Baseball Adds Instagram to its Team

Major League Baseball is teaming with Instagram to show photos and images that come directly from the teams, enabling fans that are not at events to get a feel for the game, players and fans in attendance.

The concept is very simple but can be very compelling as well. Using @MLBOfficial as its tag line MLB teams will be posting photos from their games as well as behind the scenes images for others to view. Instagram says that MLB is the first professional league to do so.

Currently the teams that are already on board for the program include: SF Giants (@sfgiants), NY Yankees (@yankees), LA Dodgers (@dodgers) Atlanta Braves (@braves), Texas Rangers (@rangers), Seattle Mariners (@seattlemariners), LA Angels (@angels), and the Kansas City Royals (@kcroyals). Instagram said that eventually all MLB teams will be launching accounts.

A quick look over at the SF Giants official account finds that there are 339 photos and 41,530 followers. Note that you have to be an Instagram user to view the images at its site. However a quick visit to the Giants site can give you fan photos.

In the past a huge number of fans of teams have posted images of their teams and players. According to a recent piece in Mashable there had been a 400% increase in Instagram photo postings from major league ball parks compared to the entire 2011 season, with more than 40,000 posted at the time of the piece.

We have long thought that MLB was an organization that appears to really understand how to reach out to fans at multiple levels. It has developed mobile apps to enable you to follow games on mobile devices, is creating high grade stadium wireless networks and constantly launches games and contests to keep fans engaged.

I suspect that this will both help draw more fans to the site to view baseball pictures and also contribute additional images to the mix. I certainly hope that other pro and amateur sports follow this lead because they have the ability to get images that regular fans will not.

Watching Golf this Week: The Open Championship, aka The British Open

Are you ready for the third major of the year? It all kicks off Thursday morning at one of the stranger-named courses, Royal Lytham & St. Annes (not St. Anne’s), which its own website describes as “It is not a conventionally beautiful golf course, surrounded as it is by suburban housing and flanked by a railway line, but it has a charm all of its own.” Never you mind. This is the British Open, aka The Open Championship, and it’s all about history. With Champions at the course named Seve. Tom Lehman, Gary Player, and most recently, David Duval in 2001.

And best of all, golf when you wake up in the morning here in the U.S.! If you want to watch the Open Championship this weekend you best have a cable subscription with ESPN (and really, who doesn’t in the sports world). If you want to watch online or on your mobile device, you need a cable sub with the WatchESPN qualifying carriers: Verizon FiOS, Time Warner Cable, Bright House Networks or Comcast. This tourney is four days of wall to wall ESPN coverage, including ESPN radio, probably a bunch of SportsCenter from the Open broadcasts… starting at 4:30 a.m. Eastern time on Thursday, to catch all of Tiger and Phil, who are going out early.

And who will win it? Odds on favorite is, of course, the man who would be back: Tiger Woods. If he plays all four days like he played the first two days at Olympic, Tiger will be tough to beat — he’s even been seen working on his infamous “stinger” shots. Lurking in the gorse is Phil Mickelson, who is way overdue overseas — and had himself a few nice sub-70 rounds at the Scottish Open last weekend as a tuneup.

What about the local lads — guys like Lee Westwood and Luke Donald, who reign atop the world standings but have zero majors between them? Of the two I like Westwood’s chances since he always seems to be in it at the end, while Donald tends to disappear. Maybe like Darren Clarke last year, this is Westwood’s time. As a dark horse I like a guy who I saw live for the first time at the U.S. Open, and marveled at the style of his swing: Former British Open champ Louis Oosthuizen. Go join the MSR group on the ESPN fantasy golf game if you want to show your own picking savvy.

In case the Open isn’t enough golf, there is also a PGA Tour event this week, the incredibly ignored True South Classic in Madison, Mississippi, as well as the fun-to-watch American Century Classic from Lake Tahoe, where celebs and athletes from other sports show off their golf prowess, or lack thereof (see Barkley, Charles). We will include TV times for those tournaments as well, below.

Our final pick? We say Tiger gets off the major schneid. Here’s where to follow the action:

THE OPEN CHAMPIONSIP

(all times Eastern)
TV COVERAGE
Thursday, July 19 — ESPN, 4:30 a.m. — 3 p.m.
Friday, July 20 — ESPN, 4:30 a.m. — 3 p.m.
Saturday, July 21 — ESPN, 7 a.m. — 2:30 p.m.
Sunday, July 22 — ESPN, 8 a.m. — 1 p.m.

RADIO
ESPN RADIO (check local channels)
Thursday, July 19 — 7 a.m. — 1 p.m.
Friday, July 20 — 7 a.m. — 1 p.m.
Saturday, July 21 — ESPN, 9 a.m. — 3 p.m.
Sunday, July 22 — ESPN, 8 a.m. — 12 p.m.

Radio broadcasts will also be available through the Open app, at TheOpen.com, and at
ESPNRadio.com.

ONLINE
This is long, but worth it… what follows is the entire ESPN lineup of content from The Open:

The Open Championship on ESPN Digital Platforms
WatchESPN
All Open Championship programming on ESPN, ESPN2 and ESPN3 is also available on computers, smartphones and tablets through WatchESPN and the WatchESPN app, which are accessible to fans who receive their video service from affiliated providers Bright House Networks, Comcast, Time Warner and Verizon FiOS TV.

ESPN.com
News, blogs and columns from ESPN.com national columnist Gene Wojciechowski and senior golf writers Farrell Evans and Bob Harig.
“Digital Drive,” an exclusive ESPN.com program hosted by ESPN the Magazine columnist Rick Reilly, will be produced each day.
“CoverItLive” live chat with Michael Collins throughout the championship.
“Red Light/Green Light” with Collins each day, examining pin placements on selected holes.
The ESPN Golf Cast application, which offers an easy-to-use interface with scoring, “CoverItLive,” video and social media elements.
Best Ball Majors, the latest installment of the ESPN Best Ball Challenge.
Interactive leaderboards and live scores.
Extensive video content, including highlights, analysis, clips from SportsCenter and press conferences.
Photo galleries, podcasts, live chats, SportsNation polling.
Mobile WAP site.
Spanish-language highlights and coverage on ESPNDeportes.com.

ESPN3
ESPN’s live multi-screen sports network will carry ESPN’s telecast of all four rounds of The Open Championship. An additional feed will have live coverage of the 1st & 18th Holes, plus player interviews from the practice range, highlights and features. Trey Wingo and Jim Kelly will share the host role, with analysts Jane Crafter and Kim Thomas and reporter Mark Donaldson. Former Open Championship winner David Duval, who is competing in the event, also will serve as an analyst while not on the course.
ESPN3 also will have a Spanish-language feed with ESPN Deportes golf announcers Francisco Aleman and former LPGA pro Silvia Bertolaccini as well as the International View from the BBC/World coverage and alternating coverage of holes 8, 9 and 10.

ESPN Mobile
Live mobile video simulcasts of ESPN’s Open Championship telecasts on Thursday-Sunday will appear on ESPN Mobile TV. The Best of The Open Championship programs for the first, third and final rounds and Thursday’s The Open Championship Today programs also will be simulcast.
News, highlights and a leaderboard will appear on the ESPN mobile Web and there will be Open Championship Insider content, news and columns, scoring alerts for top players and video shot packs for select golfers.

PGA SHOT TRACKER
No Shot Tracker at the British Open, but it will be online for the True South Classic.

FACEBOOK PAGE
Get yourself close to the Claret Jug at The Open’s Facebook page.

TOP TWITTER FEEDS TO FOLLOW
The Open’s own Twitter feed.
Geoff Shackelford — well known golf writer. If you’re not following Geoff you are missing the online boat.
Golf Channel — official Golf Channel feed
@PGATOUR — official PGA Twitter feed
@StephanieWei — great golf writer who is a Twitter fiend. You may also catch her video reporting debut this weekend. Go Stephanie!
Doug Ferguson is the lead golf writer for AP. Good Twitter insights that often aren’t part of your wire-service lead.

TOURNAMENT APP
Powered by video mavens at Ooyala, the Open’s App has everything you want in a handheld device app. iPad, iPhone and Android. You will still need the ESPN contract to view live video, though.

WHAT’S THE COURSE LIKE?
The Royal Lytham & St. Annes has its own website, and there is good stuff on the PGA site as well.

WHO WON THIS THING LAST YEAR?
Darren Clarke.

WHY IS IT CALLED LYTHAM & ST. ANNES?
Because the two towns of Lytham and St. Annes-on-the-Sea grew together and formed one seaside resort. And they dropped the “sea” bit. According to Wikipedia.

FEDEX CUP LEADERS
1. Tiger Woods, 1,952 points
2. Zach Johnson, 1,920
3. Jason Dufner, 1,849
4. Hunter Mahan, 1,654
5. Bubba Watson, 1,617

See the full standings for the FedEx Cup points list.

WORLD GOLF RANKINGS
1. Luke Donald; 2. Rory McIlroy; 3. Lee Westwood; 4. Tiger Woods; 5. Webb Simpson.
See the official World Golf Ranking list.

TRUE SOUTH CLASSIC TV
Thursday, July 19 — Golf Channel, 3 p.m. — 6 p.m.
Friday, July 20 — Golf Channel, 3 p.m. — 6 p.m.
Saturday, July 21 — Golf Channel, 3 p.m. — 6 p.m.
Sunday, July 22 — Golf Channel, 3 p.m. — 6 p.m.

AMERICAN CENTURY CLASSIC TV
Saturday, July 21 — NBC, 3 p.m. — 6 p.m.
Sunday, July 22 — NBC, 3 p.m. — 6 p.m.

Autodesk Snaps Up Socialcam for a Cool $60 Million

3D design powerhouse Autodesk has purchased startup Socialcam for $60 million in a deal that is expected to close in the third quarter that ends Oct. 31, 2012, according to a release from Autodesk.

Socialcam has only been on the scene since last year, but its technology that provides mobile social video capture, editing and sharing app and service has proven to be very popular with users. It is estimated that the platform has 54.7 million users. Top rival Viddy has half as many users and had a valuation of $200 million, at least at one point.

The move and the price both come as a bit of a surprise. While Autodesk has expanded from its core of delivering high end software for 3D modeling and architectural markets into entertainment, many had been predicting that Socialcam would go to Facebook, Google, Microsoft or one of the other major players in the social networking space.

Also the price was much lower than figures that had been tossed about when Facebook made its surprising purchase of Instagram for $1 billion. After that people were tossing around the question of what company would be the next Instagram, and the two most popular choices were Viddy and Socialcam, with an expectation that the winner’s valuation would skyrocket also.

Autodesk said that the move was due to the changing way in which its customer base was approaching their tasks, using cloud computing, mobile apps and social media for design purposes. The company said that video is a very good medium for communications and sharing of ideas and projects.

The first step will be to ensure that it supports and maintains the existing Socialcam customers, according to Autodesk. From there it seeks to scaling the platform and expanding its existing tool sets so that it can expand the technology into new and existing markets for Autodesk.

Facebook Gains Mobile Development Team with Spool Deal

Facebook has gained the development team, but not the technology or assets of startup Spool, a mobile app developer that has in the past created programs for both the Android and Apple iOS operating systems.

The terms of the deal were not disclosed but on its blog Spool announced that it was now becoming part of Facebook and that it was shutting down its site and provided instructions on how to move off of Spool.

The company had only come out of beta late last year and started 2012 off by raising $1 million from a number of angle investors that included SVAngle, Felicis Ventures, Start Fund, Stephen Chen, Bill Lohse and Charles River Ventures. Its apps enable users to bookmark Internet content, including video, for later reading both on and off line.

The move is part of a growing trend from Facebook, and others, to purchase companies more for their design teams and capabilities than their actual products. Some of the recent deals from Facebook include Face.com and Glancee. Google has recently purchased Quickoffice and Meebo.

For Facebook the recent deals all appear to be centered on enhancing its mobile technologies, an area that it has admitted it is having issues in monetizing. Facebook has said that Spool’s team will help develop building tools to facilitate consumption of mobile content.

Mobile Sports Report TechWatch: Top 5 Tablets, Nexus Components Breakdown = $184

Google is now asking for $4 million from Oracle to cover Google’s legal expenses it incurred during its recent copyright and patent infringement battle. According to a piece in Wired, Google claims that since it prevailed on the majority of issues it is entitled to recovery costs.

It has not made public an individual breakdown of the bill but it includes $2.9 million for the copying and organization of the 97 million documents used in the case. Oracle has already said that it will appeal the case.

Google Nexus component costs = $184
A teardown on the recently announced Google Nexus 7 appears to show that the company is basically selling the device at cost, something that is also believed to be true of its rival Amazon’s Kindle Fire. According to research done by Tech Insights a list of the components are available.

From the list it appears that a $199 version of the device would have a cost of $184, leaving the company a whopping $15 profit, as long as there was no shipping and handling charges for it. It looks like the razor/razor blade model is alive and well.

Top 5 Tablet companies
Google entered the tablet space to a great deal of fanfare last month when it introduced its Nexus 7, a 7-inch tablet that is being manufactured by AsusTek. Yet as even the most casual observer notes, Apple continues to dominate this space and new players are expected to enter with the expected onslaught on Windows 8-powered tablets including Microsoft’s Surface tablet will also be available, greatly increasing the level of competition in this space.

According to market research firm HIS iSuppli, as reported by the Ventura County Star, last year Apple owned 62% of the market with 40.5 million iPads sold.
2) Samsung 9% 6.1 million Galaxy’s sold
3) Amazon 6% 3.9 million Kindles
4) Barnes & Noble 5% 3.3 million Nooks
5) AsusTek 3% 2.1 million Transformers
• Other, 9.4 million, 14 percent

Samsung to offer Windows RT Tablet in fall?
Samsung is reportedly preparing a tablet that will run Microsoft’s forthcoming Windows RT software, a version of Windows 8 that is designed to operate on devices powered by the ARM processors that current dominate in the Android space.

Samsung had previously said that it would support the Windows 8 Pro that is designed to run on chips from Intel and AMD. Rival Hewlett-Packard has said that it will support Windows 8 Pro but was unclear if and when it would also support RT.

Facebook in new mobile ad push
The Wall Street Journal has reported that Facebook is addressing one of its perceived weaknesses, the lack of mobile revenue, with an advertising push that will be based on tracking which apps are used on phones.

This will not be all apps, just those that are used through its Facebook Connect feature, and then it will produce ads based on that usage. Apple and Google currently track what apps users have downloaded, and Apple targets them with specific ads while Google currently does not, the piece said.

Facebook and Yahoo kiss and make up on patents
In a move that stands out because it is so rare, Facebook and Yahoo have come to an agreement on patent infringement issues that had lead to the filing of lawsuits against each other. Rather than see the issue through the long and costly court system the two settled all patent issues between themselves.

In addition the two have launched a new advertising partnership and extended and expanded an existing distribution agreement between the two companies. As part of the advertising agreement their will work to get ads that run on both sites and work to integrate the two sites.

Leading Judge blasts US Patent system
On the flip side of the Facebook/Yahoo agreement is the Apple vs. Motorola Mobility lawsuits. U.S. Circuit Judge Richard Posner, the man who threw out the case between the two has said that the patent system resembles a jungle were rivals seek to wound foes by any means necessary.

Posner questioned whether patents should cover software in high tech and said that while it made sense to give intellectual property protection in some areas such as pharmaceuticals due to the huge investments, he wondered if that was true in other markets.

Samsung wins temporary stay on Galaxy Nexus ban
The US Court of Appeals has granted a temporary stay on the injunction that prevented Samsung from selling its popular Galaxy smartphones. Apple now has until July 12 to respond to the motion to stay, according to Foss Patents.

After Apple responds the court will then decide on a stay for the entire time that it takes fro Samsung’s formal appeal to be heard. Samsung had apparently lost its last 5 attempts to win a stay in this case, according to Foss.

Watching Golf this Week: It’s ‘Game On’ for Tiger at AT&T National

If Arnie has a tournament and so does Jack, why not Tiger? The one PGA Tour stop most closely associated with Woods — the AT&T National, at Congressional outside D.C. — has its charismatic host back playing this year, probably among the favorites to win so long as the U.S. Open weekend Tiger doesn’t reappear.

There’s no getting away from El Tigre this week — from the GAME ON pose in the AT&T National website ad which shows Tiger flashing his guns to the feature story on the PGA Tour website — it’s all Tiger all the time, and since like Memorial he has won here before (most recently three years ago, the last time the National took place at Congressional) he feels comfortable, so he has to be included among the favorites. Lots of talent in the field this week, although U.S. Open champ Webb Simpson is taking the week off.

What may bear for some interesting viewing this weekend are reports that Congressional is set up at U.S. Open toughness, perhaps to try to reclaim some honor that was lost last year when Rory McIlroy made Congressional look like a Las Vegas pro-am while setting a U.S. Open scoring record. You could say the rain was to blame, making the greens easy to shoot for. But AP golf guru Doug Ferguson’s piece Wednesday seems to hint there may be more bogeys than birdies outside our nation’s capital city this weekend. If you are looking for a U.S. Open encore, tune in.

Here’s where to follow the action:

AT&T NATIONAL

(all times Eastern)
TV COVERAGE
Thursday, June 28 — Golf Channel, 3 p.m. — 6 p.m.
Friday, June 29 — Golf Channel, 3 p.m. — 6 p.m.
Saturday, June 30 — CBS, 3 p.m. — 6 p.m.
Sunday, July 1 — CBS, 3 p.m. — 6:30 p.m.

RADIO
SIRIUS XM (Satellite)
12 p.m. — 6 p.m., Thursday-Saturday; 11 a.m. — 5 p.m., Sunday

ONLINE
No Live@ video this week — the PGA’s live online video doesn’t return until the Barclays in late August, so you will need to get your online fix from…

PGA SHOT TRACKER
If all you want is shots and distances (which can be addicting) get your fix via Shot Tracker, which is in the house for the AT&T National.

FACEBOOK PAGE
There’s a nice shiny trophy on the AT&T National’s Facebook page. Gotta like that.

TOP TWITTER FEEDS TO FOLLOW
The Tiger Woods Foundation is handling the official Twitter feed for the AT&T National. So far, mostly local stuff like scavenger hunts and donation links.
Geoff Shackelford — well known golf writer. If you’re not following Geoff you are missing the online boat.
Golf Channel — official Golf Channel feed
@PGATOUR — official PGA Twitter feed
@StephanieWei — great golf writer who is a Twitter fiend. She said not only was she driving to the National, she was bringing her clubs.
Doug Ferguson is the lead golf writer for AP. Good Twitter insights that often aren’t part of your wire-service lead.

WHAT’S THE COURSE LIKE?
No video fly-by (which is sometimes overrated) but a nice interactive hole by hole course guide of Congressional Country Club from the tourney’s website. Here’s the PGA Tour site’s nuts and bolts.

WHO WON THIS THING LAST YEAR?
Nick Watney, in a tourney held at Aronimink outside Philadelphia. And Rory McIlroy won last year’s U.S. Open, held at Congressional.

LOCAL FLAVOR
The AT&T National has a long tradition of honoring the military — check this page out for more info. The Washington Post has a lot of Tiger stories (surprise!) on its special golf page, which is helpfully titled “other sports.” We blame the Nats.

FEDEX CUP LEADERS
1. Jason Dufner, 1,849 points
2. Bubba Watson, 1,617
3. Hunter Mahan, 1,572
4. Tiger Woods, 1,452
5. Matt Kuchar, 1,423

See the full standings for the FedEx Cup points list.

WORLD GOLF RANKINGS
1. Luke Donald; 2. Rory McIlroy; 3. Lee Westwood; 4. Tiger Woods; 5. Webb Simpson.
See the official World Golf Ranking list.