Unlike many of the app startups funded these days, ticket-upgrade enabler PogoSeat isn’t a social media thing with a goal to attract billions of users. Instead, it’s a fairly straightforward utility application, one that most likely will end up being a feature in some other bigger app, like a team or league app. So why could its reported $2.3 million in funding be the start of a much bigger boom? Because there’s lots of room for improvement in the fan experience, and we think — like PogoSeat’s investors — that simple, targeted apps that do one thing well have a pretty attractive future.
At the recent SEAT Conference in Miami, the folks from PogoSeat and the Golden State Warriors gave a brief outline of some of the results from early trials of the PogoSeat app at Warriors games last season. While the numbers weren’t Instagram-like in nature — one of the playoff games between the Warriors and the Clippers saw 52 upgrades using the app — if you start to extrapolate to the large numbers of teams and every-day nature of events, you start to see the lure of the PogoSeat power. More importantly — as a utility with a great amount of potential worth to a fan, it gives people a reason to download and actually use a team app in the first place — often one of the hardest types of customer acquisition around.
Where are there other pain points in the live fan experience that simple apps might solve? We’ve already explored the idea of a parking app, and we’ll have some more profiles coming soon, including one called AudioAir which is pursuing the relatively simple idea of using your mobile phone to listen to the audio broadcast from a nearby public TV, like in a sports bar or at a stadium. No funding stories yet for these sports apps, but with all the cash floating around in VC land, maybe we’ll have more headlines like this story’s in the near future.