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SendtoNews inks digital distribution deal with PGA Tour

January 29, 2014 by Leave a Comment

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Cloud-based digital sports media distributor SendtoNews has another feather in its cap as it has signed an exclusive multiyear deal with the PGA Tour that gives SendtoNews the rights to distribute PGA digital video to U.S. local news sites.

This continues a slow and steady expansion of the multimedia digital sports distributor. It had signed a Canada-only deal to distribute NFL video and signed deals with the LPGA Tour and NASCAR last year to joining a growing list of partners that include major names such as the English Premier League, and Formula 1 as well as lesser known sports leagues such as Rugby Canada, the American Hockey League and the World Archery Federation.

The deal with the PGA Tour will enable SendtoNews to serve as a centralized distribution point for PGA tournament highlights, player interviews, commentary and other video content that it will make available to its partners via its digital News Partnership Network.

The company describes its News Partnership Network as one that is comprised of comprised of thousands of top national, regional and local sports broadcasters and publishers. It provides the highlight videos and other packaged products and its partners share advertising revenue.

The videos can be seen on members’ web sites, and increasingly popular method for getting news for fans as opposed to print editions. It would be interesting if SendtoNews could find a way to directly access fans. It would certainly be nice to do something such as subscribe to a NASCAR feed that provided me with all of the highlights and interviews since I imagine that its partners pick and choose what they broadcast. A driver that is not a fan favorite but has something interesting to say is probably shut out currently.

Filed Under: English Premier Soccer League, Golf, Live sports via mobile, Live Sports Video Consumption, NASCAR, NFL, Olympics, PGA, Rugby, Soccer Tagged With: , , , , ,

PGA promotion enables fans to select tour pairing

December 19, 2013 by 3 Comments

hyundi

It often seems that fans want to be part the action, it pretty much does not matter which sports (OK not too much in ones such as boxing and MMA) and you often see fans run onto the field such as with Hank Aaron’s historic home run.

Years ago baseball innovator Bill Veeck had a game where the fans could call plays during an actual MLB game, something MLB quickly put an end to. Now the PGA is taking a page from his playbook and is allowing fans to select a pairing at a tournament.

The PGA Tour has announced that fans will be able to select a pairing in the first round of the 2014 Hyundai Tournament of Champions via votes between now and the end of the year.

The vote, which takes place on the PGATOUR.com’s Social Hub to determine who will be paired with defending champion Dustin Johnson for the first round. The Tour is offering three choices so no write ins please. The choices are 2013 Masters champion Adam Scott; 2012 FedExCup champion Brandt Snedeker; or six-time PGA TOUR winner Matt Kuchar.

The Hyundai Tournament of Champions returns to The Plantation Course at Kapalua in Maui, Hawaii from Jan. 2-6, 2014 and the pairings, or should I say winner, will be announced the day before the event tees up.

The PGA says that it believes that the “Hyundai You Pair the Pros” event will result in a deep engagement of its fans to the tour, and that makes sense. It provides an additional level of rooting interest during the round as you can watch to see how the player you voted for does.

It sounds as if this might just be the first of many social media driven activities that the PGA plans on launching this season, and it will be interesting to see how well fans embrace the events.

Filed Under: Athlete to Follow, PGA, Social Media, Social Media Data Tagged With: , , ,

PGA Tour Develops Social Media Hub in time for FedExCup

August 22, 2013 by Leave a Comment

pgat

Two-year-old startup Mass Relevance has teamed with the PGA to create the PGA Tour Social Hub, a website that will serve as a central aggregation point for a wide variety of social media content that pertains to the PGA tour.

The Hub is being launched in time for fans to use it to follow the action for the FedExCup Playoffs, which begin today with The Barclays at Liberty National in New Jersey City.

The website, which can be located here, will use content filters that seek out relevant content including keyword and hashtag searches. Among the media sites that will be represented at the Hub will be Twitter, Facebook, YouTube videos and Instagram photos and videos.

The PGA said that one of the driving reasons was that fans often used different hashtags or terminology when tweeting or communicating about events and that by creating a single unifying site it will make it easier for fans to follow events as well as comment on them in real time.

For Mass Relevance, founded in 2011 with almost $2 million in seed funding from Floodgate and Austin Ventures it is the continuation of the SaaS developers rise as a leading partner to a wide and growing set of clients.

The company has partnered with experience developing golf-focused social hubs, having previously created one with TaylorMade-adidas Golf Partners earlier this year and developed worked on a program with Callaway Golf to bring social media to serious golfers. Other partners include the Washington Redskins, Twitter, MTV, Pepsi, Campbell’s, GE, Target, Walgreens and Microsoft.

Filed Under: Apps, Facebook, Golf, Instagram, PGA, Social Media, Sports Social Media, Sports Social Media Data, Twitter, YouTube Tagged With: , , , , , ,

Watching Golf This Week: Waste Management Phoenix Open, Antlers Optional

January 31, 2013 by 2 Comments

Screen shot of PGA's new Shot Tracker group close-up. Credit: PGA Tour

Screen shot of PGA’s new Shot Tracker group close-up. Credit: PGA Tour

Since we’re a bit late getting this week’s golf-watching post done, we can heartily recommend the Tour’s newly jazzed up Shot Tracker feature for following tournaments when there’s no live TV — we are mesmerized by Phil Mickelson’s opening 29 in Phoenix, and the Shot Tracker group watch gives you a really cool view of how the shots are played, graphically, on each hole. The screen shot to the left here doesn’t really do it justice, so go to the page and check it out yourself. The groups page is mesmerizing, with shots updating in real time. Wonder if this could ever have live video… how wild would that be?

In the meantime… make sure you stock up on your deer antler extract because it’s going to be a long weekend of golf, which you will probably be watching as much as possible to get away from more Super Bowl preview material. Phil is clearly off to a hot start, who will join him? Not Vijay, who withdrew due to “back problems.” Sure.

WASTE MANAGEMENT PHOENIX OPEN

(all times Eastern)
TV COVERAGE

Thursday, Jan. 31 — Golf Channel, 4 p.m. — 7 p.m.
Friday, Feb. 1 — Golf Channel, 4 p.m. — 7 p.m.
Saturday, Feb. 2 — Golf Channel, 1 p.m. — 3 p.m.; NBC, 3 p.m. — 6 p.m.
Sunday, Feb. 3 — Golf Channel, 1 p.m. — 3 p.m.; NBC, 3 p.m. — 6 p.m.

NOTE: Golf Channel will also show live coverage of the last three holes during NBC weekend broadcasts from 3 p.m. to 5 p.m. Eastern, so that you don’t miss any of the 16th hole celebrations and antics.

LIVE ONLINE COVERAGE

Thursday and Friday, Golf Channel coverage via PGATour.com and GolfChannel.com; Saturday and Sunday, NBC coverage via the PGA page. Right now only Comcast cable subscribers can watch live online video on weekdays.

RADIO
SIRIUS XM (Satellite)
1 p.m. to 7 p.m., Thursday-Friday and 12 p.m. to 6 p.m. Saturday and Sunday. The live broadcasts are also available to subscribers on the SiriusXM Internet Radio App and online at SiriusXM.com.

TOP TWITTER FEEDS TO FOLLOW

The Waste Management Phoenix Open Twitter feed.
Geoff Shackelford — well known golf writer. If you’re not following Geoff you are missing the online boat.
Golf Channel — official Golf Channel feed
@PGATOUR — official PGA Twitter feed
@StephanieWei — great golf writer who is a Twitter fiend.
Doug Ferguson is the lead golf writer for AP. Good Twitter insights that often aren’t part of your wire-service lead.

WHAT’S THE COURSE LIKE?
C’mon, all you want to know about is the 16th hole at TPC Scottsdale. Party on!

WHO WON THIS THING LAST TIME?
Kyle Stanley.

Filed Under: Comcast, Golf, Golf Channel, NBC Sports, PGA, Twitter Tagged With: , , , , , , ,

Watching Golf This Week: Phil’s Tax Advice, the Farmers Insurance Open and More Golf Online… if you have Comcast

January 24, 2013 by 2 Comments

Too bad Phil Mickelson’s such a nice guy — nobody can really stay mad at him for long, even if he makes Latrell Sprewell-type remarks about the money woes of a millionaire. Maybe you heard about Phil’s kinda tax-rant from this past weekend? Wednesday the guy everyone loves to love in golf rebounded with a press conference where he blamed himself for saying dumb things, tossed in a few jokes and everything was OK. But we know the golf media — just watch the next time Phil wins, there will be a lame lead about “his tax burden increasing.” You read it here first.

What else did you read here first about golf? How about our worldwide scoop from last summer, about how the PGA Tour was going to simulcast all its live TV coverage online this season? Well that story comes true this week with the official kickoff of expanded live online coverage of pro golf’s top tour… that is, if you are a Comcast cable subscriber.

Confused? So are we after reading and re-reading the PGA’s official announcement of its new live streaming feature. Safe to say, the PGA is moving in the direction of having all its live TV available online, but there are a lot of moving contractural parts that haven’t quite been sorted out yet. But hey! It’s moving in the right direction, of MORE GOLF ONLINE. Thank you PGA Tour.

To put it simply: Starting with CBS’s coverage this weekend, all weekend broadcast coverage this season from CBS and NBC should be available online; weekday coverage from Golf Channel is also available online right now IF you have a Comcast cable subscription — and later in the year for other broadband video providers. The lucky Comcast subscribers and others later will also be able to watch live video via mobile devices, through the NBC Sports Live Extra and Golf Live Extra apps. Your best bet if you have questions about where to find live online video is to check out PGATOUR.com every week until this all gets solved and is easy.

No word yet on the Majors but we expect those properties to bust out online extras like they did last year — and since we never got around to giving out our 2012 awards, let’s just say that the online golf coverage champ is still CBS and the Masters, with the U.S. Open and the PGA a close tie for second. (The British Open needs to step up its game, in our opinion.)

And golf this week? That guy Eldrick returns to his favored stomping grounds of Torrey Pines. Now that the Phil “controversy” is out of the way we can go back to the story of the forthcoming year, that of Tiger vs. Rory. And the anchoring ban! Let’s ignore that for now. The overworked golf media can only stand so many controversies at one time.

FARMERS INSURANCE OPEN

(all times Eastern)
TV COVERAGE

Thursday, Jan. 24 — Golf Channel, 3 p.m. — 7 p.m.
Friday, Jan. 25 — Golf Channel, 3 p.m. — 7 p.m.
Saturday, Jan. 26 — Golf Channel, 1 p.m. — 2:30 p.m.; CBS, 3 p.m. — 6 p.m.
Sunday, Jan. 27 — Golf Channel, 1 p.m. — 2:30 p.m.; CBS, 3 p.m. — 6 p.m.

LIVE ONLINE COVERAGE

Thursday and Friday, Golf Channel coverage via PGATour.com and GolfChannel.com; Saturday and Sunday, CBS coverage at CBSSports.com. The PGA will also show live coverage of the 10th and 13th holes at Torrey Pines South at its Live@ page. You can also get live video via the PGA’s mobile apps, for tablets and smartphones. Cable contracts and wireless plans necessary. Right now only Comcast cable subscribers can watch live online video on weekdays.

RADIO
SIRIUS XM (Satellite)
1 p.m. to 7 p.m., Thursday-Friday and Sunday, 12 p.m. to 6 p.m. Saturday. The live broadcasts are also available to subscribers on the SiriusXM Internet Radio App and online at SiriusXM.com.

FACEBOOK PAGE
Here’s the Farmers Insurance Open Facebook page. Like it.

TOP TWITTER FEEDS TO FOLLOW

The Farmers Insurance Open Twitter feed. Beware of links to CEO speeches. You’ve been warned.
Geoff Shackelford — well known golf writer. If you’re not following Geoff you are missing the online boat.
Golf Channel — official Golf Channel feed
@PGATOUR — official PGA Twitter feed
@StephanieWei — great golf writer who is a Twitter fiend.
Doug Ferguson is the lead golf writer for AP. Good Twitter insights that often aren’t part of your wire-service lead.

WHAT’S THE COURSE LIKE?
If you’ve never played, you should hit this bucket list course hard by the Pacific coast north of San Diego — one of the great classics that is open to public play. (And even at $229 a round, it’s a bargain.) And the scene of Tiger’s great 2008 U.S. Open win. Here is the Torrey Pines site, complete with its mystical music.

WHO WON THIS THING LAST TIME?
Brandt Snedeker. Remember him?

Filed Under: Apps, CBS Sports, Comcast, Golf, Golf Channel, Live sports via mobile, Live Sports Video Consumption, NBC Sports, PGA, The Masters, Tiger Woods, Twitter Tagged With: , , , , , , , , ,

Watching Golf this Week: Get up Early for the CIMB Classic in Malaysia

October 25, 2012 by Leave a Comment

Quick, turn the channel on now! If you are up way late or up really early there is a chance you may catch live golf this week — including Tiger Woods and Jason Dufner — at the CIMB Classic in Kuala Lumpur, Malaysia. (I was wondering why big media hitters like Alan Shipnuck were in China this week.) It might not be an official season event (it is sanctioned) but with a $6.1 million purse and $1.3 million to the winner, yeah you’ll get a lot of guys on long plane rides. And the Tour gets exposure in China, where as you can expect there is a lot of golf gear to sell. Win-win. So who will win? Who knows, here’s a link to the field. And remember, it’s live on the Golf Channel every day this weekend from 1 a.m. to 4 a.m. Eastern. Think I’ll go catch up on Tiger’s short game before I turn in here on the West Coast, Wednesday evening.

CIMB CLASSIC

(all times Eastern)
TV COVERAGE

Thursday, Oct. 25 — Golf Channel, 1 a.m. — 4 a.m.
Friday, Oct. 26 — Golf Channel, 1 a.m. — 4 a.m.
Saturday, Oct. 27 — Golf Channel, 1 a.m. — 4 a.m.
Sunday, Oct. 28 — Golf Channel, 1 a.m. — 4 a.m.

FACEBOOK PAGE
CIMB Classic is on Facebook.

TOP TWITTER FEEDS TO FOLLOW

Geoff Shackelford — well known golf writer. If you’re not following Geoff you are missing the online boat.
Golf Channel — official Golf Channel feed
@PGATOUR — official PGA Twitter feed
@StephanieWei — great golf writer who is a Twitter fiend.
Doug Ferguson is the lead golf writer for AP. Good Twitter insights that often aren’t part of your wire-service lead.

WHAT’S THE COURSE LIKE?
Here’s the deets on the The Mines Resort & Golf Club.

WHO WON THIS THING LAST TIME?
Bo Van Pelt.

Filed Under: Golf, Golf Channel, PGA, Tiger Woods Tagged With: , , , , , , ,
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