Dear Cell Companies: Event Upgrades Aren’t News. They Tell Us Your Network Stinks.

Portable cellular tower on light truck -- aka a "COLT." Credit: Verizon Wireless

Are you getting as tired of this as we are? Every time there is a big sporting event now, the major wireless carriers in the U.S. are racing each other to put out press releases saying how the companies are rushing extra gear to the event stadium and surrounding area, all to ensure good performance of their customers’ devices. We hear tales of new antennas, new infrastructure equipment and the now-ubiquitous COWs, aka cell trucks on wheels. Is this news?

No. What it means is that the wireless networks stink, and the companies are trying to make a positive out of what is really years of neglect and shortsightedness in network design and deployment. This week’s offender is Verizon Wireless, which wants you to know that among other things it has “installed powerful base station equipment for both the 4G LTE and 3G networks inside the arena” for the upcoming NBA All-Star Game in Orlando, and “recently completed high-tech in-building systems at various hotels and other facilities in the Orlando area.”

Wow, “high-tech” systems! What will they think of next?

And for the Daytona 500, an event that has roughly been going on since cars were invented, Verizon needs to truck in a couple COWs (“each featuring a 75-foot telescoping antenna and advanced hardware for both 4G LTE and 3G voice and high-speed data channels”) because apparently the existing network in the greater Daytona area will fall to its knees when the hundreds of thousands of “race fans” gather there later this week for the NASCAR season opener.

Leaving aside the offensive tone of the press releases, which assume a level of ignorance on the customer/press part (what exactly is a “high-tech” system, and how does that differ from the old stuff? Was that all coal-fired?), the bottom line is that Verizon and other carriers who put these press releases out are glossing over the fact that their standard cellular system deployment is way behind the times, especially in areas surrounding big sporting arenas. Even though the iPhone revolution has been going on now for almost 5 years, it seems as though carriers are still being caught by surprise by fans showing up at games wanting to use those whizzy phones that Verizon, AT&T and Sprint are selling them.

Get over it. Get out there and rebuild those networks, and make the necessary extra improvements around stadiums. You’re certainly charging folks enough to be do so, since your execs are all pulling down Prince Fielder paychecks. So spare us the “news” about having to compensate for bad network design and deployment. And get more of that “high-tech” stuff out there.

The Viva! Vision: Former NFL Players Create ‘App Enablement’ Firm for Athletes, Celebs

Joe Tafoya (left) and Kerry Carter of Viva! Vision, at the AT&T Developer Summit. (Screen shot courtesy AT&T)

Anytime you go to a “developer’s conference” hosted by some large firm, you can pretty much count on at least several instances where groups of geeks are shepherded to the stage for their 15 seconds of fame. Look! The big-company execs will say. Developers who believe in us!

At the recent AT&T Developers Summit ahead of CES, however, there was a twist: During the meet-the-developers segment the audience saw 6-foot-4 Joe Tafoya take the stage and tell a quick tale about how he and some other ex-NFL players were getting into the development game, previewing a cool forthcoming “locker room” app featuring their friend, NBA star Jason Terry.

After shaking hands with some AT&T execs and Microsoft CEO Steve Ballmer, Tafoya was gone, but not after causing no small amount of buzz among the thousands in the audience. Ex-NFL guys? Doing sports apps? Cool! And then everyone went back to checking their email.

Tafoya, however, stuck around the summit, wandering the exhibit-hall booths with one of his partners, Kerry Carter, an ex-NFL running back who is still playing in Canada. Towering over most of the real geeks present, Tafoya and Carter were happy to stop and talk about Viva! Vision, a company formed in a unique manner and with a unique purpose. Over several phone and email interviews and some research we have a fuller picture of Viva! and what we think its purpose is: Though Tafoya and co. may not exactly agree with this definition, we see Viva! Vision as not a true app development company but instead an “app enabler.”

What do we mean by that? In Viva! Vision’s case it means that Tafoya and his partners aren’t doing any of the actual coding of apps but instead are bringing to the table their ability to bring people to the table — on one hand, corralling talented technology outsourcing firms to help develop cool, custom apps, and on the other hand bringing in athletes, entertainers and other celebrities who want to maximize their personal brand via online channels. How did this all get started and where might it end up? We’ll need more than a short blog post to tell you.

Next: From the NFL cut line to the command line

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Verizon Used Cisco Gear for Super Bowl Wi-Fi Network

Cisco Sports and Entertainment Solutions Group SVP and GM David Holland

Nobody’s talking yet about how much traffic it carried, but from a recent Cisco blog post we learned that Verizon’s Wi-Fi network used inside Lucas Oil Stadium for Super Bowl XLVI was a Cisco Connected Stadium deployment.

David Holland, the Sports and Entertainment Solutions Group SVP and GM at Cisco, revealed the partnership Tuesday in a company blog post where he claimed that the Super Bowl was the first time fans had used an in-stadium Wi-Fi network for the big game. Cisco representatives, however, declined to say just how well that network was used during the Giants’ win over the Patriots. If Verizon ever credited Cisco for being the gear behind the Wi-Fi network at the stadium, we haven’t seen it.

Verizon has also remained mum on just how much traffic traversed its in-stadium Wi-Fi network for the big game. In its follow-on press release Verizon did note that its own customers used “2.75 times more data than last year’s Super Bowl in Dallas and 4.5 times more data than a regular-season game at the stadium,” but without hard numbers it’s hard for us to judge how big a deal that really was.

Verizon did note that other cellular customers, and not just Verizon customers, were able to use the in-stadium Wi-Fi network during the game. And neither Sprint nor T-Mobile has yet to reveal any discrete traffic numbers from the game, unlike AT&T which provided a very detailed description of the cellular traffic its customers generated.

So the question of “how much wireless data did Super Bowl fans really use” remains unanswered. But as Holland said in his blog, it’s a practice that will quickly go from being unique to mainstream:

Most importantly it shows that this is headed mainstream, and a tipping point has been reached. Just as people walk into an airport today and expect to be connected to a Wi-Fi network, so fans in stadiums around the world are beginning to look for and demand the same thing.

LTE iPads, More Mobile Data: Who’s Going to Pay for All This?

Two stories in the news today — the potential of LTE-enabled iPads and new projections for mobile data growth — seemed to me to be closely related and both lacking a final explanation: Who’s gonna pay for all the new toys and bandwidth?

As sports fans know, the Apple iPad and its imitators are great devices for watching sports on the go. The screen is big enough to approximate a TV experience, and the device is light enough to not be a bother. And the 4G LTE networks from Verizon Wireless, AT&T and soon from Sprint will make mobile video better thanks to faster download speeds and overall better behind-the-scenes technology.

But my question again — who’s going to pay for all this? At what point do we decide we’ve got enough devices, and that we’re not going to pay premiums just to get content whenever we want it? Are the devices and services so alluring that consumers will simply find a way to budget for them, or are they giving other things up from their disposable income buckets? Or will we see a backlash soon?

For all the heat the two stories have generated in the tech news world, my guess is that both are slightly overrated. Since LTE data contracts still remain fairly expensive — right now Verizon is charging $80 a month for 10 GB of data, its highest plan for tablets — I think folks might buy an LTE-enabled iPad for the convenience but will probably go for the lower-priced plans and use Wi-Fi whenever they can, especially when watching things like sports. Some smart guy already reported that Verizon’s 4G LTE phones aren’t big sellers because there isn’t anything compelling enough to make people pay a premium for the service. I think the LTE iPads will follow a similar lukewarm adoption curve.

On the mobile-data projections there are already some signs that Cisco’s predictions have shot past reality; AT&T, for example, said that its most recent figures showed data use growing more slowly than previously predicted. With cellular services prices expected to remain constant or rise even higher, my guess is that people may want to consume mobile data at the rate Cisco predicts but budgetary pressure will keep it from happening until lower-cost Wi-Fi networks reach out to more places than coffee shops and airport waiting lounges.

What will be really interesting to see is what happens if the LTE iPads fly off the shelves and crowd the networks, bringing back the original iPhone network jams. Think that won’t happen? Want to bet on it?

More AT&T Golf Failure: Sunday’s Half-Hour TV Blackout

In this day and age of always-on coverage it seems incredulous that the AT&T Pebble Beach National Pro-Am has such a backwards coverage plan. In addition to our already-noted lack of any online streaming coverage, the TV broadcast on Sunday started with live coverage on the Golf Channel — and then just as things started heating up, there was a half-hour blackout. Unbelieveable.

Though I understand that programming schedules need to be set well in advance of the actual tournament, Sunday’s by-chance heavyweight pairing of Tiger Woods and Phil Mickelson — simply two of the best golfers, ever — should have prompted either the Golf Channel (owned by NBC) or CBS to pre-empt whatever was going on between 11:30 a.m. Pacific Time and Noon to show Phil and Tiger trying for eagles on No. 6.

It’s a minor blip that will be forgotten but perhaps a good lesson for other events down the line — don’t leave yourself the victim of your own schedules or planning. A good online streaming strategy would go a long way to keeping the number of fans who are going to be lost for a half-hour today.

AT&T, Golf Channel Missing the ‘Tiger’ Opp With No Online Video for Pebble Beach

For the second day in a row, we are incredibly frustrated at the lack of any online video opportunity to watch Tiger Woods in his PGA season debut at the AT&T Pebble Beach National Pro-Am. Though the Golf Channel has live coverage today and yesterday, the unique three-course setup for the Pebble Beach Pro-Am means no Tiger TV Thursday or Friday since there are apparently only camera crews at the Pebble Beach course and nothing from the other two courses being used, Spyglass and Monterey Peninsula.

So the reason Tiger isn’t on TV is that he played Spyglass Thursday, and is playing Monterey Peninsula today. We get it, because that means that Tiger will be on TV Saturday and Sunday, playing both days in front of the CBS cameras. But it’s an oversight not to have the game’s biggest draws on some kind of live media for the first two days.

This is a huge missed opportunity for the tournament and for Golf Channel, since there are probably millions of fans like me who would tune in online to catch some Tiger action even while at work. It’s hard to believe that with AT&T adding Wi-Fi clouds to the greater Monterey Peninsula to give fans at the tourney better wireless coverage that we couldn’t at least get someone with a GoPro camera on their head to follow Tiger around and stream that video? Hello sponsor opportunity!

Seriously, not having an online component is really a big error especially for events like golf tournaments where there may be an outsized interest in a single player instead of the traditional multi-camera, multi-announcer setup. I mean, online I have been able to follow what Tiger is doing in words; meanwhile on the Golf Channel they are showing some celebrity comedian eating a plate of ribs. I couldn’t hit the off switch quicker. So tell me how that strategy makes sense either to the event or the sponsors.

Note: the best places to follow El Tigre online today are the Golf Channel home page, where writer Jason Sobel is doing a hole-by-hole Tiger recap in real time. You can also follow Stephanie Wie, who is Tweeting Tiger’s round live. But really, AT&T and Golf Channel, you shoulda done better.