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Apple has Sold 55 Million iPads

February 15, 2012 by

Company believes that they will soon outpace PC sales
The pace at which new technology gets adopted seems to be faster than ever, or it might be more accurate to say that once it is popularized it gets adopted faster than ever, as Apple showed when it revealed the sales numbers of its popular iPad tablets.

The iPad is not the first, or even the second tablet to hit the market, attempts have been ongoing for more than a few decades including Alan Kay’s Dynabook computer concept, Motion Computing’s Tablet PCs, and the Microsoft PC Tablet to name just a few.

There are a number of failed attempts over the past years, in part because the technology was just not there in terms of enabling developers to create fully functional devices that were lightweight, tough and yet could rival a computer.

However that issue is a thing of the past and tablet sales have been growing at a tremendous rate- according to a recent report from market analyst firm BI Intelligence, tablet sales are expected to hit 500 million units a year by 2015. The firm estimates that tablets will be a $100 billion market and surpass PC sales by a good percentage- it believes PC sales will be approximately 360 million units. No wonder Intel is working so hard to enter this space.

So how is Apple doing in this space you wonder? Well according to Tim Cook, Apple’s CEO the number is around 55 million units. He revealed the number during a presentation at the Goldman Sachs Technology and Internet Conference.

He attributed the healthy ecosystem for the iPad platform as being very important for the growth and said that there were 170,000 apps that have been optimized for the platform as well as peoples previous experience with the iPhone.

He said that since its introduction he and others at Apple have believed that in the long run tablets would outsell PCs. As a user he said that he now spends between 80-90% of his time on an iPad. He said that it is cannibalizing Mac sales but if someone is going to do that he prefers it be Apple.

To put the sales figures in prospective with other Apple products Slashgear points out that it took Apple three years to sell that many iPhones and 22 years to sell that many Macintosh computers.

Filed Under: Apple, Apps, iPad, iPhone, Microsoft, Smartphone, Tablets Tagged With: , , , ,

Mobile Sports Report TechWatch: Smartphones Outsell PCs, Tablets

February 6, 2012 by

There was a battle of opinions last week between Symantec and Lookout Security in regards to a bit of code that is attached to a select number of apps as to if it was malware or not. Symantec said that the code, called Android.Counterclink was malicious software and warned users off a number of apps that contained the offending code.

Meanwhile a rebuke came from Lookout Security which said that it was simply an aggressive pierce of adware and that while it could be annoying, was not really bad enough to be termed malware.

Well apparently Symantec has come over to its rival’s side of thinking and agreed that its original diagnosis was incorrect and that the code in question is just annoying. In case you are wondering what Google is doing about malware go over to iTWire to see.

Smartphones outsell PCs
According to market research firm Canalys, smartphone sales in 2011 outpaced that of all PCs. It showed that there was 487.7 million smartphones sold in the year compared to 414.6 million PCs of all stripes from desktops to tablets.

The pace of sales for smartphones appears to be increasing with 158.8 million sold in the 4th quarter of 2011, a 57% increase over the 101.2 million sold the same quarter a year before. Contrast that with PC sales that grew 15% for the year, in part buoyed by a 274% increase in tablet sales.

Of course comparing sales in a mature market to sales in a emerging one is comparing apples to oranges but it is interesting to see how mobile computing, both smartphones and tablets are soaring.

Apple sees the light on iBook licenses
Apple has reversed its position regarding who owns the rights to text books that are written for ts iBook textbook effort. The company has changed the End User License Agreement so that it no longer reflects a claim that Apple owns the rights to works developed with iBook Author software.

As reported by SlashGear the new EULA states that books developed using the .ibooks format may only be distributed by Apple but that they can be distributed in other formats by the author.

Windows 8 details leaked
A leaked video is showing a great deal of the details that customers and developers can expect with the forthcoming Windows Phone 8 released according to any number of sites. Shown first at PocketNow.com the video was reportedly made for Microsoft partner Nokia, a company that has been an aggressive partner in the phone space.

Included in the release, which it said was code-named Apollo, are support for multicore processors, a total of four screen resolution options for developers, and a removable microSD card for additional storage.

With digital payments from mobile devices becoming increasingly important Microsoft looks to be positioning the phones to be a prime platform for what it calls the ‘wallet experience’ and the OS will allow carriers to brand and control the payment features. Drop over to see what else was discovered about the forthcoming phone. Also head out to Wired to see how Android, iOS and Windows 8 compare and contrast.

The Apple/Motorola patent battle continues to range in Germany.
Motorola managed to get some Apple products banned in Germany, but Apple has countered and won a suspension from an appeals court at the last minute. Apple is claiming that Motorola is not playing fair “Motorola repeatedly refuses to license this patent to Apple on reasonable terms, despite having declared it an industry standard patent seven years ago.”

According to Foss Patents, Motorola is asking for 2.25% of Apple’s sales in return for the license, which it is presumed would cover a range of Motorola patents and not just the one in question. However Apple is countering that it has a license due to its cross licensing agreement with Qualcomm, who in turn has one with Motorola.

This sound a lot like the licensing issues that Intel and Advanced Micro Devices fought over more than a decade ago. That battle was estimated to have cost more than $1 billion to the players involved and was settled with a cross licensing agreement.

Mobile football in the offseason
Now that the Super Bowl is done and finished and it is some time prior to the NFL deraft there are still a few options for the sports fans. An example is this promo that started Super Bowl Sunday and not clear when it will end-EA Sports slashes price of Madden 12 for Android to 99 cents, down from $4.99 for a limited time.

However there are a range of additional options for playing games on a smartphone and luckily for you Cnet has gone to the trouble and created a list for Android and iOS users. Sorry no listings for BlackBerry.

Filed Under: Amazon, Android, Apple, Apps, BlackBerry, Microsoft, Research in Morion, Smartphone, Tablets Tagged With: , ,

NFL Stars Steven Jackson, Stevie Johnson Will ‘Hang Out’ On PlayUp for Super Bowl

February 3, 2012 by

Fan-interaction app PlayUp has recruited NFL stars Steven Jackson and Stevie Johnson to “hang out” during Sunday’s Super Bowl, when fans can message and follow the stars’ take on the big game between the New England Patriots and the New York Giants.

Rams running back Jackson, owner of seven straight 1,000-yard seasons, can be found Sunday on PlayUp under the username “sj39,” while Buffalo’s electric reciever Johnson can be found under the username “StevieJohnson13.” According to PlayUp, both players will create their own public virtual rooms in the PlayUp app to chat with fans, and will also visit other public virtual rooms to further interact with fans using PlayUp to chat, talk and share smack about the game.

“We are thrilled that both stars are choosing PlayUp to engage with passionate football fans over the Super Bowl,” said Dennis Lee, PlayUp USA CEO, in a statement. According to PlayUp, both players are already active in other social media forums: Jackson has more than 138,000 Twitter followers and almost 48,000 Facebook fans, while Johnson currently has more than 78,800 Twitter followers and 17,400 Facebook fans, according to PlayUp.

Filed Under: Apps, NFL, PlayUp, Super Bowl Tagged With: ,

Super Bowl Advertisers Ready to Target Mobile Users

February 2, 2012 by

Are you a fan of football but do not watch the Super Bowl for the ads? There may be no escaping them this year as increasingly advertisers realize that there is an untapped market for them in the online world during a game known for its broadcast ads.

A recent survey by Harris Interactive that was commissioned by mobile marketing firm Velti, as reported by MediaPost, shows that a full 60% of mobile phone users plan to also use and view their phone while watching the game.

While the news that people will use their phones is hardly earth shattering, another part of the report shows that people are twice as likely to use their phone during the ads and during the half time show. This might not be great news to companies that are shelling out an average $3.5 million for a 30 second ad, up 17% from last year.

As mobile usage soars advertisers target new space

According to Forbes the price on Super Bowl ads has increased an average of 5.7% annually, and it is predicting that the going rate will double again within the next decade making online increasingly appealing.

A late comer advertiser or a company that delays in buying the time, which sold out prior to Thanksgiving this year have an option, and one that companies that are advertising on the game telecast are taking as well- targeting mobile users in what is now being called the second screen market.

Already the bulk of the ads that are slated for broadcast on the airwaves are available online as either an ad targeting users or as a YouTube video to attract more fans. However there is an entirely different class that is just sticking with the less costly mobile ad space.

The broadcast ads are dominated by major corporations, centering around 5 market segments: automotive, beer, motion picture, soft drinks and tortilla chips, according to a recent Nielson study. Many of these will replicate their presence online as well, but there is opportunities for others as well.

The popularity of Super Bowl ads is amazing. Simply head over to YouTube’s Ad Blitz, a site dedicated to Super Bowl ads, to get a feel for just how popular this is. As of Thursday morning prior to the game there were 39,000 subscribers to the channel and 800,000 video views.

Go to Coke’s Facebook page and you can see a group of polar bears, one set in each team’s uniforms, reacting to the game in real time. The loss of eyeballs during the broadcast could be part of the broadcast advertisers own doing since many seem prepared to drive broadcast viewers online.

The Harris study found that sites like Shazam, Subway and Chevrolet have specialized apps that will support viewers driven from broadcast ads to on-line and present the opportunity to win prizes or participate in some activity.

Then if you have seen an ad that seems worth viewing again on the broadcast, you can always head over to iTunes to get an app that allows you to view past favorite Super Bowl ads as well as new ones as soon as they are available on YouTube.

I expect that the number of ads that are designed to be viewed by mobile devices only will be a strong growth category in the future, particularly as tablets continue to grow in popularity. A sharp advertiser does not care if you continue to watch the game after you have viewed their ad, so why not try and snare your attention via some focused programs online at a corporate web site?

Filed Under: Apps, Live sports via mobile, NFL, NFL Mobile, Nielsen Ratings, Smartphone, Tablets, YouTube Tagged With: ,

Who’s Going to Get the Tablet Rights for NFL Games?

January 31, 2012 by

We all know by now that the Super Bowl is going to be streamed live by NBC, and also to Verizon Wireless smartphones via Verizon’s NFL Mobile app. It will be interesting to see what the viewer metrics are after the fact. But the bigger item on the horizon is who will snag the tablet, aka iPad rights for NFL broadcasts going forward?

I was thinking about this potential conflict earlier today when I read a report from my ex-GigaOM collegue Liz Gannes who was covering a talk with ESPN president John Skipper at the D: Dive Into Media conference. Skipper’s crew seems like it has clear vision on what the Worldwide Leader needs to do with mobile, which as we heard yesterday is the prime platform ESPN develops for.

Inside the industry ESPN is unique since it not only is a network, it is also a content creator as well as a clearinghouse for overall information. The latter is mainly SportsCenter, its enormously popular highlights show that dominates the sports world. But more recently ESPN has become a content creator/provider by bidding for broadcast rights to games themselves, across all major sports and a lot of minor ones too.

While finding broadcasts on TV is fairly easy — you just look up to see which network is broadcasting the game — on digital devices the access has been murky. Verizon does have an exclusive deal to show live games on phones, but that’s only covered Monday Night Football, Thursday night NFL Network games and the Sunday NBC games. ESPN, meanwhile, retains MNF rights for tablets but won’t show the games on phones because of Verizon’s deal. DirecTV Sunday Ticket customers this year could opt for a package that gave them access to the Sunday Ticket via mobile — an interesting twist but as a subset of a subset not really a mass-market solution.

The big question still out there is who will get tablet rights for NFL broadcasts going forward? Right now Verizon can’t offer NFL Mobile on an iPad, which would seem to be a bit of a no-brainer except it isn’t. The tablet market, aka iPad, is getting bigger every moment and it will be interesting to see how the tablet rights get broken out, or whether they are bundled into the overall broadcast rights for a hefty increase in fees. According to Liz’s report, ESPN won’t buy rights without all platforms included:

Since 2005, ESPN has made sure that all its content deals include rights for every device. As Skipper put it, “We don’t cannibalize ourself, we use those platforms to cross-promote.”

After several digital stops and starts ESPN seems to have crystalized its mobile thinking behind the WatchESPN idea, where you download an app and have access to all ESPN programming — so long as you also have a contract with a qualifying cable provider. This is a smart move because it keeps the people paying ESPN the big bucks happy, while giving the cable customers the kind of access that is commonplace for all other kinds of media.

Maybe sometime in the future ESPN will offer a non-cable-customer price to access all its content digitally, but for now it seems content to keep its window open only to those customers willing to pay.

Here’s the link to Liz’s story again. Good stuff, wish I was at that conference.

Filed Under: Apps, ESPN, iPad, iPhone, Live sports via mobile, Monday Night Football, NFL, NFL Mobile, NFL Network, SportsCenter, Super Bowl, Tablets, Verizon Wireless Tagged With: , , ,

Pre Play Sports Scores Subway Sponsor Deal for Super Bowl

January 31, 2012 by

Screen grab of a typical Pre Play app, where you predict the play before it happens.

In a field that’s going to become extremely competitive, predictive-gaming startup PrePlay announced a sponsorship deal with sandwich giant Subway, just in time for this Sunday’s Super Bowl.

If you’re not familiar with predictive gaming, don’t feel alone. It’s a new category of apps that allow smartphone or tablet users to challenge each other in trying to predict play-by-play outcomes of sporting events as they are happening live. MSR identified several of the players in the space last year, but with Subway sponsor dollars in its pocket Pre Play has clearly done something to attract attention. Even so, the company is using the Subway deal to “re-launch” its app, usually a sign that the initial iteration didn’t quite catch on.

The iOS-only Pre Play app can be freely downloaded from iTunes. Then you assemble a group of friends or family members with Apple devices and can compete to see who can better predict plays before they happen, earning points in the process for correct calls.

To perhaps better explain how it all works, here’s a Pre Play demo video. Maybe this is better than me screaming “FAKE! FAKE!” at the TV screen on every field-goal attempt. At least my neighbors might be happier.

Filed Under: Apple, Apps, iPad, iPhone, NFL, Super Bowl Tagged With: , , , ,
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