You are here: Home / Archives for Major League Baseball

MLB’s At Bat app rakes in the viewers and sales

November 1, 2013 by

atbat

Major League Baseball has been very aggressive in developing and delivering a variety of apps that can enhance a fan’s appreciation of the game and the flagship product in that effort is clearly At Bat, a program that enables fans to watch and/or listen to games.

The program has seen strong demand, with 10 million downloads in a single season, and very high usage with 1 billion launches. MLB said that 60% of fans open it every day. Last year it had 6.7 million downloads.

Apple recently announced that the program is one of the 10 top grossing iOS apps of all time, and that is no surprise in view of how long the two have partnered. When Apple opened its App store in 2008, At Bat was one of the original apps available.

Of course the app is not just for Apple’s platform, although they are often the first to get the latest releases and have the most features, but it also has an Android version as well as BlackBerry and Kindle Fire.

It would be interesting to see if the growing popularity of the app, which helps fans view games that might not be broadcast in their area, or hear favorite broadcasters has had any impact on other areas of the game such as television viewership. The recently concluded series between Boston and St. Louis saw TV ratings jump 17% this year.

Filed Under: Amazon, Android, Apple, Apps, Baseball, Boston Red Sox, iPad, iPhone, Live sports via mobile, Live Sports Video Consumption, Major League Baseball, Smartphone, Tablets Tagged With: , , , , , ,

Friday Grab Bag: SensoGlove wins award, Nike+ grows

October 25, 2013 by

The Nike+ Fuel Lab, the recent expansion of Nike’s effort to get a larger body of developers working on its Nike+ technology has started to invite a select group of tech companies to work with it on the platform.

The 2014 Nike+ Fuel Lab in San Francisco is a 12-week program for which the company said it will select 10 companies to partner with it in developing apps. Among the resources it will provide are access to Nike+ and NikeFuel APIs and SDKs, work space and mentorship a well as $50,000. Send in your application now!

Patent trolls under attack in Congress
Companies that are fighting patent trolls, individuals or corporations that file frivolous patent infringement lawsuits may have a new, potent tool in the defensive arsenal as the U.S. Congress may consider a bill intended to curb such behavior.

Introduced by Bob Goodlatte, Chairman of the House Judiciary Committee one aspect of the law would be that winners would receive fees from the loser unless the loser had a ‘substantially justified’ position.

Baseball teams worth more than you thought
Bloomberg News spent nine months working out how valuable each Major League Baseball franchise was by looking at all forms of revenue and came to the determination that the teams have been undervalued by an average of 35%.

The team that came out on tops was the New York Yankees, pegged at $3.2 billion. In the breakdown it shows that the teams’ regional sports network accounts for almost $1 billion of that value, or more than many of the bottom teams totals.

Sensoglove wins Tech award
Sensosolutions digital golf glove, SensoGlove, has won Golf Magazine’s 2013 Techy Award as announced in the publication’s November 2013 issue. The Techy Awards cover 20 different categories that span all aspects of the game of golf.

So it’s not a surprise that the category that the SensoGlove won was Techiest Glove. The glove is filled with sensors that help you adjust your grip by position and power so that your hands are in the correct place and exerting the right amount of pressure.

Web connected video devices to outnumber world population soon
If it seems that everyone next to you at a sporting event is using their camera, tablet or heaven forbid, camera to take still images and video to put onto social media you are not far off. According to a recent study by market research firm HIS, as reported by Home Media Magazine, devices may outnumber humans soon.

The study estimated that by 2017 the total installed base of Internet-connected devices that can play video is expected to reach hit 8.2 billion a 90% increase from the 4.3 billion that is estimated to be connected by this year’s end. The planet’s population in 2017 is estimated at 7.4 billion.

Filed Under: Baseball, Bloomberg Sports, Lawsuit, Major League Baseball, New York Yankees, Nike Tagged With: , , , ,

AT&T Bosox fans set wireless data records during World Series opener

October 24, 2013 by

It’s a bit of a broken record — another big sporting event, another huge wireless data usage event — but the numbers never fail to amaze me: According to our friends at AT&T, fans at Fenway Park Wednesday night set new records for wireless data usage during the Red Sox victory over the St. Louis Cardinals in the opening game of the 2013 World Series. How much data? Try 248 GB of data, bigger even than the Bosox’s Big Papi.

Mind you, none of these figures represent traffic that might have traversed over the Meru-supplied Wi-Fi network inside Fenway. The following figures are all from AT&T’s Distributed Antenna System (DAS) network, the collection of small cellular antennas that bring better connectivity to crowded public places. And this is only AT&T carried data, which means that the total of all wireless customers in the park is almost certainly a multiple larger. But for your enjoyment here are the AT&T stats, direct from our AT&T sources:

— Data usage on the AT&T in-stadium network during Game 1 was 248 GB (gigabytes) of data
— 248 GB of data is equal to more than 700,000 social media posts with photos
— AT&T fans made more than 17,361 voice calls and sent more than 56,335 SMS text messages Wednesday night on our in-stadium network
— The peak hour for data traffic on the in-stadium network was from 10–11 p.m. EST
— The 248 GB total surpassed the record for data usage for the AT&T in-stadium network at Busch Stadium in St. Louis in 2013, which was 183 GB set on 10/11/13

We’ll see if the Meru folks can provide any Wi-Fi stats before the series ends. Like football, baseball is perfect for data dalliances because of all the downtime between action. Just more proof that this mobile sports thing is more than just a fad.

Filed Under: 4G LTE, AT&T, Baseball, DAS, Major League Baseball, Wi-Fi Tagged With: , , , , , , , , ,

Pro surfing league brings ESPN, YouTube and Facebook on board for event broadcasts

October 16, 2013 by

surf

We have been touting YouTube as an alternative sports channel basically since the inception of this site and it looks like it has taken another major step forward in that direction as part of a deal that includes the Association of Professional Surfers (ASP), ESPN and Facebook.

The 3-year deal will start next year and calls for ESPN to recap 26 ASP events in a series of 11 broadcasts, while the ASP YouTube Channel will show all 26 events live for surfing fans. Facebook will serve as the primary social-platform partner, with the important goal of seeking to drive fan engagement via both broadcasts and connecting fans to the athletes themselves.

A look at the role that YouTube plays shows how its importance is growing. Over the course of the season next year it will broadcast, along with a new ASP website, over 3,000-plus hours of exclusive programming, including 26 live-streamed events across the men’s ASP World Championship Tour (WCT), the women’s ASP WCT and the ASP Big Wave World Tour (BWWT).

The three way partnership also shows the growing impact that social media players are having on the broadcast industry. A recent deal between the NFL and Twitter is another example of how the two areas are starting to find common ground for growth. Major League Baseball has also been very active with social media partners including with Instagram where fans can tag photos of themselves at games.

These types of deals are good for both broadcasters and fans. There is obviously too much surfing coverage for just ESPN, with its already full plate, to handle. By partnering with someone such as YouTube, fans win by not getting shut out of viewing most of the events live and the two broadcast partners both help grow the interest in the sport. The ASP claims that it has 120 million fans worldwide.

The ASP deal for ESPN only holds for its U.S. broadcasts and the surfing association said that it is looking for related deals to bring the sports to the airwaves around the globe.

Filed Under: Contests, ESPN, Facebook, Live Sports Video Consumption, Major League Baseball, NFL, Twitter, X Games, YouTube Tagged With: , , , , , , ,

Friday Grab Bag: Fenway Boots, Fox vs. ESPN

October 4, 2013 by

Nokia is starting to sound like a punch line from a Monty Python movie “I’m not dead yet.” While many have given up on the company it is still churning out products and is expected to unveil its first tablet later this month.

According to Yahoo a Nokia tablet has passed FCC approval and the company, soon to be owned my Microsoft, plans to show a tablet that will run a version of Microsoft’s Windows 8 operating system at an event in Abu Dhabi.

The difference between ESPN and Fox Sports Live
The good folks at the Sports Business Daily have broken down the difference between the two sports broadcasters, looking at how each o them present the biggest sporting events of the day, using last Monday night as the benchmark.

Not surprisingly ESPN led off with the NFL Monday night game that it had just concluded broadcasting while Fox focused on the MLB playoffs. As usual ESPN pretty much ignored hockey.

L.L. Bean makes Fenway Park boots
LL Bean now has something that only a die hard Red Sox fan could want, boots that are made, in part, from the tarp that was used to cover the field at Fenway Park during the 2012 season. 100 pairs are expected to be produced.

However the made to order boots are not available on a first come/first serve basis. The company is having fans visit Facebook/LL Bean site and share their favorite moments for a chance to win with 50 selected at random. There are additional avenues a fan can enter, to be announced at a later date.

Nike sets date for NikeFuel Forum
If you are an athlete, or maybe not one, but use the NikeFuel band to track you exercise and caloric output you will be happy to know that the company will be hosting an event in New York City that will discuss how it sees the digital world and physical activity merging.

This market, slow to emerge over the last few years has really jump-started with the news of wearable appliances such as Samsung’s Galaxy Gear and rumored other smartwatches as well as the Google Glass and rival efforts. It will be interesting to see how the company plans to compete going forward.

McAfee to deliver device that thwarts NSA?
Antivirus developer John McAfee has a new target in sight, preventing the NSA or any agency from snooping on your online activities. He has developed a product that he calls “Decentral” to do this.

The small device can be used with smartphones and other mobile devices to create a type of mobile network that cannot be penetrated by government surveillance. He said it will cost around $100.

New iPad to outsell last edition?
With Apple’s newest iPads expected to be unveiled in the near future analysts are back predicting how sales will be and KGI is saying that the new iPad 5 will far out pace the new iPad Minis, at least initially.

Market research firm KGI has said that it expects about 10 million iPad 5s sold in the fourth quarter compared to 2 million Minis. There has been a great deal of speculation that the Mini production is slow getting going and that supplies will be limited.

Filed Under: Amazon, Android, Apple, Apps, ESPN, Fox Sports, iPad, Major League Baseball Tagged With: , , , , ,

Friday Grab Bag: MLB Looks at iBeacon

September 27, 2013 by

In the last few weeks Microsoft has been very good at starting rumors with its vague comments about potential new directions and the latest is that it might be looking at delivering a Phablet that runs the unpopular Windows RT operating system.

As reported by Slash Gear, Microsoft vice president Terry Myerson speaking at the company’s financial analyst meeting last week said that the distinction between a phone and a tablet is blurring and that has seen the growth of the Phablet space.

Google’s Balloon idea about to pop?
Much has been made about Google’s plan to launch a series of balloons to provide Wi-Fi-around the globe in an effort called Project Loon. Now Per Lindstrand has come out against the program calling it ‘a waste of time.’

If you are unfamiliar with Lindstrand he was Richard Branson’s partner as they sought to fly a balloon around the world. He said that he expects the balloons to eventually all gather at the North or South Pole.

MLB gives iBeacon a trial run
One of the features in Apple’s recently released iOS 7 operating system is something called iBeacon. It is a technology that is designed to address the shortcomings that GPS suffers from when used indoors.

Now MLB has demonstrated the potential of the technology for use at ballgames and has the potential to bring fans to within 10 feet of their destination, not within the ½ mile that is how much a GPS can be off. No word yet if it will incorporate it in its At the Ballpark app, but keep an eye out next season.

Wall Street misses on Apple iPhone sales
The day that Apple released its latest generation iPhones the naysayers were out in force. The company has lost its mojo, CEO Cook is not inventive enough, the new phones are a dud and on and on as the stock, which had soared prior to the rollout started to sink.

The market put sales of the new phones in the 6 to 7.5 million range and just a week later Apple is breaking the 10 million unit barrier and phones are on backorder. In addition the company told Wall Street to expect quarterly earnings to be at the high end of the range it had previously announced. Mojo rising I guess.

Intel invests in Google Glass rival
Recon Instruments, which has been making wearable technology for some time has announced that Intel has come on board as a significant investor, although the sum has not been revealed. Recon makes Heads-up Displays for sports.

Recon has a number of partners including Oakley and has been shipping, and selling the devices at a number of outlets worldwide, including Apple Stores. Recon said that so far it has shipped over 50,000 devices.

Samsung’s Galaxy Note 3 ship date set from Sprint
Sprint has announced that it will be shipping the Samsung Galaxy Note 3 on Oct. 4. So fans of the very popular phone can start getting in line soon. The real good news for many will be that it comes with an Unlimited Data Guarantee for life.

Filed Under: Amazon, Android, Apple, Apps, Baseball, Google, Intel, Intel Capital, iOS, iOS 7, iPhone, Major League Baseball, Microsoft, Surface, Windows 8 Tagged With: , , , , , ,
« Previous Page
Next Page »