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Want to interact with Winter Olympians? The IOC has an App for you

November 7, 2013 by Greg Quick 1 Comment

It seems hard to believe that in about three months the 2014 Winter Olympics held in Sochi, Russia will begin and the International Olympic Committee (IOC) has developed and released an app that will enable fans to follow favorite athletes and sports.

The IOC’s app is called the Olympic Athletes’ Hub and it is much more than a one-dimensional portal into a static web site. The IOC has embraced a host of social media and acknowledged that many of the athletes have a major presence in social media.

The basic function of the Hub is pretty simple, it has created a searchable directory of the social media activities of Olympic athletes and brings them to users of mobile devices, a first for the Olympics. Included will be Instagram, Facebook and Twitter accounts.

Possibly best of all for some fans is that the app makes the posting a two-way street with fans having the ability to post to the athletes social feeds across a wide swath of social media including Facebook, Twitter and Instagram.

The IOC started down this path 2 years ago with the Summer Olympics that were held in London, allowing chats between fans and athletes, but it has taken that model and greatly expanded it to meet the growing, and changing usage of social media by athletes and fans.

The Hub provides fans with the tools to search for athletes by country, team, and sport as well as ones from previous Olympics that wish to sign up for the program. According to the IOC it already has 5,000 verified Olympians on board the program.

There is much more than just finding and following athletes. Former Olympians will post training tips that can be “Liked” which will earn virtual medals for these athletes such as Stephane Lambiel and Mark Spitz.

The Hub is just now being developed and the IOC said that it will add additional features to it as the games approach. It is also not just about social media. There will be a section that will direct fans to the websites of the IOC’s rights-holding broadcasters, where users can find their coverage of the Games.

You can download the Olympic Athletes’ Hub app at the Google Play Store or iTunes App Store. If you are bookmarking sites there is the IOC YouTube one, here is the Flickr site and here are Twitter and Facebook.

Just in case any athlete forgets their phone at home each will be provided with a Samsung Galaxy 3 with the app preinstalled. The IOC said that 27 million fans have already interacted with it via its social media.

Filed Under: Android, Apple, Apps, Athlete to Follow, Facebook, Instagram, iTunes, Olympics, Outdoor Activities, Skiing, Smartphone, Social Media, Sports Social Media, Twitter, YouTube Tagged With: Instagram, IOC, Sochi, Twitter, Winter Olympics, YouTube

MLB sees strong increase in mobile and social media demand during playoffs

November 4, 2013 by Greg Quick 1 Comment

Major League Baseball had a great postseason (depending on who you were rooting for), with exciting games and strong broadcast viewership but it also experienced a great deal of success connecting online and via mobile with its fans as well.

While all of the playoffs and World Series had strong viewership during the 38-game run MLB.com saw a huge increase in fan participation, with a total of 296.4 million viewers over that period, an increase of 43% over the previous year and an average of approximately 10 million a day, according to stats from MLB.com.

In the area of live video streams MLB.com saw a very big jump in viewership, overall up 22% compared to 2012. Viewership on mobile devices such as tablets and smartphones was up 30%YOY. The video was available from MLB’s broadcast partners TBS and MLB Network and was seen on Postseason.TV on MLB.com and in MLB.com At Bat.

However live video, which requires a subscription, was only the tip of the iceberg. Combined with on-demand video MLB.com had 152 million video streams representing a massive 170% increase over last year. Mobile is driving this usage with MLB.com At Bat app’s share of the total video streams delivered increased 130% compared to last year’s Postseason.

MLB’s mobile app, At Bat, saw its usage up 76% this postseason, and was opened 76.6 million times or an average of 2.5 million times a day. MLB was active on Facebook, with its team of posters recording 4,800 individual posts, which in turn had 1.4 billion impressions. The impressions were up 80% from last year. MLB also delivered 2,840 posts on Twitter at @MLB and saw an increase of 81% in retweets.

For the first time MLB.com distributed highlight clips across a wide swath of social media including Facebook, Twitter and YouTube, which were watched collectively 33.5 million times.

MLB.Com’s use of a wide variety of mobile and social media technologies to reach fans is obviously showing strong return interest by fans and enables fans that cannot see the games to catch highlights and information on a as it happens basis, something that will keep fans coming back for more.

Filed Under: Android, Apple, Apps, Baseball, Boston Red Sox, Facebook, iPad, iPhone, Live sports via mobile, Live Sports Video Consumption, Major League Baseball, Smartphone, Sports Social Media, Tablets, Twitter, YouTube Tagged With: Live sports via mobile, MLB At Bat, MLB.com, TBS, Twitter

TigerLogic seeks to drive fan engagement via social media

November 1, 2013 by Greg Quick 1 Comment

TigerLogic is charging into the collegiate sport scene with its social media platform Postano (meaning, ‘to post’ in Italian) a set of tools that will enable the school’s athletic departments to use fans’ social media posts to help promote the sports and school.

The company has already landed its platform at a number of schools, and at least one pro basketball team as well. Its customers see Postano as a way to engage fans not only at the events but in-between games as well. Among the early adopters are the University of Oregon and Arizona State University.

Postano is a flexible tool that can be adjusted to meet a school’s needs, according to the company. The goal is to enable schools to be able to present their teams in exactly the way they want them presented, down to the correct colors if somebody wants to paint their face school colors, said Tom O’Keefe, TigerLogic’s senior vice president of Social and Mobile.

The idea is pretty simple on the face of it: The company can provide a package of technology that allows the school to collect, curate and rebroadcast social media including posts from Instagram, Facebook, Vive and Twitter. They can be text, photos or video or combinations of these types of content.

Under Postano, the schools can create a media command center and then after the collection of the data they can display it in a variety of ways including on stadium scoreboards, or on displays set up for the purpose. Fans can see their own social conversations being broadcast while at the events. At the same time the schools can get a feel for the mood of the fan base by reviewing what is going on in the social media world.

Postano has created set packages specifically for college sports that include access to the following options: The Postano Social Hub, Postano Command Center, Postano Mobile and Postano Events and Social wall. It also will create customized features for its customers. The mobile platform supports both Apple’s iOS and the Android operating system.

One of the challenges that its technology faces is the inability of some stadiums to support large volumes of social media. Users can flood the grid bringing it to a halt. It does no good to try and engage fans if they cannot get a connection to post data.

While most major athletic conferences have signed away broadcasting and some digital media rights, the use of social media was not covered in these deals, and TigerLogic believes that this will be a major growth market for the company as schools use the media to further engage fans, O’Keefe said.

Filed Under: 4G LTE, Android, Apple, Apps, DAS, Facebook, Instagram, iOS 7, Sports Social Media, Sports Social Media Data, Twitter Tagged With: Android, Apple, Apps, Facebook, Social Media, TigerLogic, Twitter

Pro surfing league brings ESPN, YouTube and Facebook on board for event broadcasts

October 16, 2013 by Greg Quick Leave a Comment

We have been touting YouTube as an alternative sports channel basically since the inception of this site and it looks like it has taken another major step forward in that direction as part of a deal that includes the Association of Professional Surfers (ASP), ESPN and Facebook.

The 3-year deal will start next year and calls for ESPN to recap 26 ASP events in a series of 11 broadcasts, while the ASP YouTube Channel will show all 26 events live for surfing fans. Facebook will serve as the primary social-platform partner, with the important goal of seeking to drive fan engagement via both broadcasts and connecting fans to the athletes themselves.

A look at the role that YouTube plays shows how its importance is growing. Over the course of the season next year it will broadcast, along with a new ASP website, over 3,000-plus hours of exclusive programming, including 26 live-streamed events across the men’s ASP World Championship Tour (WCT), the women’s ASP WCT and the ASP Big Wave World Tour (BWWT).

The three way partnership also shows the growing impact that social media players are having on the broadcast industry. A recent deal between the NFL and Twitter is another example of how the two areas are starting to find common ground for growth. Major League Baseball has also been very active with social media partners including with Instagram where fans can tag photos of themselves at games.

These types of deals are good for both broadcasters and fans. There is obviously too much surfing coverage for just ESPN, with its already full plate, to handle. By partnering with someone such as YouTube, fans win by not getting shut out of viewing most of the events live and the two broadcast partners both help grow the interest in the sport. The ASP claims that it has 120 million fans worldwide.

The ASP deal for ESPN only holds for its U.S. broadcasts and the surfing association said that it is looking for related deals to bring the sports to the airwaves around the globe.

Filed Under: Contests, ESPN, Facebook, Live Sports Video Consumption, Major League Baseball, NFL, Twitter, X Games, YouTube Tagged With: ASP, ESPN, Facebook, MLB, NFL, Surfing, Twitter, YouTube

Friday Grab Bag: Top Sports Twitters, No one wants NASCAR

October 11, 2013 by Greg Quick Leave a Comment

Sports humor site Deadspin breaks down the top sports Twitter accounts with a short synopsis of each, most of them dead on and pretty funny, using actual tweets from each account to highlight, sort of, what the person stands for.

The piece does not spare many, with pretty much an impressive list of people and put downs. It should be noted that Deadspin only included 73 sites in its Top 100 list.

Instagram a threat to hockey reporters?
Sports reporters who cover the Philadelphia Flyers are all up in arms over the team’s decision to use Instagram as the avenue by which it announced who would be its starting goalie. The best part is how the reporters, some of the most old school in the nation, responded.

That would be via their smartphones and through their Twitter accounts of course. Nothing can show your disgust over someone using the latest technology than by also using it to complain about that use.

Aereo coming to Android
The TV over Internet developer Aereo said that it will soon be delivering to the Android operating system. It already has a version of the iPhone but said that the Android took much longer because of the huge number of customized versions of the OS.

Aereo is currently locked into a lawsuit with TV broadcasters over its rights to rebroadcast their products and they are trying to fast track the suit to the US Supreme Court to prevent the rapid expansion of the company,

iPhone 6 to reported to have 4.8-inch screen
Cnet is reporting that a Jefferies analyst is predicting that the next generation iPhone, expected in sometime in 2014, will have a 4.8-inch screen. The current screens on the just released iPhone 5s is 4 inches.

Jefferies analyst Peter Misek made his prediction after meeting with Apple suppliers in Asia. Currently Apple is behind the curve in screen size, with an estimated 50% of other smartphones that shipped last quarter having screens larger than 4 inches.

ESPN & Turner fleeing NASCAR
It has been reported elsewhere that NASCAR’s viewing numbers have been declining for the last several years but has it really come to this? The Sports Business Daily is reporting that both Turner Sports and ESPN are looking to exit their respective broadcast deals with the sport early.

The idea was to turn responsibility for the telecasts over to Fox Sports a year early, since Fox will be the new broadcaster for NASCAR in the future. NASCAR turned down the idea according to The SBD.

Motorola to one-up Samsung in large format smartphones
According to Cnet there is the possibility that the next generation smartphone from Motorola will feature a 6.3-inch display, placing its own stake in the ground in the rapidly growing phablet market segment.

The space, pioneered by Samsung and its Galaxy Note lineup, has seen a number of additional players enter the market such as Sony while others such as Microsoft have hinted at the possibility. Apple appears to be the lone holdout on the large screen segment among the major players.

Filed Under: Amazon, Android, Apple, Apps, ESPN, Fox Sports, Instagram, iPhone, Live sports via mobile, Live Sports Video Consumption, Motorola, NASCAR, Turner Sports Tagged With: Apple, Deadspin, ESPN, Fox Sports, NASCAR, Turner Sports, Twitter

SeatAdvisor Seeks to Bring Secondary Ticket Sales Home

September 24, 2013 by Greg Quick 2 Comments

A company named SeatAdvisor is seeking to take the pain out of secondary seat sales, a topic that can perplex and frustrate sports teams, by giving them greater control over the resell while also providing a level of security for fans buying the tickets.

To do this it has launched TicketResell, a technology that puts the primary source of the tickets, the sports team, in charge of reselling any that cannot be used at the last second, bringing control back to the team rather than to outside market forces.

Sports teams have a love/hate relationship with secondary ticket resellers. In some cases the resellers are offering tickets at significantly lower than official rates, because the games are either overpriced or not popular. That annoys teams. The NY Yankees battle with StubHub is a prime example of this issue.

Then there are the more basic ticket resellers, the ones that most fans are familiar with, people outside of stadiums with a wad of cash in one hand and a fan of possibly questionable tickets in the other, shouting out potential ‘deals’ and claiming that they have top seats.

TicketResell removes any middleman from the equation by providing fans that have extra tickets a secure avenue of reselling them. The fan simply establishes an account with the venue where the ticket was originally purchased. They then set a resell price and the tickets become available for new buyers. In addition fans reselling their tickets have the ability to tie the sales in to notices in social media outlets such as Facebook and Twitter to better alert friends of select ticket availability.

Pretty much any fan, or concert goer, has experienced the issue with someone dropping out at the last minute and it always seems that it is hard to get someone on short notice. This solves that issue as well as for the serial procrastinator who waits too long before an event is sold out- now tickets can become available at the last minute.

The company plans to debut the technology at the Breeders’ Cup World Championship taking place Nov. 1-2 at Santa Anita Park.

There seems to be a lot of opportunities for a technology like this, and while MLB and the NFL have been working to take ticket resale internally, there is a huge spectrum of sports that are still looking up at the 21st Century fan and wondering how to meet their needs.

A program like TicketResell should appeal to them and take the next step forward following the move made years ago by Craigslist that brought the online the ticket secondary market to the masses. TicketResell has the potential to add security to ease of purchase, something everyone can value. In addition since the ticket purchase is often the teams first contact with a fan, by ensuring that they know of the ability to resell their tickets via the team it helps strengthen the relationship between the two.

Filed Under: Apps, Basketball, Facebook, Major League Baseball, NASCAR, NBA, NCAA Football, NFL Tagged With: SeatAdvisor, TicketResell

Pro surfing league brings ESPN, YouTube and Facebook on board for event broadcasts

Friday Grab Bag: Top Sports Twitters, No one wants NASCAR

SeatAdvisor Seeks to Bring Secondary Ticket Sales Home

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