A sip of soda cost Ronaldinho $1.57m?
Apparently drinking the wrong soda can be costly as Brazilian soccer superstar Ronaldinho found out. He appeared at a press conference for his new team, Atletico Mineiro sipping a Pepsi, which happens to be one of the teams’ sponsors.

However Coca-Cola happens to be one of Ronaldinho’s sponsors, with a deal valued at $1.57 million. Apparently the powers that be at Coke’s headquarters were less than pleased and canceled his contract.

Big Ten moves to Android
The Big Ten Network has expanded its mobile reach with the release of BTN2Go for Android. The app, which enables subscribers to the Big Ten Network via their cable supplier, to view a huge range of sports on smartphones, tablets and via the web.

They will be able to watch live feed of all of the networks programming that includes more than 40 football games and 100 men’s basketball games among the hundreds of programs. The app is available at Google Play.

2/3 of new mobile buyers opt for smartphones, Nielsen says
The latest newsletter from Nielsen Wire shows that the in the second quarter of 2012 smartphone growth has continued unabated. Currently 54.9% of all US mobile phone subscribes now use a smartphone as of its June 2012 study.

Two out of every three new phone purchases were a smartphone during the last three months. According to the survey Android is the operating system of choice with 51.8% of all users adopting that platform while 34.3% use an iPhone from Apple.

Despite past results RIM Exec takes upbeat view
Research in Motion has seen things go from bad to worse as it reports losses, declining customer base and delays in its next generation smartphone, a product that it is hoping will bring it out of the doldrums that surround the company.

However there is a light cutting through the clouds according to Frank Boulben, RIM’s chief marketing officer said that the late delivery of its BlackBerry 10, after the important Holiday shopping season, will actually benefit the company as it will allow carriers to prepare and allow it to have the spotlight to itself.

Microsoft/Motorola Patent tiff on hold
Microsoft and Motorola have decided to wait until the hearing over Fair, Reasonable and Non-Discriminatory (FRAND) licensing obligations is heard later this year before continuing their patent lawsuits against each other.

While this will slow the lawsuit issue to a degree it does not affect any potential ruling by the International Trade Commission on two complaints involving the two companies, according to a piece in Electronista.

Microsoft is also aiming at Apple- Shock
Microsoft’s CEO Steve Ballmer has said that it is a new day at Microsoft and that its Surface tablet will be taking on all comers, including Apple, vowing not to leave any market segments uncontested to its rival.

According to an exclusive in CRN Ballmer said that the company and its partners had ceded some areas in the high tech space to Apple and its innovative ways. Areas that Microsoft plans to now more fiercely compete include the consumer cloud and in the area of hardware/software innovation, he said.

It is interesting that one of the reasons Apple is still around as a company is because Microsoft invested $150 million in 1997, a deal that eventually netted Microsoft almost 19 million shares of Apple stock for an average cost of about $9 per share. Microsoft has since sold the stock.

NBC has an Olympic app-if you are a subscriber
NBC Olympics has developed the NBC Olympics Live Extra app that will enable users to watch every event live, which will run to an estimated 3,500 hours of coverage, according to a report from Michael Hiestand in USA Today.

The app will be available for Apple’s iPad and iPhone platforms as well as some Android devices. However NBC will only allow access to viewers who get NBC’s MSNBC and CNBC channels — that’s about 100 million households out of the 114 million total U.S. TV households.

London Olympics salutes Roger Bannister
Roger Bannister, now Sir Robert Bannister, the first man to break the sub-4 minute mile barrier carried the Olympic torch on the track where he broke the record 58 years ago. As part of the relay for the torch as it arrived in London he walked on the track and then handed it off. There is speculation that he will be selected to light the cauldron to start the Olympics.

Tablets continue to erode PC sales
Market research firm Gartner has reported that for the seventh consecutive quarter sales of PCs have continued a trend of anemic growth as demand lessens in favor of tablets. However it notes that economic weakness in both the US and Europe are also contributing to the poor demand.

According to the company sales in the second quarter were 87.5 million units with Hewlett-Packard the market leader followed by Lenovo and Dell.

Social news site Digg sold
Once high flyer Digg, a social news site, was a top destination on the Internet and it saw its valuation numbers soar with its popularity, but as with many popular sites, its appeal waned and viewership fell off as other newer technologies took its place.

The drop appears to now be complete as the site has been sold for $500,000 to Betaworks, which gains the site and its technology, which will be incorporated into a new unit that Betaworks will announce in the future, according to the New York Times.