Yankee Stadium offers food ordering and delivery via VenueNext app

Home screen for VenueNext app for Yankee Stadium. Photo: Paul Kapustka, MSR

Home screen for VenueNext app for Yankee Stadium. Photo: Paul Kapustka, MSR

Fans in some areas of Yankee Stadium this year can now order food and beverages for in-seat delivery, thanks to a new stadium app developed with technology from VenueNext, the app developer behind the San Francisco 49ers’ Levi’s Stadium app.

Though the app isn’t part of the Major League Baseball official and approved game-day and stadium apps, it does offer most of the bells and whistles VenueNext developed for the Levi’s Stadium app, including digital ticketing, live wayfinding maps and public transit information. According to John Paul, the CEO of VenueNext, the food ordering option is now available to approximately 10,000 seats in the 54,251-seat Yankee Stadium, home of the New York Yankees and also the home to Major League Soccer’s New York City Football Club, which also uses the new app.

The VenueNext app comes courtesy of a deal struck last year between Legends Hospitality and VenueNext, to use VenueNext app technology at Yankee Stadium and at AT&T Stadium, home of the Dallas Cowboys. The Yankee Stadium app from Legends is the third major-league sport to use VenueNext technology to support in-seat food and beverage delivery, following the Niners’ app at Levi’s Stadium and an app for the Orlando Magic at Amway Center that debuted during the present NBA season.

App page showing in-seat food ordering and delivery option

App page showing in-seat food ordering and delivery option

In a phone interview with VenueNext’s Paul, he said that in Orlando the Magic started out with limited in-seat delivery, ramping up to offering it in the full lower bowl of Amway Center by the end of the regular season. According to Paul, the Yankees are using Aruba beacons to facilitate the wayfinding feature of the VenueNext app maps, and are using VenueNext’s Kezar ticket scanners to support digital ticketing. The Yankee Stadium app, however, does not yet support the ability to order food for express pickup at concession stands, Paul said.

No official word on Wi-Fi or MLBAM apps

The emergence of a VenueNext app that delivers capabilities not found in the so-called Official Yankee Stadium App raises some questions about whether or not the Yankees are playing ball with Major League Baseball Advanced Media’s strategy of having one single app for every MLB ballpark. MLB’s Ballpark app, for example, at Yankee Stadium offers “mobile check-in, social media, offers, rewards and exclusive content,” according to MLB. That’s a little bit different than the version of At Bat offered for the San Francisco Giants, which offers mobile ticketing support, seat upgrade options, and mobile food ordering. Other versions of Ballpark, for example for the Chicago Cubs and the Washington Nationals, offer fewer options. But as far as we know, there are no other MLB teams with a companion app like the VenueNext app for Yankee Stadium.

For both the Yankees and the Giants and all other teams, the MLB’s At Bat app offers live MLB content for a fee.

Yankee Stadium stadium map in the app

Yankee Stadium stadium map in the app

There is also no link to the new VenueNext app from the Yankees’ team website, and the VenueNext app does not contain any live content or replay options, features found on both the Niners’ and Magic’s apps from VenueNext. The Yankees have not yet replied to requests for information about the app and whether or not there is any public-facing Wi-Fi yet in Yankee Stadium.

Though MLBAM spent some $300 million last year to bring Wi-Fi and cellular DAS deployments to all MLB stadiums, Yankee Stadium was never confirmed to have had public Wi-Fi installed. Repeated requests to MLBAM asking about the Wi-Fi situation at Yankee Stadium have also not been returned.

Fans are using Periscope and Meerkat to stream Opening Day baseball action — how will MLB respond?

Ended Meerkat stream from MLB opening day

Ended Meerkat stream from MLB opening day

The question we asked about how the use of livestreaming apps like Meerkat and Periscope might affect stadium networks is getting some real-world trials today, as fans are clearly using the apps to show live video from the various opening day games for Major League Baseball. So far, we’ve seen reports that fans are using the apps from the New York Yankees’ home opener agains the Toronto Blue Jays, and at the Detroit Tigers’ home opener against the Minnesota Twins. We’ve tried to catch a live broadcast of game action, but so far no luck!

UPDATE: The Wall Street Journal got MLB to comment… and the league doesn’t like live streaming, no wonder. Still, no word on how it’s going to be enforced.

UPDATE 2: Well, MLB has responded… and it made the WSJ issue a correction, no small thing there. According to MLBAM’s Bob Bowman the league will “monitor” people who are livestreaming, but won’t take any action. Apparently Bowman thinks that fans won’t spend their time at games livestreaming, which we would put in the “remains to be seen” category. Also, nothing has been said so far about how livestreaming might affect stadium wireless network performance; so we are still betting that we haven’t yet heard the end of potential Meerkat/Periscope bans, especially from other sports like football. Stay tuned!

Though live streaming of game action seems to be in direct violation of MLB broadcast rights, we still haven’t heard back from the league about what it plans to do, if anything, about livestream feeds from games. For what it’s worth, the Meerkat terms of service seem to absolve the app or the company from any infraction, saying it’s the user’s responsibility to not use it to show content that is copyrighted or otherwise protected. But we all remember YouTube, right?

Since the live streams aren’t archived it’s possible that the league may just let them slide; and there probably aren’t more than a handful of people streaming yet at each game, so it’s doubtful that stadium networks are yet feeling any huge strain from the apps.

Small text snippet from Meerkat TOS... you are own your own when it comes to rights violations!

Small text snippet from Meerkat TOS… you are own your own when it comes to rights violations!

But it’s also not too hard to look into the near future at a “big game” and see hundreds or thousands of fans bringing a stadium network to its knees with live video streaming. So far, none of our stadium sources seems willing to talk publicly about the potential problem; we also have calls and emails in to both Twitter and Meerkat, and will update this post as we hear more.

Twitter, which bought Periscope, has a relationship with MLB so you are likely to see lots of Vines and photos from teams. But so far on the Twitter Sports blog, no Periscope. Let us know if you see any live action streams… we will keep updating this post as we hear more.

UPDATE: Just saw some live video of introductions in DC thanks to our old pal David Joachim (hey Dave!)…

UPDATE 2: Just had to add this tweet from one of my favorite writers, Steve Rushin… of course they’re on their phones!

Texting from games: A look back 10 years ago today, great Red Sox win and a first-ever live view of a fan sending a text

I want to thank the esteemed Jon Brodkin for reminding me that 10 years ago today a very special night in Boston baseball history was also a watershed moment for me from both a sports fan and a professional capacity. Along with being there live to watch the start of baseball’s greatest playoff comeback ever, I saw for the first time, someone sending a text message during a game.

Yeah, we’ve all come a long way.

To refresh — it was 10 years ago today on a chilly Boston night when the all-hope-lost Red Sox rallied to win Game 4 of their ALCS series against the hated Yankees.

Since Voice over IP was one of my main beats then, I was flying in to Boston that night to attend the VON Conference — and when I got out of Logan I asked the cabbie if the Yankees had finally eliminated the Sox. He told me that even though it was late — around 8 p.m.? — the game hadn’t started yet, because it was scheduled to start after the NL game (St. Louis against Houston). So I dumped my bag in my Back Bay hotel room and hoofed it to Fenway, where I found someone selling one seat in the bleachers for face value. For $50, I was in for the baseball night of my life.

Who texts on a phone?

You probably all know how the game ended — as a Cubs fan I was not attached emotionally to the outcome, but sitting in the Fenway bleachers I was carried along with the agony and eventual ecstasy of the home crowd. What I remember most is: 1. You don’t get up when you’re sitting in the Fenway centerfield bleachers, because it bugs everyone else when you do. (I limited myself to one beer, one bad hot dog and one relief session, all on the same trip, so as not to fall out of favor with my very vocal seatmates.) 2. Boston bleacher fans probably know more baseball than any other place I’ve been (Wrigley, Candlestick, AT&T Park), including the minor-league history of not just their team’s players, but the opposition’s as well. 3. Everybody in the park knew Roberts was going to steal, and he did it anyway. 4. I’ve never before or since heard a fan eruption like the one that happened when Big Papi’s walk-off cleared the fences.

So yeah, greatest baseball game I’ve ever been to, no contest. But something else happened that night — that very cold night where I was glad to have remembered a wool cap and gloves — when I saw, during one inning break, a 20-something woman in the row in front of me doing something with her phone that seemed way more involved than dialing a number. Since she wasn’t talking but staring at her flip phone I had to ask what was up.

Screen Shot 2014-10-17 at 12.15.22 PM“I’m sending my friend a text message,” she said. I had only a vague idea what she was talking about. I mean, I think I knew it was possible to send a message to someone else using those three-tap spelling tricks, but I didn’t know anyone personally who did that. I also knew that anyone who pulled out a cell phone during a game was subject to ridicule, especially if you held the phone to your ear and waved when you knew you were on TV.

She explained that her friend had moved to New Orleans (for work or school, can’t remember) and was part of a loyal group of Bosox fans… and she was keeping him in the loop on how it felt to be in the bleachers, letting him know he was missed. I thought the idea was pretty cool, but it didn’t register with me that more people might want to do the same thing.

Fast forward to last night, when my Facebook feed lit up with friends’ video clips from the Giants’ walk-off NLCS win from AT&T Park. Yeah, we’ve come a REAL long way in 10 years.

I usually tell people my a-ha moment for starting Mobile Sports Report came at a CTIA conference in 2011, where AT&T CTO John Donovan told the crowd that for the first time ever at the Super Bowl earlier that year, there was more wireless traffic leaving the stadium than coming in — meaning that fans were sending texts and pictures out in great number, perhaps more so than ever thought before. That trend, of course, is what’s fueling the current wave of stadium network deployments, and that Super Bowl was certainly a watershed moment. But when I think a bit I remember that night in Boston 10 years ago and think… people have wanted to share these special moments for quite some time. Good to see more people getting the chance.

Stadium Tech Report: MLB stadium technology reports — AL East

Editor’s note: The following team-by-team capsule reports of MLB stadium technology deployments are an excerpt from our most recent Stadium Tech Report for Q2 2014, which focuses on Major League Baseball. To get all the capsules in one place as well as our featured reports, interviews and analysis, download your free copy of the full report today.

AL EAST

Reporting by Chris Gallo

Boston Red Sox
Fenway Park
Seating Capacity: 37,493 (night), 37,065 (day)
Wi-Fi: Yes
DAS:Yes
Beaconing: Yes

Fenway Park is one of the iconic ballparks in all of sports. It first opened more than 100 years ago, but today it remains a great place to catch a ballgame. Meru Networks outfitted the historic park with Wi-Fi in 2012. Combined with Verizon DAS antennas, Red Sox fans can connect at once while watching the reigning World Series Champions.

Thanks to the solid network, fans can stroll down Yawkey Way using the MLB At the Ballpark app to receive discounts on Red Sox gear and stream video from the Green Monster. This makes the Fenway Park experience even more memorable.

New York Yankees
Yankee Stadium
Seating Capacity: 49,642
Wi-Fi: No for full park; Yes for luxury suites
DAS:Yes
Beaconing: No

Despite opening in 2009 and with money to finance a monster payroll every year, the New York Yankees have yet to bring free Wi-Fi to fans in the new Yankee Stadium. It’s somehow fitting that Wi-Fi is available to fans in luxury suites and to employees. Call Costanza! We want Wi-Fi!

For a team that once banned iPads at its stadium, the Yankees are still behind in the division when it comes to stadium connectivity.

Toronto Blue Jays
Rogers Centre
Seating Capacity: 48,282
Wi-Fi: No for full park; Yes for luxury suites
DAS:Yes
Beaconing: Yes

The Toronto Blue Jays call the Rogers Centre home, but do not benefit from the sponsor’s service. Rogers is one of the largest telecommunications providers in all of Canada, but the Blue Jays do not deliver free public Wi-Fi to all fans.
Wi-Fi is available only in limited seating areas. There are DAS antennas installed and the Rogers Centre is experimenting with iBeacons. But Blue Jays representatives said that fans can expect an expansion of the network throughout the stadium in the near future.

Tampa Bay Rays
Tropicana Field
Seating Capacity: 31,042
Wi-Fi: Yes, 250 access points
DAS: Yes, 680 antennas
Beaconing: No

Lightning struck a transformer near Tropicana Field earlier this year causing a 19-minute delay between the Orioles and Rays. From catwalks that remain in play to blackouts, the stadium has a colorful history. Despite the odd quirks, the indoor stadium does offer free Wi-Fi. Rays’ fans are greeted with 250 Wi-Fi access points and 680 DAS antennas at the Trop.

Baltimore Orioles
Oriole Park at Camden Yards
Seating Capacity: 45,971
Wi-Fi: No
DAS: No
Beaconing: No

Opened in 1992, Oriole Park
at Camden Yards does not yet provide free Wi-Fi or DAS to fans. The Maryland Stadium Authority, who owns the ballpark, assures us that the organization is in discussions about how to proceed. A ball- park that’s been to home to historic games, Camden Yards would be a great place to share memories with increased connectivity.

To get all the capsules in one place as well as our featured reports, interviews and analysis, download your free copy of the full report today.

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