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Broadcast and digital video combine for huge NBA All-Star weekend

February 13, 2014 by Leave a Comment

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Starting tonight there will be four days and nights filled with a variety of activities related to the NBA All-Star game that will be played on Monday night including features and broadcasts on live television, NBA.com and NBA Mobile.

While the actual game and some of the key events will only be available via broadcast television there are a number of features that will be available for the digital viewer as well as specials that will be made available on the NBA’s NBA TV channel. This will total an estimated 140 hours of all star coverage.

Social Media
Featured on the NBA.com home page, fans can follow tweets from NBA players and insiders, share user-generated video, check which topics and content are trending in real time and get behind-the-scenes video from players and celebrities.

Fans will be able to vote for both the BBVA Rising Stars Challenge MVP and Kia NBA All-Star MVP via online, mobile web, SMS text messaging, Twitter and via the NBA Game Time app. I wonder how many will vote like they are in Chicago?

The NBA Mobile app is being used as primarily a schedule and event tracker. There will be highlights from different events as well as some live coverage but no real streaming events to mobile users. All of the content that would fit nicely for a mobile user has mostly been designated for NBA TV. Still it provides users with the All-Star Dashboard that is basically a one stop site for that is happening with live press events, live video and social feeds.

It is more valuable if you are attending because the Events Section also includes including event information, ticket links, venue maps, directions, video, live scoring and social feeds from all of the individual events.

NBA TV
The league appears dedicated to highlighting its own channel and has a top lineup for NBA TV including a big block of original programming on Monday that will be highlighted by an interview with LeBron James, another with Oscar Robertson and an All-Star edition of Open Court: The Dunk In Depth and Defined.

However the festivities start tonight on the channel with a Slam Dunk-A-Thon that will show all of the Slam Dunk contests including the first held, during the days of the ABA in 1976. Among the events that will be broadcast on Friday there will be highlights and an inside look at the league’s rising stars. There will also be coverage of the media day as well as exclusive coverage of the Naismith Memorial Basketball Hall of Fame Announcement.

The weekend sees a great deal more broadcasting on NBA TV and you can go here for the full schedule but some of the interesting items are the 2013 NBA D-League All-Star game and the new NBA Commissioner Adam Silver’s press conference. There will also be pre- and post game coverage on Sunday.

Filed Under: Amazon, Android, Apple, Apps, Athlete to Follow, Facebook, Instagram, Live sports via mobile, Live Sports Video Consumption, NBA, TNT, Turner Sports, Twitter Tagged With: , , , , ,

Turner Sports to provide viewer options during Final Four broadcasts

November 21, 2013 by 2 Comments

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The NCAA’s Final Four is one of the most watched sporting events of the year, and for that matter talked about as fans and non fans start early by entering pools of all sorts to predict the winner of the month long tournament..

As the teams get eliminated and it charges down to the finals fans become polarized as to who they want to win based on teams’ reputations, pool results and a host of other issues. Now fans can watch broadcasts that are designed for each team in the Final Four thanks to Turner Sports, the network that will be broadcasting the games.

Sports Business Daily is reporting that the two will take an innovative approach to broadcasting the games at next years’ tournament. There will be the traditional national broadcast that will be seen on TBS. TNT and truTV will then carry the exact same game but with a twist.

Each channel will have a team-centric approach with announcers and camera angles designed to highlight one team. The differentiation does not stop there as the halftime shows will also be different, although pregame and post games shows will be the same.

The Final Four next year will be seen only on cable for the first time and the networks are hoping that they can avoid the tradition viewership drop when a formerly over the air broadcast moves to cable with this move. The championship game will be broadcast on CBS and so will obviously not have dual perspectives.

Filed Under: Basketball, CBS Sports, Live Sports Video Consumption, NCAA Hoops, NCAA.com, TBS, TNT, truTV, Turner Sports Tagged With: , , , , , ,

Viewers flock to on-air and digital PGA Championship broadcasts

August 13, 2013 by 1 Comment

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The Turner Sports decision to present an aggressive online presence for the PGA Championship as well as strong over the air coverage resulted in strong results as the event sees big growth in viewership in both areas.

The over the air broadcast of the 2013 PGA Championship from the Oak Hill Country Club East Course in Pittsford, N.Y., shown on TNT received the network’s highest rating for the event in 3 years with an average of 1.6 million viewers, up 54% from last year. It had an average of 1.2 U.S. house hold rating, a 50% increase from last year.

Probably as no surprise most of the top regions in terms of viewership are also hot golfing destinations and all rated much higher than the national average. They were markets for all four rounds of coverage on TNT were Las Vegas (2.7), West Palm Beach (2.6), Columbus (2.4), Greenville, S.C. (2.4) and Orlando (2.3).

While the broadcast numbers were strong, the digital numbers were even stronger, showing that there is a large market that wants to experience sporting events but often cannot get away to view them on television.

The PGA.Com umbrella that handles both mobile and broadband streaming delivery was up 69% during the Championship and live streaming hours across platforms are up 85% compared with 2012.

Filed Under: Apps, Contests, Golf, Nielsen Ratings, PGA, TNT, Turner Sports Tagged With: , , ,

NBA Playoffs: Available in Live TV, Mobile and Online

April 18, 2013 by Leave a Comment

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The NBA Playoffs are around the corner and an onslaught of information and games are out there waiting for you, and the NBA along with its digital partners has organized it so that users can watch live games, catch highlights online and get full information while mobile.

The push is being orchestrated by NBA Digital, and if the name does not mean that much to you, you are are still likely to know a number of the components that make up that entity which include NBA TV, NBA.com, NBA LEAGUE PASS, NBA LEAGUE PASS Broadband, NBA Mobile, NBADLEAGUE.com, and WNBA.com. It is jointly managed by the NBA and Turner Sports.

First up is NBA TV which will be broadcasting approximately 1,500 hours of game coverage and will offer the possibility of multi-screen coverage and as many as nine first round games as well as pre- and post-game programming. The network’s live game telecasts will tip off with the Miami Heat hosting the Milwaukee Bucks (first round, Game 2) on Tuesday, April 23, at 7:30 p.m. ET.

However it should be noted that not all of the games will be on NBA TV, and if you are looking for additional information about games you have watched and others that were played that you did not see then the NBA’s web site, NBA.Com, is the place to look as it will serve as a centralized point for all playoff information including both live video coverage and video highlights.

Among the many offerings at the site a key feature will is the ability to see live games and overtime on TNT Overtime, which also includes some unique camera angles for a different view of the game. For social media fans there is also a section called Social Spotlight where you can track and contribute tweets, photos and other media.

The mobile users have a great deal of access to all of the NBA.Com features as well as ones tailored for mobile platforms. The app, NBA Game Time, is available for both Android and Apple iOS users and provides a bracket view, series dashboards, live scoring, and game alerts, among other features. A version for iPad users, NBA Game Time Sponsored by State Farm also offers synchronized video, scores and updates delivered in real-time.

Filed Under: Android, Apple, Apps, Basketball, iOS, iPad, Live sports via mobile, Live Sports Video Consumption, NBA, NBA Game Time, NBC Sports, Smartphone, TNT, Turner Sports Tagged With: , , , , ,

NCAA Hoops: Where and What 2 Watch

March 20, 2013 by Leave a Comment

Here’s a roundup of where and what to watch for the first day of the men’s NCAA basketball tournament.

HERE IS THE MARCH MADNESS LIVE ONLINE SITE

Just follow the directions for cable subscriber confirmation. If you aren’t a cable subscriber remember you get four hours’ grace time watching free online. The main page (scroll down) has a handy “channel finder” feature that will shorten your scramble to find TruTV.

First, a great breakdown of Thursday’s games from CBS senior blogger Matt Norlander. Viewing times and channels included. (We’ll update Matt’s links every day since we are guessing he’ll have similar posts for Friday and the weekend)

Here’s the main CBS College Hoops page. Lots of links.

How’s your bracket doing? Here is the ESPN Tournament Challenge page. I’ve got Gonzaga winning it all.

Filed Under: Basketball, CBS Sports, ESPN, NCAA Hoops, TBS, TNT, truTV, Turner Sports Tagged With: , , , , , , , , , , ,

March Madness Online: Free, if You Have a Cable Contract

February 21, 2013 by Leave a Comment

Once again, the epic sporting event known as March Madness, aka the NCAA men’s basketball tournament, will be available online for free… as long as you have a cable contract that includes the Turner channels.

HERE IS THE LINK TO MARCH MADNESS ONLINE.

Broadcast by both CBS and the Turner cabal of TNT, TBS and truTV, the tournament is probably the biggest online sports time-waster, given that the balance of games take place during the day on Thursday and Friday, March 21 and 22 this year. For the second year, all 67 games will be on TV, though sometimes that requires the challenge of actually finding the truTV channel on your cable box.

For online watchers, there will be the usual cable-system confirmation, which should allow you to watch on “the digital device of your choice,” according to the press release. There will also be a “preview option,” which will allow for up to four hours of online viewing for free — good if your team is a one and done.

Here’s some more goodness from the official press release:

This year’s NCAA March Madness Live® product offers several enhancements including:

— Redesigned for optimization across platforms – With improved navigation, NCAA March Madness Live® will have a completely new look and feel while also providing users with the same levels of access and a consistent user experience across all devices
— Available on new devices – NCAA March Madness Live® will be available on more devices than ever before including smart phones and tablets with the Android 4.0+ operating system, the iPhone 5 and iPad mini
— Capital One NCAA March Madness Bracket Challenge – The official bracket game of March Madness includes new designs and feature enhancements on smart phones and tablets, along with expanded social functionality across all devices allowing fans to join groups, share brackets and chat with friends and other passionate fans via Facebook
— Coke Zero NCAA March Madness Social Arena – A forum to extend the conversation surrounding all of the games within NCAA March Madness Live® products, fans can follow game and tournament tweets, participate in fan chats, watch the games and keep a pulse on all the key moments of every game via the Coke Zero NCAA March Madness Social Arena. Fans can participate in the social commentary by using the hashtag #marchmadness

Additionally, NCAA March Madness Live® will once again provide video highlights, full game replays and real-time game alerts, as well as fan-favorite features, including live game scoring, real-time tournament brackets, personal channel lineup features, live stats, live social companion views and the return of the “Boss Button.” Fans will have direct access to live radio broadcasts, courtesy of Westwood One/Dial Global Radio Network, for all 67 games across the collection of digital products.

Sounds good to us… may the best bracket win!

Filed Under: Basketball, CBS Sports, NCAA Hoops, TNT, truTV, Turner Sports Tagged With: , , , , , , ,
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