Levi’s Stadium Wi-Fi update: Usage down from record, but still strong — 2.4 TB for Eagles game

Fans take pictures of opening-day kickoff from southwest concourse. Credit, all photos: Paul Kapustka, MSR

Fans take pictures of opening-day kickoff from southwest concourse. Credit, all photos: Paul Kapustka, MSR

With three NFL games and now one collegiate contest under its belt, the Wi-Fi network at Levi’s Stadium is still handling big loads of data traffic, though not quite at the Super Bowl-beating level of 3.3 Terabytes recorded at the Niners’ home opener.

According to statistics provided by Niners vice president for technology Dan Williams, the Levi’s Wi-Fi network carried 2.4 TB of data during the Sept. 28 game against the Philadelphia Eagles, and another 2 TB during the Oct. 5 contest with the Kansas City Chiefs, both sellouts with reported attendance of 70,799 fans. And at an Oct. 24 college game between Cal and Oregon with 55,575 fans in attendance, the network carried 1.5 TB of traffic.

As you might be able to guess from the bandwidth numbers, the Sept. 28 game also had more users on the network, with 22,942 unique users, compared to 21,133 at the Oct. 5 game. For Cal-Oregon the unique user count was 13,508. At the Niners’ regular-season home opener on Sept. 14, there were more than 30,000 fans using the Wi-Fi network, with a peak of 19,000 simultaneous connections. The peak numbers for the later dates were 15,500 for the Sept. 28 game, 14,500 for the Oct. 5 game, and 8,400 for the college game.

In-seat and express food orders stay strong

Screen grab from Levi's Stadium app showing in-seat food delivery option. Credit all photos: Paul Kapustka, Mobile Sports Report.

Screen grab from Levi’s Stadium app showing in-seat food delivery option.

Food and beverage orders via the Levi’s Stadium app appear to be holding between the 1,500-2,000 order level for both the express pickup option as well as the in-seat delivery, with both features available to every seat in the house. According to Williams, for the Eagles game there were 1,144 express pick-up orders and 1,652 in-seat deliveries, while at the Kansas City game there were 1,162 express and 1,712 in-seat orders. At the Cal-Oregon game, where many fans were probably not as aware of the Levi’s app functionality, there were 551 express orders and 308 in-seat deliveries.

The video-replay feature of the Levi’s app also continues to attract solid interest, with 1,297 unique users watching 5,089 replays at the Eagles game and 1,111 unique users watching 4,986 replays at the Kansas City game. At the college game 234 fans used the replay feature, watching 1,059 replays.

One more interesting stat provided by Williams — the Apple iPhone is the overwhelming favorite device for connecting to the Levi’s Stadium Wi-Fi, with 62 percent share for the Sept. 28 game, and 60 percent share for both the Oct. 5 and Oct. 24 games. Android devices represented 24 percent (Sept. 28), 26 percent (Oct. 5) and 25 percent of all devices, while Apple iPads accounted for 2 percent, 3 percent and 1 percent of devices for the respective Sept. 28, Oct. 5 and Oct. 24 games.

DAS usage also remains strong, but not tops in NFL

On the DAS side of the Levi’s Stadium network we have some stats from AT&T to share (but none from any other carriers). According to AT&T, for the Oct. 5 game AT&T customers used 549 GB of data, which was only the fourth-highest AT&T DAS total for that weekend. Dallas (827 GB), San Diego (716 GB) and New Orleans (598 GB) all had higher AT&T DAS traffic totals for that weekend’s games. (Remember, these are results for stadiums with AT&T DAS networks only, not for all stadiums.) For the Sept. 14 game, the Levi’s Stadium AT&T DAS recorded 673 GB of traffic, according to AT&T.

College DAS Update: AT&T and Verizon partner for DAS at Oregon; Minnesota taps AT&T for DAS at TCF Bank Stadium

Talk about an unlikely partnership: AT&T and Verizon Wireless announced that they have co-installed a DAS (distributed antenna system) deployment at the University of Oregon’s Autzen Stadium, a 200-antenna upgrade that should make cellular access a lot better for Ducks fans this football season.

There are few business competitions as balanced and as fierce as the one between the top two U.S. cellular carriers — so why are they doing the Kumbaya thing in Eugene? We haven’t heard any confirmation yet, but our guess is that it was somewhat of a forced partnership, due to an legacy deal between Oregon and Verizon, and the new Pac-12 infrastructure deal AT&T forged last year. (If either carrier would like to call in to confirm or deny, our lines are open.)

If you’re a follower of telecom business you might want to bookmark the Oregon press release announcing the deal and deployment, since it may be the first and last time you see Verizon and AT&T together in a single press release (that isn’t about keeping the government out of telecom regulation, that is). You can read between the lines when you see that AT&T is quoted first in the press release, Verizon second. Good news is, Ducks fans will have better cellular no matter which of the two major carriers they are a customer of.

We haven’t heard yet from AT&T about whether or not the conference is fully covered with DAS yet — according to this news report from last year there were only four Pac-12 schools whose DAS wasn’t up to snuff, with Autzen clearly being one of them. We are trying to get AT&T and Pac-12 folks on the line for a general update, so stay tuned.

AT&T bringing DAS to Minnesota’s TCF Bank Stadium

Moving to the other side of the Rose Bowl rivalry, AT&T announced it had installed a DAS at the University of Minnesota’s TCF Bank Stadium, a network of 339 antennas that will also be used by Minnesota Vikings fans since the NFL team is also playing there this year and next while their new stadium gets built.

According to AT&T, fans at TCF Bank Stadium used 106 GB of data on the new network during the Gophers’ Aug. 28 home opener against Eastern Illinois.

University of Oregon embraces Social Media with Quack Cave

Oregon's Quack Cave

The PAC-12 Network’s introduction yesterday of its Pac-12 Now for iPad is just the latest conference effort to expand its brand to a wider market but some of the individual schools are also making a push to create a stronger bond with their fans and alumni.

One school at the forefront of this effort is the University of Oregon which has been aggressive in the past with programs such as its GoDucks.com web site and other initiatives but now has gone another step with its Quack Cave.

Touted as the first social media hub in college sports and modeled after an effort by the NHL’s New Jersey Devils the school has outfitted a room that would be the envy of any technophile, filled with flat screens connected to iPads.

While the site is not just sports specific it looks like it will be sports centric. The Quack Cave will be charged with representing the school on a wide variety of social medias including Facebook, Twitter, Instagram, Pinterest and YouTube.

The schools previous efforts at digital outreach have been very successful, with approximately 500,000 Facebook and Twitter followers, but the current effort could make that number seem small potatoes. Housed in a former storage unit near the school’s Autzen Stadium

The school is still in the process of setting up the effort and the site www.QuackCave.com was not active as of this writing but I expect that a big push is underway in order to get it up and running by this weekend when the football season opens for much of the nation. Fans can also follow at @QuackCave on Twitter.

I think this is a great idea, not just for Oregon, but any school. It seems that it will have a much more immediate and personal impact than the conference efforts, which will have to be more balanced (hopefully). If your school is doing something similar drop me a line at gquick@mobilesportsreport.com

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