respond to the iBeacon deployments, whether they find them helpful or annoying. MSR will keep following the iBeacon deployments through the year, and we encourage any and all fans who use the system to tell us how it worked.

This year the Giants will also be working in partnership with the Pogoseat app for instant at-the-game ticket upgrades. The feature will be available in the Giants version of MLB’s At the Ballpark app, where Giants fans will be able to search for better seats to pay for while at the park. Of course you can always try the time-honored method of just sneaking into empty seats in later innings of the game, but there is no app for that.

AT&T upgrades DAS for 4G LTE at FedExForum in time for NCAA Sweet Sixteen

When tonight’s games in the Sweet Sixteen round of the men’s NCAA basketball tournament South regional tip off, fans at FedExForum in Memphis, fans there with AT&T cell phone contracts will benefit from a recent upgrade to the arena’s Distributed Antenna System (DAS) to support AT&T’s new 4G LTE service.

If you read through our latest Stadium Tech Report for Q1 2014, you would know that FedExForum already has public Wi-Fi service as well as a DAS; the new AT&T upgrade specifically targets Ma Bell’s new 4G LTE network, which runs on different frequencies than AT&T’s older cellular channels.

Stadium Tech Report: Is the NBA the stadium Wi-Fi winner?

STR coverWith fan-facing Wi-Fi available in 23 of its 29 team facilities, it appears on paper that the National Basketball Association — the NBA — is the U.S. leader among pro sports leagues when it comes to stadium Wi-Fi. But if only a few of those same stadiums are actively promoting Wi-Fi or delivering advanced wireless services, is that title valid? For the answer or at least some informed conjecture, we point you to our inaugural Stadium Tech Report long-form issue, our Q1 2014 report which focuses on, you guessed it, Wi-Fi and wireless deployments in NBA stadiums.

Available now for free download, the 35-page PDF report delivers a capsule profile of each and every NBA team and whether or not it has Wi-Fi and DAS services in its stadiums. To spoil the fun a little, I will let you know that we found Wi-Fi to be almost universal, with 79 percent — or 23 of 29 NBA facilities — all having fan-facing Wi-Fi. (To save you time I will list the non-Wi-Fi stadiums here: Miami, Denver, Utah, Atlanta, Minnesota and Milwaukee.) There is also a DAS (Distributed Antenna System) for enhanced cellular in almost every arena, and the ones that don’t have it are either installing it now or plan to soon. But as we noted in the lead, even with all this connectivity, there are just a handful of teams who are really utilizing their wireless services to improve the fan experience. That measured embrace of wireless services makes us wonder why many teams are reluctant to promote the assets already installed.

Profiling the leaders

I could tell you more but — why not download the report? We put a lot of effort into this report, which is designed as a “lean back” type of publication, the kind of thing you can refer to over and over again as a reference, or as a resource to study when you need a break from Twitter and email. In addition to the team-by-team capsules we also have included three in-depth profiles of wireless deployment leaders, including the Barclays Center in Brooklyn, the Staples Center in Los Angeles, and Orlando’s Amway Center. There is also report-based analysis of the league’s wireless situation from yours truly, plus an industry thought-leader perspective from our friend Seth Buechley at SOLiD, on why facilities should use wireless technology to improve fan safety, a sometimes overlooked amenity that deserves more attention.

I’ll be talking here more about the report this week and next, but first and foremost I’d like to thank our sponsors, whose contributions make it possible for us to offer this time-consuming research and analysis for free to our readers. Along with SOLiD, who sponsored our State of the Stadium report last year, for our Stadium Tech Report Q1 issue we’d like to welcome Extreme Networks, Crown Castle and AmpThink, whose support of our efforts are deeply appreciated.

We also truly appreciate our readers, who have increased in considerable number the past few months. There’s no magic as to why we’re growing — starting last November, we started telling more of your stories, stories of stadium deployments with lessons learned, failures overcome and enthusiastic steps taken — in a series we started calling Stadium Tech Reports. Those stories have resonated, and we hope that this new long-form report series will too, as the format allows for a bit of leg-stretching and an easier way for our readers to share our stories — your stories — with your professional circles.

One favor to ask — please register!

With growth and change there is always a little bit of pain, and for our readers there is one task that we ask — that you register with us to download the new report, so we can better serve you going forward. (And instead of just forwarding the report, please ask your professional circle to go ahead and register too!)

We realize that many of you may have recently spent a little bit of time filling out a registration form to download our previous report, and we thank you for that effort. But with the new growth in readership we’ve had to step up our game as well and that meant biting the bullet to put in a new registration system that will allow us to provide a robust “gated” content system for our registered readers, meaning that for all the rest of the reports and other exclusive content we have planned for this year and beyond (it’s a growing list!) you won’t need to keep filling out forms.

Even though our report is bound up in a PDF, we realize that any such publication is always a “work in progress,” so please if you have any updates, corrections, suggestions or any other opinions, feel free to leave them here in the comments, or email me directly at kaps at mobilesportsreport.com. We have lots more in store for the stadium technology market this year, so register today so that you don’t miss a thing as the 2014 season rolls on.