August 31, 2015

Wi-Fi for the Frozen Tundra: Extreme, Verizon bring Wi-Fi to Green Bay Packers’ Lambeau Field

Lambeau Field, home of the Green Bay Packers, now has Wi-Fi for fans. All photos: Green Bay Packers (click on any photo for a larger image)

Lambeau Field, home of the Green Bay Packers, now has Wi-Fi for fans. All photos: Green Bay Packers (click on any photo for a larger image)

Lambeau Field, the Green Bay Packers’ historic home, now has full fan-facing Wi-Fi services thanks to a deployment led by the Packers, Extreme Networks and Verizon Wireless.

Much like the deployment last year at the Seattle Seahawks’ CenturyLink Field, the Lambeau network will be ready for this season’s games and will feature separate Wi-Fi SSIDs for Verizon customers and for all other subscribers, according to the Packers and Extreme. The network, which was installed earlier this year, has approximately 1,000 access points in and around the venue, many on handrail enclosures to provide service to the large bowl seating areas where there are no adjacent overhangs.

Lambeau bench seating with railing-mounted Wi-Fi APs

Lambeau bench seating with railing-mounted Wi-Fi APs

According to the Packers, the network was live in a “testing” mode for some pre-football season events this summer, including a Kenny Chesney concert and the Brett Favre Packers Hall of Fame induction ceremony. Wayne Wichlacz, director of IT for the Packers, said the network wasn’t advertised at those events but was still found and used by fans in attendance.

Like at other Extreme deployments, the Packers will put together a group of “Wi-Fi coaches,” network-savvy people who will roam the stands on game days to help fans connect. According to the Packers they will partner with and help train local high school children to be the “coaches,” a unique twist.

Green Bay is the second NFL franchise to announce a new network built by Extreme for the upcoming season, following the news of an Extreme network being installed at the Baltimore Ravens’ M&T Bank Stadium. By our unofficial count this is the eighth NFL stadium to get an Extreme Wi-Fi deployment.

Wi-Fi APs visible on press box structure

Wi-Fi APs visible on press box structure

Verizon, which does not comment publicly on its Wi-Fi deployments, has also backed Wi-Fi networks for NFL stadiums in Seattle and Detroit, as well as at the Staples Center in Los Angeles. If the Green Bay network is like Seattle’s, Verizon customers can set their devices to automatically connect to the Wi-Fi network when it is detected. There will be no extra charge for non-Verizon users at Lambeau, and again if the network works like Seattle’s there won’t be any difference in performance between Verizon and non-Verizon customers on the Wi-Fi network. Verizon also built the DAS at Lambeau, which was already operational prior to this season. It’s not known if other carriers are on the Verizon DAS or not.

The deployment at Lambeau was no doubt a special challenge, given the historic nature of the venue and the lack of overhang space for APs for much of the bowl seating. Look for a more detailed profile of the network deployment in our upcoming Stadium Tech Report next month!

Taylor Swift shows card 3+ TB each, and push Levi’s Stadium Wi-Fi past half-million user mark

Taylor Swift at Levi's Stadium. All photos: Levi's Stadium (click on any picture for a larger image)

Taylor Swift at Levi’s Stadium. All photos: Levi’s Stadium (click on any picture for a larger image)

Because her humungous stage kept Levi’s Stadium from filling to capacity, Taylor Swift’s Aug. 14 and 15 shows didn’t come close to setting a Wi-Fi capacity record at the venue, as some had predicted. But with almost 20,000 unique users the first night and almost 24,000 the second, the “1989″ tour events pushed the cumulative Levi’s Stadium Wi-Fi user number past the half-million mark, just more than a year after the venue officially opened.

Thanks to Levi’s Stadium owners and operators, the San Francisco 49ers, we have some very interesting statistics about Wi-Fi use at large outdoor stadiums. Now that 509,524 unique users have logged in to the Levi’s Stadium Wi-Fi network during its numerous football and other events, the networking team has some interesting observations, including the fact that concertgoers use more bandwidth than football fans.

Over the 28 events hosted at the stadium in the 54 weeks (not counting this past weekend’s preseason game with the Dallas Cowboys) the Levi’s Stadium Wi-Fi network has carried a total of 56.88 terabytes of data, according to figures sent to us by Roger Hacker, senior manager, corporate communications for the Niners. One of the more interesting tidbits was the sustained connectivity during concert events; from Hacker, these direct notes:

Concerts generate up to 65% more load per fan than sporting events.

o For 2014 NFL season, the average fan on Wi-Fi used 100MB.

o For One Direction and Taylor concerts, the average fan consumed 164MB.

Concerts are generating higher sustained loads on the network than sporting events.

o For One Direction, the network was over 2 Gbps for 1 hour and 15 minutes continuously.

o For Taylor the network was over 2 Gbps for a total of 1 hour and 10 minutes continuously.

At many venues with Wi-Fi, the so-called “take rate” or the number of users actually logging in to the network is one key piece of data about how well the system is working. The idea is, the better it works, the more people log on. At the Taylor Swift concerts, the take rates were among the highest we’ve seen: For the first show with attendance of 50,393, there were 19,963 unique users on the Wi-Fi network; for the second show the numbers were 23,885 out of 52,479 in attendance.

Breaking 3 TB twice in a row

Let it be said, that even though the Swift concerts didn’t beat the all-time Levi’s Stadium Wi-Fi mark of 4.5 TB set by WrestleMania 31 back in March, each of the shows passed the 3 TB total mark, with 3.31 TB used on Aug. 14 and 3.807 TB used on Aug. 15. And remember, that’s with just a little more than 50,000 fans in the house, far fewer than the 76,976 who crammed in for the wrassling on March 31.

But even at other events that might not be as high on the “gotta do it” list, fans at Levi’s used the Wi-Fi in high numbers, as another of Hacker’s notes spells out:

On average, nearly 40% of people attending an event at Levi’s use the Wi-Fi.

For the first year, the average attendance at all events was 46,400 based on the VenueNext valid scans. (including smaller events as well as bigger events)

For the first year, the average unique wifi users per event was 18,200 (or 39% of attendance)

On-field Aruba Networks Wi-Fi AP at Levi's Stadium

On-field Aruba Networks Wi-Fi AP at Levi’s Stadium

Part of what might have made the Swift audience bigger users of Wi-Fi was a new, improved temporary Wi-Fi network for the field seats, an innovation crafted by Wi-Fi gear supplier Aruba Networks and the Levi’s Stadium networking team. By putting temporary Wi-Fi APs on both the walls surrounding the field level, on railings in the temporary seats and even underneath the temporary flooring, the stadium provides service to the premium-seat customers, a challenge for NFL stadiums who must keep regular Sunday-game networks from bleeding into the field area (because that’s where the league operates its own Wi-Fi network for game operations). For what it’s worth, we also heard from DAS supplier DAS Group Professionals who said they were going to have temporary DAS antennas on the field as well for the Swift concerts. No DAS stats yet, however.

Earlier this summer at the annual SEAT Conference, we had a very interesting panel discussion about which stats really matter when it comes to stadium Wi-Fi usage — though I will always remain a sucker for top-line totals, I do agree that there should probably be separate categories for events like the Swift concerts, the WrestleMania events, and regular football games. What is catching my attention more lately are numbers like the sustained connectivity and the unique and concurrent numbers of users, since in the end the bottom line on stadium Wi-Fi network performance has to be how many people are using it. A year in, it looks like the Levi’s Stadium network has passed a crucial test, in that people are both finding it and using it, even if they are not regular attendees or season-ticket holders. Those facts say a lot about how well the Levi’s Stadium system works, and should be numbers stadium tech professionals look to when assessing their own deployments.

More Swift shots below. Enjoy.




Boingo, Aruba behind new Wi-Fi deployment at Kansas State’s football stadium

The WIldcats take the field at Bill Snyder Family Stadium. All photos: Kansas State website. (click on any photo for a larger image)

The WIldcats take the field at Bill Snyder Family Stadium. All photos: Kansas State website. (click on any photo for a larger image)

So far we haven’t seen any press releases but a web-posted letter to Kansas State supporters from Athletic Director John Currie confirms that Boingo Wireless and Aruba Networks are part of a new Wi-Fi and DAS deployment at the Bill Snyder Family Stadium that will have at least 300 antennas of some kind bringing service to the 50,000-seat venue.

Bill Snyder, still the head coach at the stadium that bears his name, will lead the Wildcats into the 2015 football season knowing that fans in Manhattan — Manhattan, Kansas — will now have sufficient bandwidth to stay connected while they cheer on the team. While the letter from AD Currie wasn’t clear on details and specifics — at least not to the MSR level of clarity — it did say that “When you arrive for Fan Appreciation Day this weekend [last weekend] you’ll likely notice a few of the 300-plus new Wi-Fi and Distributed Antenna System (DAS) fixtures being installed around Bill Snyder Family Stadium as we work to address connectivity for cell phones and other personal electronic devices throughout the stadium.” So we’re not sure if that means 300 APs for Wi-Fi and then a DAS, or if that means 300 antenna systems for both. We’ve got messages out to everyone involved, so watch for a follow-up with some more details as they are available.

Screenshot of map on new K-State app.

Screenshot of map on new K-State app.

The letter from Currie went on to say that the network will be in a testing mode the first couple games, and then the school and its new communication partners will move on to bring similar connectivity to Bramlage Coliseum, the K-State hoops arena, before the basketball season starts.

New app as well

K-State also has a new gameday football app, built by the Boulder, Colo.-based Sportslabs, the first big program we’ve heard of that is using Sportslabs. We haven’t yet seen the app in action but according to the K-State website plug it seems like it will have most of the usual bells and whistles, but not anything fancier like instant replays or food ordering. Stay tuned as we get more info.

The K-State deal is a return to the public eye for Boingo, which had a spate of venue announcements a year or so ago and then pulled back out of the spotlight until coming back a bit recently with an NBA announcement. Boingo using Aruba gear is also a new twist for us, but not surprising as HP’s recent acquistion Aruba has been steadily winning new stadium deals and continues to innovate at already-deployed venues (watch for an upcoming report about the temporary on-field Wi-Fi network that Aruba and the San Francisco 49ers deploy for concerts and other events at Levi’s Stadium).

Are you ready for some football?

Are you ready for some football?

Tap.in2 seeks more orders in expanding market for stadium in-seat food delivery apps

Screen shot of Tap.in2's Cavs Eats app. (Click on any photo for larger image)

Screen shot of Tap.in2′s Cavs Eats app. (Click on any photo for larger image)

After a successful beta-type trial with the Cleveland Cavaliers this past season, startup Tap.in2 is seeking new customers for its in-seat food and beverage delivery app, which lets sports fans order and receive concessions without having to stand in lines.

Unlike the well-publicized debut of stadium-wide in-seat delivery services offered last year at the San Francisco 49ers’ new Levi’s Stadium, the Tap.in2 program at the Cavs’ Quicken Loans Arena flew a bit under the radar and was only offered during the last 22 home games, including the Cavaliers’ home appearances in the NBA Finals. But according to Mike Jacobs, president and co-founder of the Cleveland-based Tap.in2, there are plenty of professional sports franchises interested in adding in-seat concessions delivery to their arenas, and Jacobs is confident Tap.in2 will soon announce some new customers beyond the Cavaliers and beyond the NBA.

Though he didn’t have any names to officially announce, Jacobs held a recent phone interview with MSR while at an airport en route to meeting with a potential (unnamed) new customer. With somewhere north of $575,000 in reported funding, the six full-time employees and six part-timers at Tap.in2 will be competing mainly with Levi’s Stadium app developer VenueNext and its recent $9 million funding round in the new but rapidly expanding market for stadium in-seat food delivery apps. VenueNext, which said it will soon announce as many as 30 new customers, is rumored to be bringing its food-delivery expertise to other NFL stadiums this fall, but so far MSR has been unable to confirm any official deals.

Avoiding the lines

If there’s any app whose potential value needs no explaining to sports fans it’s in-seat delivery, which targets one of the biggest pain points of attending live events: Having to wait in line for concessions. In the recent past many arenas have added delivery services for suites and premium seating areas, usually facilitated by ushers with handheld wireless devices for ordering. But in most venues, the balance of fans still have to queue up for food and beverages, usually missing some game action while doing so. But now, with most big arenas having high-capacity Wi-Fi and DAS networks, the idea is to let fans use their smartphones to order concessions, allowing them to enjoy more of what they came to the stadium for in the first place.

VenueNext screen shot of food ordering feature on app.

VenueNext screen shot of food ordering feature on app.

Tap.in2′s Jacobs said one such story from his game-attending past — a New York Yankees game back in 1993 — planted one seed for the idea that eventually became Tap.in2′s app. At that long ago game Jacobs remembers his father missing three innings of some crucial late-season action merely to obtain a soft pretzel and some hot chocolate. A couple years ago while at college in Berkeley, Jacobs and his roommate Jordan Syms took the idea of eliminating concession line time and ran with it, building the startup that would become Tap.in2, a career path that led them to Cleveland.

As a portfolio company at the startup accelerator called Bizdom started by Cavaliers owner Dan Gilbert, Syms and Jacob led their team to deliver an app that would let food and beverages be delivered to Cavs fans — starting very very slowly but then building over time.

“For the first game the service was turned on, we had two seats live,” said Jacobs. The pair of lucky long-time Cavs season ticket holders, he said, racked up seven orders during the inaugural game, providing “good feedback.” After that the service was expanded to cover a single section, then two sections, eventually scaling up to support the entire lower bowl at the 20,562-seat Quicken Loans Arena. According to Jacobs by the end of the season the service was facilitating “hundreds” of orders per game and was already returning some interesting stats, like 80 percent of the orders being beverages and an average spend per order of $32. In addition to food and drinks, the Tap.in2 app also supports the sale of in-game “experiences,” like being able to shoot baskets on the court after the game.

Integration with existing app and services the key

Jacobs said the Tap.in2 technology is designed to be easily integrated with an existing team app, like the NeuLion-built app used by Cavs fans. He also credited food and beverage provider Aramark for having incredibly efficient operations to allow for smooth delivery of orders, a human engineering problem that can sometimes go haywire when scaled up unexpectedly.

Front screen of Cavs Eats app.

Front screen of Cavs Eats app.

If there is any sticking point to the food and beverage delivery services it’s the human engineering side of the equation, mainly guessing how many “runners” will be needed to ensure prompt delivery of orders. Our guess is that unlike Levi’s Stadium, which offers the delivery service to every fan in every seat for NFL games, many stadiums will opt to start with delivery services to smaller sections of fans, like premium seating, until operational issues are fully worked out. (Most will probably have service to more than two seats, however.)

On the technical side, delivery apps need to integrate with back-of-the-house point of sale systems, and must be easy enough for fans to understand and stable enough for fans to trust with sensitive information like credit card numbers. But from industry interviews and reporting, it’s our guess that we will soon see a slew of food-delivery announcements at big pro and college venues this fall, from both VenueNext and possibly some from Tap.in2 as well. (Bypass Mobile, which once offered in-seat delivery via a service called Bypass Lane, appears to have completely switched to providing back-of-the-house POS systems for stadiums and other large public venues.) The trick for both the bigger VenueNext and Tap.in2 will be how well and how quickly they can integrate their delivery functionality with existing apps, something that is never an exact science.

Baltimore Ravens pick Extreme Networks for M&T Bank Stadium Wi-Fi

M&T Bank Stadium. All photos: Baltimore Ravens (click on any photo for a larger image)

M&T Bank Stadium. All photos: Baltimore Ravens (click on any photo for a larger image)

The NFL regular season hasn’t started yet, but Extreme Networks picked up another NFL win this week, being selected to provide the Wi-Fi network gear for the Baltimore Ravens M&T Bank Stadium.

According to press releases from the team and Extreme, Extreme will install approximately 800 Wi-Fi APs to provide wireless service to the seating and concourse areas of the stadium. The $6.5 million network will be designed and deployed by integrator PCM Inc. of El Segundo, Calif., and the team app will be developed by YinzCam. According to the Ravens M&T Bank Stadium has a seating capacity of 71,000 for football.

The Ravens are also unveiling a new 3-D video system called freeD that the team said shows replays from every possible angle, like the replays seen on newscasts that can circle around the field of view.

Team coming onto the field at M&T Bank Stadium

Team coming onto the field at M&T Bank Stadium

The first preseason game for the Ravens is against the New Orleans Saints on Aug. 13 and according to a video accompanying the announcement the Wi-Fi and the freeD TV will be available then. (Any Ravens fans who can confirm next week, please feel free to do so here!)

We’ll try to get more details on the deployment but by our count this is the seventh NFL team to use Extreme Wi-Fi gear for stadium Wi-Fi, joining the New England Patriots, the Philadelphia Eagles, the Seattle Seahawks, the Tennessee Titans, the Jacksonville Jaguars and the Cincinnati Bengals. Like in other deployments, the Ravens plan to use Wi-Fi coaches to help fans connect to the network. Extreme Networks is a preferred supplier of Wi-Fi technology to the NFL, a deal that does not guarantee that teams have to use Extreme but one that does provide preferential pricing if they do. Extreme is also the official Wi-Fi analytics provider to the NFL, and its Purview analytics software will be used in Baltimore, according to Extreme and the team.

Former co-CEO files counterclaims against Sporting Innovations, denies ‘conspiracy’

Asim Pasha

Asim Pasha

The second shoe has dropped in the lawsuit filed by Kansas City’s Sporting Innovations against its former co-CEO Asim Pasha, with Pasha filing counterclaims denying the company’s charges against him while also alleging that he was denied promised ownership stakes in the company for providing the technology behind its stadium-application business.

In case you missed the first episode, that came in June when Sporting Innovations fired its former co-CEO, alleging basically that he used company resources, trade secrets and relationships in a plot to build a competing entity. In his first response to those claims, Pasha denied the company’s allegations and replied with some legal fire of his own, claiming basically that Sporting Innovations’ other co-CEO, Robb Heineman, was jealous of Pasha’s public recognition for Sporting Innovations’ stadium app work, and refused to provide legal documents that would confirm Pasha’s promised ownership stake in the company.

While the Sporting Innovations lawsuit sought $75,000 in retribution from Pasha, Pasha’s counterclaims want his ownership stake — which is either 20 percent or more — confirmed, while having himself cleared of all the conspiracy charges, which his legal filing claims were trumped up mainly to try to get him to give up his ownership stake in the company and a key patent. Pasha’s filing also seeks “actual and punitive damages” for harm caused to Pasha and his son Zain by the lawsuit.

As Pasha’s filing claims:

Sporting Innovations’ use of legal process is not for the purpose of recovering on the claims stated in the Complaint, but for the illegal, improper and perverted purpose of intimidating and coercing Asim into surrendering his 20% interest in Sporting Innovations, along with his interest in U.S. Patent Application No. 13/789,372.

The next planned step in the proceedings, according to Pasha’s lawyers, is a hearing scheduled for Sept. 2, to talk about the schedule for the case going forward. Sporting Innovations refused to comment on the case. The lawsuit and the counterclaims have been filed with the U.S. District Court for the Western District of Missouri, Western District.

Will fallout cripple Sporting Innovations?

There’s lots of conflicting drama in the two legal sides of this case, and eventually we are guessing a judge or jury will hear all the details. As we said before, we’re not lawyers, but it seems from reading through Pasha’s filings that he has documented answers to refute many of the company’s original claims, including what looks like a personal note from Heineman under which the claimed intent was to transfer more of an ownership stake to Pasha.

However the case ends up, what seems to be clear is that Sporting Innovations is going to have a tough time drumming up new business in the meantime. Sporting Innovations was a business that grew out of technology developments for the Sporting KC professional soccer team and its home stadium, which was one of the first to have full fan-facing Wi-Fi and a specialized fan app. But the company’s vision to provide similar technology to other teams and stadiums may have hit a roadblock with the legal entanglements.

As we already reported, the company’s deal to provide a stadium app for the Pac-12 is dead, and one of the other clients still highlighted on the Sporting Innovations website, the Tampa Bay Lightning, said they are currently moving to a different app platform after using Sporting Innovations technology for their app through last season.