Churchill Downs taps Mobilitie for DAS upgrade ahead of Kentucky Derby

horseTexting and calling on Kentucky Derby day should work a lot better for fans at the legendary Churchill Downs racetrack this weekend, thanks to a recent doubling of the facility’s DAS infrastructure.

According to infrastructure deployer Mobilitie, the 140th running of the Derby and other associated races is expected to attract more than 260,000 fans to the Louisville, Ky., home of perhaps the world’s most famous thoroughbred event. With coverage improvements that Mobilitie said effectively doubles the capacity of the previous distributed antenna system (DAS) installment, fans should have better cellular coverage in more areas, including the track’s parking lot and other outside areas.

A Mobilitie press release said that the upgraded DAS will cover all six levels and basement in the Churchill Downs main building, and will also cover all of the grandstands, the parking areas and the newly installed Grandstand Terrace. In addition, Mobilitie said new coverage will also support temporary hospitality suites as well as the entire infield area. Mobilitie said the DAS system is one of the largest in the country, with more than 253 antennas and over 1 million feet of fiber optic cable installed throughout the venue. So far, AT&T and Verizon Wireless have signed on to use the DAS, which means that for this year at least most wireless customers will have access to improved connectivity. According to Mobilitie, both carriers’ 4G LTE signals will be supported by the neutral DAS.

FastBet app screen shot

FastBet app screen shot

“Since 2003, Churchill Downs has invested $160 million into improving the onsite customer experience for guests attending the Kentucky Oaks and Kentucky Derby,” said Ryan Jordan, general manager of Churchill Downs, in a prepared statement. “A major part of the live event experience is ensuring that fans maintain connectivity to their social networks. As a result of the upgrades that Mobilitie made this year, our guests with smartphone service from participating carriers will be able to share those memorable experiences as they happen live with their entire network.”

Fans at the race can also use smartphones to bet on the races via their mobile devices, using the track’s Wi-Fi network that covers a large segment of the main building’s stands and suites. According to the Churchill Downs website, the FastBet Mobile system only works on the track’s Wi-Fi network, most likely due to security and billing requirements. A map shows which areas of the stands are covered by Wi-Fi.

Fan Vision Delivers the PGA Championship to Attendees

fanv

Have you ever been to a golf tournament and you can hear the roar of the crowd after some great feat by a golfer, but you did not witness it because you are sitting at the 18th hole waiting for your favorites to play through?

Well FanVision, a company that is seeking to establish itself as a leading provider of in-venue content is offerings its technology at the tournament that is being held this week at the Oak Hill Country Club in Rochester, New York.

The idea is simple: lease or buy a small device that features video feed from the venue, and possibly elsewhere at the same time. The handheld device supports ten channels that have the ability to provide multiple camera angles or events happened at multiple places.

It is not just a source for live video but also provides information about the event as well as providing up to date news from the tournament. The company is renting the handheld devices at the Championship on a daily basis as well as for the week. If anyone uses one there we would be interested in some feedback.

The company first came to our attention two years ago when it started pushing its technology at NFL games, but then fell off the radar as that effort appears to have fallen to the wayside. But that did not mean that the company went away- it moved into new areas including NASCAR, which seems to be a natural fit for the technology, the Indy 500 and had a relationship with Formula One but that appears to be over, which is a pity. This is an interesting approach, and I can see it appealing to fans at events such as auto racing and golf, and even horse racing.

Ruckus Powers Wi-Fi — And Mobile Betting — at Famed Saratoga Race Course

If you follow horse racing you probably know of the famed Saratoga Race Course in upstate New York, the oldest horseracing track in the U.S. Thanks to some gear from Ruckus Wireless that facility now has one of the newest technologies, a Wi-Fi network, which is not only bringing wireless access to fans but also powering mobile betting, where fans at the track can place bets from their seats, with a smartphone app. The network will be ready to rock for today’s opening of Saratoga’s 144th season, according to Ruckus.

We’re scheduled to speak directly with the Ruckus folks soon, so we’ll get more inside info on their overall sports network strategy (which has already seen contract wins at places like the 24 hours of LeMans and the Preakness) but getting into Saratoga is like winning the Kentucky Derby when it comes to scoring a sporting infrastructure contract. The real key to this system may be the ability for fans to use the Fastbet mobile betting app at the track, which will make it easier — and more lucrative for the track — for fans to make an impulse wager without having to stand in the traditional betting line.

And the New York Racing Association, which operates the 149-year-old track, will not just be using the Ruckus network for fan access, but also for other stadium applications, like ticketing. According to a press release, the NYRA also hopes to use the network to support streaming video and digital signage applications in the future.

Here’s the money quote from the NYRA, which hits on the main themes we’ve seen with stadium and event Wi-Fi: Fans are bringing phones to sports events, so adept operators are making moves to keep their patrons connected:

“Saratoga Race Course is one of the premier tracks in the country, and has been a place where racing fans and spectators have enjoyed the sport for nearly a century and a half,” said Tom Thill, CIO for NYRA.

“In very recent years we’ve seen the number of smartphones and mobile devices in use increase dramatically, and we knew we needed to deliver a wireless experience of the same caliber that we’ve always been committed to at the track.”

According to Ruckus, it took 45 of the company’s ZoneFlex dual-band 802.11n wireless access points (both indoor and outdoor units) to fully cover the 350-acre Saratoga site, including the main clubhouse, all restaurants, the outdoor track, fan seating areas, and the racetrack’s large picnic grounds. The network was installed and will be managed by the Albany, N.Y.-based system integrator Deep Blue Communications.

According to the NYRA, this is how the betting system will work:

Patrons will be able to utilize the new Wi-Fi network to link to United Tote’s FastBet Mobile, a wagering application available exclusively on-track and designed for use on smart phones and tablets, including iPhones, iPads and most Android based tablets and phones.

To use the application, NYRA Cash Cards will be available and can be loaded at any voucher window throughout the track. Further deposits, and any withdrawals, can be made at any window. Patrons may then access the FastBet page via the new Wi-Fi network with their device. Patrons enter the card’s account number and pin into FastBet to begin wagering. Once finished, patrons can choose to keep their account balance on their NYRA Cash Card or cash out at any teller window.

One more quote from Thrill? Why not:

“With the scalability and reliability that the Ruckus system delivers, our new mobile on-track wagering system will provide a significant revenue stream for us, while also helping the racecourse maintain its reputation as a top destination for watching state-of-the-art horseracing.”

Bonus: Here is a good Q&A with Ruckus’ CEO, Selina Lo, which covers a lot of ground on Ruckus’ business and notes the company’s impending IPO.

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