LiveU’s New Cellular TV Camera Modem Passes Super Bowl Test; LiveEdge Still MIA

LiveU's belt-sized modem in action at the Super Bowl. Credit: LiveU

Mobile TV camera modem supplier LiveU said Wednesday that its new belt-sized cellular modem was used for live camera shots at the Super Bowl in February, according to a press release issued by the company. We here at Mobile Sports Report expect cellular cameras to be a big thing going forward, to enable more sports content live from where it happens without the expense of a satellite truck.

While LiveU has done the mobile/cellular thing before for sports its previous solutions were backpack-based to house the equipment that included modems and batteries. The newer LU40i unit, the company said, weighs in at around a pound and a half and can combine up to six 3G or 4G cellular connections to support a “professional HD-quality video uplink.” Our big unanswered question (we have a call in to the company and plan a longer look at mobile cameras soon) is how much does it cost to run one of these babies, since we are guessing that a live video stream would chew through a regular cellular data plan after a few plays. Our guess is that LiveU has some kind of deal with the cellular folks but we’ll know more soon.

The debut of the LU40i unit, which LiveU said was also used at the NBA All-Star Weekend, the Grammies and at CES and SXSW, begs the question of where are its competitors, especially the high profile LiveEdge, a company funded in part by Verizon and one of the companies selected to participate in Verizon’s “incubator” program for startups.

LiveEdge proposed modem unit, which snaps on the back of a pro TV camera. Credit: LiveEdge

LiveEdge, which originally launched with the idea of putting a WiMAX modem on the back of TV cameras, morphed toward LTE when it became apparent that the major cellular providers were moving to that technology. Last year, the company was highlighted by Verizon’s CEO at CES as one of the new apps for LTE services and scored the unspecified investment from Verizon as well as the incubator spot.

But since then there’s been nothing but crickets from LiveEdge, whose former CEO, Robert Klingle, has apparently left the building since he’s no longer listed on the company website. In fact the About page looks like it’s recently been truncated; it used to show other execs even after Klingle’s name was taken off earlier this year but now it’s blank. Repeated calls and emails to both Verizon and LiveEdge have gone unanswered, though one LiveEdge spokesperson who asked to remain unidentified did say several weeks ago that an announcement would be forthcoming soon.

Maybe at next week’s NAB show in Vegas? That’s where LiveU will be showing off the LU40i, which looks like the leader in the space for mobile, broadcast-quality TV.

Friday Grab Bag: Does Facebook make no Money on Mobile?


Is a patent war in Google’s future?

No not the one with Apple that it appears to be fighting by proxy but rather one where it uses the patents it will acquire in its Motorola Mobility acquisition. The Guardian puts forward a well reasoned piece that strongly suggests that this is the only way that the company can recoup its $12.5bn investment.

The most recent financial statement from Motorola shows that it will have a negative effect on Google’s results, possibly dropping earnings per share by as much as one third. Google has long stated that one of its goals in the purchase will be the patents, and it seems that since it is already using Motorola as a tool in its on going war with Apple over patents, it now will take it to a new level.

But it is also likely that it will be more aggressive in using the patents overall, possibly to exert more control over Android handset makers and their software. The one company that could be harmed by this approach might be Amazon whose Kindle uses a basic version of Android but with all of the other Google features such as Gmail stripped out so that a user would barely know what OS it is running.


Amazon’s Kindle sales triple in last quarter

Amazon’s revenue grew 35% in its just concluded fourth quarter, reaching $17.4 billion and said that the sales of its Kindle eReaders tripled in the quarter that ended Dec. 31, 2011, but did not disclose the exact number sold.

However the sales growth did not meet analysts’ expectations and the company said that net income dropped significantly, down to $177 million, a 57% decline from the same period a year before. Part of the issue was a huge investment into expanding its sales fulfillment centers, a move it said will help grow the business in the long run.

For the current quarter it is predicting sales of between $12 billion to $13.4 billion and that it could post an operating loss of as much as $200 million to a profit of $100 million

Turner Broadcasting System and Intel Capital invest in iStreamPlanet’s Series A
iStreamPlanet has closed its Series A funding round with both Intel Capital and Turner Broadcasting Systems participating in the round. The amount of funding was not disclosed. iStreamPlanet develops automated video workflow technology.

Turner has already worked with iStreamPlanet in the past on a variety of live sports broadcasts going as far back as the 2010 NASCAR Coca Cola 400 at Daytona Speedway. Other events that iStreamPlanet has helped broadcast include the 2010 Vancouver Olympic Games, NBC Sports’ Sunday Night Football and the Championships at Wimbledon, along with the US Open Golf, Notre Dame College Football, Ryder Cup and the Kentucky Derby.

Aside from automated video workflow technology the company also has multi-screen technology as well as cross platform ad insertion capabilities.

Will BCS move games to campuses in 2014?
That is what is being reported as a possibility by Brett McMurphy over at CBSSports. He said that at least on athletic director has proposed moving many Bowl games onto school’s campuses rater than at the neutral sites where they are played today.

The new cycle of BCS begins in 2014 which is the earliest that the change could most likely occur. One of the driving forces behind the idea is the poor attendance that many of these Bowls and would call for on-campus games after the top 16 games are filled. Also under consideration would be requiring a minimum of seven wins to be bowl eligible.

Facebook revenue absent in the mobile space
As Facebook opens its books in advance of its $5 billion IPO a number of interesting facts have emerged about the company. It has obviously seen very strong growth since its inception and now has $3.7 billion in revenue.

Oddly enough none of this revenue, zero, comes from the mobile users of the social media. With 425 million of its 845 million users accessing the site via a mobile device this is astounding. However it shows that there is huge room for revenue growth for the company.

As reported at Forbes, Facebook said that it is devoting substantial resources to expanding its platform in the mobile space and seeks to create engaging mobile products. The company said that it anticipates mobile users’ rate growth to outpace its overall growth rate.

Feds keep pressure on illegal Super Bowl streamers
For the second year in a row the US Government has cracked down on a number of sites that provide sports streaming and has taken control of their domain names. Users heading to those sites will get a redirect notice from the DOJ/ICE.

Among the sites included are Firstrowsports.tv, Firstrowsports.com and Soccertvlive.net. and as reported by Torrent Freak this is the second time around for the Feds to shut down sports streaming sites just prior to the Super Bowl, although some sites are already back up under slightly different incarnations.

The shutdown struck at least 307 domain names and the effort was called ‘Operation Fake Sweep’ with the bulk of the sites charged with selling fake NFL merchandise and only 16 for illegally streaming sports video.

AMD to enter tablet and Ultrabook space
AMD introduced analysts at its annual meeting to its newest processor roadmap that will include a pair of low powered chips that will target the tablet space and showed an Ultrabook design that looks to undercut Intel’s offerings in hat space.

According to EETimes coverage of the event AMD has added Hondo, a 40 nm processor for tablets due this year and plans to follow up with Temash, a 28 nm chip next year. The company has been slow to enter this space but its rivals here are more from ARM-based chips and the OMAP processors from Texas Instruments, Intel has been slow to make headway in this area as well.

AMD showed an Ultrabook that was developed by Taiwanese company Compal using AMD’s Trinity chip in a thin an ultrabook reference design made by Taiwan’s Compal. It said that the computer could have a $599 price tag, possibly starting a price war with developers using Intel’s developers ultrabooks.

Super Bowl Advertisers Ready to Target Mobile Users

Are you a fan of football but do not watch the Super Bowl for the ads? There may be no escaping them this year as increasingly advertisers realize that there is an untapped market for them in the online world during a game known for its broadcast ads.

A recent survey by Harris Interactive that was commissioned by mobile marketing firm Velti, as reported by MediaPost, shows that a full 60% of mobile phone users plan to also use and view their phone while watching the game.

While the news that people will use their phones is hardly earth shattering, another part of the report shows that people are twice as likely to use their phone during the ads and during the half time show. This might not be great news to companies that are shelling out an average $3.5 million for a 30 second ad, up 17% from last year.

As mobile usage soars advertisers target new space

According to Forbes the price on Super Bowl ads has increased an average of 5.7% annually, and it is predicting that the going rate will double again within the next decade making online increasingly appealing.

A late comer advertiser or a company that delays in buying the time, which sold out prior to Thanksgiving this year have an option, and one that companies that are advertising on the game telecast are taking as well- targeting mobile users in what is now being called the second screen market.

Already the bulk of the ads that are slated for broadcast on the airwaves are available online as either an ad targeting users or as a YouTube video to attract more fans. However there is an entirely different class that is just sticking with the less costly mobile ad space.

The broadcast ads are dominated by major corporations, centering around 5 market segments: automotive, beer, motion picture, soft drinks and tortilla chips, according to a recent Nielson study. Many of these will replicate their presence online as well, but there is opportunities for others as well.

The popularity of Super Bowl ads is amazing. Simply head over to YouTube’s Ad Blitz, a site dedicated to Super Bowl ads, to get a feel for just how popular this is. As of Thursday morning prior to the game there were 39,000 subscribers to the channel and 800,000 video views.

Go to Coke’s Facebook page and you can see a group of polar bears, one set in each team’s uniforms, reacting to the game in real time. The loss of eyeballs during the broadcast could be part of the broadcast advertisers own doing since many seem prepared to drive broadcast viewers online.

The Harris study found that sites like Shazam, Subway and Chevrolet have specialized apps that will support viewers driven from broadcast ads to on-line and present the opportunity to win prizes or participate in some activity.

Then if you have seen an ad that seems worth viewing again on the broadcast, you can always head over to iTunes to get an app that allows you to view past favorite Super Bowl ads as well as new ones as soon as they are available on YouTube.

I expect that the number of ads that are designed to be viewed by mobile devices only will be a strong growth category in the future, particularly as tablets continue to grow in popularity. A sharp advertiser does not care if you continue to watch the game after you have viewed their ad, so why not try and snare your attention via some focused programs online at a corporate web site?

Super Cellular Battle II: AT&T, T-Mobile Beef Up Indy Coverage; But What About Twitter?

If your call, text or tweet doesn’t get through from the Super Bowl in Indianapolis, you probably won’t be able to blame the phone companies. Today AT&T and T-Mobile joined Verizon Wireless and Sprint in announcing special plans to increase wireless capacity for the Feb. 5 showdown between New England and New York, which is expected to attract enough folks to completely fill the 70,000-seat Lucas Oil Stadium.

From the info provided so far it looks like AT&T has done the most in terms of bringing wireless resources to the Indy table: According to the press release AT&T is not only expanding the DAS antenna coverage inside the arena, it is also firing up a public Wi-Fi hot zone in the adjacent neighborhood, while also adding some outside DAS deployments as well as driving nine COWs (cell towers on wheels) in for the party. Indy is also one of the select cities where AT&T has launched its new 4G LTE network, so it’s a good guess that the infrastructure there is new and ready to rock. Safe to say, AT&T probably isn’t going to experience a SXSW style cellular fail at the Super Bowl this year.

T-Mobile, the nation’s fourth largest wireless provider, had sort of a me-too feel to its announcement but things like free charging stations (at the T-Mobile store that is near the stadium) and a T-Mobile sponsored relaxation zone with couches and hot beverages might come in handy if you are in the area. T-Mobile says it has also beefed up backhaul inside the stadium and throughout Indianapolis in general, so if you are a T-Mobile customer you should be OK come game day.

Still unanswered is the question of whether or not popular Internet sites like Twitter are making similar infrastructure preparations for the expected surge in traffic. We still haven’t seen any explanation or mea culpas from Twitter in regards to Sunday’s multiple fail whale appearances, other than a small status report that says everything got fixed. As Jim Rome says, better head to Fry’s, guys, and beef up that server farm.

Awesome day for the NFL, terrible day for Twitter. Better hit up Fry’s for a server or two before the Super Bowl.

@jimrome

Jim Rome