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ComScore: Mobile Devices 20 Percent of March Madness Online Viewing

March 26, 2012 by

By now you have probably seen a number of studies that show America loses $(your number here) amount of money due to loss of productivity due to people watching the March Madness at work. I think this study, highlighted by Mashable, is the more interesting one, how many people used mobile devices to watch games.

According to market researcher comScore 20% of online viewing occurred on either a smartphone or a tablet, a number that is roughly double the average for non-sporting events, the company’s comScore Device Essentials research showed.

There are a number of reasons to use a smartphone or a tablet to watch a game. It is easier to do so surreptitiously than on a computer screen, ability to watch multiple screens, traveling or just wanting to check in occasionally during some free time to catch up.

The increase of traffic by devices is very interesting. Compared to the three Thursday/Fridays prior to the tournament computer viewing of sports content was up 77%, surprisingly the weakest growth of the technologies surveyed.

Smartphone usage soared 83%, tablet use in viewing sports was up 94% and all others increased 78%. For use while viewing non sports content they all record minor decreases in the 1% to 4% range. As the study noted, the sports usage was not in place of usual viewing but was rather incremental consumption.

Whatever the reason this is a solid trend for major events with the most recent Super Bowl having a huge on-line presence, in part driven by mobile devices. I expect that the upcoming London Olympics will see mobile devices having an even greater impact as fans can catch events that might not be on broadcast television.

Now I would like to see a study on how many tablet and smartphone users massively went over their data plans and are either facing extra charges, throttling or both.

Filed Under: Apps, Live sports via mobile, Live Sports Video Consumption, Mashable, NCAA Hoops, Olympics, Super Bowl, Tablets Tagged With: , ,

Mobile Sports Report TechWatch: Microsoft to Conquer China?

March 26, 2012 by


RIM takes steps to expand app library
Research in Motion, struggling to remain relevant in the smartphone space has started seeding software developers with an early version of its next generation BlackBerry 10 device. The move is designed to help jump start the software app space, an area that the company has lagged its major platform operating system rivals Apple iOS and Google’s Android.

The company plans to provide developers that attend its annual BlackBerry World conference that will be held in Orlando, Fla. in May with the prototype, called the BlackBerry 10 Dev Alpha. The company expects to deliver the final version of the BlackBerry 10 late this year.

The company also has helped refund the BlackBerry Partners Fund II that is being run by Relay Ventures, but that fund will also look to fund app developers on rival platforms, something that it did not do in the first round of funding.

Mobile security increasingly in legislators’ cross-hairs
Going hand in glove with the increasing news about apps and ads stealing personal data are legislators seeking to get involved. A pair of congressmen has sent letters to 34 social apps develops for Apple’s iOS platform asking about their information collection and use practices

The companies included Apple, Twitter, Foursquare, Hipster, Linkedin, Facebook, Pinterest and Instagram and the letters were sent by Energy and Commerce Committee Ranking Member Henry A. Waxman and Commerce, Manufacturing, and Trade Subcommittee Ranking Member G. K. Butterfield.

This request is separate from the one launched a week ago from U.S. Senator Charles Schumer who has asked the FTC to look into the manner Google and Apple’s operating systems run and f they violate users privacy.

In a somewhat related note Pinterest has changed and updated its terms of service, acceptable use and its privacy rules-in part to help prevent copyright material from being pasted onto pinboards.

iPad eats data plans due to streaming video
This is no real surprise to anyone that has used their smartphone or a tablet to watch live streaming video over a cellular network- data plan limits are just demolished often resulting in costly bills and the need for additional capacity.

One of the selling points of the latest iPad was its ability to connect to high speed LTE networks, and with that comes the ability to watch sports and news programs live over the network in great clarity due to the device’s high resolution screen capabilities.

One study has found that the downloading of a single HD movie download could cost as much as $50, and could cause throttling to ensue from the carrier. Of course all a user needs to do to avoid this issue is ensure that they are using a Wi-Fi connection rather than a cellular one.


Boombox the fasted adopted technology?
An interesting little factoid over at The Atlantic, which they culled from the ever popular Journal of Management and Marketing Research shows that among consumer electronics technologies that have been introduced in the last 50 years, the fastest to see wide spread adoption after 7 years on the market was the boombox with an over 60% market penetration. Boy that is a bet I would have lost. The next four are CD Player, DVD Player, VCR and portable CD Player.

Use your smartphone primarily as a camera? HTC wants you.
HTC has just shown a new smartphone, the HTC X One, a model that can take as manay as 4 four digital photos a second. The phone, powered by a quad-core processor and featuring a 4.7-inch screen can also snap photos while the user is viewing video.

The iPhone 5 is coming!
And already the rumors are flying! We will try and avoid doing weekly updates on the rumors, but I do wonder if Apple will follow the example it set with the latest iPad, simply calling it an iPad rather than iPad 3. Will the next iPhone be simply known as iPhone? Could be.

Microsoft to conquer China first
I guess that Microsoft is not taking Vizzini’s advice about never get involved in a land war in Asia. The company’s executives are claiming that its Windows Phone operating system will enable it to pass Apple’s iPhone in market share in China.

With low cost options available from its partners that come in significantly lower than Apple’s offerings the company said that it will first surpass Apple and then will have its sights set on the Android space, which it believes it will also surpass, at some unnamed point in the future.

The importance of the Chinese market should not be underestimated since it is now the world’s largest market for smartphones even though its market penetration is significantly lower than in the United States.

Will American’s really lose $30 billion worth of phones this year?
They will if you believe a piece in Silicon Angle. That is a lot of phones. I have no idea how accurate that info is, but I will say I have found an iPhone 4 and a phone from Nokia in the last two weeks.

Filed Under: 4G LTE, Android, Apple, Apps, AT&T, FTC, HTC, iPad, iPhone, Microsoft, Smartphone, Tablets Tagged With: , , , ,

Sunday Sermon: Thanks to Tiger’s Win, We’ll All Watch the Masters

March 25, 2012 by

I only got to see highlights of his victory Sunday so the thing that stuck me the most was how Tiger Woods was staring down his approach shots. Holding a pose, like a hitter who was looking for a fastball and got one. With two weeks to go to the Masters, Tiger is dialed in — and that’s why we’ll all be watching, on TV, or online, when the Masters happens.

In the long run another win at the Arnold Palmer Bay Hill Invitational presented by MasterCard won’t mean much in Woods’ long string of victories. But No. 72 was more important than most given the long stretch of time between it and No. 71. November of 2009 was the last time Woods was victorious in a regular Tour event, and we all know what else happened in between. Nothing short of one of the more epic personal meltdowns and letdowns of all time. For some of that he will never be forgiven, and rightfully so. But when it comes to golf it appears Tiger is ready for some major redemption.

And whether he makes it all the way back or not — whether he resumes his chase of Jack Nicklaus and the Golden Bear’s 18 major titles — we will all be compelled to watch what is probably the best and most pure event broadcast in sports today, the Masters. If you’re watching on TV it’s nothing short of heaven, since there are so few commercials, maybe just a few an hour. It’s nonstop golf in one of the world’s premier settings.

And online, the Masters has long set the standard of what Internet coverage should be. The tournament was the first to really show different views online, including a steady diet of “Amen Corner,” which is a great way to watch — instead of the television bounce-around with a focus on the leaders the Amen Corner cams watch holes 11, 12 and 13 and you get to see every group go through there. There’s also separate “channels” for holes 15 and 16, which are interesting in their own right. There may be many things you can call the Masters “stodgy” for but online coverage isn’t one of them. Here’s Chairman Billy Payne from last year, talking about how the Masters thinks about online coverage:

We continue to work hard on our Internet presence. Our website offers the many options that its visitors have come to expect: Live, high-definition quality video, realtime scores and comprehensive coverage. But this year we have added groundbreaking enhancements with up to nine live video feeds and some truly amazing beauty sequences showcasing Augusta National at its best.

As I’ve said before over the last several years, to the extent that emerging technology is
allowed, the development of digital media will continue to be a part of our larger communications efforts and will hopefully present the Masters and the great game of golf in a unique and exciting manner.

Every year, the Masters is great viewing, either on TV or online. And now with Tiger in form, it will be even more compelling.

Filed Under: CBS Sports, ESPN, Golf, Golf Channel, The Masters, Tiger Woods Tagged With: , , , ,

Verizon Updates IndyCar App

March 23, 2012 by

Verizon Wireless announced an update to its exclusive IndyCar Mobile app, which gives Verizon subscribers with Apple iOs devices or Android devices the ability to now watch races live from the driver’s viewpoint, or to see a live view of the track and where racers are, among other features.

The new app has a long list of features, but here are the ones we like best: the ability to “see the real-time position of every car across the track during every race,” and to “watch the race from the driver’s seat and see the intensity first hand.” The driver’s view screen could be a great “second screen” app to fans watching the races live on TV.

Free to Verizon subscribers with qualifying high-end phones or tablets, the IndyCar Mobile 3.0 app is available for download now, in advance of the IndyCar season opening race Sunday in St. Petersburg, Fla. As usual, any data downloads you incur will count against your monthly data package. To see the official press release go here, or you can get more info from the Verizon promotion page. Official download instructions are:

To download the latest version of INDYCAR Mobile, customers with an active data plan on their Android or iOS devices can dial “**INDY (**4639).” Customers with Android tablets such as the Motorola XOOM™, DROID XYBOARD tablets by Motorola or the Samsung Galaxy Tab™ 10.1 or 7.7 can search for “Indycar” in the Google Play Store (formerly known as Android Market™).

Filed Under: 4G LTE, Indy 500, Verizon Wireless Tagged With: , , , , ,

Motorola takes a Swing at Golf with MotoActv Golf Edition

March 23, 2012 by

Motorola Mobility is taking its MotoActv onto the golf course with its latest release of its mobile sports technology that helps track activity and it has brought along PGA golf pro Bubba Watson to help design and promote the device.

The MotoActv Golf Edition does not track heartbeat or speed and distance a user has run but rather serves as a virtual caddie, recording your course and providing distance and hole placement advice.

Three-time PGA Tour winner Bubba Watson has assisted in the development of the technology and is serving Motorola as the products spokesman. He said that the program will help allow players to make better decisions on the course.

“From the weekend warriors trying to find the distance to the back of the green to great golfers who want to analyze their game and share their stats with friends, MotoActv helps improve scores and makes the game more enjoyable,” Watson said in a statement.

According to Motorola the platform enables golfers to track their performance on 20,000 courses and includes a GPS system that gives distances to the front, center and back of greens as well as hazards. For those telling their spouses that golf is a good workout the program tracks your steps and distance traveled and tells you the amount of calories you have burned (without taking into account any 19th hole entertainment).

It serves as a Virtual Caddie
The GPS and distance capabilities of MotoActv replicate the findings provided by laser finders and other reference equipment. It also not only tallies your score but also keeps track of a wide variety of additional statistics such as clubs used, greens hit in regulation and number of putts on each hole played. It also can be customized to match the clubs in your bag. So no Mashie Niblick — no problem.

The golf program does not just rely on the GPS data to provide users with information about their position and hole and course layout. There is also a satellite view available (not live) that can be manipulated using the mouse to set the arc of the ball and so provide you with details of your most recent shot. For selected courses you can see how Bubba Watson would play the course in advance of your actually playing it yourself.

This is a great extension of the MotoActv lineup, in my opinion. The platform itself is really designed for serious users, be they bikers, runners or now golfers. The advantages that it brings to table seem pretty obvious. It also helps to expand out from the very competitive biking and running field. The MotoActv Golf Edition is available now for preorder at $299.99 and is expected to ship on April 1.

Filed Under: Apps, Golf, Motorola Tagged With: ,

Friday Grab Bag: Global Signs 5 More NFL Teams to iPad Program

March 23, 2012 by


Velocomp’s iBike Coach App has won the Communication Arts Magazine’s 18th Annual Interactive Award in the Information Design category. The app enables an iPhone user to convert the phone into a multifunctional training tool.

The phone becomes a GPS-based bike computer that enables a user to not only track cycling speed, distance, and time, but also includes social media features, videos, and maps, as well as access to music and the phone capabilities of the device.

The app was only just released and was a winner in a contest that drew a total of 1,194 entries. It is available for download at the Apple iTunes store.

Apple develops new SIM — will others support it?
Apple has proposed a new SIM card technology for adoption by the mobile industry but it will be interesting to see how, if at all, the mobile industry adopts a technology that would push out their competing efforts

The new technology is called a nano-SIM and is smaller than the micro-SIMs that is common in current cell phones. This one will have increased functionality as well as the tradition job of holding a users personal information such as contacts and phone number.

That sounds great until you consider that Motorola Mobility, Nokia and Research in Motion all have rival efforts. However Apple has presented it to the European Telecommunications Standards Institute to get accepted as a standard and has some carrier support. It will be interesting to watch this fight.

Toshiba provides peek at 13-inch tablet
Toshiba has provided a peak at its next generation large screen tablet, and yes it will be large with a 13.3-inch form factor. The prototype, going by the name AT330 has an Nvidia Tegra quad core processor, 32GB of storage, a full sized SIM card slot and it has an HDMI connector. It may have a high end 1920 x 1200 LCD panel but that is unsure at this time.


Facebook bolsters patent defense with IBM patent purchase
Bloomberg is reporting that Facebook has purchased 750 patents in areas such as networking from IBM as part of an effort to strengthen its position in its looming case with Yahoo. Yahoo has sued Facebook over the alleged misappropriation of Yahoo patents by the social media giant.

NFL use of iPad continues to grow
Global Apptitude has added five NFL franchises to its list of customers for its Playbook for iPad technology. The company has announced that the Dallas Cowboys, St. Louis Rams, Seattle Seahawks, Indianapolis Colts, and Detroit Lions for their Playbook for iPad and other related player development tools.

Global is adding content to its Playbook series which are designed to be used as player preparation tools and said it expects to sign additional teams in the near future.

The iPad has also been a hit with other major league sports teams including most recently Major League Baseball, with team executives, players and scouts all using the tablet for a variety of reasons.

Ads a threat to your data?
A report from North Carolina State University casts additional concern about the security of the data stored in your Android phone. Researchers at the school have found that adverts, those annoying in game or application apps that are often the price to pay for free apps. They found that one example, MobClix, a 3rd party ad exchange company gains access to calendaring, contacts and call logs. These programs get permission when you provide permission to their host app.

Ematic delivers sports focused MPS/Video player
Ematic has delivered the eSport Clip, a small formfactor portanble media player that is designed for the active lifestyle. The eSports Clip features a 4GB of storage and has the ability to play MP3 files ad well as play back video.

The 1.8-inch device easily clips to clothing and it can store as much as 3200 songs or 20 hours of video for playback on its color display. It includes a 5MP Digital Camera and comes with a video and voice recorder.

China delays Motorola/Google deal approval
Motorola Mobility has reported that China has extended its examination of the proposed $12.5 billion purchase of the company by Google. It reported in a regulatory filing that China’s Anti-Monopoly Bureau has expanded the second phase of its investigation.

This is one of the last regulatory approvals needed for the deal to be finalized, with it having already gained approval around the globe including in the United States and in Europe. There has been no reason given for the extension of the investigation.

Are Kindle sales falling?
Chad Bartley, an analyst with Pacific Crest has said that the company believes that sales of Amazon’s Kindle “is significantly weaker than expected” in the first quarter. He reported that Amazon has slashed component orders by 75% from levels in January.

He attributed the decline to slower adoption as well as market cannibalization caused by the Kindle Fire. The Kindle family is the second most popular tablet, after Apple’s iPad.

Apple loses Android info motion
Judge Richard Posner has denied Apple’s request to have Google and Motorola Mobility hand over information on the development of Android.

Filed Under: Android, Apple, Apps, Baseball, Cycling, Google, iBike, iPad, Major League Baseball, NFL, Tablets Tagged With: , , , ,
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