The Ongoing Search: What’s the Best Mobile Play-by-Play Service for Football?

NFL 2011 mobile app, showing play by play. Good clear screen, detailed info.


There’s a whole lot of folks telling you that you can keep up on football games by using your mobile phone — but how well do the services actually work? In an ongoing search that will probably last all season long, your MSR crew (meaning me) will perform random acts of mobility, following NFL and college games via mobile to see if these services deliver, or if they fall incomplete.

Monday night my dinner-making grill-master duties coincided with the Monday night tilt between the Dallas Cowboys and the Washington Redskins, giving me a perfect chance to test out some of the mobile play-by-play services, like ESPN’s Gamecast, the NFL.com NFL 2011 app, and Sprint (my cell phone provider’s) Sprint Football app. The early verdict says: go with NFL 2011 as your starter, ESPN as your backup, and leave Sprint Football on the bench.

Though the NFL 2011 app has a little annoying banner ad at the bottom of the screen (the ESPN and Sprint services also have banner ads), its play-by-play updates are generally more informative than ESPN’s, giving it the edge in a basically even competition. Both services suffered from an annoying lag time between play posts — which, if your screen is set to go dark to save power like mine is, means you may occasionally have to hard refresh the device to keep the app alive. I’d buy a beer for the first service to add a simple “status” banner that could tell you something like “play under review” or “game in TV timeout” so that you aren’t stupidly staring at the screen waiting for an update.

The Sprint Football app. Basically unreadable, so bench this one in favor of other services.

I ruled out the Sprint app after less than a minute — though it might be informative it suffers from a too-cute design that uses a screen shot of a football field as a backdrop, making its white type illegible when you are looking at a post that blurs into the lines of the field on the drawing. Seriously, Sprint folks — does anyone there look at these things? You can’t read it. Change it, please.

Both the ESPN and the NFL app, which have sensible, clear backgrounds, both suffered mightily to keep up with a fast, complex play — like the interception thrown by Dallas QB Tony Romo in the first quarter that ended with a fumble out-of-bounds call that needed replay review. The play by play apps were no help, basically stalling and never getting around to explaining what happened — they just both picked up with Washington running plays in Dallas territory.

ESPN's Gamecast app, not live but even this wrapup shows the clear black-on-white format that works well.

Having access to a TV set just a few steps away from the barbecue gave me the ability to see how well the online apps were keeping up — and the answer was, not well at all. Both the ESPN and the NFL apps were at least three plays behind the live action; if you watch the Internet version of Gamecast on your PC you can even see that the Twitter stream embedded in the app usually has info that is ahead of the Gamecast info. If I ran either one of these operations I would strip them back down to make sure that the play by play is as close to live as possible. Remember, fans may be using this service as a replacement for the TV announcers who annoy us all. So you’ve got to be faster than they are now.

The bottom line — neither of the top two services is satisfying if you are doing nothing but concentrating on the screen, since they don’t stay “live” enough to hold your attention or keep your phone’s screen lit. I will keep looking to see if there are other services that concentrate solely on play by play, as well as trying to cobble together a Twitter stream to approximate play by play because Twitter is fast. We should have a Verizon phone in hand soon to test out the NFL Mobile app, and we have also heard that Yahoo has a pretty good service so we will look for that as well.

Anyone else out there figure this out? Chime in below in the comments.

(all photos credit: MSR.)

How to get customized ESPN radio feeds on your smart phone, iPad

ESPN RADIO

Until now, mobile sports fans who wanted to listen to such popular ESPN programming as “Mike and Mike in the Morning,” The Herd with Colin Cowherd” and “The Scott Van Pelt Show” couldn’t cache the programs on smartphone memory cards. Listening to ESPN radio required a network connection and drew down battery life. A solution to that problem has arrived, for a fee.

This week, ESPN went into partnership with San Diego-based Slacker Inc. to provide ESPN on Slacker Radio, including premium services priced at $3.99 and $9.99 per month which allow people to store radio programming locally.

If you don’t want to pay to listen to what you want, when you want, Slacker is also delivering a near-instantenous free feed of content from The Death Star (ESPN) 

Slacker is the first digital radio distribution service to feature ESPN Radio, and the agreement turns up the heat on such competitors as Last.fm and Pandora to angle for similar deals with ESPN. The deal signals that ESPN is unafraid to be aggressive in flowing digital rights to its content for mobile distribution, which is considered key to the growth of the mobile sports viewing experience. According to Juniper Research, mobile sports content and services like the Slacker/ESPN offering could reach $3.8 billion in 2011.

Verizon Wireless, T-Mobile USA and AT&T subscribers can bill premium services directly to their accounts via Android and Blackberry smartphone applications, which are already available. A similar iOS application for iPhone and iPad is pending Apple’s approval.

Friday’s Technology Tidbits

Microsoft deals Flash another blow

Microsoft has decided to not support plug-ins in its Tablet version of Windows 8, which means that it will not support Flash. For the uninitiated but mildly interested this does not mean the type of Flash that got Uncle Ernie in trouble but rather the technology from Adobe that is used to add animation, video and interactivity to web pages. The thinking is that Flash is old technology and the the more recent HTML5 is better suited for the mobile users because of its low power demands, among other features. Microsoft is following Apple in this move, which also does not support Flash for its iPad and iPhone platforms. However Microsoft will offer an option that is expected to enable users to continue to use the technology if they so chose.

Come for pease pudding, stay for Football?

While the use of tablets seems to be growing every day, this is a tack that might actually get me off the sofa when a game is on (well not really). A British supermarket chain in London is testing the use of iPad-equipped shopping carts. The purpose of the iPad is not as a tool to check your list or to do comparison shopping. No, it is there so that you can view streaming sports while deciding if the beer on sale is worth saving a few quid. Sainsbury is teaming with Sky Sports for the service. Sainsbury provides a cart that has an iPod dock. iPod owners can download a free app called Sky Go iPad , available to Sky subscribers, that enables them to watch several sports channels. The carts will include special bumpers and sensors to help prevent collisions while watching the latest goal. Of course I guess you could also use it for the shopping list, but why bother?

Android-based tablets losing ground to RIM? Really?

According to the latest report from market research firm IDC, tablets that run the Android operating system are losing ground to newer players, including both Research-in Motion’s PlayBook which managed to gain a 4.9% market share for the quarter. The firm said in its second quarter report that the tablet market continues to be led by Apple’s iPad, shipping 9.3 million units that account for 68.3% of the market. The Android devices fell from 34% market share in the first quarter to 26.8% in Q2. Only part of the drop was due to growing RIM sales. The Hewlett-Packard fire sale on its TouchPad has a huge impact as well, expecting to comprise 4.7% of the market by the end of next quarter. The demand was so great for the cut rate devices that the company built an additional run. At $99 per, it makes you wonder what the real breakeven point for the devices is. Still HP will be out of the running soon and expect the Android systems to continue their upward growth in sales and market share.

The Atlantic nails the NCAA, hopefully will wash it to sea

In case you have missed it, the October issue of The Atlantic just lays into the NCAA with a well written, well researched piece on what a sham it actually is. I really doubt that anything will come of it, I mean look at the pat on the hand the Fiesta Bowl received for its transgressions. While a $1 million fine might seem like a lot to a working stiff, it is just two years salary of the guy that formerly ran the program. Instead of citing all of the points that I liked I think just these early quotes show where it is going.
“Why,” asked Bryce Jordan, the president emeritus of Penn State, “should a university be an advertising medium for your industry?”
Vaccaro did not blink. “They shouldn’t, sir,” he replied. “You sold your souls, and you’re going to continue selling them. You can be very moral and righteous in asking me that question, sir,” Vaccaro added with irrepressible good cheer, “but there’s not one of you in this room that’s going to turn down any of our money. You’re going to take it. I can only offer it.” Ouch.

‘Tour Tracker’ App Brings Race Action to Cycling Fans’ Phones and iPads

The Tour Tracker app shows not only live racing action, but also a wealth of race-related information, like elevation profiles and current standings. Credit: Tour Tracker.


The traditional time sacrifice made by cycling fans — hours spent waiting on a remote hillside for only a brief glimpse of the riders as they pass by — is now history, thanks to a revolutionary app that brings full live race action to phones and handheld devices.

At the recent USA Pro Cycling Challenge in Colorado, many fans were seen alongside race courses with mobile devices in hand, watching both the live race in front of them as well as the television-quality coverage provided by the Tour Tracker application, a free app for iPhones, iPads and Android devices.

Like the live TV coverage from the Versus cable channel, the Tour Tracker app brought live in-race coverage to fans’ mobile platforms, allowing people to both see the race in person — if for only a few seconds — while still following every second of action via their portable devices.

“It’s the perfect example of technology really solving a problem, instead of just being a cool device to play with,” said Rob O’Dea, one of the two brains behind Tour Tracker. As a professionally published cycling photographer (as well as a longtime successful marketing executive), O’Dea knows well the problem cycling fans have traditionally endured when it comes to watching races live: You might spend hours by the side of some remote mountain pass with no idea what was going on until you saw the racers quickly pass you by.

With the Tour Tracker app, all that is changed since fans can basically watch an entire stage unfold from start to finish, combining the best of the couch-potato TV-watcher and on-the-scene worlds. Sponsored by electronics retailer and pro cycling team sponsor Radio Shack for the USA Pro Challenge, the “Shack Tracker” was the buzz of the crowd lining the streets in Aspen and Vail during the two USA Pro stops there in late August, with people watching the race on their phones and iPads while waiting for the cyclists to arrive at their viewing spot.

Cycling fans in Aspen watch the USA Pro Challenge on an iPad while waiting for the racers to reach town. Credit: MSR.


Though Tour Tracker isn’t a brand new phenomenon — “it’s an overnight success that has been years in the making,” joked O’Dea — it’s safe to say that the combination of application maturity and great mobile-viewing platforms like the iPad are the perfect storm for an app that’s perfect for its intended audience — zealous cycling fans who want to watch both the entire race and the few seconds of live action, who can now do both things at once.

Close-up of the Tour Tracker app in action on an iPad. Credit: MSR.


Though O’Dea won’t give out audience download-number specifics (he says those stats are the ownership of the individual races like the USA Pro Challenge or the Tour de France, which Tour Tracker licenses its app to on a race-by-race basis) it’s a safe guess that it has probably already attracted hundreeds of thousands if not millions of viewers who learned of the app’s existence while watching the Tour de France or the USA Pro Challenge on TV this year.

Though this year’s app was already chock-full of important race information beyond the live action — such as elevation profiles, maps and even an fan-interaction forum via Twitter — O’Dea said that he and Tour Tracker co-founder Allan Padgett (one of the original architects of Acrobat, now part of software giant Adobe) have even bigger plans for 2012. For cycling fans, that’s like Christmas in July — knowing that they may never again miss a moment of the Tour de France, no matter where they may be.

A race fan follows the live coverage while watching course-side in downtown Vail during the USA Pro Cycling Challenge. Credit: MSR.

Mobile Devices Catching on with Wider Audience

The makeup of the owners of tablets and eReaders is undergoing a major change in the United States, according to the latest report from nielsonwire. Just a year ago it was dominated by young males but that is quickly changing as the technology is finding acceptance on a much broader scale.

Among other things that the survey found was that women went from 47% of eReader users in Q3 2010 to 61% in Q2 2011, however the growth in tablets was slower, moving from 39% to 41% in the same time frame.

Also an older crowd is moving it this market as well. Tablet users in the combined 45-55 year old and 55+ space grew from 23% in Q3 2010 to 37% market share in Q2 20111 while in the eReader space it grew from 40% to 51% in the same time frame.

Not surprisingly the two categories, eReaders and Tablets, are used for much different purposes, according to an earlier survey by Neilson. Tablets find a great deal of acceptance as device used to accompany watching television, while not surprisingly eReaders are most often found used as a bedside book.

It will be very interesting to see how this market continues to grow, both in customer base and usage, but also in product offerings. While Hewlett-Packard departed this space that made its tablet offering an instant sensation, selling out. While in part this was driven by the opportunity to get a bargain, I think that it also shows the pent up demand for lower cost devices, tablets in particular.

While lower cost ones are starting to hit the market, with Pandigital’s just introduced lineup just weeks ago being one of the first, I think offerings in this space could have issues with quality, and since that will be hard to uphold with a lower price point, it could be a while until one catches on with customers. Pandigital’s Nova did not fare well in the first review I read.

Sports Media Pages Load Too Slow, Researcher Says

Technology performance company Gomez Benchmarks said Friday Aug. 26 that only one in 12 sports media websites can load pages in five seconds or less, disappointing millions of sports fans every time they use their smartphones to get news and buzz.

A division of Compuware Corporation, Gomez Benchmarks measured four carrier/device combinations — AT&T/iPhone, Sprint/HTC Hero, T-Mobile/HTC Dream and Verizon/Droid — against 12 popular sports media websites. While the website of the WWE averaged an acceptable 4.5 seconds per page, such media outlets as ESPN.com, NFL.com and CBS Sports.com were way too slow to satisfy sports fans.

See how your favorite fan sites did:

NHL.com — 8.3 seconds average response time

NBA.com — 10.68 second average response time   

NASCAR.com — 13.16 second average response time

 NBC Sports — 14.04 second average response time

ESPN.com — 14.06 second average response time

MLB.com – 14.33 second average response time

NFL.com — 14.93 second average response time

CBS Sports — 15.41 second average response time

About.com Sports — 20.11 second average response time