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Daytona 500 features Huge Mobile and Social Media Push

February 21, 2012 by

The Daytona International Speedway (DIS), home of this week’s 54th Daytona 500 has been working to expand the sports appeal to the users of social media and has launched a series of programs that will enable fans both at the track and at home to follow the race.

The effort actual started last Saturday night with the first event of the NASCAR season, the Budweiser Shootout, which kicks off its annual Speedweek push. In case you missed the race it was won in spectacular style by Kyle Busch.

Speedweek has something for just about any racing fan and a quick look at its web site shows a comprehensive wealth of information for the fans including overall schedules, FANZONE schedule, track activity and appearances by drivers to list just a few of the events.

However the outreach to directly interact with fans is on Twitter, where fans can join into conversations with drivers, teams, DIS and the media that track this sport. Look to add these onto your Twitter feed – with @DISupdates, #DAYTONA500, #BudweiserShootout, #GatoradeDuel, @NextEra_Energy Resources 250, #DRIVE4COPD300, #Speedweeks. For fans at the track on race day there is also contact @DIS_help and #DIShelp for customer service questions.

The track has been working to enhance its online and social media presence for some time and this push is a continuation of that effort. NASCAR’s Facebook page has over 2.5 million likes while Daytona’s has over 400,000.

“There’s a reason why Daytona International Speedway boasts the largest social media following of any racetrack in NASCAR,” said Daytona International Speedway President Joie Chitwood III said in a release. “During Speedweeks, we’ll continue our efforts to make it easy and enjoyable for fans to get closer to the sport, while also reaching out to our younger, more technologically savvy race fans.”

DIS said on Monday that they plan to make the 54th Daytona 500 and Speedweeks a memorable event in many ways, starting with the largest and most expansive social media effort in NASCAR to further engage fans at the “World Center of Racing” and at home.

“There’s a reason why Daytona International Speedway boasts the largest social media following of any racetrack in NASCAR,” said Daytona International Speedway President Joie Chitwood III. “During Speedweeks, we’ll continue our efforts to make it easy and enjoyable for fans to get closer to the sport, while also reaching out to our younger, more technologically savvy race fans.”

Join the conversation with DIS, media, teams and drivers on Twitter with @DISupdates, #DAYTONA500, #BudweiserShootout, #GatoradeDuel, @NextEra_Energy Resources 250, #DRIVE4COPD300, #Speedweeks, and contact @DIS_help and #DIShelp for customer service questions on race days. Don’t forget to also follow @NASCAR, and #NASCAR.

There is a free DIS app for both Android and Apple iOS smartphone users that will enable fans at the race as well as the less fortunate than could not make the journey track a wide range of events including receiving new articles.

For fans at the race the app includes a great deal of basic information of the type that can be invaluable including daily schedules, gate policies, directions, and interactive GPS facility and parking maps with search capabilities. There is even a feature called ‘friend finder’ to help locate friends at the various events. There will be QR codes located prominently all around the track that connect to the DIS app.

In addition there will be special QR that fans can use to enter a sweepstakes with NASCAR.COM to win tickets to the 2013 DAYTONA 500. Texting has not been forgotten as well as fans at the race can text DISINFO to 69050 for updates during events as well as information relating to gate opening times, parking and more. For information on specific questions fans can text DISFAN to 69050 and a live attendant will be on hand to respond.

I really like this proactive outreaching to fans by the DIS. For first time fans at the race the mobile app can be a life saver rather her than walking around lost and constantly asking for help. The range of information and content will likely augment fans enjoyment of the race regardless of if they are in attendance or not. I just hope that the tracks network is up to handling the increased traffic this push is likely to generate. I am sure we will hear the complaints if it does not.

Filed Under: Android, Apple, Apps, Daytona 500, Facebook, iPhone, NASCAR, Smartphone, Twitter Tagged With: ,

Mobile Sports Report TechWatch: Apple Files New Complaint Against Motorola

February 20, 2012 by

Congress approves spectrum sale
The US Congress has approved of the sale of spectrum that had formerly been allocated to television. The move will enable an increase in the amount of spectrum available for use by telcos in supporting greater bandwidth for mobile phones, especially smartphones.

Are Facebook’s numbers not what they appear?
Shel Israel over at Forbes does a nice takedown on Facebook’s claims that it has 850 million users that visit the site at least once a month. While he admits to a few potential flaws in his math, and points out Facebook may have the same flaws or slightly different ones and he does come to an interesting conclusion. Head over and see if your math is any better.

Mobile app platform developer July Systems lands $15 million in VC money

July Systems, a developer of a cloud-based mobile application platform has raised $15 million in equity investment. The round was led by Updata Partners and included both Intel Capital and WestBridge Capital.

July, which has already had three previous funding rounds including a $7 million Series C, said that the funds will be used to accelerate its product roadmap, boost the sales momentum, and increase the company’s market reach.


Will the lack of a single unified version of Android harm tablet market?
That at least is the point that James Kendrick makes over at ZDNet. He has a strong point and it was the fact that at the last minute Sun prevented Java from becoming fragmented that helped make that platform ubiquitous. Will Google do the same here?

This week in lawsuit news

Apple wins a round vs HTC
The U.S. International Trade Commission (ITC) has handed Apple a victory in one of its battles with Android handset manufacturers. The ITC ruled that Apple did not infringe on patented technology that is owned by HTC.

The complaint, filed two years ago alleged that Apple was infringing on five HTC patents that had to do with technologies related to power management and phone dialing. In its complaint HTC had requested that Apple be prohibited from importing some versions of the iPods, iPads and iPhones into the U.S.

Apple files competition claim against Motorola Mobility
Fresh off a victory in German court against Motorola, Apple has filed a filed a complaint with the European Union claiming that Motorola is violating a pledge to license industry-standard patents on fair terms.

According to a report from Bloomberg Motorola has said that it is willing to work with Apple to negotiate a patent license deal. Earlier reports have showed that Motorola was purportedly seeking 2.25% of Apple sales for a license.

This will be an interesting one to watch since that very topic was explicitly mentioned by the EU when it gave the Motorola/Google deal its approval. It said that it would be watching to ensure fair practices not only going forward but also looking at past practices as well.


Today’s foolishness

I will take that iPhone with a side of mace
Well not really mace but pepper spray. Piexon, A Swiss developer has created an iPhone case called the SmartGuard iPhone 4/4S that features a detachable canister of pepper spray, for emergency uses only, of course. I can see this going bad very quickly.

Technology at the Olympics
Here is an interesting look at how technology usage has evolved at the Olympics since the founding of the modern game. First radio broadcast was in 1924 for instance or that the 1956 games in Melbourne resulted in only three hours of footage shown in the US.

Filed Under: Android, Apple, Apps, Intel Capital, iPad, iPhone, Motorola, Olympics, Smartphone Tagged With: , , ,

CrowdOptic Gets Super Bowl Beta for Focus-Based Fan App

February 20, 2012 by

The folks at CrowdOptic are reporting a successful Super Bowl beta test of a prototype point-and-join social media sports application, based on the company’s unique ability to “triangulate” the most important things people may be pointing their phones at during an event.

As we’ve reported before, the San Francisco-based CrowdOptic is developing technologies to provide analytics and real-time results from social, mobile audiences. With a small app installed on a phone, CrowdOptic takes info from the phone’s GPS service and its camera, and feeds it into a system that can then provide “Google style analytics” to show what the fans are pointing their phones at.

According to CrowdOptic, at the Super Bowl the company staged an invitation-only beta test of focus-based discussion pages at the Super Bowl Village festival in Indianapolis during Super Bowl XLIV. The triangulation technology used by CrowdOptic allowed people in the beta test to be instantly joined in a live social network with people who were pointing their phones at the same thing.

Here’s the company’s official statement on how the test went:

During the soft launch of the application at the Super Bowl Village, participants in the beta trial said the simple act of pointing a phone was a far more appealing way to join an online following than searching for indexed tags. Users also praised the ability to microblog live with other spectators who share a specific common interest and to move effortlessly in and out of mobile discussion groups simply by holding up their phone or taking photos, as they normally would. CrowdOptic’s core capability is detecting significant clusters of mobile phone users who share a common focus in real time, instantly joining them together online, and creating a common call to action among them, such as an invitation to comment.

Though CrowdOptic has had several other beta-type demonstrations of its technology, using its triangulation features to empower fan-focused discussions appears to be a winning step forward, since the company said it will now make the technology available to its media partners. A screen shot of the beta test technology is below.

Filed Under: Apps, NFL, Social Media, Sports Social Media, Super Bowl Tagged With: ,

PGA’s ShotTracker: A Pretty Good Live TV Substitute

February 19, 2012 by

Once again, golf fans are faced with a half-hour gap in live TV coverage Sunday, this time from the Northern Trust Open at Riviera in Los Angeles. We tweeted the Northern Trust’s Twitter feed and got back the suggestion to check out the PGA Tour’s ShotTracker page, which we did. It’s pretty cool. It’s not live TV, but you can “follow” the action shot by shot.

@ We’ll be doing our best. But to get the most complete coverage #NTOpen2012 visit @ ShotTracker: http://t.co/Yp3hhBR1

February 19, 2012 12:25 pm via webReplyRetweetFavorite
@NTrustOpen

Northern Trust Open

If you look at the screen grab it takes a few seconds to figure out — but then you realize how the thing works. It basically follows each player shot by shot on any given hole and reports the length of each shot. It also has color-codes to show where shots landed, rough, fairway, etc. It updates pretty quickly with a good Internet connection; not sure if there is a mobile option or not (didn’t see one on the page and couldn’t find one in the Android store) but without live TV it’s as good as say, ESPN’s GameCenter service.

We’d still like wall to wall live coverage online. But until that day happens, I guess ShotTracker is our only hope.

Filed Under: Apps, CBS Sports, Golf, Golf Channel, Live Sports Video Consumption, PGA Tagged With: ,

Major Apps Designed to Data Harvest Apple iOS Users

February 17, 2012 by

Is there a mole in your iPhone?

Are iPhone apps stealing data off your smartphone?
In a general sense it looks like the answer is yes, even if you as an individual are unaffected. A series of studies has shown that it looks like the market as a whole has not been immune to this problem but it is running rampart and is lead by some of the leading app developers.

While to some it might seem that harvesting data such as contacts is a minor issue consider that may use their smartphones for both work and personal use and there could be a good deal of proprietary information on the phone.

While the current list of offenders comes from the world of corporate app developers the next generation destined to exploit this issue will no doubt be hackers, something that could pose a major issue to all concerned.

A study by VentureBeat comes after a developer called Path was caught in the act harvesting names, numbers and e-mail addresses and storing that information on its servers. Venture Beat found that this is just the tip of the iceberg and that it is very likely that an iPhone user has one or more of the apps involved.

VentureBeat used a program called mitmproxy that is a traffic monitoring utility to observe data traffic and found that a host of applications were uploading personal data from the iPhones, in some cases unencrypted.

A list of some of the players is a who’s who of apps, much over shadowing the much smaller and less popular Path. Included in this list is Facebook, Twitter, Instagram, Foursquare, Foodspotting, Yelp, and Gowalla. They do not all do exactly the same thing but it is an interesting read over at the VentureBeat site.

At the same time it appears that Google has developed work around for safeguards in Apple’s Safari browser that enable Google to place tracking cookies that circumvent Apple’s default privacy settings. The workaround affected not just iPhones but Mac computers, iPads, and iPod Touch.

Google has said that it has disabled the code that enabled the actions and said that it was unintentional. However a complaint has been filed against the company with the FTC.

Apps for the iOS platform from Apple are in violation of Apple’s guidelines, which prohibits the app from sending information about a user without their permission. The company said that it is working to tighten this up in the future, according to Enterprise Mobility Today.

However it is not just iOS apps that are an issue here. The Federal Trade Commission has just issued a warning that smartphone apps can invade a child’s privacy and advocates are calling for greater safeguards. I wonder if this market segment, largely left to its own devices will start to see the advent of more, and increasingly tougher regulations due to the actions of a few developers.

Filed Under: Apple, Apps, FTC, Google, iPad, iPhone, Smartphone, Social Media, Tablets, The New York Times, Top News, Twitter Tagged With: , , ,

Fans Must Pay $3.99 to Watch NCAA Hoops via Mobile Devices

February 16, 2012 by

There’s no such thing as a free lunch, and now there’s no such thing as free access to the NCAA Men’s basketball tournament for mobile devices. According to an extremely unclear press release and FAQ released today, it appears you will have to pay $3.99 for access to the games via the March Madness application, whether you are using it on a PC or on a mobile platform, including Apple iPhones and iPads as well as Android-based devices.

Since it’s early and we haven’t had coffee yet this post might have later corrections but for right now here’s how it apparently breaks down: If you want to watch the games for free you have to go to the broadcasters websites. According to the press release you won’t be charged for the Turner-broadcast games if you can validate that you have a cable TV plan that includes the Turner Networks TBS, TNT and truTV. We are guessing that most people with a standards sports cable package will be covered, but you might need to check your plan. And right now there is no info on how that validation will happen. CBS says it will show all its broadcast games on CBSSports.com for free.

But if you want to use a mobile device to watch games online via the March Madness application, which includes a lot of bracket info and other goodies, the free lunch is over. It’ll cost you a one-time fee of $3.99, after which you will get a logon to use over any other device or platform you want. Apparently there is some messiness involved with using Android devices, and I am sure this won’t be the last post we do on the subject since the press release and FAQ look like they were also written without coffee or at least a decent proofreader.

If you want to try to avoid the $3.99 fee there is apparently some promotion coming next week involving Coke Zero where they will grant some folks free access, probably for surrendering your email address and your first-born child. Our quick prediction is that this news will cause howls of pain from the general hoops-loving public, who will start to wonder about government inquiries into the NCAA and its business practices. Maybe it’s time for coffee. And a search through the couch cushions for $3.99.

Filed Under: Android, Apple, Apps, CBS Sports, iPad, iPhone, NCAA Hoops, NCAA.com, TNT, truTV, Turner Sports Tagged With: , , , , ,
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