WSJ: NFL Scrambling to Add Digital Access so Fans Stay in Seats

In more than one story we have noted the main reason for pro teams putting wireless networks into stadiums: The possibility that fans will skip buying tickets if the at-game experience has poor connectivity.

In a story Friday from the Wall Street Journal it’s apparent that even the most popular sport in the country — the National Football League — is feeling the pressure to add to the digital experience, because the number of fans who come to the games is dropping. According to the story, the NFL — which is already on record saying it wants to put Wi-Fi in all stadiums — is considering a host of additional digital-access moves, including expanded in-stadium video replays for mobile devices and lightening up on its ridiculous (our opinion) TV blackout rules.

The money quote from the story, which can probably be applied to any major sport these days:

With declines in ticket sales each of the past five years, average game attendance is down 4.5% since 2007, while broadcast and online viewership is soaring. The NFL is worried that its couch-potato options—both on television and on mobile devices—have become good enough that many fans don’t see the point of attending an actual game.

“The at-home experience has gotten better and cheaper, while the in-stadium experience feels like it hasn’t,” said Eric Grubman, the NFL’s executive vice president of ventures and business operations. “That’s a trend that we’ve got to do something about.”

Friday Grab Bag: Dolphins with iPads, New NFL Game Times

The Miami Dolphins are the latest NFL team to jump on the iPad train as the team has adopted the tablets as an alternative to the huge binders that had been the traditional form of NFL playbooks. The team joins a growing number of NFL teams that have taken this approach including the Denver Broncos, Tampa Bay Bucs and the Green Bay Packers.

However the Dolphins are also apparently taking a hard line on players’ usage of the tablets. While they can surf the Internet to some degree, they will be fined as much as $10,000 for access unauthorized sites such as YouTube and Twitter, according to ProFootballTalk.

Microsoft buys Yammer for $1.2 billion
Microsoft has added corporate social networking developer Yammer Inc. into its corporate embrace with its $1.2 billion purchase of the startup. The company said that it intends to incorporate the tools, which have a Facebook quality, into its Microsoft Office group.

Yammer has seen strong acceptance to its technology and has 200,000 companies using its tools including major players such as Ford Motor Co.

Mobile users increasingly access Internet

The Pew Internet & American Life project has published an interesting study on the use of mobile phone use for Internet browsing and purchases. It found that 17% of cell phone owners use the phone as their primary device for cruising the Internet, and often their only tool used for accessing it.

The study found that 88% of US adults have a cell phone and that of these 55% of them use the phone to go online, a notable increase from the 31% Pew found when it last did a similar study in 2009.

NFL moves late kickoffs back 10 minutes
The NFL has moved the opening kickoffs for the late afternoon games from 4:15 ET start to 4:25. The move will help eliminate the overlap that occasionally occurs when the early game runs long, something that often seems to happen if the second game is the one that you have been waiting all day to watch.

This should also help now that the new overtime rules are in effect that could also lead to more overtime games as it will now make more sense for a coach to go for a tie in the waning moments of the game knowing that he has a shot at getting the ball and scoring in OT.

RIM delays smartphone after bad quarter
Beleaguered smartphone developer Research in Motion has reported that it had a worse than expected quarter with revenue at $2.8 billion with a loss of $518 million, its shipment of its flagship BlackBerry phones was only 7.8 million, down 41% from the same period a year ago.

The company plans to slash 5,000 jobs but still expects to have another bad quarter, predicting a loss for the current one as well. It has delayed the delivery of its next generation phone, the BlackBerry 10, until the first quarter of next year.

Judge halts Samsung Galaxy Sales in US
Apple won its latest round against rival Samsung when US District Judge Lucy Koh reversed her previous position and granted Apple’s request to prohibit Samsung from selling its Galaxy Tab 10.1 in the United States.

She said in the ruling that Samsung does not have the right to flood the market with products that infringe (presumably on Apple patents). Apple needs to post a $2.6 million bond in case the injunction is later to be found to be incorrect and so pay for damages inflicted on Samsung.

Samsung has not taken the ruling lying down and has already appealed. It has asked that the US District Court of Northern California suspend the order pending an appeal.

iPhone hits 5th anniversary
In June 2007 Apple launched its iPhone and has not had a need to look back as it has helped propel Apple to the powerful position it holds today as a company. In the five years of its life the phone has generated an estimated $150 billion in revenue, just from hardware sales, according to market research firm Strategy Analytics.

Then of course there is the sale of peripherals, apps, software and services. Strategy Analytics estimates that Apple has shipped 250 million iPhones globally in that time.

Tablets usage as second TV continues to grow
NPD DisplaySearch’s latest Global TV Replacement Study has found that the use of tablets as a platform for viewing television and video has doubled over the last year, in part the usage has been driven by the overall growth of tablet sales, according to the survey.

While tablet usage as a second screen has edged to over 10% of consumers using one for viewing, it still has a ways to go to reach the level of laptops or desktop computers, which over 40% of consumers say they use for viewing purposes.

The All-Star Selection show is this weekend
For baseball fans the results of their ballet box stuffing will be found this Sunday when TBS hosts the section show at 1 pm ET. Still the show will not have the final rosters as MLB will then have five players from each league that fans can vote for to put one last person on the each team. The winner of the Final Ballot will be announced on next Thursday, July 5.

Friday Grab Bag: Replacement Refs, Sports Conspiracy and Windows 8 Coming

NFL’s contract talks with refs breaks down
The week started off with some bad news as it appears that the NFL and its referee’s union have not been able to come to a meeting of the minds in regards to the next contract for the refs. The most current one expired on May 31.

The two sides apparently met with a mediator to try and reach an agreement but that has not panned out and according to ESPN the talks have completely broken down. The league is now actively looking for replacement officials and will seek former officials and ones from smaller collegiate leagues but it is reported that it does not plan to raid BCS officials.

Apparently the NFL’s decision to hire backup refs does not sit well with the NFL Players Association, which has derided the hiring of ‘scab’ officials. Who would have guessed that these two would not get along.

Two trade associations seek to represent crowdfunders
You knew this was coming due to the growth of the number of crowd funding sites and the still undefined role that they play in providing funding for startups looking for a cash infusion. Now there are two lobbying groups vying for the crowd funding sites support.

The two are the National Crowdfunding Association and the Crowdfunding Professional Association both want to be the force for these companies in Washington D.C. This is still in its infancy since neither has yet hired a staff or leased offices, but you know it is coming.

Apple publishes guide on iOS security
With the growing concern about data security, especially on mobile devices Apple has moved to try and ease the concern about data on devices that run its iOS operating system by publishing a guide to how it implements security. Macnn has a nice breakdown here.

Window app numbers continue strong growth
The number of apps submitted to Microsoft’s Windows Phone Marketplace has now topped 100,000, double what it was just five months ago, according to a piece in Endgaget. For those of you scoring at home this is slower that Apple’s App Store but faster than the Android Marketplace.

One of the big differentiators between the rival Apple and Android apps has so far seemed to be that the Android apps are too often one size fits all, good for tablets and smartphones while for Apple there tends to be a clear differentiation. I wonder how this is panning out for Windows and will we see most of these apps available, unchanged, for Windows 8 tablets?

NFL concussion lawsuits consolidated
A large number of the many lawsuits now pending in a number of courts across the United States have been consolidated into a master complaint against the league. In all it looks like approximately 80 cases have been brought together in this effort.

The suits contend that the NFL both glorified violence and downplayed the damage that concussions had on players. The NFL contends that it always has the players safety at heart, well that and an 18 game season.
Windows 8 in two weeks?

Microsoft is reportedly going to make pubic a preview of Windows 8 on June 20th, according to a report in Digital Trends. The move will make it an interesting month for operating system fans since Apple’s World Wide Developer Conference is next week and should have some interesting updates while Google’s Google I/O event is at the end of the month.

The Windows Phone 8 preview is expected to happen at a Microsoft event called the Windows Phone Summit, billed as a sneak peak of the future of the Windows Phone.

The Greatest sports conspiracy story ever told
For years I have heard that the 1985 NBA draft was rigged so that Patrick Ewing would go to New York. Never paid any attention to that, and for that matter really do not to this day. But Patrick Hruby goes to town on the issue and a host of others in the piece “The Truth is out there: From the 1985 NBA Draft Lottery to the Olympics to Game-Fixing…”

It s all here, frozen envelopes, mafia controlling NFL games, IRS and FBI documents carefully redacted and so much more. I enjoyed it a great deal, but was not sure if it was one long rant or a very clever tongue in cheek piece. Bonus conspiracy flow chart here.

YouTube to broadcast Olympics
We have long talked about how YouTube can position itself as an almost independent sports network and now it looks like it is taking that next step. The site will be providing live webcasts of the upcoming London Summer Olympics to viewers in Asia and Africa.

The plan is to provide ten channels that will feature high definition video of a variety of events including the medal finals of all 32 sports. In all it will broadcast a total of 2,200 hours.

FTC claims import ban on Microsoft& Apple could hurt competition
The Federal Trade Commission has said that Google’s efforts to ban Xbox imports by Microsoft and Motorola/Google’s efforts to stifle Apple’s iPhone sales based on patents that Google owns and claims the two have violated could harm competition. It will be noteworthy if the FTC puts some muscle behind this comment as it does appear that patent lawsuits are going to stifle both competition but also innovation

Goodell: Wi-Fi Needed in Every NFL Stadium

At a press conference Tuesday NFL commissioner Roger Goodell left no doubts about where the league stands on Wi-Fi in stadiums: He wants league-wide networks in every NFL venue, so that fans “don’t have to shut down” their mobile devices.

Too bad the video from the NFL isn’t embeddable (hint, guys: sharing is good) but you can view it here to get Goodell’s no-questions-about-it take on Wi-Fi in stadiums as a neccessity. If you listen to the video you hear Goodell talk about all the things the NFL wants its fans to be able to experience digitally while at games — like access to the Red Zone channel, other highlights, and social media.

The devil, of course, is in the details and when asked about how much it would cost to equip every stadium with Wi-Fi, Goodell joked, telling the questioner “you sound like an owner.” While the cost of putting a wireless network will vary at each location, Major League Baseball has a similar impetus and has roughed out the cost at around $3 million per stadium, which is pretty much in line with what we’ve heard and seen.

While some NFL stadiums have Wi-Fi in various areas, like luxury suites, we’re not aware yet of an NFL venue with full blown Wi-Fi, like baseball’s AT&T Park in San Francisco. Lucas Oil Stadium in Indianapolis got a bunch of upgrades for the Super Bowl but that was mostly quick-fix stuff like DAS, small cell antennas that are mainly a band-aid type solution for bandwidth and not something like full-blown Wi-Fi that can handle, say, multiple video streams.

As such Goodell admitted the Wi-Fi initiative wasn’t something that would arrive by the 2012 season, though there might be some test situations where Wi-Fi gets unveiled. Certainly there is no shortage of service providers like AT&T and Verizon who are interested in stadium networking, as are gear suppliers like Cisco, Xirrus, Meru Networks, and possibly others like Brocade, which has apparently signed a deal to be the networking supplier for the new San Francisco 49ers stadium.

The good news is for the industry and for fans — with approval from the top of the league, Wi-Fi in stadiums is now a priority. App developers, integrators and others — start your innovation engines now.

NFL and NFLPA Headed to Court Again

The unhappy couple is once again heading to the legal system to settle their disagreements, and there is the chance that more legal issues will come to a head soon that might result in more court action in the near future.

It seems that the NFL’s uncapped season a year ago was actually capped, they just did not bother to tell the players. However the issue came to light with the Commissioner fining the Redskins and Cowboys a total of $42 million in cap space for having the audacity of treating an uncapped year as an uncapped year.

The big issue now is that the NFL Players Association is charging that the NFL owners engaged in collusion, however there seems to be an article in the current Collective Bargaining Agreement that gives the NFLPA’s approval of the move and so prohibits a lawsuit of this type.

So far the NFLPA disagrees and said that it has cost the players $1 billion and that it will see treble damages. (Can you say $1 billion without doing it in Dr Evil’s voice?) For a much more complete coverage of the issue I would recommend heading over to ProFootballTalk at NBC Sports, the site has been covering the issue vigorously from the start.

However there are other issues bubbling to the top as well between the two. The NFL has installed a new pads rule and will start requiring thigh and knee pads as mandatory equipment for all players starting with the 2013 season. The league has determined that since this is a playing rule it does not need to get the NFL’s Players Association’s permission.

The NFLPA has an entirely different take on the issue and believes that this is a change in work conditions and that is something that needs to be negotiated. Thigh and knee pads are already required in high school and college.

Then there is the bounty case, and all the fallout associated with it. ESPN has reported that NFL Commissioner Roger Goodell has said that the NFL will make the evidence of the case public, but not until after all of the players’ appeals have been heard. The commissioner also mentioned that while he understood that current Cleveland Brown’s linebacker Scott Fujita, suspended for three games for his participation, was in a tough position but that suing the commissioner for defamation was the wrong way to go about it. But the courts seem like the place where much of the NFL’s hard hitting will take place, at least this summer.

Will the UFL Morph into USFL?

I mentioned the apparent resurrection of the USFL to a friend a few days ago and he said “Well they played last year, didn’t they?” It took me a second to realize that he was referring to the United Football League (UFL), and what did happen to that league.

I have to admit that I did not follow the UFL, and was only vaguely aware of it when I would see the odd score posted someone and have to consciously realize that no, the NFL does not have a team in Virginia and this is not a college game.

So I went looking at it appears that the league was bleeding money, ended its season short and had a championship game. Is this the end of the four team, three year old league? It started out with such aggressive goals, once listing 21 cities that it could build franchises in. It had high profile people such as Mark Cuban saying they would invest (he backed out).

Starting with four teams in 2009 it expanded to 5 and it played an eight game schedule, up from the previous year’s six. Then last year appears to have been a series of setbacks. One team folded, it lost its sole broadcast partner and two that it was in talks with declined to jump on board. The season was cut short after four games and a championship game was played.

Many of the links at the official UFL web site do not work, although the one asking if you want an expansion team in your town does. No statistics from last year are up and the latest news is about its upcoming playoff game. (Played on October 21, 2011) The only new posts on its Facebook page appear to be from fans wondering what is up.

There are reports that the league is still trying to remain a viable sports effort, even after its commissioner and much of the teams infrastructure has apparently departed. It is looking at playing in the Spring, which would put it head to head with the USFL.

So will the league make a go of it? I doubt it. I do wonder if the owners will reach out to the USFL and seek to combine the two groups’ efforts. This makes a lot of sense since one league is looking for team owners (USFL) and the other is looking for a league. I think it will be hard to make a go of it as a Spring Football league, but it will be impossible if there are two leagues competing for investors, players and hopefully NFL recognition.

One note I did find it interesting is that the UFL changes a few rules from the NFL’s official ones. No tuck rule, four down defensive linemen required on each play, no more than six men rushing the passer to name a few. I wonder of the USFL will also have slightly different rules?