Sprint’s HTC EVO ED Brings 3D to Handsets – Boon for Sports Fans?

Will 3D take hold in the mobile market before it takes sail in the television space? It could be a boon for sports fans that have already dropped a small fortune on a 60-inch plasma and are not willing to move to 3D and buy a new system.

If it will be the next big thing is unclear and honestly your guess is as good as mine but at this point mobile developers of both hardware and software are increasingly focusing on the 3D space and with its lower entry price for users could take off faster. The latest to hit the market is HTC’s EVO 3D.

Designed to run on the emerging high speed 4G network being deployed by Sprint the handset is the latest member on HTC’s EVO lineup and bears a strong resemblance to the EVO 4G phone. The display is a 4.3-inch qHD screen with 960 by 540 pixel resolution. The EVO 3D does not require 3D glasses, however it does appear to get blurry if the display is moved or is looked at from an angle in my brief examination.

In some ways it reminded me of the 3D cards you could send people, from one angle they looked great and the rest you kind of scratched your head and wondered what all of the noise was about. The image does not leap out but rather is inset like in a shadow box. This could be annoying over a long period, say the length of a baseball game, but not so much in the short ter such as highlights from an event.

Still the phone has a lot of nice features that match up well with rival 2D phones including a 1.2 GHz dual core Qualcomm Snapdragon processor, support for the 4G network that is currently being rolled out nationwide with unlimited 4G data with Sprint’s Everything Data Plan, available for $79.99/mo. The phone will come preloaded with select free demo versions of 3D titles including Spider-man: Total Mayhem 3D.

The phone has dual cameras and enables users to capture both 2D and 3D video and images. It features a new service called HTC Watch that enables a user to start watching a show as it is downloading and monitors the Internet connection to create an uninterrupted viewing experience. It has the latest version of HTC’s Sense user interface, version 3.0, which allows an increased degree of customization and runs the Android 2.3 operating system, also called Gingerbread.

The HTC EVO 3D has a $199.99 price tag from Sprint when purchased with a new two year activation or eligible upgrade on a Sprint Business Advantage Messaging and Data plan or the Everything Plan with data, a Premium Data add-on and a two year agreement. The phone started shipping this week.

It will be interesting to see how this all shakes out and we find out if 3D is the wave of the future, or just a 1950’s fad reemerging in another format. It looks really good in short snippets on a phone for video and the game apps I have seen are for the most part enhanced by the technology. For me the test will be when I start watching sporting events and seeing it in 3D on a phone.

[Editor’s note: More gratuitous EVO 3D photo to follow, taken by our dual-core editor whose other business follows things like wireless trade shows where these things are first shown off.)

Consumers slamming NBA mobile sports app downloads during playoffs

NBA Game Time app downloads up 250%

 There have been more than 680,000 downloads of the 2010-2011 National Basketball Association’s NBA Game Time free mobile application since the beginning of the playoffs, according to a report by Mashable.

The NBA Game Time surge marks another example of exponential growth in watching sports on iPads and smartphones when games really start to count. As reported, the NCAA’s March Madness on Demand (MMOD) application generated not only record downloads, but heavier than expected video downloads and longer user sessions then anticipated.

 

Turner Sports continues to lead in mobile sports production

In total, the NBA Game Time has exceeded 2.5 million downloads during its 82 regular-game season and playoffs, a 250 percent increase from the 2009-2010 campaign. NBA’s numbers were confirmed to Mashable by Turner Sports, which is in its third year managing digital properties for The Association.

The NBA's digital leader, Bryan Perez

Bryan Perez confirms NBA apps surging

NBA Digital senior vice president and general manager Bryan Perez told Mashable that NBA Basketball’s lightning-fast pace creates difficult production problems for a broadcaster, but the point has come where the games can be rendered quickly enough to provide consumers with a fulfilling experience.

 NBA Game Time is available for iPhone, BlackBerry and Android, as well as such connected device platforms as Apple TV, Google TV and Vizio Internet apps.

AT&T Helps Stanford University Connect with Fans

Ever go to a sporting event where your phone indicates great reception but when you try to perform anything more complex than sending a text it seems as if there is no coverage? Let me rephrase that – Why is there never decent Internet access at sporting events?

The reason — major sporting events, as well as concerts and other large gatherings, now tend to overwhelm the cell sites located around the venues leading to frustrated fans wondering what their carrier is going to do about it. Now AT&T appears to be stepping to the plate with a solution.

The company has teamed with Stanford University Athletics in a 5-year deal that will bring a variety of AT&T wireless services to nine Stanford athletic venues, one of the first deals of its kind between the carrier and collegiate athletics. It is just the latest in Ma Bell’s recent effort to strike additional relationships with not only colleges but also professional sports franchises and venues, including deals already announced at places like its namesake AT&T Park in San Francisco and at Dallas Stadium.
The Stanford program comes out of AT&T’s Advanced Mobility Solutions Group and is part of the company’s drive to capitalize on the massive amount of usage and data that now flow from major sporting events, via text messages, photo uploads and other communications. The deal is designed mainly to increase the performance of smartphones and other advanced devices by allowing them to connect to the faster Wi-Fi links instead of competing for the limited cellular bandidth.

At its most basic it seems that the company realizes that fans and users are increasingly frustrated with the poor level of service that is available at most venues. With expanded Wi-Fi access fans should be able to perform many functions that are taken for granted elsewhere but often are impossible at stadiums, including checking scores, accessing video and watching instant replay as well as posting to YouTube, Facebook and other social media.

For AT&T users there is the bonus of being able to automatically use AT&T’s Wi-Fi, without the bother of going through any sort of setup or log-in through an auto-authentication process. Wi-Fi will be available to non-AT&T users as well. AT&T has also promised a suite of customized mobile apps including Live In-Stadium instant replay, interactive games and stadium guide, team information and news including real-time game and player stats and video. The Wi-Fi and other features will now be available for football games at Stanford Stadium, basketball and other indoor sports at Maples Pavilion, at the Avery Aquatics Center and other venues on campus.

Hopefully AT&T will aggressively pursue this effort as fans are increasingly seeking an interactive experience, one that they can share with friends and sadly this is increasingly impossible to do as networks are overwhelmed by user demands. I expect that rival carriers will quickly adopt a similar approach and seek their own stadium and school deals to help their customers and ward off AT&T’s efforts to expand its presence.

‘Way harder, intense look’ at Mobile Sports Production Underway at Turner Sports, exec says


Picture of mobile sports broadcast visionary Michael AdamsonThere’s a large enough audience for mobile sports to spark Turner Sports to take a “way harder, more intense” look at mobile sports production, according to a recently posted Beet.TV video.

According to Michael Adamson, VP of Sports New Products, Turner Sports, the proof is the 2011 NCAA Men’s Basketball Championship Tournament, which saw a 17 percent increase in online sports video consumption and a 63 percent increase in total viewership for March Madness on Demand (MMOD).

More mobile sports viewers “than we thought”

“For the first time, we saw a significant enough portion of our audience consume live games on mobile (to cause Turner) to take a way harder, more intense look at mobile video production,” said Adamson in the Beet.TV video. “It really pushed our numbers higher on mobile than we thought was going to happen this year.”

The “take” numbers across all of Turner Sports, CBS Sports and NCAA online, online streaming and mobile application rates are now large enough to warrant exploration into broadcasts tailored to mobile sports consumers, said Adamson.

“Most of our video streaming experiences that we’ve done for sports have been simulcasts or experiments with alternate-angle live streams,” said Adamson. “Now, we’re starting to think more about how to make sure we sync mobile video with broadcast, or how we sync syncing mobile video with mobile data. How do we make mobile video available as both companion (viewing) and primary (viewing) experience, and tie advertising in?”

Adamson’s comments are good news for the mobile sports consumer. In addition to March Madness, Turner Sports broadcasts NBA on TNT, Major League Baseball on TBS, NASCAR on TNT and PGA Championship and PGA Grand Slam golf.

iPad for sports extraordinary

Adamson said Turner Sports was wowed by the iPad viewership of March Madness, as well as the behavior patterns of mobile sports consumers watching hoops on the device.

“People were using the iPad more like a TV than a mobile device,” he said. “I don’t know that we would have expected that but we definitely saw it.”

Before March Madness, Turner Sports saw the iPad much more as a companion device for people watching sports on television, Adamson said. iPad viewers told Turner Sports through their behavior that iPad is ready for more intense mobile sports programming that embeds video inside a data-rich environment, he added. Watch for broadcasters to begin using iPad applications as a way to show people the games they want to see alongside a rich set of social media and location-based applications in the future, said Adamson.

Adamson made his comments to Beet.TV at paidContent Mobile 2011, held May 18, 2011 in New York.