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AT&T Brings Wi-Fi to Pebble Beach Golf Tourney

February 8, 2012 by

Since they are the title sponsor it’s perhaps no surprise that AT&T is making Wi-Fi available to spectators (patrons?) at this weekend’s PGA Tour stop on the Monterey Peninsula, the AT&T Pebble Beach National Pro-Am. What’s interesting is that while smartphones and tablets are becoming an integral part of what fans bring to other sporting events, for golf encouraging mobile-device use is a longtime taboo, given the possibility of a cellphone ring interrupting a player’s backswing.

According to the AT&T press release the company has a variety of mobile-device plans for tournament attendees, including free Wi-Fi in select areas around the courses for AT&T customers, as well as a text-message contest and a “digital clubhouse” on the Pebble Beach course where fans can watch the action while taking in some AT&T demos in between the action.

The press release also says there will be a policy to make folks put their devices on silent or vibrate mode, but anyone who’s been on a plane or at a conference knows how well that works. At the AT&T where alcohol will be sold and there will be “hospitality” tents you can bet that the attention span will be even lower. We won’t be able to make it down to Monterey this weekend, but would love to hear any field reports about how well the “use your cell phone for data but keep it quiet” plan works. Especially around El Tigre, who is known to take umbrage at such offenses.

Filed Under: AT&T, Golf, PGA, Social Media, Wi-Fi Tagged With: , ,

Super Bowl Online: 2.1 Million Uniques, Lots of Room for Improvement

February 7, 2012 by

The stats are in and as expected, the live Internet streaming of Sunday’s Super Bowl game was by far the biggest online audience ever for a sporting event with 2.1 million unique viewers, according to a press release from the NFL.

Broadcast both on the NBC Sports website as well as to smartphones via Verizon Wireless’s NFL Mobile app, the online showing of Super Bowl XLVI racked up some impressive numbers, according to the NFL:

Online Traffic Data
Unique Users – 2,105,441 (live stream online)
Live Video Streams – 4,589,593 (live stream online)
Total Minutes Streamed – 78,624,422
On-Demand Clips – 1,838,812 VOD clips viewed
User-Generated Camera Switches – 1,835,676
Engagement – More than 39 minutes per visit.

Verizon Wireless also confirmed that the Super Bowl was the “most viewed” game on the NFL Mobile platform all season (what a surprise!) but the company’s weak press release didn’t reveal any actual numbers. We’ve asked Verizon PR for more info but have not gotten a reply as of yet.

We also find it hard to agree with the canned quotes in the NFL’s release from Kevin Monaghan, senior vice president, business development & managing director digital media, NBC Sports Group, who claimed the online show lived up to fans’ expectations. This fan for one didn’t like the fact that the online show was 3 to 4 plays behind the TV show, making it nearly impossible to use as a “second screen” device since it was so far behind what was happening in front of you. Monaghan had a different view, according to his quotes in the press release:

“Increasingly, sports fans are looking to digital coverage as a complementary ‘second screen’ experience, and we delivered on that promise with unprecedented robust coverage. The record traffic that grew throughout the event, as well as the record high engagement numbers, underscores the complementary aspect of digital as an enhancement to our exceptional television coverage.”

With no way to question Monaghan (we tried tweeting @NBCSportsPR asking why the broadcasts were so far apart but got no reply) we’ll just have to stomp our digital feet a little bit louder to hope for a closer sync in the future. And others around the web didn’t think too much of the limited screen choices and sometimes skippy transition process — and the fact that getting Silverlight installed on a Chrome browser for a Mac was a chore (we got it done on the laptop Sunday but it took two tries because the download screen hung the first time).

But all in all those are some small problems to what will likely be viewed as a watershed moment in sports broadcast history, when we all switched from thinking, “Wow, cool, it’s online — I never expected that!” to something more like “how many different online options to watch do I have?” Especially since Sunday’s TV broadcast was the latest Super Bowl to win the “most watched program ever” award with 111.3 million viewers, it’s obvious that having an online choice — even one that attracts 2.1 million viewers — doesn’t detract from the live TV audience.

For all other promoters the question now becomes: What are you going to do to get your event online, and to make it more competent than the Super Bowl? Getting the broadcast at least close to the same time as live TV would be a start.

Filed Under: 4G LTE, Live sports via mobile, Live Sports Video Consumption, NBC Sports, NFL, NFL Mobile, Super Bowl, Verizon Wireless Tagged With: , ,

AT&T: Super Bowl Crowd Breaks Wireless Data-Sending Records

February 7, 2012 by

It was expected to be one of the biggest wireless-data events ever, and according to AT&T the folks attending Super Bowl XLVI in Indianapolis Sunday didn’t disappoint, with AT&T’s customers breaking company records for wireless communications from the big game.

According to statistics provided by AT&T, customers using AT&T smartphones, tablets and other devices inside Lucas Oil Stadium accounted for a total of 215 GB of wireless data traffic, an increase of almost 40 GB from Super Bowl XLV, even though there were almost 35,000 fewer fans at the game this year. Customers also uploaded more data to the network than they downloaded by a wide margin Sunday, 125 GB to 90 GB, likely signifying that AT&T users were busy sending photos, videos and messages out from the stadium to Internet sites or to friends who weren’t in attendance.

The surge in data traffic doesn’t even include any data sent over the Wi-Fi or DAS networks AT&T put in place in downtown Indy outside the stadium to ensure that fans had access to a good connection no matter where they were in the vicinty of the game. According to AT&T’s math the data represent an 82 percent increase in data use per person in attendance, a staggering amount of growth for a practice that even just a couple years ago was basically unheard of.

Given the data surge it’s perhaps no surprise that voice calls, voice minutes and text message totals all dropped from the previous year’s game, perhaps also due to the fact that Cowboys Stadium had 103,219 in attendance for Super Bowl XLV while there were just 68,658 in attendance at the smaller Lucas Oil Stadium Sunday. According to AT&T there were only 722,296 text messages sent by its customers Sunday, down from 2,090,099 sent the previous year. Voice calls and voice minutes were down 59 percent and 57 percent respectively, from 183,216 calls to 75,204 calls and 181,606 minutes to 78,133 minutes. The stats here are only for AT&T’s 2G, 3G and LTE networks inside the stadium itself, over a 7-hour window around the actual game.

In addition to the wide array of technical enhancements AT&T made in and around the stadium over the past year AT&T said it also had an on-site “command center” as well as street-team employees helping customers find the best way to connect. Verizon Wireless, Sprint and T-Mobile also beefed up their cellular operations in and around the stadium, and so far no reports of bad service have surfaced so all the preparations must have been enough to handle the game-day wireless crush, which was probably at least three times AT&T’s total if not more. AT&T’s Super Bowl enhancements are just part of a wide-ranging strategy from Ma Bell to cover stadiums with additional wireless assets.

AT&T’s stats from the game, however, should give pause to stadium operators, teams, schools and other big-event area hosts, because it’s almost guaranteed that wireless tsunamis of demand are coming your way next. As AT&T senior executive vice president of technology and network operations John Donovan notes in a blog post, mobile devices have become “integral to our lives,” and even more so for special sporting activities that we will want to share with friends not present via the Internet. Provided the wireless network allows it.

While the Super Bowl is a special case where providers will send extra resources to ensure performance, not every event can expect such an influx of assets. The question for game hosts then becomes how will you ensure that your customers get the wireless coverage they expect? For the answers, keep following Mobile Sports Report as we cover the news and provide the business analysis for this interesting intersection of mobile, social and sport.

Filed Under: AT&T, iPad, iPhone, Live sports via mobile, NFL, Super Bowl, Wi-Fi Tagged With: , ,

2012 London Olympics has Social Media, Blogging and Internet Guidelines

February 7, 2012 by

If you are not headed to the London 2012 Olympic Games and are would like to hear directly from the athletes rather that watch hours of canned filler from the networks the International Olympic Committee is way ahead of you.

It has published a set of guidelines that it wants followed for the use of social media but the nice thing about the guidelines is that the Olympics also specifically says that it actively encourages athletes and other accredited persons to take part in using social media to post, blog and tweet their experiences.

The rules appear to make a good deal of sense and follow a few basic lines of reasoning. Show consideration to others, don’t sell what you are relaying or push other third party products (that is our job) and don’t pretend you are a reporter if you are not accredited.

An interesting rule is no using the Olympic symbol of five interlaced rings. You can use the word Olympics, that is a relief, but not when where it would be associated with third party products. You may also not use the word “Olympic” or “Olympics” it in a domain name, unless previously approved by the IOC in advance. The IOC does encourage people to link their blogs and other platforms with the Olympics Movement’s official site or to the official London Games site.

They ask that they be in first person, diary type entries and not as a journalist. They ask that there be no obscenities or vulgarities. Do not promote brands, products or services Photos and images from the residential area of the Olympic Village are allowed but you need the permission of the person or persons in the image prior to posting. Shoot, no walk of shame photos!

You can post photos but cannot commercialize or sell them. Any audio/video in an Olympic venue is prohibited from being posted. Registered media may use the social platforms for real reporting and may publish photos.

The impact of blogging, tweeters and others has been changing sports for some time, but some major sports have been very reluctant to embrace the technologies, and probably just as much the people. Professional journalists, and it seems to me particularly those in the sports field, tend to refer to bloggers in a derogatory manner.

To see how fear things have come in just a short while just look at a few years ago. In 2010 Major League Baseball prohibited the MLB.com writers from writing about anything non-baseball related and basically asked players not to tweet. I guess they did not want fans to more closely relate to the players and the people that write about them. Most major US sports prohibit tweeting for a period before and after a game, which can make sense, but some teams prohibit it a great deal longer. In college sports some teams ban it altogether.

I think this is a great move and may force broadcasters, at least in the US, to show more sports and less talking heads. I have watched less and less of the Olympics over the years because I was forced to watch hours of ‘up close and personals’ about athletes in order to get to watch an event.

Times have always been dodgy about exactly when an event will be broadcast in order to lure a viewer in. Tape delays just do not cut it when I know the results. Now a smart broadcaster can not only show an event but put the twitter feed up from the participates directly after an event.

Filed Under: Athlete to Follow, Baseball, Olympics, Twitter Tagged With: ,

NCAA’s March Madness Connects With Facebook

February 6, 2012 by

I was reading an interesting piece in Mashable about a partnership between Facebook and the NCAA in regards to the March Madness tournament that featured a fan contest and so I hustled on over to participate.

I imagined glory in my picking ability; after all I was first in my pool last year. Well at least after the first day, overall I finished dead last which one fellow member told me was almost mathematically impossible, but these things happen.

Sadly when I got to the Facebook page the contest was closed, which was a pity. However it was not a contest to pick the winners of the tournament, although one of those might be in the offing. Rather the contest, called the Super 10, is a very cleaver twist on the tournament and really meant for a much more serious college hoops fan than myself.

The contest selected 10 hardcore fans and teaches them about the intricacies of the selection process and how the choices are made. It was more than just filling out a form or sending in your name, A 30-second video was required as well in which the entrant needed to explain why their in-depth understanding of the sport made them the perfect choice for the contest. After the entries are all in a fan vote would select the 10 winners.

Well sadly that is all said and done and now 10 people will be flown to Atlanta and given a 4 day/3 night stay with tickets to the ACC Men’s Basketball Tournament and a tour of Turner studios as part of the prize.

What is interesting is that this is a very clever way for the NCAA to tout its tournament in a new way to fans using social media as the primary tool to attract them and to judge the winners. All this without getting into trouble by looking like they are promoting gambling, which they would never do.

As a first attempt to partner with social media it is a very strong one, and the only failing I can see is that it was not well enough known by some groups of fans. I talked to a number of huge hoops fans while watching the Super Bowl and most said that they would have liked to participate, although several expressed some concern about making the video.

According to the stats on the Facebook site roughly 217,000 liked the contest, but that is really just a drop in the bucket. There will probably be that many office pools in California alone once the tournament starts.

This is the first partnership between Facebook and the NCAA and it will surely not be the last. The power of social media is growing daily, from a source of protest to positioning products. With almost a billion users it is an easy tool for the NCAA to reach both its base but also to reach out to new markets.

Filed Under: Facebook, NCAA Hoops, NCAA.com Tagged With: , ,

Mobile Sports Report TechWatch: Smartphones Outsell PCs, Tablets

February 6, 2012 by

There was a battle of opinions last week between Symantec and Lookout Security in regards to a bit of code that is attached to a select number of apps as to if it was malware or not. Symantec said that the code, called Android.Counterclink was malicious software and warned users off a number of apps that contained the offending code.

Meanwhile a rebuke came from Lookout Security which said that it was simply an aggressive pierce of adware and that while it could be annoying, was not really bad enough to be termed malware.

Well apparently Symantec has come over to its rival’s side of thinking and agreed that its original diagnosis was incorrect and that the code in question is just annoying. In case you are wondering what Google is doing about malware go over to iTWire to see.

Smartphones outsell PCs
According to market research firm Canalys, smartphone sales in 2011 outpaced that of all PCs. It showed that there was 487.7 million smartphones sold in the year compared to 414.6 million PCs of all stripes from desktops to tablets.

The pace of sales for smartphones appears to be increasing with 158.8 million sold in the 4th quarter of 2011, a 57% increase over the 101.2 million sold the same quarter a year before. Contrast that with PC sales that grew 15% for the year, in part buoyed by a 274% increase in tablet sales.

Of course comparing sales in a mature market to sales in a emerging one is comparing apples to oranges but it is interesting to see how mobile computing, both smartphones and tablets are soaring.

Apple sees the light on iBook licenses
Apple has reversed its position regarding who owns the rights to text books that are written for ts iBook textbook effort. The company has changed the End User License Agreement so that it no longer reflects a claim that Apple owns the rights to works developed with iBook Author software.

As reported by SlashGear the new EULA states that books developed using the .ibooks format may only be distributed by Apple but that they can be distributed in other formats by the author.

Windows 8 details leaked
A leaked video is showing a great deal of the details that customers and developers can expect with the forthcoming Windows Phone 8 released according to any number of sites. Shown first at PocketNow.com the video was reportedly made for Microsoft partner Nokia, a company that has been an aggressive partner in the phone space.

Included in the release, which it said was code-named Apollo, are support for multicore processors, a total of four screen resolution options for developers, and a removable microSD card for additional storage.

With digital payments from mobile devices becoming increasingly important Microsoft looks to be positioning the phones to be a prime platform for what it calls the ‘wallet experience’ and the OS will allow carriers to brand and control the payment features. Drop over to see what else was discovered about the forthcoming phone. Also head out to Wired to see how Android, iOS and Windows 8 compare and contrast.

The Apple/Motorola patent battle continues to range in Germany.
Motorola managed to get some Apple products banned in Germany, but Apple has countered and won a suspension from an appeals court at the last minute. Apple is claiming that Motorola is not playing fair “Motorola repeatedly refuses to license this patent to Apple on reasonable terms, despite having declared it an industry standard patent seven years ago.”

According to Foss Patents, Motorola is asking for 2.25% of Apple’s sales in return for the license, which it is presumed would cover a range of Motorola patents and not just the one in question. However Apple is countering that it has a license due to its cross licensing agreement with Qualcomm, who in turn has one with Motorola.

This sound a lot like the licensing issues that Intel and Advanced Micro Devices fought over more than a decade ago. That battle was estimated to have cost more than $1 billion to the players involved and was settled with a cross licensing agreement.

Mobile football in the offseason
Now that the Super Bowl is done and finished and it is some time prior to the NFL deraft there are still a few options for the sports fans. An example is this promo that started Super Bowl Sunday and not clear when it will end-EA Sports slashes price of Madden 12 for Android to 99 cents, down from $4.99 for a limited time.

However there are a range of additional options for playing games on a smartphone and luckily for you Cnet has gone to the trouble and created a list for Android and iOS users. Sorry no listings for BlackBerry.

Filed Under: Amazon, Android, Apple, Apps, BlackBerry, Microsoft, Research in Morion, Smartphone, Tablets Tagged With: , ,
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