Nike looks to abandon at least part of wearable effort

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NikeFuel, one of the most widely know sports wearables may be headed to the recycle bin as the company has slashed the development team internally just as a large number of rivals are looking to enter the wearable space.

There are few facts yet in the situation as Nike has not yet released an official announcement about its moves but last Friday C/Net broke the news story saying that Nike had laid off as many as 55 people from the 70 person division that develops the FuelBand. Its Digital Sports arm will still employ approximately 150 people after the cuts.

It looks like not only the FuelBand but also its sportswatch and any other wearables that were on the drawing board are now on the chopping block. Nike confirmed to C/Net that a change in direction and layoffs were in the works but said that it would continue to support and sell the Nike+FuelBand SE for the foreseeable future.

However the move does not mean that Nike is leaving the space, or that the money and effort that went into its recently opened lab in San Francisco are going to waste, instead the company is shifting its focus to software, which as the core mission for its just opened lab.

Of course this opens the door for a whole new range of speculation. Will Nike, which has appeared to favor Apple and its platform, continue down this road and possibly be the supplier of the software to the expected Apple smartwatch? Apple has a long history of doing both its own hardware and software and while it has been happy to accept Nike support on the app side, is that what Nike wants?

Then it could focus more on Google, which is the largest mobile OS provider and has a major push in the wearable space. While Google Glass gets most of the attention that is really just the tip of the iceberg. Google recently announced its Android Wear project designed to expand the wearable space and with it use of the company’s operating system.

This will be an interesting trend to follow and could show the impact that the growing strength of Google is having on a wide range of market segments going forward.

Google seeks to expand ‘wearable’ options with Android Wear program

The Moto 360 Android

The Moto 360 Android

Google made a lot of noise a few years back with its push for Google Glass project, a pair of glasses that are connected to the Internet and now it is adding a second front in the wearable war with a push that it calls Android Wear.

The company has launched the Android Wear project in an effort to greatly expand the market for wearable hardware and related technology, with but not limited to helping a new generation watches running the company’s Android operating system.

The core of the effort will be a Software Developers Kit (SDK) that the company will be delivering to interested developers later this year.

While connected watches seem to be the first area that this effort will have an impact Google sees the effort expanding into other areas including bringing additional technology to more established platforms such as tablets.

However watches seem to be at the forefront of this space and potential developers that include everybody from Nike to Apple have indicated some level of interest in developing a watch. In addition there are already several connected watches on the market such as the Samsung Galaxy Gear and Pebble’s Steel Watch. Google has a number that have now announced their intention. With such a huge position in the smartphone operating system already Google has a huge advantage and it looks to be building on it quite quickly.

Several partners have already announced intentions to build watches and in some cases have shown examples of their development efforts. Motorola, unsurprisingly, has one in development called the Moto 360 Android that it said will be available this summer while LG Electronics said it would introduce its first Android watch, the G Watch, sometime this quarter.

The watches will be equipped with a variety of sensors and the ability to connect to an Android phone. So it can sub for the fitness trackers that are popular with the athletically inclined. It will allow notifications and text messages to be forwarded from a user’s phone and enable voice replies.

I imagine it would be a great tool to use to cheat on exams, but that might just be me. However being in a meeting and getting, say, March Madness game updates, could be a boon for those times when it is frowned upon to look at your smartphone. However the flip side of this is that many, at least those of us old enough, might just see this as a glorified pager with a bit more functionality.

Pebble takes second step in smartwatch space

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Pebble has brought out its second generation smartwatch with the $249 Pebble Steel Watch, a more fashionable, and expensive version of the original $150 Pebble offering from last year. The watch is being shown at the current CES International trade show in Las Vegas.

The Steel Watch will be available in either a brushed stainless or black matte finish as the company develops a look that would not look garish on an executive. It replaces the plastic cover with Gorilla Glass and comes with both steel and leather straps.

The battery life is good for between 5 and 7 days and it is waterproof to 5 meters. The company has added a tri-colored LED and as with the earlier model will run both the Android and the iOS operating system. Scheduled to ship at the end of the month the move coincides with the launching of the Pebble Appstore, a place where users can easily find apps designed to run on the device.

Pebble, the Kickstarter favorite, wow the market when its funding effort went massively over the amount that the company founders were seeking, something that slightly harmed the company, at least public relations wise, by forcing it deliver the product late because it needed to build significantly more than it had expected in its early run. Not that this is not a problem that most startup companies would kill for.

Pebble was certainly one of the groundbreakers, if not the groundbreaker in the wearable computing technology with mainstream devices that connected a watch with a cell phone to bring data to your wrist. There were already sports specific devices that did some of the same features in areas such as golf and running but none that seemed to serve as a pure extension of your mobile phone.

That started a land rush by larger mobile developers to lay claim to this space as well, with Samsung, Apple, Google, Sony, Dell and others delivering products, planning to or simple becoming part of the rumor mill that they have one in the works.

Samsung, Qualcomm and Sony have already brought out products with the Samsung Gear, Qualcomm Toq and the Sony SmartWatch and I am sure this year we will see a wave of additional devices introduced to the market, much like how the tablet space exploded a few years ago. A number will be simply me-too devices while others will take the time to create truly differentiated offerings.

Friday Grab Bag: No Old Style in Chicago

Android USA, a smartwatch maker, has said that its technology will connect its forthcoming smartwatch to other mobile devices that run the Android operating system.

According to the company, its device will wirelessly sync with a smartphone via Bluetooth and give users access to features such as the phone’s music library as well as email and calendar. Pricing and availability of the watch have not yet been announced.

A Phablet too far?
Time magazine has taken a look at the growing trend, and size of phablets, the large smartphone, small-tablet hybrid that is becoming increasingly popular with users, particularly communters who use mass transit and can use the device for both purposes.

The author of the piece ties in sales of the devices with portability, and uses three different sized devices to see how well they do and don’t work in different situations for an interesting read.

Nike+ gets a new app
The Nike+ Move app has been released and for all of you band wearers get ready. Of course the new Fuelband SE Fitness tracker is still pending. The new app is designed to work with iPhone 5S and takes advantage of the new M7 motion coprocessor.

The app has a number of additional features compared to older versions of tracking apps and includes sleep. It has been designed so that users cannot game it and make it appear to be more active than they really are.

Old Style out of style at Wrigley
Bad news for baseball traditionalists in Chicago’s north side, the last can of Old Style beer was served at the last game of the season that just recently concluded. Now fans at Wrigley Field seeking to drink an alternate to some of the big named beers will need to leave their seats and go in search of a cart.

Budweiser has apparently taken over all traveling beer vendor sales and so that will limit the choices of fans. Of course they can always pregame at the Cubby Bear. [editor’s note: Real Cub fans will refuse to order Budweiser, aka Cardinals beer; and Murphy’s is a better pre-game spot especially on sunny days.]

Baseball launches Free Agent Frenzy
No, this is not just the usual hot stove league where people discuss who they want their team to pick up. Instead MLB.com has a contest that could see you at opening day with free tickets. All you have to do is correctly pick where a number of free agents will end up by the start of next season, with a point for each correct guess. There is a pair of tie breaker questions as well.

GPS Developer TomTom Set to Deliver Two Sports Watches

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TomTom has delivered a pair of GPS-based sports watches, one that is focused primarily on runners while the other is designed for a more multi sports approach that should appeal to a much broader range of athletes.

The company had two design goals win mind when they built the TomTom Runner and the TomTom Multi-Sport GPS sport watches. It believes that most existing watches in this field are too bulky and cumbersome and so sought to shrink the size and make it a slim, easily worn device. At the same time it was seeking to use a large display to show the graphical training tools. It believes that it reached both of these goals as well as simplifying the use of the watch with its one button control.

The watches are both built on TomTom’s Graphical Training Partner, a program that allows users to track vital statics in real time. It has three basic modes: Race, Goal and Zone. Race allows you to vie against a recently set time or your personal best. Goal allows you to set a number of parameters such as time, distance or calorie and then track how you are doing against your goals. Zone has users set targets such as pace or heart rate and then allows you to track your progress during a workout. A heart monitor for this is an option.

Among the watches other features are an indoor tracker to so that a user can track activity on devices such as a treadmill; QuickGPSFix uses GPS and GLONASS satellite technology to quickly find users’ precise location.

Since many runners and other athletes already often use other apps to track and share progress the watches have the multi-platform compatability and can sync with a variety of alterative platforms including the TomTom MySports website, MapMyFitness, RunKeeper, TrainingPeaks and MyFitnessPal

All of these and other features are standard in both watches while the TomTom Multi-Sport also allows multi-sport athletes to track their distance, time, speed and other key metrics when they cycle or swim and includes a built-in altimeter and a bike mount.

Last year TomTom teamed with Nike for a GPS watch and it ran Nike Fuel but it is not clear if this one will also support Nike’s platform.

The TomTom Runner and TomTom Multi-Sport will be available in Summer 2013. The market for sports watches is a fairly crowded one, and one that will get even more packed if all of the rumored hybrid smartwatches that have been reported from the likes of Apple, Samsung, Nokia, Microsoft and others actually do come to market. I expect that including all of the ones that have appeared on Kickstarter their will be a glut on the market of these types of devices and users should spend some time considering how and when they plan to use such devices to see what will best fit their needs.

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