Daytona 500

New Report: US Bank Stadium sneak peek, Wi-Fi analytics and more!

June 14, 2016 by Paul Kapustka Leave a Comment

Our newest STADIUM TECH REPORT features a look inside the Minnesota Vikings’ new home, US Bank Stadium, with a sneak peek photo essay ahead of the venue’s August opening dates. Also included in our latest issue is a feature on Wi-Fi analytics, as well as in-depth profiles of technology deployments at the St. Louis Cardinals’ Busch Stadium, and the Buffalo Bills’ Ralph Wilson Stadium.

Our Q2 issue for 2016 also has a big focus on DAS deployments, specifically at two venues with extra-large attendance issues — namely, the Kentucky Derby and the Daytona 500. You can get all this analysis and reporting by simply downloading a free copy of the report!

From its architecturally striking exterior to its sunny glass-walled interior, US Bank Stadium looks like a jewel for downtown Minneapolis. While we’ll have a full report on the technology inside a bit later this summer, you can feast your eyes on what we saw during a hard-hat tour of the stadium in early June.

On the Wi-Fi analytics side, you can hear from several leaders in stadium Wi-Fi implementations about how they are using data from their networks to improve the fan experience while also finding new ways to boost their own stadium businesses. Our profiles of Busch Stadium, Ralph Wilson Stadium and a bonus profile of the Los Angeles Coliseum all provide in-depth coverage of the unique challenges each one of these venues faces when it comes to technology deployments. And our DAS-focused coverage of deployments at Churchill Downs and Daytona International Speedway illustrate how expanded cellular coverage can provide enough connectivity when Wi-Fi isn’t an economic option. DOWNLOAD YOUR COPY of the report today and get this knowledge inside your head!

Filed Under: 4G LTE, AT&T, Baseball, Cisco, DAS, Daytona 500, Extreme Networks, Horse Racing, Major League Baseball, MSR Guides, NFL, Super Bowl, VenueNext, Verizon Wireless, Wi-Fi Tagged With: AmpThink, Buffalo Bills, Busch Stadium, Churchill Downs, Cisco, DAS, Daytona 500, Kentucky Derby, Los Angeles Coliseum, Los Angeles Rams, Minnesota Vikings, Mobile Sports Report, Moblitie, Paul Kapustka, Ralph Wilson Stadium, St. Louis Cardinals, Stadium Wi-Fi, US Bank Stadium, Wi-Fi

AVAI Mobile scores big with new Daytona Speedway app

May 24, 2016 by Paul Kapustka Leave a Comment

Screenshot of Daytona app. Credit: AVAI Mobile

Denny Hamlin may have won the race, but there was another victor at the Daytona 500 this year, as the 2016 event saw the debut of a new mobile app for the speedway designed by AVAI Mobile of Austin, Texas. According to AVAI the Daytona app was just the first in a series of apps for International Speedway Corp. (ISC) tracks, a deal that may signal another serious entrant into the growing market for stadium and other large-venue mobile apps.

AVAI Mobile CEO Rand Arnold said that ISC approached AVAI looking for a way to combine different parts of a race-day digital fan experience that ISC was already using, including racing content, a beacon/wayfinding infrastructure as well as a loyalty program and push marketing.

“They were looking to completely change the [digital] fan experience, and they needed someone to tie all the things together,” said Arnold in a recent phone interview. Under a NASCAR-fast deadline — Arnold said AVAI completed the app project in 90 days from design to launch — AVAI used its modular architecture to build and launch a new Daytona venue app ahead of this year’s race, one that Arnold said was used by 30 percent of attendees.

Wayfinding an important feature at sprawling Daytona

If there was one feature that was key in getting fans to use the app it was the active wayfinding and maps feature, Arnold said. As an enormous, sprawling venue, a NASCAR track is always a challenge for fans to find their way around; it was especially so at Daytona this year given all the renovated spaces that were part of the track’s “Daytona Rising” refurbishment of grandstands and other fan areas.

“It’s a huge venue,” Arnold said of Daytona. “And if as a fan you wanted to take advantage of technology [to find your way around], that meant you were going to use the app.”

Map interface from Daytona app.

The Daytona app also featured integration with the existing FanVision experience, which provides race fans with in-car camera and scanner content; it also had a fully interactive site map, with the ability to “mark” areas like favored concession stands or where you parked your car; there is also support for a fan loyalty program as well as user-selected push messaging, where fans could be alerted to things like shorter concession lines, or autograph sessions with drivers.

Arnold said AVAI’s overall strategy of having an app platform that was purpose-built to integrate easily with third-party features enabled the quick turnaround on the Daytona app. He said that “making it easy to integrate APIs and SDKs” from existing services like analytics, content or other services may make sense to more venues, as they seek to integrate tools they are already using into a single mobile-app platform.

Concert deals now, more stadiums later?

Though AVAI Mobile has more than a few big-event customers — the company just announced a deal to provide mobile technology for C3 Events, which runs the Austin City Limits and Lollapalooza festivals, among others — the Daytona/ISC deal is probably the company’s biggest stadium “name” deal so far.

And unlike VenueNext, the app developer for the San Francisco 49ers that has made a name for itself by providing cutting-edge services like in-seat food and beverage delivery, AVAI Mobile will more likely seek customers who are looking for a more pragmatic approach, Arnold said.

“Some things deliver less return for a lot more money,” said Arnold, talking about possible features a stadium app could provide. “I think sometimes you can offer services that are in the end, just not that much better. You need to ask how far you want to go, and figure out what’s best.”

Filed Under: Android, Apple, Apps, Daytona 500 Tagged With: AVAI Mobile, Daytona 500, ISC, Mobile Sports Report, Paul Kapustka, VenueNext

Wi-Fi for concourses, suites makes its debut at Daytona 500

February 20, 2016 by Paul Kapustka Leave a Comment

The famed banked track at Daytona International Speedway. Photo: Daytona International Speedway

Ladies and gentlemen, start your engines! Then connect to Wi-Fi!

Fans at Sunday’s Daytona 500 NASCAR season opener will be able to connect to free Wi-Fi services in the new, wide concourses, suites, and midway area of the newly refurbished Daytona International Speedway, thanks to a new deployment led by Arris International, using Wi-Fi gear from Ruckus Wireless, management software from Aptilo and a new wiring infrastructure from CommScope.

According to Pete Wagener, senior vice president of sales operations at Arris, the already operational “phase 1” of the Wi-Fi network serves the new concourses, the VIP suites and the front-stretch “midway” area behind the seating structure. As part of the $400 million refurbishing of the historical racetrack, the first permanent deployment of Wi-Fi at Daytona was targeted at areas where the 101,500 fans who fill Daytona can congregate, Wagener said. A “phase 2” deployment will bring Wi-Fi to campgrounds and parking areas next year, but a “phase 3” plan to bring Wi-Fi directly to seating areas is still not yet a confirmed deal, Wagener said.

New concourse area at the track. Photo: DIS

Under the “Daytona Rising” refurbishing of the speedway, the addition of wide concourse areas behind the main seating area and a newly designed “midway” area on the ground level gives fans more areas to congregate, and with video monitors and Wi-Fi, they can stay connected to the action on the track. A new mobile app is also ready for its Daytona 500 debut, with features like live wayfinding inside the stadium and a parking locator, no small thing in the huge lots that are filled on race days.

Wagener said the Wi-Fi network has already been tested a couple times, at the Rolex 24 hours at Daytona on Jan. 30 and Jan. 31, and at the Daytona qualifying events earlier in the month. He added that the network management system has already allowed the IT team to make adjustments, adding more Wi-Fi access points (there are now 250 in the current phase) to get ready for the expected traffic on race day.

Wi-Fi antenna on light pole at Daytona. Photo: Arris

Planning for future needs now

Putting fan-facing networks into huge race tracks like Daytona has always been something owners were reluctant to do, since it was hard to justify the costs of covering hundreds of thousands of seats that only might be filled with fans a few days a year. Daytona itself had seen some mobile Wi-Fi deployments, mainly to cover areas like campgrounds or parking, but had never brought Wi-Fi into the actual stadium itself.

But now with more events scheduled for the Daytona facility — and a plan to use the Daytona network operations center as the central control unit for Wi-Fi deployments at other International Speedway Corporation tracks — Wagener said that with the highly granular analytics its system will produce, NASCAR will be able to more easily justify the cost of the network through targeted marketing and maybe even charging for higher tiers of service in the future, especially at the campgrounds and parking areas, where fans may want to consume more bandwidth during their overnight stays.

Wagener also said that Arris, which deployed Wi-Fi networks at the Charlotte Arena and at World Cup soccer sites in Brazil, is looking toward more stadium deployments in the future, calling it “the next frontier for our industry.” Best known perhaps for its work providing gear and infrastructure for Comcast’s consumer network, Wagener said Arris brings “carrier class expertise” that is necessary for deployments on the scale of a Daytona Speedway.

In a separate announcement, CommScope said that it was also a partner in the communications infrastructure for “Daytona Rising,” deploying miles of copper cabling and fiber optic lines to support the new Wi-Fi system as well as TV displays and other stadium infrastructure needs.

Cabling run inside speedway. Photo: CommScope

Filed Under: 4G LTE, Apps, Comcast, Daytona 500, NASCAR, Wi-Fi Tagged With: Arris, CommScope, Daytona 500, Daytona International Speedway, Mobile Sports Report, NASCAR, Paul Kapustka, Ruckus Wireless, Stadium Wi-Fi, Wi-Fi

Daytona 500 Delayed — Could Pressure Next NASCAR Race

February 26, 2012 by Greg Quick Leave a Comment

Sunday's 200,000 fans not this dry

Sunday’s heavy rains forced a delay for the Daytona 500 race, the first time in the iconic race’s 54-year history that it has been delayed. Track officials waited over four hours before deciding that was not going to be a window of clear weather that was long enough to allow the track to dry off sufficiently to allow for racing.

The race has been tentatively moved to Monday but weather reports are not promising as the forecast currently calls for rain. It is likely that the track will wait much longer since any additional delays will make it difficult to reach Phoenix in a timely manner for next week’s NASCAR race.

For the office bound-look online for info

For racing fans there is still news to be had online. We listed a number of services that are being provided by the Daytona International Speedway last week but there are other online and social media sources for fans that might be trapped in an office during the race.

With the race being broadcast on Fox there is of course http://www.foxnews.com/sports/nascar/index.htmls web site that focuses specifically on NASCAR. With a lot at stake they will very likely have their finger on the pulse to see if the race does start at noon EST, or what time it is likely to start. ESPN of course also has a strong NASCAR presence at can be viewed at its site as well.

If you are looking to have a bit of input and possibly chat with other fans while at work, you can head over to Speedtv.com and join in the Twitter conversations that are ongoing or follow any one of a number of drivers Twitter feeds as they talk about the race and the rain issue.

Filed Under: Daytona 500, ESPN, Fox Sports, NASCAR Tagged With: Daytona 500, NASCAR

Daytona 500 features Huge Mobile and Social Media Push

February 21, 2012 by Greg Quick 1 Comment

The Daytona International Speedway (DIS), home of this week’s 54th Daytona 500 has been working to expand the sports appeal to the users of social media and has launched a series of programs that will enable fans both at the track and at home to follow the race.

The effort actual started last Saturday night with the first event of the NASCAR season, the Budweiser Shootout, which kicks off its annual Speedweek push. In case you missed the race it was won in spectacular style by Kyle Busch.

Speedweek has something for just about any racing fan and a quick look at its web site shows a comprehensive wealth of information for the fans including overall schedules, FANZONE schedule, track activity and appearances by drivers to list just a few of the events.

However the outreach to directly interact with fans is on Twitter, where fans can join into conversations with drivers, teams, DIS and the media that track this sport. Look to add these onto your Twitter feed – with @DISupdates, #DAYTONA500, #BudweiserShootout, #GatoradeDuel, @NextEra_Energy Resources 250, #DRIVE4COPD300, #Speedweeks. For fans at the track on race day there is also contact @DIS_help and #DIShelp for customer service questions.

The track has been working to enhance its online and social media presence for some time and this push is a continuation of that effort. NASCAR’s Facebook page has over 2.5 million likes while Daytona’s has over 400,000.

“There’s a reason why Daytona International Speedway boasts the largest social media following of any racetrack in NASCAR,” said Daytona International Speedway President Joie Chitwood III said in a release. “During Speedweeks, we’ll continue our efforts to make it easy and enjoyable for fans to get closer to the sport, while also reaching out to our younger, more technologically savvy race fans.”

DIS said on Monday that they plan to make the 54th Daytona 500 and Speedweeks a memorable event in many ways, starting with the largest and most expansive social media effort in NASCAR to further engage fans at the “World Center of Racing” and at home.

“There’s a reason why Daytona International Speedway boasts the largest social media following of any racetrack in NASCAR,” said Daytona International Speedway President Joie Chitwood III. “During Speedweeks, we’ll continue our efforts to make it easy and enjoyable for fans to get closer to the sport, while also reaching out to our younger, more technologically savvy race fans.”

Join the conversation with DIS, media, teams and drivers on Twitter with @DISupdates, #DAYTONA500, #BudweiserShootout, #GatoradeDuel, @NextEra_Energy Resources 250, #DRIVE4COPD300, #Speedweeks, and contact @DIS_help and #DIShelp for customer service questions on race days. Don’t forget to also follow @NASCAR, and #NASCAR.

There is a free DIS app for both Android and Apple iOS smartphone users that will enable fans at the race as well as the less fortunate than could not make the journey track a wide range of events including receiving new articles.

For fans at the race the app includes a great deal of basic information of the type that can be invaluable including daily schedules, gate policies, directions, and interactive GPS facility and parking maps with search capabilities. There is even a feature called ‘friend finder’ to help locate friends at the various events. There will be QR codes located prominently all around the track that connect to the DIS app.

In addition there will be special QR that fans can use to enter a sweepstakes with NASCAR.COM to win tickets to the 2013 DAYTONA 500. Texting has not been forgotten as well as fans at the race can text DISINFO to 69050 for updates during events as well as information relating to gate opening times, parking and more. For information on specific questions fans can text DISFAN to 69050 and a live attendant will be on hand to respond.

I really like this proactive outreaching to fans by the DIS. For first time fans at the race the mobile app can be a life saver rather her than walking around lost and constantly asking for help. The range of information and content will likely augment fans enjoyment of the race regardless of if they are in attendance or not. I just hope that the tracks network is up to handling the increased traffic this push is likely to generate. I am sure we will hear the complaints if it does not.

Filed Under: Android, Apple, Apps, Daytona 500, Facebook, iPhone, NASCAR, Smartphone, Twitter Tagged With: Daytona 500, NASCAR