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Nike looks to abandon at least part of wearable effort

April 21, 2014 by Greg Quick Leave a Comment

NikeFuel, one of the most widely know sports wearables may be headed to the recycle bin as the company has slashed the development team internally just as a large number of rivals are looking to enter the wearable space.

There are few facts yet in the situation as Nike has not yet released an official announcement about its moves but last Friday C/Net broke the news story saying that Nike had laid off as many as 55 people from the 70 person division that develops the FuelBand. Its Digital Sports arm will still employ approximately 150 people after the cuts.

It looks like not only the FuelBand but also its sportswatch and any other wearables that were on the drawing board are now on the chopping block. Nike confirmed to C/Net that a change in direction and layoffs were in the works but said that it would continue to support and sell the Nike+FuelBand SE for the foreseeable future.

However the move does not mean that Nike is leaving the space, or that the money and effort that went into its recently opened lab in San Francisco are going to waste, instead the company is shifting its focus to software, which as the core mission for its just opened lab.

Of course this opens the door for a whole new range of speculation. Will Nike, which has appeared to favor Apple and its platform, continue down this road and possibly be the supplier of the software to the expected Apple smartwatch? Apple has a long history of doing both its own hardware and software and while it has been happy to accept Nike support on the app side, is that what Nike wants?

Then it could focus more on Google, which is the largest mobile OS provider and has a major push in the wearable space. While Google Glass gets most of the attention that is really just the tip of the iceberg. Google recently announced its Android Wear project designed to expand the wearable space and with it use of the company’s operating system.

This will be an interesting trend to follow and could show the impact that the growing strength of Google is having on a wide range of market segments going forward.

Filed Under: Android, Apple, Apps, Google, iOS, Nike Tagged With: Android, Apple, Google, Google Glass, iOS, Nike, Nike+Fuelband, Smartwatch, Wearable Technology

AT&T Park gets more Wi-Fi, new DAS backend, and iBeacon… plus seat upgrade app

March 28, 2014 by Paul Kapustka Leave a Comment

Generally recognized as perhaps the best-connected sports stadium anywhere, AT&T Park in San Francisco will greet fans for the 2014 baseball season with upgrades to make the technology experience even better than before, with upgraded Wi-Fi and DAS, as well as Apple’s new iBeacon technology.

In a press release sent out earlier this week the Giants said that they and partner AT&T had been busy this offseason adding upgrades to the Wi-Fi network that has hosted more than 1.85 million visitors since it first went online in 2004. According to the Giants the park now has 1,289 access points for its free Wi-Fi service, second in number only to the Dallas Cowboys’ home, cavernous AT&T Stadium in Dallas.

On the DAS side of things AT&T Park now has a completely new headend system that fully supports both AT&T and Verizon versions of 4G LTE signals. According to the release T-Mobile and Sprint services will join the DAS later this year.

Like many other MLB parks the Giants’ home will now feature Apple’s iBeacon technology, which is basically low-power Bluetooth connections that can communicate with nearby Apple iOS7 devices. Though phones may now run out of juice quicker at the park if you need to leave both Wi-Fi and Bluetooth on, it should be interesting to see how fans respond to the iBeacon deployments, whether they find them helpful or annoying. MSR will keep following the iBeacon deployments through the year, and we encourage any and all fans who use the system to tell us how it worked.

This year the Giants will also be working in partnership with the Pogoseat app for instant at-the-game ticket upgrades. The feature will be available in the Giants version of MLB’s At the Ballpark app, where Giants fans will be able to search for better seats to pay for while at the park. Of course you can always try the time-honored method of just sneaking into empty seats in later innings of the game, but there is no app for that.

Filed Under: 4G LTE, Apple, AT&T, Baseball, DAS, iOS 7, Major League Baseball, Sprint, T-Mobile, Verizon Wireless, Wi-Fi Tagged With: Apple, At the Ballpark, AT&T, AT&T Park, DAS, iBeacon, MLBAM, Mobile Sports Report, Paul Kapustka, Pogoseat, San Francisco Giants, Sprint, Stadium Wi-Fi, T-Mobile, Verizon Wireless

MLB delivers completely revamped At The Ballpark app

March 27, 2014 by Greg Quick Leave a Comment

With the start of the Major League Baseball season just days away the league has delivered a complete rebuilt At The Ballpark app that includes a great deal more local customization, new technology integration and support.

The app has been available for 4 years and the facelift will add many features that will give users a greater ability to customize the app to meet their personal needs and usage model. It is available now for 20 ballparks and runs on both Android and Apple’s iOS operating system with additional customization in the latest release for the iOS 7 operating system.

The first of the two key technologies that have been incorporated is mapping and directions provided by a MapQuest-powered engine. MapQuest has a deal with MLBAM that will call for the delivery of additional MLB-focused features that will be available soon for both operating systems that At The Ballpark supports. In addition MapQuest and MLBAM also are co-creating an original video series, expected to debut in May 2014.

The second technology has been much more talked about in recent months, and that is the inclusion of iBeacon, a low powered micro-location technology that was introduced with iOS 7. MLBAM has equipped 20 ballparks with dozens of iBeacons each, and starting with Opening Day fans can check in at the ballpark and then receive offers and information from locations within the park as they travel around or sit in their seats.

Currently there are only a select few applications for the technology at the ball yards but MLBAM is working to create more and expects to deliver them later this year, as well as expand the number of fields that have the technology.

For fans who have been using At The Ballpark in the past it will still have the familiar functions including the ability to use MyTickets Mobile for delivery and storage of all MLB tickets sold as well as seat upgrade functions in select clubs. Some clubs also allow you to order food and beverages with the app.

You can view team stats, schedule and watch video of games, a number of hooks into social media and rewards for check-ins as well as more mundane features such as ballpark guides, parking and directions are all among the functions of the app.

This is a great upgrade to the app and really enables fans to not just customize their experience but will provide even seasoned baseball game attendees the ability to make the experience easier and more enjoyable.

Filed Under: Android, Apple, Apps, Baseball, iOS, iOS 7, Major League Baseball, Social Media, Sports Social Media Tagged With: Android, Apple, At the Ballpark, iBeacon, iOS 7, MapQuest, MLB, MLBAM

Google seeks to expand ‘wearable’ options with Android Wear program

March 20, 2014 by Greg Quick Leave a Comment

The Moto 360 Android

Google made a lot of noise a few years back with its push for Google Glass project, a pair of glasses that are connected to the Internet and now it is adding a second front in the wearable war with a push that it calls Android Wear.

The company has launched the Android Wear project in an effort to greatly expand the market for wearable hardware and related technology, with but not limited to helping a new generation watches running the company’s Android operating system.

The core of the effort will be a Software Developers Kit (SDK) that the company will be delivering to interested developers later this year.

While connected watches seem to be the first area that this effort will have an impact Google sees the effort expanding into other areas including bringing additional technology to more established platforms such as tablets.

However watches seem to be at the forefront of this space and potential developers that include everybody from Nike to Apple have indicated some level of interest in developing a watch. In addition there are already several connected watches on the market such as the Samsung Galaxy Gear and Pebble’s Steel Watch. Google has a number that have now announced their intention. With such a huge position in the smartphone operating system already Google has a huge advantage and it looks to be building on it quite quickly.

Several partners have already announced intentions to build watches and in some cases have shown examples of their development efforts. Motorola, unsurprisingly, has one in development called the Moto 360 Android that it said will be available this summer while LG Electronics said it would introduce its first Android watch, the G Watch, sometime this quarter.

The watches will be equipped with a variety of sensors and the ability to connect to an Android phone. So it can sub for the fitness trackers that are popular with the athletically inclined. It will allow notifications and text messages to be forwarded from a user’s phone and enable voice replies.

I imagine it would be a great tool to use to cheat on exams, but that might just be me. However being in a meeting and getting, say, March Madness game updates, could be a boon for those times when it is frowned upon to look at your smartphone. However the flip side of this is that many, at least those of us old enough, might just see this as a glorified pager with a bit more functionality.

Filed Under: Android, Apple, Apps, Google, Live sports via mobile, Samsung, Smartphone, Tablets Tagged With: Android Wear, Apple, Google, LG, Motorola, Pebble, Samsung, Smartphone, Smartwatch

Jawbone UP24 support comes to Android

March 11, 2014 by Greg Quick Leave a Comment

For the fitness band user and Android owner there are a few options not available to you as some products are only available for Apple’s iOS app platform. But in this emerging market but one of the stalwarts, Jawbone, has just made the transition to supporting Android in its most recent release.

A few months after Jawbone released an Apple version it has released the UP 3.0 app that brings Android support to the UP24 fitness tracking band, opening up a much bigger market.

The new app enables users to track a wide variety of physical activities up to and including sleep, food, and drink nutritional data. It is designed to enable a user to both set goals and milestones and to track progress towards achieving them. Users can log workouts, team with friends or rivals to establish competitions.

It has an array of alerts that a user can customize from ones that set nap time and lengths to ones that alert you to any time that you have been inactive too long and this can be set for different levels at different times of day. The app supports a wide number of languages including English, Spanish, Dutch, French, German, Italian, Japanese, Korean, Portuguese (Brazilian), Russian, Simplified Chinese and Traditional Chinese.

The fitness band space is increasingly competitive as sports watches seemed to pioneer this space but a number of the lightweight and flexible bands have started to emerge as a viable and easier to wear alternative.

There are also a number of fitness bands such as the Nike + Fuelband, the Fitbit Flex that are strong players in this space and larger, more dedicated watch like devices that originally started out as single sport appliances have pioneered this field but it seems likely that the emergence of Android and probably other OS wearable devices from Google Glass to a possible Apple iOS-based watch will start to compete here as well going forward.

Filed Under: Android, Apple, Apps, Garmin, iOS, Nike, Outdoor Activities Tagged With: Android, Apple, Fitbit Flex, Jawbone, Nike+Fuelband, UP24

MLB finishes first two ballpark iBeacon installations for LA Dodgers, San Diego Padres

February 14, 2014 by Greg Quick 3 Comments

Major League Baseball Advanced Media has installed the micro-location technology called iBeacon that is found in Apple’s iOS operating system in the first two ballparks as part of project that expects to land the capabilities in a total of 20 sites this season.

The first two parks are Dodger Stadium in Los Angeles and Petco Park in San Diego. The parks are filled with small iBeacon beacons that fans will be able to use via mobile devices that support the technology, which can be supported by Android devices as well as Apple’s. They will also need the upcoming version of the MLB.com At The Ballpark app when that is released sometime prior to Opening Day.

iBeacon is an indoor positioning system, operating much like the GPS that most users are familiar with but designed for a much more pinpoint location capability. With it a fan could conceivable find all of the different concessions, restrooms and other features of the park while sitting in their seat waiting for a break in play.

It also has the ability for the teams to tailor marketing to fans, from enabling social media check ins at specific locations in the park to showing them where items are on sale and since the technology includes point of sale capabilities a user could purchase items with their phone or tablet. Retailers and others are now starting to look at the technology as a way of engaging customers and keeping the in the stores.

Baseball demonstrated the capabilities of iBeacon with the New York Mets last season so that this move should not be a surprise. Baseball already includes the ability to upgrade seats and ordering food to At the Ballpark so the iBeacon capabilities are a natural extension.

MLBAM continues to keep baseball at the forefront of the digital world by constantly updating and enhancing the technologies and apps that fans use including apps that allow users to watch or listen to games on mobile devices and a number of contests and games over the course of the year to keep fans following the sport even in the offseason.

Football and basketball fall far behind baseball in terms of embracing next generation digital technology. The NFL is just now developing some digital capabilities and considering the resistance teams have put up in wiring their stadiums it might not see huge usage. Though most NBA stadiums have internal Wi-Fi for fans, few teams are actively promoting the service and there is no league-wide directive on wireless. Only Barclays Center in Brooklyn has expressed any interest in the iBeacon technology.

Filed Under: Android, Apple, Apps, Baseball, iOS 7, iPhone, Live sports via mobile, Live Sports Video Consumption, Major League Baseball Tagged With: Apple, Apps, At the Ballpark, iBeacon, MLB, MLBAM

Nike looks to abandon at least part of wearable effort

AT&T Park gets more Wi-Fi, new DAS backend, and iBeacon… plus seat upgrade app

Google seeks to expand ‘wearable’ options with Android Wear program

Jawbone UP24 support comes to Android

MLB finishes first two ballpark iBeacon installations for LA Dodgers, San Diego Padres

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