Consumers slamming NBA mobile sports app downloads during playoffs

NBA Game Time app downloads up 250%

 There have been more than 680,000 downloads of the 2010-2011 National Basketball Association’s NBA Game Time free mobile application since the beginning of the playoffs, according to a report by Mashable.

The NBA Game Time surge marks another example of exponential growth in watching sports on iPads and smartphones when games really start to count. As reported, the NCAA’s March Madness on Demand (MMOD) application generated not only record downloads, but heavier than expected video downloads and longer user sessions then anticipated.


Turner Sports continues to lead in mobile sports production

In total, the NBA Game Time has exceeded 2.5 million downloads during its 82 regular-game season and playoffs, a 250 percent increase from the 2009-2010 campaign. NBA’s numbers were confirmed to Mashable by Turner Sports, which is in its third year managing digital properties for The Association.

The NBA's digital leader, Bryan Perez

Bryan Perez confirms NBA apps surging

NBA Digital senior vice president and general manager Bryan Perez told Mashable that NBA Basketball’s lightning-fast pace creates difficult production problems for a broadcaster, but the point has come where the games can be rendered quickly enough to provide consumers with a fulfilling experience.

 NBA Game Time is available for iPhone, BlackBerry and Android, as well as such connected device platforms as Apple TV, Google TV and Vizio Internet apps.