What We Learned at SEAT: Wi-Fi ROI is Elusive, Plan Big for DAS, Apps Not There Yet

Last month we had the great fortune to be invited to the SEAT Conference, which has to be the premier gathering of sports and entertainment facility technology professionals. Over two and a half days we heard many stories of early experiences with technologies like Wi-Fi, DAS, CRM and digital signage, and we left incredibly impressed with both the level of detail and honesty shared at the event.

Quite simply, if you are in the stadium technology business and want to learn what’s happening at the cutting edge, you should put SEAT on your agenda every year, just like all the reps from the biggest stadiums and arenas who make it a regular stop. (Follow this page to find out where and when SEAT 2014 will happen.)

While we are still working on putting together some of the detailed stories from SEAT participants for our Fall technology report, what we can share right now are some overall lessons learned from both the great panel discussions as well as via hallway chats and discussions during the evening events at SEAT. The top three takeaways I had were: stadium Wi-Fi ROI is elusive; you need to plan big for DAS deployment; and stadium apps are still a work in progress.

Apps: Still at the Starting Line

If I move backwards through that list, I can pretty confidently say that the reason many stadium apps are still at the starting line has mainly to do with a lack of deployed infrastructure. Even at facilities where Wi-Fi has been in place for several years, stadium apps both from teams and leagues are mainly just offering basic information and connectivity. The grand dreams of ordering concessions via mobile devices and having them delivered is still a future fantasy for all but a select few facilities now, mainly because most facilities are still just getting their hands around operating a public network.

Wi-Fi ROI: Elusive

And without apps that are tested in live networks, it’s hard to show any bottom-line ROI for Wi-Fi deployments. It’s a real chicken and egg problem, especially now that major cellular carriers are backing away from helping to finance Wi-Fi in favor of paying for DAS deployments. For the most part, stadiums are going to be on their own when it comes to paying for Wi-Fi deployments, since any benefits of putting in such a network will eventually go straight to the team. But that might not happen in a big way until more apps arrive. While pretty much everyone in attendance at SEAT was in agreement that Wi-Fi is going be as necessary and as basic as liquid plumbing, it’s largely a faith-based argument right now.

DAS: Plan for Space

That leads us to DAS, aka Distributed Antenna Systems, which are being deployed just about everywhere mainly because the large cellular carriers (AT&T and Verizon) are paying most of the bills. If there has been a strategic shift in the stadium business the past year it has been the wireless carriers’ change in emphasis from Wi-Fi offload (where Wi-Fi is used to supplement cellular coverage) to DAS, which brings true cellular connectivity to an array of small antennas spread throughout a facility.

There’s a lot of interesting technical and business nuances around DAS, including whether or not a neutral third party should build and host the network. We’ll be covering these issues in much greater detail going forward, because of their immediate and considerable bottom-line impact. But the biggest takeaway we had from DAS had to do with physical space — as in the space needed to host all the DAS equipment on site. Bottom line: You are going to need a lot of room for DAS. (AT&T antenna group guru Chad Townes showed us pictures of the DAS equipment room at the Dallas Cowboys stadium, and it looked like something out of the Matrix — a huge room completely filled with servers and telco gear.)

Why does DAS take up so much room? Basically for every carrier — think Verizon, AT&T, Sprint and T-Mobile — you need to install, on site, a separate cellular base station, with all the networking gear to handle call ideintification and authentication. Then there is more gear to simply manage the connections in all the antennas, plus gear to connect all that to the public networks. And lots and lots of power and air conditioning to keep everything cool.

So how much space do you need? Estimates ranged from 5,000 square feet (about the size of a hotel ballroom) to just a bit smaller. Some facilities said they were putting DAS in buildings nearby, using fiber to connect those buildings to the stadium. But the big takeaway seemed to be, whatever space you think you need for DAS, you probably need more.

Look for more info on these topics in our upcoming Fall technology report. Best way to know when that comes out? Sign up for our email list, via the button in the upper corner of the home page.

Verizon Suffers NFL Mobile Failures on Opening Day

Did you have problems connecting to the Verizon NFL Mobile app Sunday? If so, it’s not your phone — it’s Verizon, which once again proved that it wasn’t ready for the opening day of the NFL season.

As a Verizon customer and a longtime NFL Mobile customer as well, I’ve experienced much frustration over the past couple years due to glitches with the app and programming for it. When it works I am amazed at the ability to watch live football on my phone. But how can two companies, the NFL and Verizon, which make billions in profits each year, have such consistent failures? Does anyone there care if the app actually works or not?

On Sunday I downloaded the new version of the NFL Mobile app, then tried to connect to watch RedZone for the afternoon game endings. I got an authentication failure, which surprised me since I had done everything possible beforehand (turned on all location services, turned off Wi-Fi) to make sure Verizon knew where my phone was.

After going through a half-hour of support hell waiting (including, ironically, a Drew Brees commercial telling me how great NFL Mobile is) I finally got a technician to tell me that because “so many people” were using the NFL Mobile app, Verizon’s network basically went kablooey, and that massive amounts of NFL Mobile users weren’t able to connect. Imagine that! People wanted to watch the NFL today! That’s like not stocking Elmo toys the week before Thanksgiving, or any similarly stupid move. The Verizon rep also told me that “because of high call volume” Sunday there weren’t enough technical reps at work to handle the NFL Mobile outage.

I will give the Twitter reps at NFL Mobile customer support a small bit of respect for finding my tweets and trying to respond, but really — this just shouldn’t happen. Not when the NFL itself says that more people are going to its websites via mobile than via desktops. The biggest app for the biggest sport simply shouldn’t have network failures. And reps shouldn’t be whining that too many people are trying to use it as the reason why it failed. Unless we all get a month’s credit on our Verizon bills.

Is “hiccups” on a server a new technical term? Is there a “hiccup reset” button?

As of 5 p.m. Pacific Time, it still wasn’t working for me. But the support folks found time for humor.

So — Verizon can pay the NFL a billion bucks for NFL Mobile rights, but can’t keep enough engineers on staff on Sundays to make the thing work? That’s fail with a capital F. Which is the grade we give Verizon for its performance on what is probably the sports world’s most-used app. And they’re locked in for four more years. Now I know what a Cleveland Brown fan must feel like.

UPDATE: At 5:42 p.m. Pacific Time NFL Mobile finally authenticated my device. Just in time to watch Tony Romo be Tony Romo.

Wi-Fi in Stadiums — It’s Not About Missing the Game, it’s About Staying Connected

Matthew Casey does an excellent job of summarizing the current state of Wi-Fi in the NFL in his post over on CNN.com, with some comments from yours truly as part of the package. While I think Matthew did a great job on the article, I was struck by how many of the comments are still of the “I go to the games to watch football, not to watch my phone” tenor.

People: Nobody goes to the stadium just to use Wi-Fi. But nobody leaves the house without their cell phone either. Being connected is simply a part of our everyday lives now, including leisure time. Going somewhere for several hours where there is no connectivity at all — and paying for the privilege — is going to seem more stupid with each passing year. Since football games have something like an average of 20 minutes of action for the entire time a live game is played, there’s lots of dead time in between. So what do you do during that time? For many people today, no matter where they are — spare time means time to connect, digitally and wirelessly. And it’s not a bad thing. It’s just who we are, no matter where we are.

Yes, if you’re at a game you want to spend time being there with the friends and fans around you. But our worlds are bigger than that in 2013. We don’t just share with those around us, we share with connected friends and with wider audiences in our social networks. Raise your hand if you spend a lot of time during sporting events these days texting friends or friendly rivals as a game progresses. (Guilty.) Most people, I think, who go to a game might spend at most a few minutes each hour checking messages, or posting a photo to show those who aren’t there what they are missing. I doubt most fans would go to a game and spend the whole time there immersed in the Internet. But I also think that almost every fan, at some point during a game, is going to want to connect to others in some fashion, even if it’s just to let someone know when you’ll be home. And going forward, Wi-Fi is going to be the answer as to how that happens. Why Wi-Fi?

The first difference at a stadium is simply the crush of people, which overwhelms the standard cellular-phone infrastructure that works very well in other parts of the planet. For high-capacity crowd situations, Wi-Fi is going to be the ongoing answer when the question is how to stay connected. Cellular carriers are moving quickly to put in DAS (Distributed Antenna System) deployments, which are basically a number of small cellular antennas that work inside buildings or in localized outdoor environments. DAS is good, maybe great, at eliminating dead zones that occur when a stadium full of fans are all fighting for the attention of a few regional macro cell towers. But DAS isn’t going to bring video replays to everyone in attendance. Again, that is why I said that Wi-Fi will be like plumbing going forward. In 5 years you won’t believe a big place hasn’t put in Wi-Fi yet. Because by then we’ll be doing a lot more wirelessly, because Wi-Fi is getting faster and better. And at stadiums, it can even make economic sense.

The second difference at a stadium is that unlike a hotel or other public places, stadiums have a captive crowd that might reasonably be interested in using a wireless network to make their visit more profitable for the owner/operator. That’s why the ideas of video replays to your phone, fantasy football stats via a stadium app, or even simple ordering concessions online to be picked up at an express window make so much sense. With a reliable Wi-Fi network all these options and ones that haven’t been thought of yet become possible. So for sports teams or owners of entertainment venues Wi-Fi might conceivably be able to pay for itself or even become a profit center, somewhere down the road. And we haven’t even started to talk yet about using Wi-Fi for improved internal operations, like public safety, ticketing or luxury suites. There’s money to be made on Wi-Fi networks, but first you have to build them.

That’s why Wi-Fi is coming to the stadium. It’s not so people can ignore the game to get work done. It’s so they can stay connected as necessary, or to enhance the experience they are having, at the few moments they want to do that. It’s a connected world we live in now, and stadiums shouldn’t be missing from that equation. Otherwise — as many of the commenters also noted — it will just be easier to stay at home and watch the game in HD while you tweet or text friends from your couch. Which you do now. If the NFL and other sporting leagues don’t want empty stadiums on those broadcasts, they need to make sure that their paying customers have the basic essential needs of human beings in this century, especially those fortunate enough to have time and money to spend on live-game visits. You wouldn’t build a big stadium without a lot of bathrooms. And these days, you wouldn’t build one without Wi-Fi either.

Verizon Extends NFL Mobile Deal for $1 Billion

Verizon Wireless and the NFL have extended their current deal around mobile viewing of live NFL games, with a $1 billion, 4-year extension announced this week.

The billion-dollar deal does not, however, cover mobile viewing on tablet devices, a distinction noted by this story in Sports Business Daily and one we will bet is going to be kept by the league for its own video streaming plans. There will be more to this story later, but the good news for football fans who have Verizon phones is that for the 2014 season, you will be able to watch all live games — including CBS and Fox broadcasts — and not just the Thursday-Sunday lineup now available.

No word yet on ESPN’s plans to pay for mobile access for sports fans. On the Verizon side, the NFL Mobile viewing access is still apparently priced at $5 per month, but I bet that increases with the increased game schedule in 2014. Got to pay for that $1 billion bill somehow!

WSJ: ESPN Thinking About Paying for Your Mobile Sports Jones

You have to fight your way around the paywalls to read it, but the Wall Street Journal had a story today about ESPN talking to wireless providers about paying part of the fees for people who watch sports via cellular connections. There’s nobody on record, but when the WSJ uses the familiar “according to people familiar with the matter” dodge you know that somebody wanted this story to get out.

For the carriers, this is a kind of a holy grail thing — if ESPN starts subsidizing watching sports via cellular, you can bet that AT&T and Verizon will step up their marketing machines to sell tablets and smartphones. I’m imagining a future where you pay something like $50 a month, which gets you live NFL games and a free iPad to boot. Think you’d sign up tomorrow?

Why would such an arrangement be valuable to ESPN? With more mobile users, the worldwide leader could jack up the fees it charges advertisers since it would have incredible amounts of granular user info, right down to where the user is watching. And I’d bet you wouldn’t be able to watch any other channel on that subsidized device. But then again — would you care?

Net neutrality worries aside, it will be interesting to see if this deal comes to fruition. With Verizon’s exclusive cell phone rights deal with the NFL coming up for renewal next year, it’s the right time for something new to happen. We’ll stay tuned.

AT&T: Fans Set Cellular Data Record at Super Bowl, Again

According to the folks at AT&T, fans in the New Orleans Superdome Sunday night set another record for cellular traffic, with 388 GB traversing AT&T’s in-dome network during the game between the Baltimore Ravens and the San Francisco 49ers. What’s somewhat staggering about the number is that it doesn’t include any of the traffic that was sent out over the in-dome Wi-Fi network recently installed by Verizon and Cisco; AT&T’s numbers are just for the cellular infrastructure and the DAS deployment Ma Bell put in the Superdome last year.

Guessing that Verizon’s numbers will also be bigger — according to a recent story in Ars Technica Verizon saw 225 GB of bandwidth used during last year’s Super Bowl in Indianapolis, where AT&T saw 215 GB of usage on its networks. If Verizon’s numbers are similar to AT&T’s (from reports we saw on Twitter the Wi-Fi network performed well, even during the third-quarter blackout) then there was probably something like 800 GB of data flying out of the Superdome Sunday, maybe even close to 1,000 GB if you throw in Sprint and T-Mobile numbers, which we probably won’t get.

So it’s pretty damn clear: Fans like using mobile devices at big sports events. And we haven’t quite reached the peak yet, since every successive Super Bowl sets a new record. We are guessing this trend will continue for some time, since there isn’t even a good in-stadium app yet to really make people do things other than send pictures and texts to people who aren’t at the stadium. So — this journey has really just begun.

Some other interesting nuggets from the folks at AT&T, who said that their network didn’t go down during the blackout:

— AT&T’s peak hour of data usage at the Big Game occurred during halftime and during the stadium’s temporary power outage, from 8 to 9 pm EST. AT&T customers consumed 78 GB during this hour on the in-stadium mobility network, which is nearly double the amount of data that AT&T customers used during the peak hour at last year’s Big Game in Indianapolis.

— During the hour of halftime and the stadium’s temporary power outage, from 8 to 9 pm EST, customers made more calls, sent nearly twice as many SMS texts and consumed approximately 10 GB more data than they did during any other hour of the event.

— AT&T customers also made more than 73,000 mobile calls during the game.

https://duwit.ukdw.ac.id/document/pengadaan/slot777/

https://mtsnupakis.sch.id/wp-content/zeusslot/

https://insankamilsidoarjo.sch.id/wp-content/slot-zeus/

https://smpbhayangkari1sby.sch.id/wp-content/slot-zeus/

https://alhikamsurabaya.sch.id/wp-content/slot-thailand/

https://mtsnupakis.sch.id/wp-content/bonus-new-member/

https://smptagsby.sch.id/wp-content/slot-bet-200/

https://lookahindonesia.com/wp-content/bonus-new-member/

https://ponpesalkhairattanjungselor.sch.id/wp-content/mahjong-slot/

https://mtsnupakis.sch.id/wp-content/slot777/

https://sdlabum.sch.id/wp-content/slot777/

https://sdlabumblitar.sch.id/wp-content/bonus-new-member/

https://sdlabumblitar.sch.id/wp-content/spaceman/

https://paudlabumblitar.sch.id/wp-content/spaceman/