Masters sets big-event standard again for streaming video, with multiple online and app choices

Screen shot of The Masters iPhone app. Credit: The Masters

Screen shot of The Masters iPhone app. Credit: The Masters

We’ve said it before, and we’ll say it again: No big sports event does online video as well as The Masters. And this year’s version, which begins Thursday April 10, is no different with five channels of online action available both at CBSsports.com and at the Masters.com site. Live video and other features will also be available through the free Masters apps for iPhones, iPads, iPod Touch, and Android-based phones and tablets. Mind you, this is all on top of the extensive live TV coverage, which is also the best for any major sporting event simply because of the lack of commercials.

HERE IS THE FULL MASTERS TV AND ONLINE BROADCAST SCHEDULE FOR THE ENTIRE MASTERS WEEK

Even with Tiger Woods missing this year’s Masters due to recent back surgery, there’s still plenty to like about this year’s field and with Tiger removed from the equation maybe some other golfers will get more time to shine in the spotlight. But seriously, if you can’t get your fill of live golf action next week you’re simply not trying. The online part, which we like best, will have five different channels, four of which are truly live on-course action, plus one from the range with the usual talk-show type analysis and blah blah blah.

But the action channels are mesmerizing: One will focus on “Amen Corner,” the stretch of holes 11, 12 and 13 that may be the best three-hole sequence anywhere; another channel focuses on holes 15 and 16, which would be signature holes at maybe any other course other than Augusta. The third and fourth channels will simply focus on “featured groups,” following top groupings of players over the last 9 holes each day. If you’re an addict like I am you will be sitting with your laptop on the couch, watching ESPN coverage Thursday and Friday which you supplement with the online stuff.

We tracked down some of the infrastructure that makes the Masters online tick a couple years ago, and we can only imagine how it’s grown since. The good news is, the team of The Masters, IBM and CBS seems to have this thing nailed down, and truly we can’t wait for what is usually the best weekend of online sports-watching anywhere.

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