AT&T Brings Wi-Fi to Pebble Beach Golf Tourney

Since they are the title sponsor it’s perhaps no surprise that AT&T is making Wi-Fi available to spectators (patrons?) at this weekend’s PGA Tour stop on the Monterey Peninsula, the AT&T Pebble Beach National Pro-Am. What’s interesting is that while smartphones and tablets are becoming an integral part of what fans bring to other sporting events, for golf encouraging mobile-device use is a longtime taboo, given the possibility of a cellphone ring interrupting a player’s backswing.

According to the AT&T press release the company has a variety of mobile-device plans for tournament attendees, including free Wi-Fi in select areas around the courses for AT&T customers, as well as a text-message contest and a “digital clubhouse” on the Pebble Beach course where fans can watch the action while taking in some AT&T demos in between the action.

The press release also says there will be a policy to make folks put their devices on silent or vibrate mode, but anyone who’s been on a plane or at a conference knows how well that works. At the AT&T where alcohol will be sold and there will be “hospitality” tents you can bet that the attention span will be even lower. We won’t be able to make it down to Monterey this weekend, but would love to hear any field reports about how well the “use your cell phone for data but keep it quiet” plan works. Especially around El Tigre, who is known to take umbrage at such offenses.


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