DAS Pig Soooey! AT&T brings DAS upgrade to Razorback Stadium

The loyal fans of the University of Arkansas Razorbacks can now be assured of a better level of cellular connectivity at football games, thanks to a new DAS install at Donald W. Reynolds Razorback Stadium, courtesy of AT&T.

Unlike its recent Pac-12 infrastructure deal, the contract to put better cell coverage in Razorback land is being pitched as part of AT&T’s overall network small-cell upgrade, something AT&T calls Project Velocity IP. For us, the part of the budget it comes from doesn’t matter as much as it is another DAS win for AT&T, and this time in the biggest of college football conferences, the SEC.

AT&T even has a press release out on the news, linked here. We’re working on getting a list of all the recent AT&T DAS wins, since it seems like we’re writing about a new one every week. Anyone else out there putting in more DAS deployments? Let us know.

AT&T turns on Wi-Fi at Miami Dolphins’ Sun Life Stadium

We knew that AT&T had put in a new DAS at Miami’s Sun Life Stadium earlier this year, so we were a bit surprised when we saw the Dolphins announce a new Wi-Fi network for their season opener a couple Sundays ago. A quick phone chat with Chad Townes, VP of AT&T’s antenna solutions group, set us straight: Turns out that AT&T had installed a Wi-Fi network alongside the DAS, but hadn’t planned to turn it up until the NFL season started.

For those of us who were lucky enough to be at the SEAT Conference in August, however, the questions couldn’t stop there. At SEAT, Townes made one of the bolder statements of the gathering, proclaiming that AT&T wasn’t going to fund stadium Wi-Fi developments anymore. So why was AT&T building Wi-Fi at Sun Life?

The Wi-Fi at Sun Life, Townes said, was built via a model AT&T was comfortable with — mainly, it was a financial model where the team and venue participated in the deployment costs. “Our position on Wi-Fi remains clear,” Townes said — mainly, that AT&T isn’t going to fully fund a network that it doesn’t reap benefits from. Since stadium Wi-Fi is or will be mainly used for high-bandwidth apps like video replays, it will generate wireless traffic that “doesn’t leave the stadium,” Townes said. AT&T is more interested in building and paying for DAS, or distributed antenna systems, which bring better cellular connectivity for fans at stadiums.

Traffic that leaves the stadium, to connect fans to the outside Internet, is of interest to AT&T since it is something the company can make money on, by providing the service to customers. OK, but then what about the recent deal AT&T signed with the Pac-12, which called for DAS builds in all conference stadiums, but may also call for AT&T to build… stadium Wi-Fi networks?

Again, it’s all about the economics, which in the Pac-12 case involved a big content carriage deal between the conference and AT&T’s home Internet and video service, U-verse. From what we’ve heard and read the deal involves a lot of stadium-intensive content agreements, so to make it all run right, AT&T wants to build the networks itself. In the case of that deal, Townes said networks would be built to “support the value of our brand” in those stadiums. So the bottom line is — AT&T isn’t going to simply pay for a Wi-Fi network in your stadium. Unless there’s more to the deal than that.

Big DAS Deals: AT&T Bringing DAS to Pac-12, Extenet Scores with AEG

Though no specific stadium installation plans have yet been made public, two big DAS deals were announced in the past week, with AT&T on track to bring DAS deployments to the Pac-12 conference, while ExteNet scored an exclusive DAS deal with entertainment giant AEG.

I don’t have confirmation but I do believe that AT&T’s agreement to be the exclusive wireless sponsor for the Pac-12 is the first such deal signed with one of the top collegiate conferences. Though agreements and details will have to be worked out on a stadium-by-stadium basis, the opportunity to be the exclusive provider of DAS infrastructure for all big facilities at the 12 major universities is a big win for AT&T. Jon Wilner over at the Mercury News has a good explanation of the full deal, which also includes content agreements for carrying Pac-12 broadcasts on AT&T U-Verse.

After deploying DAS (Distributed Antenna System) networks to all stadiums by next year, it will be interesting to see if AT&T helps the schools financially with any corresponding Wi-Fi network buildouts. AT&T has gone on the record publicly to say that it doesn’t want to help fund Wi-Fi, but that stance might be different if AT&T has exclusive deals like this one. In other DAS news AT&T also was announced as the supplier of new DAS deployments at CenturyLink Field in Seattle; you have to believe that when it comes to stadium DAS AT&T is the market leader, all part of a big push toward the small cellular antenna systems started a few years ago by CTO John Donovan.

ExteNet and AEG

But even with AT&T’s big wins, that doesn’t mean there isn’t DAS opportunity for multiple players. Infrastructure experts ExteNet proved that with the announcement of its exclusive-rights deal to build DAS and other wireless infrastructure for AEG facilities. In terms of venues, AEG owns or is affiliated with a long list of big facilites, like the Staples Center in LA, the Sprint Center in Kansas City, O2 in London, and more.

With no announced specific plans yet a deal like this is what we call “a work in progress.” And some of the AEG facilities already have networks, so it’s unclear what the total opportunity is. Still, not a bad win for ExteNet, which has put networks in places for customers like the University of Michigan and the Miami Marlins and the Barclays Center.

“We are working with individual [AEG] venues to understand the level of coverage, if any, in their venues,” said ExteNet VP Jon Davis in an email reply to our questions. “The specific venues we are engaged with have limited, if any, in-building coverage. There is a mix of sports and music concerts in these venues and the demand is for high bandwidth mobile connectivity to cater to the coverage and, increasingly more important, capacity needs for these venues.”

Friday Grab Bag: NBA STATS, Pac-12 & U-verse

The NBA has expanded a limited partnership with STATS to full time and will be installing motion tracking cameras in every arena this season. This will enable teams to amass a huge amount of data that can be used for in-game decisions as well as for other uses.

First used in 2009 for the NBA Finals, and now used by 15 teams, it allows for the analysis of player movement and a team can see how well or poorly its players fare in head to head matchups, among other uses.

Lenovo Enters the Phablet Phase
Lenovo has taken the wraps off of its 5-inch Vibe X Phablet. The smartphone features a 5-inch display that has 1920 x 1080 resolution and is powered by a 1,5GHz quad core processor. It has 2GB of RAM and 16GB of internal storage. However it is not clear how wide of a distribution the device will have.

Panasonic teases with 20-inch tablet presentation
It looks like Panasonic is preparing a 20-inch tablet that could be for the mainstream market that is being touted as the thinnest and lightest. The company showed it a in a presentation at a pre-IFA event last week in Berlin.

The Panasonic 4K tablet is expected to have 3840 x 2160 pixel resolution and was shown as a concept offering, but the company has shown in the past that it is building a 20-inch device. Slash Gear reported that it could simply be a scaled down version of a previously shown model.

Pac-12 Networks inks deal with AT&T U-Verse
The Pac-12 now has an official wireless provider for all of its athletic venues in the form of AT&T and its U-Verse service. The deal, signed last week has already resulted in the broadcast of five football games last Saturday.

Going forward AT&T will deliver web and app access to the games but the timing for those was not announced. It will rebroadcast a number of Pac-12 Network broadcasts for the time being in both HD and SD.

NFL Teams with Sporting News for video
If you are always looking for NFL videos and highlights during the offseason then there is good news for you as the NFL has signed a deal with Sporting News Media to just that by bringing the 2013 NFL regular and postseason to the SN ePlayer platform.

Sporting News will have video on demand highlights from the NFL games as well as additional content and will make it available to fans year round so that they can relieve the highlights or lowlghts of the season over and over again.

Microsoft has big event Sept. 23
Press invites are making their way to the appropriate people inviting them to a major event that Microsoft will be hosting on Sept. 23 that will be held in New York City. The event, listed as a Surface event, is expected to bring the company’s second generation tablets to the public.

Intel to develop low cost chip for tablets
The annual Intel Developers Conference was in full swing last week with a huge outpouring of press releases and talking points, and one that is of particular interest is its pledge for a new processor targeted directly at Android tablet makers.

Intel said that it is making an as yet unnamed processor in the Atom family that will enable Android developers to offer tablets at sub-$100 rates. Of course since Apple makes its own processors don’t expect an iPad in this space anytime soon.

Ever wonder how adept your NFL team is with social media?

The news from earlier this week that the aptly named AT&T Stadium that the Dallas Cowboys play in had a record amount of Wi-Fi traffic for the teams’ season opening game , 3x over last year, is no surprise to the people at social marketing firm W20 which has rated all of the NFL stadiums for their social media prowess and the Cowboys come in second.

Now this is not just a barometer of Wi-Fi traffic by any means and judges teams on a variety of metrics, but when it is all said and done you need the hardware and networking infrastructure to have a solid approach to social media and AT&T Stadium had 25,000 Wi-Fi connections using up 1.3 million Mbytes of data.

W20 has attempted to rate all 32 NFL teams on their ability to use social media to connect with their respective fans. It used use a proprietary algorithm that indexes social engagement scores from a wide variety of social media sites including Facebook, Instagram, Twitter and YouTube.

Even with a spanking brand new stadium it had to be upgraded during the off season to meet expected demand. The interesting thing is that the 49ers, who play in an old, dilapidated stadium, are number one. However the 49ers, being adjacent to Silicon Valley are quite aware of the importance of social media and are in a place where all of the expertise needed to support it is near at hand.

The team’s new stadium, slated to open next season, is expected to be a state of the art wonder including its wireless infrastructure that it claims will be state of the art.

The interesting thing about the poll is how quickly teams drop in the ratings. The 49ers rate a perfect 100, yet the #5 team, the Washington Redskins, has only a 66.87 rating while the last place Cincinnati Bengals have a 26.91. I think my high school would rank higher!

The NFL is only now catching on that Wi-Fi and other associated social media apps are now a basic component in fans lives. They take pictures from tailgaters to post on Facebook and Instagram, check fantasy results, trash talk friends and a host of other activities.

However they do not just create social media data, they consume it. The teams have a captive audience that is obviously receptive to looking, reading and participating. An Instagram effort to get fans pictures posted, Facebook contests at stadiums, best Twitter commentary, all help to engage fans and are functions teams could be doing, but for the most part are not.

There are a number of other rating systems that have judged the same thing for the NFL, but as we reported earlier the league badly lags in developing and delivering the hardware, networking and apps needed to be at the forefront of the convergence of sports and media.

While the NFL is king of the hill in American sports , the league has been worried about the slow erosion in attendance. New stadiums often push old time fans to poorer seats, expensive parking, seats and food and beverages add on. A big screen at a friends house and NFL Red Zone each weekend might cost a fan just a six pack as the rice of admission. By providing access to social media and the greater world outside the NFL can in some ways make the stadium experience more enjoyable for fans and so help keep them in the parks.

Something to think about next time you are sitting at a game with 5 bars and no connection.

Wi-Fi News: Big Traffic Surge at AT&T Stadium, New Network in Philly, Cisco Video at Barclays

Jerry jonesStill think the Wi-Fi in stadiums thing is a fad that will pass with time? If so we’re not at the peak yet; according to the folks at AT&T, wireless traffic for the NFL season opener at their new namesake AT&T Stadium (aka Cowboys Stadium in Dallas) jumped considerably from last year, with three times the amount of Wi-Fi data used this year compared to last year’s opening game.

According to AT&T network statistics, fans at the Cowboys-Giants Sunday night game made more than 25,000 Wi-Fi connections, using up 1.3 million Mbytes of data in the process. Another 207,000 MBytes were used on the cellular and DAS networks in the building, 30,000 more MBytes than used during last year’s opener, according to AT&T. Good thing AT&T spent the offseason improving the networks inside the stadium, which were almost brand new. So even if your facility has Wi-Fi, it might already need an upgrade. Blame the device makers!

Enterasys Scores Network Win at Philly’s Linc

When Enterasys emerged as the network builder for the New England Patriots’ Gillette Stadium last year, there were questions throughout the industry wondering whether the company was a player in the big-stadium game, or whether it got the deal because of its local presence in New England. Now Enterasys can talk about its next big win, a network for the Philadelphia Eagles’ Lincoln Financial Field. Todd Weiss has a good story with all the details over at CITEWorld, one of our new favorite sites for enterprise IT information.

Cisco Video at Barclays

It’s not exactly news, but the video embedded below is a good explanation of how Barclays Center and its technology leader Chip Foley is making use of Cisco’s stadium video technology to be one of the few cutting-edge arenas that is really offering powerful applications to fans in the building. Look for an extended interview with Chip in our upcoming Fall Technology Review. We met Chip at the SEAT Conference last month, and can’t wait to share his enthusiasm and ideas for bringing a better experience to fans.