AT&T sees almost double DAS traffic for MLB’s season-opening series

Head-end room cabling at AT&T Park. Credit: AT&T/San Francisco Giants

Head-end room cabling at AT&T Park. Credit: AT&T/San Francisco Giants

According to AT&T, the season-opening series for Major League Baseball saw fans use almost twice as much cellular data as the year before, across the 19 ballparks where AT&T has in-stadium cellular networks in place.

Remember, these numbers represent only cellular traffic and only for AT&T customers on the AT&T stadium-specific networks, which are almost all of the distrubuted antenna system (DAS) type. Though some stadiums saw much more traffic than others, the average series-long total of 215 gigabytes per venue was almost double the same statistic from the 2014 season-opening series, where AT&T saw an average of 111 GB per venue. And if AT&T’s traffic is doubling you can probably safely bet that all other metrics — Wi-Fi, and traffic for other carriers — has increased as well.

Thanks to our friends at AT&T, here is the full list for series-long DAS traffic at MLB venues where AT&T has stadium-specific networks. Stay tuned to MSR for our Q2 Stadium Tech Report later this spring, when we’ll take a team-by-team look at MLB technology deployments, specifically focusing on Wi-Fi and DAS. So far, it looks like fans are already in mid-season selfie form.

OPENING SERIES DAS TOTALS (AT&T customer traffic only, on AT&T stadium-specific networks)

1. Arlington, TX (Rangers): 655GB

2. St. Louis (Cardinals): 466GB

3. Los Angeles (Dodgers): 396GB

4. Atlanta (Braves): 375GB

5. Anaheim (Angels): 270GB

6. Denver (Rockies): 251GB

7. Philadelphia (Phillies): 250GB

8. Chicago (Cubs): 227GB

9. New York (Yankees): 189GB

10. Cincinnati (Reds): 185GB

11. Miami (Marlins): 183GB

12. Boston (Red Sox): 162GB

13. San Francisco (Giants): 158GB

14. Oakland (A’s): 149GB

15. Seattle (Mariners): 139GB

16. Washington, D.C. (Nationals): 132GB

17. Milwaukee (Brewers): 129GB

18. Houston (Astros): 102GB

19. Minnesota (Twins): 86GB

20. Phoenix (Diamondbacks): 85GB

21. New York (Mets): 80GB

22. San Diego (Padres): 58GB

Fans are using Periscope and Meerkat to stream Opening Day baseball action — how will MLB respond?

Ended Meerkat stream from MLB opening day

Ended Meerkat stream from MLB opening day

The question we asked about how the use of livestreaming apps like Meerkat and Periscope might affect stadium networks is getting some real-world trials today, as fans are clearly using the apps to show live video from the various opening day games for Major League Baseball. So far, we’ve seen reports that fans are using the apps from the New York Yankees’ home opener agains the Toronto Blue Jays, and at the Detroit Tigers’ home opener against the Minnesota Twins. We’ve tried to catch a live broadcast of game action, but so far no luck!

UPDATE: The Wall Street Journal got MLB to comment… and the league doesn’t like live streaming, no wonder. Still, no word on how it’s going to be enforced.

UPDATE 2: Well, MLB has responded… and it made the WSJ issue a correction, no small thing there. According to MLBAM’s Bob Bowman the league will “monitor” people who are livestreaming, but won’t take any action. Apparently Bowman thinks that fans won’t spend their time at games livestreaming, which we would put in the “remains to be seen” category. Also, nothing has been said so far about how livestreaming might affect stadium wireless network performance; so we are still betting that we haven’t yet heard the end of potential Meerkat/Periscope bans, especially from other sports like football. Stay tuned!

Though live streaming of game action seems to be in direct violation of MLB broadcast rights, we still haven’t heard back from the league about what it plans to do, if anything, about livestream feeds from games. For what it’s worth, the Meerkat terms of service seem to absolve the app or the company from any infraction, saying it’s the user’s responsibility to not use it to show content that is copyrighted or otherwise protected. But we all remember YouTube, right?

Since the live streams aren’t archived it’s possible that the league may just let them slide; and there probably aren’t more than a handful of people streaming yet at each game, so it’s doubtful that stadium networks are yet feeling any huge strain from the apps.

Small text snippet from Meerkat TOS... you are own your own when it comes to rights violations!

Small text snippet from Meerkat TOS… you are own your own when it comes to rights violations!

But it’s also not too hard to look into the near future at a “big game” and see hundreds or thousands of fans bringing a stadium network to its knees with live video streaming. So far, none of our stadium sources seems willing to talk publicly about the potential problem; we also have calls and emails in to both Twitter and Meerkat, and will update this post as we hear more.

Twitter, which bought Periscope, has a relationship with MLB so you are likely to see lots of Vines and photos from teams. But so far on the Twitter Sports blog, no Periscope. Let us know if you see any live action streams… we will keep updating this post as we hear more.

UPDATE: Just saw some live video of introductions in DC thanks to our old pal David Joachim (hey Dave!)…

UPDATE 2: Just had to add this tweet from one of my favorite writers, Steve Rushin… of course they’re on their phones!

Braves sign Comcast for network deal at new SunTrust Park

Screen shot of artist rendering of new Atlanta Braves ballpark, with Comcast office building over right-field wall. Credit: Atlanta Braves

Screen shot of artist rendering of new Atlanta Braves ballpark, with Comcast office building over right-field wall. Credit: Atlanta Braves

The Atlanta Braves and Comcast announced a deal that will see the cable giant providing back-end networking bandwidth to the team’s new SunTrust Park in Atlanta, along with an associated campus of buildings that includes a Comcast-branded structure that will peek over the right-field wall.

Like other deals it has signed at stadiums like the San Francisco 49ers’ Levi’s Stadium, the Tennessee Titans’ LP Field and the Wells Fargo Arena, Comcast will mainly be in charge of bringing back-end Internet connectivity to the Braves’ new stadium, which is scheduled to open before the 2017 season. No word yet on which vendor will be chosen to use that back-end connectivity to bring wireless networking directly to fans, but with pledges to build an “all-fiber network” with “multi-gigabit speeds” throughout the ballpark and the adjoining 60-acre campus, it’s a good bet that Comcast’s pipes will be able to supply whatever bandwidth is needed.

Unlike Levi’s, where Comcast signage is minimal, the cable giant will have a prominent place in the SunTrust viewshed, if construction goes according to the artist sketches provided with today’s news release. The question we have is whether or not left-handed pull hitters will be able to smash glass on the 9-story Comcast office building, which should be a great place to work late when the Braves have night games.

More gratuitous future ballpark art.

More gratuitous future ballpark art.

AT&T: DAS network also set traffic records for 2014 World Series games at AT&T Park

Giants CIO Bill Schlough (left) talks with workers in the park's main DAS head end facility.

Giants CIO Bill Schlough (left) talks with workers in the park’s main DAS head end facility.

In addition to the over-the-top Wi-Fi usage numbers, it turns out that the in-stadium AT&T cellular network also experienced record usage during the recent World Series games at AT&T Park, with Saturday night’s crowd using 477 Gigabytes of data, according to AT&T.

In case you’re not familiar with the DAS acronym, it stands for distributed antenna system, and basically is a network of small antennas that bring cellular service to the tightly packed fans inside stadiums or other large public venues. At AT&T Park, AT&T runs the network as a neutral host, meaning that Verizon Wireless, Sprint and T-Mobile customers can also use the DAS to connect. If you’re in the park and you haven’t enabled your device to connect via Wi-Fi, you’re probably connected via the DAS. However, the stats provided here are only for AT&T customers on the DAS, since AT&T doesn’t have visibility into the other carriers’ metrics. Since the Wi-Fi network is open to all, the Wi-Fi numbers we reported earlier are for all customers, no matter who their provider is.

But even just the AT&T cellular numbers are pretty impressive, perhaps not surprisingly so since a good-weather World Series game is a bucket-list event for most attendees, meaning that texts, tweets, selfies and Vines were likely flowing freely at all three games in San Francisco. Here’s a breakdown from AT&T about how much more data was used during the games last weekend:

— Fans used an average of approximately 447GB of data per game over the weekend on the AT&T cellular network. This is equivalent to more than 1.27M social media post with photos.

— The numbers represent an increase of approximately 29 percent in cellular data usage compared to the average game during the League Championship series vs. St. Louis.

— It’s an increase of approximately 109 percent in cellular data usage compared to the average game during the final home series of the regular season vs. San Diego (9/25-9/28).

— The peak hour of data usage during three home games was on 10/25 was from 5-6pm PT, the hour in which the first pitch occurred. In this hour more than 83GB of data crossed the AT&T venue-specific cellular network.

According to AT&T, the total combined Wi-Fi and AT&T DAS traffic hit a record high of 2.09 Terabytes on Oct. 25, the highest single-game total in AT&T Park network history. What would be even more interesting would be if we could get DAS statistics from Verizon, Sprint and T-Mobile to get the total-total number for wireless data consumed during the biggest games of the year.

Half a stadium using Wi-Fi? 2014 World Series games set Wi-Fi records at AT&T Park

Though this year’s World Series still isn’t over, the three games this past weekend in San Francisco set new local records for fan Wi-Fi use, arguably cementing AT&T Park’s title as baseball’s best-connected stadium.

One of the more stunning numbers provided to us by Bill Schlough, the senior vice president and CIO for the Giants, was that nearly half the crowd in AT&T Park for Sunday’s Game 5 used the Wi-Fi network — a “take rate” we’ve never heard of before at any sporting event of any kind. According to Schlough the Giants’ Wi-Fi network had 20,638 unique users during Game 5, a take rate of 49.7 percent. (According to the official box score, the attendance that night was 43,087, give or take a Panda or four.) The game also set an AT&T Park record for Wi-Fi upload traffic with 747 Gigabytes of data being sent by people at the park out to the network.

(Including one special photo tweeted out by a former Giant you may have heard of.)

A record for downloaded Wi-Fi traffic, of 937 GB, was set during Friday night’s Game 3, and the record for a combination of download and upload traffic was set during Game 4, with a total of 1.62 Terabytes. According to Schlough, the total data transferred during the eight games of the 2014 postseason at AT&T Park was 10.3 TB, which is easily the high-water mark for any baseball stadium network we know of. (The total does not include regular cellular traffic carried by the AT&T Park DAS; we will add those numbers in when they become available.)

And while individual games such as Super Bowls or contests down the San Francisco Peninsula at Levi’s Stadium may set higher overall marks (thanks in part to having more fans in the building), we’d be interested to see if any other stadium networks can match AT&T Park’s season-long data number of 59.3 TB, which according to Schlough represents total traffic over 2014’s 91 games (regular and postseason) at AT&T Park.

One more fun number from Schlough: Since the park turned on its fan-facing Wi-Fi network in 2004, there have been 4,085,518 Wi-Fi connections during the 946 game days. Kansas City’s Kaufmann Stadium, which just got its Wi-Fi network installed recently, has one or two more games this season to start trying to catch the Giants from a networking perspective.

UPDATE: Looks like the Royals are claiming some already-decent usage of their Wi-Fi network:

Confirmed: KC has MLB-provided Wi-Fi, part of plan to bring Wi-Fi and DAS to all MLB stadiums

KC fans at seriesThe rumored Wi-Fi network at Kansas City’s Kauffman Stadium is now a confirmed entity, according to Joe Inzerillo, executive vice president and CTO for MLB.com. In a phone call Thursday, Inzerillo said the Royals’ new network is part of a league-wide effort to bring Wi-Fi to all MLB parks, a task he thinks may take another year or two to complete.

As MLB.com has stated publicly before — but maybe not spelled out in so much detail — it has a program under which Major League Baseball teams can “opt in” to have MLB.com and the nation’s top four wireless carriers participate in the funding and building of both Wi-Fi and DAS networks in MLB stadiums. Though he wouldn’t divulge the specific financial commitments for specific deals, Inzerillo said that under the program “everyone has some skin in the game,” though he did allow that the league and the carriers, not the teams, foot the bulk of the bills.

Still, Inzerillo stressed that individual teams play a huge role in the Wi-Fi deployments, from design to deployment to management on site. “It’s not just like we show up and we’re the Wi-Fi fairies,” Inzerillo said. “This program wouldn’t be possible without the teams and the work they do.”

Screen Shot 2014-10-23 at 1.27.54 PMGiven MLB’s synchronized digital strategy of having the same app — and only the same app — available for fans in each ballpark, Inzerillo said that having high-quality cellular and Wi-Fi networks in each stadium was a key necessity, especially to make MLB app functions like seat upgrades and concession purchases work.

“You need to have the right [network] plumbing in place or none of the other stuff matters,” Inzerillo said.

Kauffman Stadium’s network, Inzerillo said, was just one of about a dozen MLB Wi-Fi projects that got underway this year. That it was finished in time for postseason play was just luck, and not some last-minute installation due to the Royals’ on-field successes. “It was just a fortuitous thing that it was ready,” said Inzerillo, who said that construction of Wi-Fi at Kauffman had been ongoing for the past 5 to 6 months.

Though the network wasn’t promoted on the team’s website or anywhere else on the Internet, Inzerillo said the Royals were promoting it at the stadium. Even without a lot of advertising, fans found the network, he said, claiming “tens of thousands” of Wi-Fi connections during the Royals’ postseason run. However, Inzerillo also said some extra cellular trucks were brought in by some of the carriers for the Royals playoff games because the DAS at Kauffman isn’t quite finished yet.

Inzerillo said that anywhere from 22 to 26 teams will eventually end up using some combination of league-provided Wi-Fi and/or DAS. The league’s goal of having every stadium fully wired should be nearly complete by opening day of 2015, he said, with a more likely “final” goal of complete coverage reached sometime in 2016. In 2014, Mobile Sports Report research showed that 10 of the 30 MLB stadiums didn’t have fan-facing Wi-Fi; some of those teams (like Kansas City) will be getting MLB networks, while some other program participants are upgrading existing systems, Inzerillo said.

Under the MLB network deal, the DAS in each stadium will be a neutral-host deployment hosted by one of the four major U.S. cellular carriers — AT&T, Verizon Wireless, Sprint and T-Mobile — depending on things like regional/historical market share and existing contracts, Inzerillo said. While the carriers will operate the MLB DAS deployments, the Wi-Fi networks will be deployed, run and monitored by MLB, either from its New York City or San Francisco network operation centers, Inzerillo said. Wi-Fi gear will come mainly from Cisco, though Inzerillo said there is also a small percentage of Meru Networks gear based on teams that had previously installed Meru equipment.

Though Inzerillo said MLB may make some overall announcement once the league-wide project is completed, he didn’t necessarily think that having working Wi-Fi and DAS in stadiums was such a big deal.

“It’s kind of a weird thing to think about bragging about,” said Inzerillo, who compared Wi-Fi and DAS to plumbing as a basic stadium necessity, not an amenity. Having high quality networks, he said, “are table stakes for a modern facility.”

UPDATE: The Kansas City Royals are now officially promoting the Wi-Fi, with some usage claims: