Wi-Fi for the Frozen Tundra: Extreme, Verizon bring Wi-Fi to Green Bay Packers’ Lambeau Field

Lambeau Field, home of the Green Bay Packers, now has Wi-Fi for fans. All photos: Green Bay Packers (click on any photo for a larger image)

Lambeau Field, home of the Green Bay Packers, now has Wi-Fi for fans. All photos: Green Bay Packers (click on any photo for a larger image)

Lambeau Field, the Green Bay Packers’ historic home, now has full fan-facing Wi-Fi services thanks to a deployment led by the Packers, Extreme Networks and Verizon Wireless.

Much like the deployment last year at the Seattle Seahawks’ CenturyLink Field, the Lambeau network will be ready for this season’s games and will feature separate Wi-Fi SSIDs for Verizon customers and for all other subscribers, according to the Packers and Extreme. The network, which was installed earlier this year, has approximately 1,000 access points in and around the venue, many on handrail enclosures to provide service to the large bowl seating areas where there are no adjacent overhangs.

Lambeau bench seating with railing-mounted Wi-Fi APs

Lambeau bench seating with railing-mounted Wi-Fi APs

According to the Packers, the network was live in a “testing” mode for some pre-football season events this summer, including a Kenny Chesney concert and the Brett Favre Packers Hall of Fame induction ceremony. Wayne Wichlacz, director of IT for the Packers, said the network wasn’t advertised at those events but was still found and used by fans in attendance.

Like at other Extreme deployments, the Packers will put together a group of “Wi-Fi coaches,” network-savvy people who will roam the stands on game days to help fans connect. According to the Packers they will partner with and help train local high school children to be the “coaches,” a unique twist.

Green Bay is the second NFL franchise to announce a new network built by Extreme for the upcoming season, following the news of an Extreme network being installed at the Baltimore Ravens’ M&T Bank Stadium. By our unofficial count this is the eighth NFL stadium to get an Extreme Wi-Fi deployment.

Wi-Fi APs visible on press box structure

Wi-Fi APs visible on press box structure

Verizon, which does not comment publicly on its Wi-Fi deployments, has also backed Wi-Fi networks for NFL stadiums in Seattle and Detroit, as well as at the Staples Center in Los Angeles. If the Green Bay network is like Seattle’s, Verizon customers can set their devices to automatically connect to the Wi-Fi network when it is detected. There will be no extra charge for non-Verizon users at Lambeau, and again if the network works like Seattle’s there won’t be any difference in performance between Verizon and non-Verizon customers on the Wi-Fi network. Verizon also built the DAS at Lambeau, which was already operational prior to this season. It’s not known if other carriers are on the Verizon DAS or not.

The deployment at Lambeau was no doubt a special challenge, given the historic nature of the venue and the lack of overhang space for APs for much of the bowl seating. Look for a more detailed profile of the network deployment in our upcoming Stadium Tech Report next month!

Stadium Tech Report — NFL stadium technology reports — NFC North

Editor’s note: The following team-by-team capsule reports of NFL stadium technology deployments are an excerpt from our most recent Stadium Tech Report, THE FOOTBALL ISSUE. To get all the capsules in one place as well as our featured reports, interviews and analysis, download your free copy of the full report today.

NFC NORTH

Reporting by Chris Gallo

Chicago Bears
Soldier Field
Seating Capacity: 61,500
Wi-Fi – Yes, 175 access points
DAS – Yes, 220 access points
Beaconing – No

Soldier FieldAn unexpected experiment tested Soldier Field’s connectivity in 2013. Severe weather delayed the Ravens and Bears Nov. 17 tilt for two hours, meaning fans were reaching for their phones all at once to stay connected. The wireless activity doubled in this time period, but Solider Field handled it with ease. Boingo and AT&T boosted the stadium’s DAS with more than 220 new antennas. Combine that with 175 Wi-Fi access points, and one of the NFL’s oldest stadiums is well-connected. However, it will cost fans to be connected – $1.99 per day or $7.95 for the monthly Boingo fee.

Detroit Lions
Ford Field
Seating Capacity: 65,000
Wi-Fi-Yes
DAS-Yes
Beaconing – No

The Detroit Lions have one of the more exciting offenses in the NFL. And now fans will be able to share that excitement as Verizon brings Wi-Fi to Ford Field in 2014. It’s a major upgrade for a stadium that enters in 12th season. Will the improvement spill over onto the field, and have the Lions host their first playoff game since 1994?

Green Bay Packers
Lambeau Field
Seating Capacity: 80,735
Wi-Fi – No
DAS-Yes
Beaconing – No

The oldest home stadium in the NFL is still a memorable place to catch a game. But after the Packers needed corporate sponsors to sell out last year’s home playoff game against the San Francisco 49ers, the organization is planning more upgrades. The Packers are in the middle of another multi-million dollar renovation that improves scoreboards, increases capacity, and has plans to add Wi-Fi to the stadium in the near future.

Minnesota Vikings
TCF Bank Stadium
Seating Capacity: 52,000
Wi-Fi – Limited / in select areas only
DAS-Yes
Beaconing – No

The Vikings are headed for the outdoors in 2014 and 2015. While the organization’s new digs are being built, the team will play at TCF Bank Stadium – home of the Minnesota Golden Gophers. While not available throughout the stadium, there is some Wi-Fi present (in suites and club areas), as well as a new DAS upgrade from AT&T.

Stadium Tech Report: Boingo, AT&T answer call for more DAS bandwidth at Chicago’s Soldier Field

Soldier FieldWhether or not the Chicago Bears will beat the Green Bay Packers this Sunday is a question still answerable only by higher deities. But if those powers that be decide to unleash weather conditions of biblical proportions again, at the very least the Soldier Field folks can be confident that their in-stadium network will stand up to the challenge.

Earlier this year, tornado weather hit Soldier Field and caused an unusual 2-hour delay during the Nov. 17 Bears-Ravens game. While the deluge was too dangerous for football, for Doug Lodder and Luca Serra, it was a big test to see if the stadium wireless network upgrades they’d recently helped install could stand up to a huge, unexpected traffic surge.

“We thought we’d probably see some good [network] usage with the weather delay and tornados,” said Lodder, vice president of business development at Boingo Wireless, which recently concluded a big network upgrade at the home of the NFL’s Chicago Bears.

“We saw double the usual traffic from both AT&T and Verizon customers during the 2-hour delay,” said Serra, director of sponsorship and media for SMG, the outside entity that manages Soldier Field for its owners, the Chicago Park District. “During that break, we didn’t hear a single complaint [about the wireless network] from the media or the fans. It was a great test — not a desired one in any way, shape or form, but a great test.”

Upgrades needed at ‘oldest’ big stadium Wi-Fi network

Luca Serra, SMG

Luca Serra, SMG

Even though you can’t really plan or design for surges that might happen during extreme situations, Serra and Lodder and others running the Soldier Field network knew last year that an overall upgrade was needed. Home of one of the earliest (if not the first) big-stadium DAS and Wi-Fi networks, Soldier Field was showing 80 percent year-over-year traffic growth on the Wi-Fi network, Lodder said in a recent joint phone interview with Serra.

Along with DAS partner AT&T, SMG and Boingo spent last year adding more DAS capacity so that Solider Field now has 250 DAS antennas to go along an undisclosed number of new Wi-Fi APs. Though AT&T did some specific upgrades to its DAS presence at Soldier Field (including adding support for its new 4G LTE network), all the major wireless carriers are represented in the DAS via the neutral hosting of Boingo.

Why did the firms decide Soldier Field needed an upgrade? While Lodder said its DAS, which first started operating in 2011, was “pretty cutting edge at the time,” during the past couple years, data usage at Soldier Field has skyrocketed.

“Everyone has a device, and there’s a lot more social engagement and sharing,” Lodder said. “We’ve seen a huge increase in data use.”

“With this large increase in use, we said ‘let’s address the issue’ and not let it get to a point where it’s a problem,” Serra said.

Moving fast and finding space

DAS gear at Soldier Field. Credit: Boingo Wireless

DAS gear at Soldier Field. Credit: SMG/Soldier Field

Both Serra’s and Lodder’s teams were familiar with the need to balance performance and aesthetics at the venerable stadium perched on the edge of Lake Michigan. Since the network was put in after Soldier Field’s extensive renovation was finished in 2003, special attention needed to be paid to placements of Wi-Fi and DAS antennas.

“It wasn’t just bolting APs on,” Serra said. “We had to be very protective of the aesthetics of the building.”

For Lodder, that sometimes means that the best placement isn’t always available.

“There’s always challenges with architecture at stadiums,” Lodder said. “In a perfect world, there might be a certain place you want to put an antenna. In the real world, you can almost always count on changing that 20 percent of the time.”

Doug Lodder, Boingo

Doug Lodder, Boingo

A bigger construction concern of late is where to put the extensive amount of back-end telco gear needed to support the DAS infrastructure and upgrades. “Carrier base stations need several thousand square feet of space, and those need to be rooms with connectivity and power,” Lodder said. At Solider Field, Serra said some unfinished space north of the stadium proper was converted into a DAS equipment room, since there wasn’t enough available space in the main building. Lodder said for the recent upgrade, additional power upgrades were installed as well.

Still, even with all the challenges the Boingo, AT&T and SMG teams were able to go from design to finished construction of the recent upgrade in 45 days this past summer, in part thanks to some interesting work schedules.

“After one preseason [football] game we had scaffolding going up at night, with three 24-hour shifts,” Lodder said. “It was a pretty accelerated build.”

There is no such thing as free Wi-Fi

One other interesting twist to the Boingo Wi-Fi network at Soldier Field is its cost — the company charges a $1.99 per day fee for Wi-Fi use, or you can purchase a regular Boingo monthly plan for $7.95 which will also provide access at Soldier Field.

Wi-Fi antennas hidden under stands at Soldier Field. Credit: SMG/Soldier Field

Wi-Fi antennas hidden under stands at Soldier Field. Credit: SMG/Soldier Field

While many if not most professional teams are making Wi-Fi services free to paying ticketholders, Serra and Lodder said that the Bears aren’t.

“The Bears are a tenant of the Park District, and no one [from the team] has ever said ‘we’re going to pay to turn it [Wi-Fi] on for free,’ ” Serra said. Lodder noted that in the end, someone somehow has to pay the cost of connectivity.

“Someone’s always got to pay for it — Wi-Fi isn’t free,” Lodder said. “Some teams may feel they’ve made enough on the tickets to offer [Wi-Fi] free, while in other cases users pay either with money or with eyeballs, by viewing some ads.”

While the NFL itself is still somewhat vague on its league-wide plans for in-stadium Wi-Fi — other than saying that teams should provide it — Serra and Lodder are confident that Soldier Field will be at the top of the chart when it comes to network performance.

“If and when they [the NFL] roll out standards for network performance, we’re going to exceed them,” Lodder said.

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